Category Archives: Entertainment

Rubies II and NECA launch pop culture arm Denuo Novo to specialise in collectables and cosplay

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Rubies II LLC and NECA (National Entertainment Collectibles Assocation) have formed a new wholly-owned subsidiary to specialise in the creation of high-end collectables based on various pop culture franchises.

Called Denuo Novo LLC, the new business will combine the innovation and creative capabilities of NECA with Rubies’ supply chain and omni channel retailing capabilities to deliver a pop culture product line-up spanning replica costumes and props such as helmets and high end cosplay costumes.

Rubies has been making Halloween costumes for over 60 years while NECA has been a force in the licensed product and collectibles space for over 25 years. The creation of Denuo Novo allows the talented designers and product developers from both powerhouse companies to create a new destination for cosplay and replica costumes and high-end collectibles.

The newly formed Denuo Novo has made no secret of its mission to ‘be the single stop for premium quality costume replicas and high-end collectibles for generations to come.’ The business will kick start its journey with a range of product to support the Star Wars franchise, with more IP on the horizon.

The firm also plans to fulfill many of the existing orders of Star Wars replica and high-end collectable products originally prodcued by ANOVOS Productions.

“NECA has been a powerhouse in licensed collectibles for years and we’re incredibly excited to grow our presence in the  high-end collectibles space with replica costumes and helmets,” said Joel Weinshanker, managing partner of Rubies.

“Furthermore, we are thrilled to offer the quality and attention to detail that these discerning customers have  come to expect.”

Dress up specialist Disguise Inc expands EMEA presence with UK senior leadership appointments

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Disguise Inc, the costume division of the global toy company, JAKKS Pacific, has tapped industry veterans Tony Lewis and Lynda Morris to head up its expansion and recruitment efforts across EMEA, as it looks to build a team of costume experts across sales, design, and marketing within the region.

David Carscadden, currently managing director of JAKKS EMEA and a 12-year executive at JAKKS, will now lead both Disguise and JAKKS teams across the market. He will focus on leading both divisions and strengthening distribution channels and retail partnerships for the firm’s range of costumes.

Carscadden’s UK-based teams will be led by Tony Lewis for sales and marketng, and Lynda Morris for design and development.

A costume industry veteran with 30 years of experience with companies like Christy’s, Amscan and Character World, Lewis will bring extensive expertise to the Disguise division. He will be working closely with JAKKS to build and develop retailer and buyer relationships across the whole of Europe, while growing the list of dress up clients for both Disguise and the JAKKS team.

Lewis heads up all forecasting, planning and joint ventures as well regional and local sales teams, building and developing the customer and wider distribution base. He is currently recruiting an experienced costume sales and business development team for the UK and EMEA.

Meanwhile, Morris will be bringing decades of design and management experience within the children and adult apparel space as well as seven years experience in Halloween with Rubie’s to her new role as Design Lead for UK and EMEA.

She will work in tandem with Lewis and JAKKS teams on forecasting, safety testing and presenting concepts and styles to licensors and customers. She will also build out a creative and development team in the UK to ramp up for design this year and production in 2022. Her new team will take on the task of creating hundreds of innovative styles for Disguise’s existing and new licenses.

“We are excited to continue to expand our presence in EMEA. An enhanced dress up and role play line is a natural complement to our strong toy portfolio,” said Dan Cooney, EVP JAKKS Pacific.

Tara Hefter, president and GM, Disguise Inc, said: “This year we have been focused on maximizing our existing licenses and building structure for new brand acquisitions to be announced soon. With the recent awards of some large licenses with a global scope, it made sense to hire in industry talent and start growing our team now.

“With Tony and Lynda leading the business, we have the ground work ready to develop and expand into new regions and countries quickly. We can activate faster on new licenses and brands and bring these incredible new costumes and accessories to retail for all major dress up holidays in EMEA.”

Chess sets and Transformers: The Movie ReAction figures, Hasbro is laying on a nostalgic treat for fans

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Having never been one to shy away from its adult fanbase or one to tread lightly around the kidult market of collectors and geek culture community, Hasbro is serving up a platter full of nostalgic fodder for followers of its generation-spanning Transformer franchise this season.

The geek culture outfit and pop culture licensing specialist, Super7 is celebrating the 35th anniversary of Transformers: The Movie with a special raft of Tranfsormers ReAction figures.

The Super7 team has become recognised for its ReAction brand, bringing nostalgia to the shelves of specialist retailers the world over as it taps into some of the best loved properties of yesteryear, and feeding a growing audience of kidult collectors.

