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Fireman Sam and Despicable Me join the Tonies licensed audio tales portfolio

Fireman Sam and Despicable Me are the latest properties to join the popular children’s audio system, Tonies, joining a growing roster of licensed stories that includes The Lion King and The Gruffalo. Based on the BBC children’s TV series, the Fireman Sam Tonie runs for 60 minutes and tells the …

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Hasbro, Netflix and Rooster Teeth drop first trailer for Transformers: War of Cybertron Trilogy

Netflix, Hasbro, and Rooster Tooth have formed a tri-force of entertainment powerhouses for the release of Chapter One of the hotly anticipated Transformers: War of Cybertron Trilogy. The new series will premiere on Netflix later this year as it raises the stakes in the Autobot and Decepticon war. Chapter One …

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Middle Eastern restaurant The Halal Guys starts licensing journey with CAA-GBG

The Halal Guys, the Middle Eastern restaurant made famous across the US, has struck up a long-term partnership with CAA-GBG to embark on a licensing journey into specialty grocery stores through new food and packaged goods products. The Halal Guys has been credited with pioneering American halal food across the …

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Mad Beauty lands exclusive Superdrug deal for its Disney’s Mulan beauty and lifestyle range

The health and beauty specialist, Mad Beauty is readying itself for the cinematic debut of Disney’s live action remake of Mulan with the launch of a new range of Mulan licensed beauty, bath and lifestyle products exclusively with Superdrug. Ahead of the film’s March 27th UK release date, Mad Beauty …

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Mattel teams with Scopely to launch Scrabble Go mobile game

Mattel has teamed with the mobile games company Scopely to launch the new mobile word game, Scrabble Go to the global stage, allowing players from across the world to engage in the classic Scrabble experience. Billed as a highly social game, Scrabble Go allows players to invite and connect with …

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World Book Day: The Entertainer launches Big Book Rehoming with The Salvation Army

The high street toy retailer, The Entertainer is encouraging kids and families to read together this World Book Day with the launch of its Big Book Rehoming initiative, its charity drive that will aim to support the one in 11 children from disadvantaged homes in the UK who don’t own …

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Funko, the pop culture lifestyle, and why 2020 is going to be a game changer for its European business

It’s likely the fact that Funko – in one form or another – can be found in most toy shops on the high street or otherwise today, that the firm’s insistence that ‘it is not a toy company,’ takes some time to comprehend. As the pop culture explosion that Funko …

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Cartoon Network partners with Outright Games to develop new Ben 10 video game

Cartoon Network has struck up a partnership with the family entertainment publisher Outright Games to develop and launch a new video game set within the world of Ben 10. Developed by the Philadelphia-based studio PHL Collective, the new video game title will launch on consoles and PC later this year. …

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Gibsons extends its partnership with Transport for London in new deal via the TSBA Group

Following record sales of its London Underground-inspired card game, Mind the Gap, the family owned jigsaw and board game outfit, Gibsons has expanded its partnership with Transport for London. In a deal brokered by TSBA Group – the licensing agent for Transport for London – Gibsons will produce a raft …

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Alpha Group UK extends master toy range for Super Wings as season four comes in to land

Alpha Group UK has detailed the launch of Season Four of its hit pre-school animation Super Wings, as well as an extended master toy range that will see new products introduced this autumn/winter. Season Four introduces a new Super-Charge theme which sees the Super Wings characters physically transform into stronger, …

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