Entertainment

Groovy Chick taps new generation of fans with Organic apparel collection on ASOS

Groovy Chick is tapping firmly into a new generation of fans, having seen its new range of Organic cotton t-shirts not only launch with the online retailer, ASOS this week, but achieve sell-out status on selected lines within only hours of going live. The newly launched organic collection has proved …

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Asmodee brings iconic board games Android and Twilight Imperium to comic book space with CMON

The board gaming giant, Asmodee Entertainment has entered into a licensing partnership with the tabletop gaming specialist, CMON Ltd, to bring two of the hobby’s most famous boardgame universes to the pages of a comic book series. Best-selling games, Twilight Imperium and Android are slated to make their graphic novel …

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H&A teams with Beano Studio to launch mischief-making bath accessories range

The health, beauty, and bath accessories specialist, H&A has partnered with Beano Studio to launch a new and exclusive range of products inspired by the iconic British comic into Boots stores across the UK. The partnership was brokered by Beano’s UK licensing agency, Rocket Licensing. Each product in the range …

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Generation Media explores how brands are innovating in the experiential marketing space of today

With festivals and national sporting events cancelled at the hands of the coronavirus pandemic, there’s been a need to innovate new forms of experiential marketing. Generation Media’s director of entertainment, Greta Bisetto Donelan explores how the likes of TikTok and other social platforms have been put to use by the …

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Bing goes big in the Benelux as Acamar Films extends broadcast and licensing partnerships

Bing is becoming rather big in the Benelux region thanks to a raft of new licensing partnerships that follow the news that Acamar Films has landed a live stage production of the popular pre-school IP in the Netherlands and Belgium for the first time. Detailed just this week, the hit …

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Dr Seuss Enterprises makes strides across Europe with German book publishing deal

Dr Seuss Enterprises is making strides across Europe, having secured new and renewed international licensing deals with the German publisher, Verlag Antje Kunstmann for The Lorax and How the Grinch Stole Christmas. The German company has now landed the exclusive publishing rights to the titles across Germany, Austria, and Switzerland. …

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Peppa Pig garden ornaments from Primus win Best of British Award at Glee Gathering

A range of garden ornaments depicting Peppa Pig and her friends took home a double award win at last week’s Glee Gathering, where the new, licensed metal garden sculptures won both the Best of British Award and Best Garden Decoration Award. Already an official supplier of Shaun the Sheep and …

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Boat Rocker Studios’ Love Monster makes strides across Australia and New Zealand with WP Brands

The popular pre-school series, Love Monster is making strides across Australia and New Zealand thanks to the appointment of the brand marketing and licensing agency, WP Brands. Love Monster first aired in Australia on ABC in January this year and will soon launch on TVNZ in New Zealand, while a …

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Coolabi Group’s Scream Street rises up on CBBC for second season

The spook-tastic stop animation TV series Scream Street is wending its way back onto CBBC this autumn, as season two of the popular children’s show prepares to land in time for Halloween. The deal was brokered by the series’ independent international rights holder, Coolabi Group. Based on the hit book …

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Moonbug Entertainment partners with Virgin Media to expand kids’ programming in the UK

Moonbug Entertainment is partnering with Virgin Media to expand its children’s programming across the UK. Under the partnership, ten new shows will air on Virgin Media’s TV platform, starting with a roll out from mid October. The children’s programming set to air includes Blippi, Little Baby Bum, Playtime with Twinkle, …

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