The company’s latest look back now takes the shape of its Transformers ReAction Wave 4 collection, developed to celebrate a full 35 years since the release of the animated Transformers: The Movie. The exclusive toy line pays tribute to some of the most iconic characters and moments, including Hot Rod, King Starscream, Fallen Leader Optimus Prime, and – for the first time in 3.75-inch figure form – Galvatron.

The collection will be available from next month. The launch of the range coincides with Hasbro’s own anniversary celebrations for the cult classic, during which the toy maker will re-release the 1986 animated feature film to select US cinemas for two days only.

Presented by Fathom Events and Hasbro, The Transformers: The Movie 35th Anniversary will land in cinemas across the US on Sunday September 26th and Tuesday, September 28th, bringing its all-star cast including Judd Nelson of The Breakfast Club, and Leonard Nimoy of Star Trek fame back to the screen in their Autobot adventure.

Adam Biehl, SVP and GM, action brands at Hasbro, said: “We look forward to bringing families and fans back to the theatres for this milestone Transformer anniversary.

“With thanks to our Fathom partners, Autobots and Decepticons of all ages will be treated to a one of a kind movie experience celebrating this beloved animated film.”

But that’s not the only activity being stirred up around the classic Transformers property this season, as Hasbro is continuing to dish out the nostalgia fodder thanks to a new team up with the pop culture collectables outfit, Hero Collector.

Under the partnership, Hasbro is embarking on its first Kickstarter campaign to bring to life a new Transformers Chess Set, featuring 16 heroic Autobots and 16 villainous Decepticons, all modelled on the classic 1980s Generation One Transformers animated cartoon.

The sculpts each show the Transformers in their robot form and have been developed in collaboration with Hasbro, based on the original animation designs and animated series.

The Kickstarter launched on August 13th this year, and is scheduled to deliver in Q4 2022. A variety of backer gifts are planned for fans, including a Transformers pin badge, Transformers profile book, and exclusive Gen-1 chess pieces.

Fans can visit the Kickstarter page here.

Toikido talks | “Video game licensing is in the best health of any entertainment platform”

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Fresh from welcoming the latest major gaming IP to the fold in the form of the British indie game developer’s multiplayer title, Gang Beasts, there’s a palpable and persistent excitement among the Toikido team right now. This was an outfit that, upon launch last year, promised to turn the toy and licensing sector on its head.

So far, having turned around a successful toy line based on one of the biggest gaming franchises of the past two years, within a record-setting six months (navigating a pandemic and shipping chaos out of China along the way), Toikido’s debut product portfolio for the Among Us IP appears to have done just that.

Straight out of the box, the Among Us toys have been subject to rave reviews online from across the markets, hitting demand in a timely fashion as retailers now begin to reap the benefits of the Toikido model. It’s why expectations are now high for the team’s follow up property, and why excitement levels are even higher; all for a game that is yet to receive an ‘official’ launch.

Licensing.biz catches up with Toikido co-founder, Darran Garnham for a quick run through of all the latest:

There was a lot of excitement around the announcement that Toikido had signed with Among Us – what has the momentum behind the signing been like in the months since – the buzz doesn’t seem to have gone away – what’s been fuelling the excitement?

The team at Innersloth and Duel Wield have managed the programme phenomenally well. Protecting their licensees and not double licensing ensures the products supply and demand is in a great balance to keep momentum. Inbound interest from fans has been incredible and great fun.

What plans have you got in place for the Among Us brand from here and for the rest of the year onwards? What categories will be key for you as you build the brand from here?

Product is just hitting shelves now with toys in market in most countries.  We have moved from contract to shelf in just six months which is amazing.  We could have been even quicker had we not had Covid & the shipping chaos out of China. The reaction from every market has been positive and we have delivered to retail ontime.

The toys will be driving the programme but design on apparel, bedding and puzzles looks really strong. The game itself has had some exciting updates so this allows us to plug into new characters / colours and ship elements.

How do audiences for gaming IP differ to other entertainment, how does it influence the licensing strategy for the brand? How do you tap into the cross-generational audiences?

The gaming community are extremely supportive and invested in the game and products and are very vocal on social media. I love that. I want the fans to tell us what we are doing right, wrong and what products are missing from the range.

Gaming content – compared to entertainment like films – is never static – i.e. subject to updates and new gaming modes etc… To what extent does this influence the licensing programme, what level of creativity or freedom does this bring to the table for you guys?

