Entertainment

BBC Studios lines up five new US partners for hit kids’ series Bluey

BBC Studios has secured a raft of five new US licensing partners for the popular children’s animated TV series, Bluey, tapping the likes of Spin Master, The Bentex Group, and Jay Franco for new products. The move to bolster the IP’s US licensing programme follows the successful premiere of Bluey …

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Edutainment Licensing launches own branded TV channel through VixiTV partnership

Edutainment Licensing has launched its own branded TV channel, a new AVOD channel that will feature shows from across its portfolio. The new channel has been launched in partnership with VixiTV and accessed via a new app called Kiddo. The AVOD channel is already available to download on all LG …

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Jazwares extends its UFC partnership to bring Conor McGregor and Jorge Masvidal into the ring

The global toy company, Jazwares, has extended its partnership with the world’s premier mixed martial arts organisation, UFC, to launch a new range of collectable figures courtesy of Ringside Collectibles. Under the latest deal, popular UFC fighters Conor McGregor, Jorge Masvidal, Amanda Nunes, Francise Ngannou, Israel Adesanya, and Urijah Faber …

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Ginger Fox to roll-out new TV licensed family games including BBC’s Top Gear and Who Wants to be a Millionaire

Gifting and gaming specialist, Ginger Fox, has underscored its intentions to explore and roll-out more new TV-licensed games having seen success with a portfolio that already boasts the likes of Taskmaster and House of Cards. The games specialist – currently showcasing its 2021 portfolio across Spring Fair @ Home – …

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Atlantyca Entertainment’s Bat Pat arrives in the UK, US, and Canada via HappyKids channel

Atlantyca Entertainment has partnered with Future Today for a deal that will see 52 episodes of its popular animated series Bat Pat broadcast on the kids and family channel, HappyKids across the US, UK, and Canada. Available from February 8th, the first season of Bat Pat follows the animated adventures …

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LEGO and SEGA partner to bring Sonic the Hedgehog to brick form

The LEGO Group has detailed a new partnership with SEGA to bring Sonic the Hedgehog into brick form, thanks to a concept design submitted to the Danish toy maker’s invention platform, LEGO Ideas. Created by a 24-year-old LEGO superfan, Viv Grannell, the design was inspired by SEGA’s critically acclaimed 2017 …

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Cube International named master licensee for Birmingham 2022 Commonwealth Games

The sports specialists, Cube International, has been appointed master licensee for Birmingham 2022 and Commonwealth Sports, for designing, sourcing, delivering, and retailing a range of official products across the UK. The first official products are scheduled to go on sale in the coming weeks across official Birmingham 2022 shops and …

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Olivia Colman and Matt Smith lead voice cast of Magic Light Pictures’ Superworm

Magic Light Pictures is returning to the world of Julia Donaldson and Axel Scheffler this Christmas with a new adaptation of the pair’s beloved story, Superworm for BBC One and BBC iPlayer. As usual, the adaptation has already attracted some of Britain’s best-loved stars, this time around seeing Oscar winner …

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Children’s marketing rivals launch new podcast series Kids Market Insight in industry first

For the first time in their respective careers, industry experts specialising in marketing to kids have joined forces to launch a new podcast called Kids Market Insight. Co-hosted by Kids Industries CEO and co-founder, Gary Pope, managing director of Sherbert Research, Nicki Karet, and chief strategy officer at KidsKnowBest, Peter …

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Mattel and rapper Lil Yachty to co-produce UNO live-action comedy heist film

Mattel’s best-selling family card game, UNO has landed its own live-action motion picture, the global toy maker has revealed, tapping the Grammy-nominated rapper Lil Yachty to co-produce. The toy maker’s entertainment division, Mattel Films has confirmed that the production will work from a screenplay for an action heist comedy, set …

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