Entertainment

The Breakfast Club: Richard Pink on five successful years with Kellogg’s and Kimm & Miller

It’s a partnership that has spanned the last half a decade and one that continues to move from strength to strength with each year that passes and each new range that finds more and more shelf space within some of the UK’s most popular retail destinations. Kellogg’s and Kimm & …

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Hasbro partners with the World Taekwondo Federation for Get Active with the PJ Masks campaign

Hasbro has struck a multi-territory partnership that will see its popular animated property, PJ Masks, join forces with the World Taekwondo Federation for a partnership designed to engage children around the world in the Korean martial art. The campaign, called Get Active with the PJ Masks, will span multiple markets …

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Pokémon partners with The Wand Company to launch the first Poké Ball Replica Series

The Pokémon Company International has teamed up with The Wand Company to release the first die-cast Poké Ball Replica Series, giving fans the chance to collect premium replicas of the iconic Poké Ball, Great Ball, Ultra Ball, and Premier Ball. Equipped with proximity-sensing technology, each of the die-cast replica’s buttons …

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Silvergate Media lines up partners in Spin Master, Hot Topic and Forbidden Planet as Hilda returns to Netflix

Silvergate Media has detailed a tranche of new partners for its popular animated series, Hilda, that includes not only a direct to retail partnership with the pop culture specialist, Forbidden Planet, but the series’ first board game courtesy of Spin Master and an extension of its successful plush line with …

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Kids’ mental wellness card game Book of Beasties partners with Great Ormond Street Hospital Children’s Charity

The children’s mental wellness game developer, Book of Beasties, has partnered with Great Ormond Street Hospital Children’s Charity in a bid to raise vital funds to support seriously ill children from across the UK. Book of Beasties is a multi-award winning children’s mental wellness resource developer and creator of the …

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Spin Master magics up new Wizarding World partnership with Warner Bros. Consumer Products

Spin Master has entered into a global licensing agreement with Warner Bros. Consumer Products to become its new toy licensee for the Wizarding World franchise. Under the partnership, the Toronto-based toy maker will develop Wizarding World products based on the Harry Potter and Fantastic Beasts franchises. The range will span …

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LEGO Art grows its mosaic-building ‘relaxation’ portfolio with Harry Potter Hogwarts Crests sets

The LEGO Group is growing its LEGO Art portfolio with the launch of a range of Harry Potter Hogwarts Crests sets, designed to give Harry Potter fans and adult LEGO builders the chance to display their house allegiances. The new 2D tile mosaic wall art sets each allow Harry Potter …

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YWOW Games partners with Swizzels as its continues plans to ‘revolutionise games and puzzles’

YWOW Games is continuing its mission to ‘revolutionise the games and puzzles industry’ through a new partnership with Swizzels for a range of Swizzels puzzles. It’s part of the company’s ongoing plans to bring household brands to the collectable jigsaw puzzles market. In a deal brokered by Blonde Sheep Licensing, …

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Rocket Licensing named UK agency for hit pre-school series Floogals

Rocket Licensing has been named the UK licensing agency for the BAFTA and Emmy nominated pre-school animated TV series, Floogals, with plans for a consumer products programme encompassing toys, apparel, publishing, gifting, homewares, and food. The programme, developed by Nevision, follows the adventures of Fleeker, Flo and Boomer – three …

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SILC 2020: LEGO’s dream to be “a playground of prototyping sustainable alternatives” for licensing partners

The LEGO Group has outlined its plans to bring its sustainable efforts into the firm’s wider LEGO licensing business through an overhaul of its product development and packaging, and to be a “playground of prototyping sustainable alternatives for its portfolio of licensing partners.” Speaking at the first Sustainability in Licensing …

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