Thankfully working with digital IP is nothing new to the team at Toikido. We are set up to flex and move fast as game updates drop. We all love what we do and so the WhatsApp / Slack chat over the weekend is as busy as it is during the week.

Can you talk us through the latest gaming IP under the Toikido umbrella? What will this be bringing to the video game licensing space?

We are really proud to have added Boneloaf and the multi-award winning Gang Beasts. This is a crazy, bright character fun filled multiplayer game. I know when my kids are playing as I can hear the shouts and laughter.

We will be working closely with Boneloaf so expect a wide variety of products and some super fun toys. The game is coming to Switch this fall and so it’s great timing building on the current fanbase and expanding with Nintendo. 

 Why is this the right move for you guys, what makes this an ideal partnership and IP for Toikido?

The Boneloaf team share our values. We like working in partnership rather than just feeling like ‘another licensee’, that’s what we have with Innersloth and now with Boneloaf.

 

Is the video game licensing space in good health? What do you think of the state of innovation and creativity in the video game licensing sector? What is Toikido bringing to that space?

I think it’s in the best health of any of the entertainment platforms. I think it’s also setting positive visions of change through the #RaiseTheGame Diversity Pledge – ‘RaiseTheGame is a collaborative and high-impact pledge to improve equality, diversity and inclusion in the games industry – creating cultures where everyone belongs, voices are heard and ideas can thrive.’

It’s exciting to be working with studios to expand their fanbase, work with current fan crop and expand global opportunities for their IP.

What’s the next step for you guys?

We have three of our own IP in development, a Netflix IP launching in fall and an NFT project that I believe is very unique in this exploding space.

We will also announce an exciting strategic investor in the coming months so we not only have fuel for growth but additional IP coming into the business.

 

Disney brings Marvel and Star Wars into its adaptive roleplay and wheelchair cover sets

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Disney has added a new line up of adaptive roleplay kids’ costumes and wheelchair cover set to a range it launched last year, bolstering its inclusive play lines with the addition of costumes inspired by Marvel Studio’s Black Panther, Star Wars: The Mandalorian and a The Mandalorian Wheelchair cover set.

The new line-up joins the previously launched adaptive costumes inspired by Disney Princess and Pixar characters that were created in collaboration with Disguise in 2020.

These adaptive features allow fans who use wheelchairs and have other accessibility needs to transform into some of their favorite characters across the Disney portfolio. Also available now on shopDisney.com, is a robust Halloween 2021 lineup including costumes for adults, kids and pets.

“I’m thrilled that through the expansion of our Adaptive Roleplay collection, we can further connect our iconic franchises with fans and families worldwide through thoughtful design that allows everyone to take part in their favorite stories and worlds – from Marvel Studios’ Black Panther to Star Wars: The Mandalorian,” said Stephanie Young, president of Consumer Products, Games and Publishing.

“With today’s announcement, we’re better able to meet the needs of more of our Guests, and we’re excited to see this inspired collection continue to grow.”

The costumes are designed with stretch fabric that opens in the back for front entry only to allow for more accessible dressing. The adaptive line is open in the rear and has longer length inseams for wheelchair-friendly wear. The costumes also have flap openings on the front center with self-stick fabric closure to accommodate tube access.

Meanwhile, the wheelchair cover sets fit most standard wheelchairs with 24-inch wheels and come with supportive plastic piping pieces for added stability and long self-stick fabric strips to help keep the pieces in place. It is advised that the wheelchair is operated by a helper when the cover set is attached.

The 2021 Halloween assortment includes costumes inspired by all-new releases like Disney’s Raya and the Last Dragon and Marvel Studios’ Wanda Vision, as well as Halloween classics like Hocus Pocus, Haunted Mansion, and Tim Burton’s The Nightmare Before Christmas.

Additionally, the lineup features all new clothing, accessories, and decor featuring Disney’s notorious Villains characters, Marvel’s elite heroes, and more.

Horrible Histories celebrates almost 30 years with new publishing and live experiences

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The popular children’s book series, Horrible Histories is expanding on its partnerships in the publishing and live entertainment space, detailing its ambitions to ‘captivate new generations’ and remain a ‘pioneering brand’ with child and crossover appeal.

Written by Terry Deary and illustrated by Martin Brown, Horrible Histories has been a popular choice among kids and adults since its series launch in 1993. This year. the world’s best-selling children’s history series has re-launched via a major partnership with The Time to showcase its new, ‘read all about it’ newspaper look, as well as its new strand of Secret Diaries, enabling readers to delve into the minds of famous people from history.

The Horrible Histories book series has inspired a star-studded feature film, Horrible Histories – Rotten Romans, as well as a BAFTA award winning TV series, hit stage shows, and wide licensing partnerships. As the series celebrates over 28 years of popularity, Scholastic has detailed new creative collaborations.

Following over 16 years of creating and performing Horrible Histories stage-shows across the UK and internationally, licensee Birmingham Stage Company has partnered with Woods Silver Fleet on the river Thames to launch the Horrible Histories: Terrible Thames experience.

Leaving from Tower Bridge Quay, the boldly branded boat takes an audience of passengers on a journey along the city’s historic river to discover the terrible truth about London’s iconic landmarks, all performed by actors from the Horrible Histories stage-shows.

Throughout the pandemic, Horrible Histories stage-shows continued to perform to audiences around the UK with partner Car Park Party. The shows have now just returned to the Garrick Theatre with Horrible Histories: Barmy Britain 5 where they are the longest running children’s theatre show in the West End.

Meanwhile, Warwick Castle, a long-term Horrible Histories licensee, and author Terry Deary have unveiled the new Vile Victorians, a gruesome addition to the already historically–rich Horrible Histories Maze at the UK’s leading family attraction. The Horrible Histories Maze is both inspired by traditional geometric mazes and up to date with multi-sensory additions and packed full of Deary’s foul facts and Martin Brown’s awesome artwork.

Terry Deary said: “Children and adults will always be interested in the horrible side of history and we can learn a lot from it. I am glad to be able to shine a light on the terrible truth about historical times through my books. These new partnerships take my stories to new places and open people’s eyes in new ways.”

Elizabeth Scoggins, publisher, non fiction, brands and licensing, said, “Horrible Histories is unrivalled in its ability to entertain and engage people of all ages with history – its humour and gritty edge is intrinsic to the longevity and growth of the brand.”

With Penelope Daukes, Brand and PR Director, Scholastic is actively seeking new opportunities for Horrible Histories. She added: “Every new partnership that we welcome to the brand reflects the beating heart of Terry Deary and Martin Brown’s bestselling books; being uniquely funny, factual and, importantly, horrible. We are always on the look-out for exciting new partners to join the story.”

Together with Rocket Licensing, Scholastic UK is keen on growing the Horrible Histories licensing portfolio, which currently spans magazines, costumes, games, stationery, and heritage products, while a new deal has been secured for frozen desserts and ice creams. Scholastic UK has promised that new attractions and product ranges are imminent.

The 2021 book relaunch was marked with a major PR campaign including a front-page partnership and national competition with The Times, national interviews with Terry Deary on BBC Breakfast, Newsround, Saturday Mash-Up, The Sun, The i and more. The books have recently been described as: ‘A cultural phenomenon’ (Daily Telegraph), ‘A winning formula’ (Evening Standard) and ‘The cultural behemoth that has been merrily illustrating the gruesome corners of the past since 1993’ (The Times).

Horrible Histories: Queen Victoria’s Secret Diary is out in November 2021 and Horrible Histories: Right on Track about the history of terrible train travel will be launched in March 2022 with partnerships and a major marketing and PR campaign.

Freddy, Jason, and other horror icons at forefront of Rubies’ Fall in Love with Halloween campaign

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Icons from the horror movie scene, including Freddy and Jason, are to be featured among a line up of costumes at the forefront of a major new campaign from the dress up specialist, Rubies, as its lifts the lid on its Fall on Love with Halloween push in time for this year’s spooking season.

A special Halloween marketing drive, the campaign has been devised in recognition of the importance of Halloween for Rubies business, who has earmarked the October date as its ‘biggest event of the year, by far,’ and one that is expects to see celebrated on a larger scale than ever before this year, as the world reconnects following dimmed celebrations over the pandemic.

Rubies’ Fall in Love with Halloween campaign will set out to ‘provide a combination of prominent creative, rich media and engaging activity ideas’ for its core audience, as well as content to be used by its trade customers in the build up to the big fright night.

“With parties, gatherings, trick-or-treating and so many other events planned to operate safely, Halloween is now seen as the first major occasion of 2021 to gather and celebrate with the ones you love (and give them a scare!),” read a statement from the firm.

Rubies is now set to unleash brand-new inspiring content across all of Rubies social channels, its official website and on a range of partnered retail sites.

The content will showcase a mixture of new generic costumes and accessories in addition to officially licensed characters such as horror icons Freddy and Jason. Rubies will be bringing a new take on a variety of global brands loved by audiences around the world.

The campaign kicked off in June with Rubies maintaining its market-leading reputation for content with an eerie and ambitious photo shoot, centered around a blood-curdling vaudeville theme, shot on location with models and circus performers, the size and scale of which is like nothing that’s ever happened at Rubies before.

Located underneath Bristol’s central train station, Temple Meads, the unique venue offered an original setting with quirky oddities to create exciting and creepy content. The team worked over two days with a wide range of industry professionals and variety of skilled circus performers.

The content will feature across social channels in a range of new media formats supported by online and print marketing collateral.

Fran Hales, head of content and marketing, said: “From initial concepts all the way through to the execution of the content, I am delighted with how each aspect of this marketing campaign is turning out. The photo shoot, in particular, allowed us to put our own unique spin on what we do as a business, showcasing Rubies imaginative ideas when it comes to content generation.

“What we’ve created in such a small space of time will not only serve us well for Halloween but also for Carnival season. We are keen for our partners to also benefit from our marketing materials and I encourage them to contact us to utilise it on their own channels and platforms.”

With Fall in Love with Halloween, Rubies hopes to be able to celebrate this occasion with fans of the brand and welcome new customers who are looking for original and creative solutions to promote Halloween.

Freddy, Jason, and other horror icons at forefront of Rubies’ Fall in Love with Halloween campaign

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Icons from the horror movie scene, including Freddy and Jason, are to be featured among a line up of costumes at the forefront of a major new campaign from the dress up specialist, Rubies, as its lifts the lid on its Fall on Love with Halloween push in time for this year’s spooking season.

A special Halloween marketing drive, the campaign has been devised in recognition of the importance of Halloween for Rubies business, who has earmarked the October date as its ‘biggest event of the year, by far,’ and one that is expects to see celebrated on a larger scale than ever before this year, as the world reconnects following dimmed celebrations over the pandemic.

Rubies’ Fall in Love with Halloween campaign will set out to ‘provide a combination of prominent creative, rich media and engaging activity ideas’ for its core audience, as well as content to be used by its trade customers in the build up to the big fright night.

“With parties, gatherings, trick-or-treating and so many other events planned to operate safely, Halloween is now seen as the first major occasion of 2021 to gather and celebrate with the ones you love (and give them a scare!),” read a statement from the firm.

Rubies is now set to unleash brand-new inspiring content across all of Rubies social channels, its official website and on a range of partnered retail sites.

The content will showcase a mixture of new generic costumes and accessories in addition to officially licensed characters such as horror icons Freddy and Jason. Rubies will be bringing a new take on a variety of global brands loved by audiences around the world.

The campaign kicked off in June with Rubies maintaining its market-leading reputation for content with an eerie and ambitious photo shoot, centered around a blood-curdling vaudeville theme, shot on location with models and circus performers, the size and scale of which is like nothing that’s ever happened at Rubies before.

Located underneath Bristol’s central train station, Temple Meads, the unique venue offered an original setting with quirky oddities to create exciting and creepy content. The team worked over two days with a wide range of industry professionals and variety of skilled circus performers.

The content will feature across social channels in a range of new media formats supported by online and print marketing collateral.

Fran Hales, head of content and marketing, said: “From initial concepts all the way through to the execution of the content, I am delighted with how each aspect of this marketing campaign is turning out. The photo shoot, in particular, allowed us to put our own unique spin on what we do as a business, showcasing Rubies imaginative ideas when it comes to content generation.

“What we’ve created in such a small space of time will not only serve us well for Halloween but also for Carnival season. We are keen for our partners to also benefit from our marketing materials and I encourage them to contact us to utilise it on their own channels and platforms.”

With Fall in Love with Halloween, Rubies hopes to be able to celebrate this occasion with fans of the brand and welcome new customers who are looking for original and creative solutions to promote Halloween.

Nickelodeon and toy maker WowWee partner on new digital animated brand, The Squish

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WowWee, the international toy maker and team behind Fingerlings and the Got2Glow Fairy Finder has struck up a new partnership with Nickelodeon Digital Studios to turn its My Squishy Little Dumplings characters into an animated brand.

The project will see the characters from the My Squishy Little Dumplings line come together as The Squish – a new, digital, K-pop inspired band devised to bring a new genre of music – called S-pop (aka Squish Pop) – to kids.

The partnership will see Nickelodeon Digital Studios produce a suite of digital content starring The Squish, kicking off the activity with a featured song and music video on the Nickelodeon and Nick Jr. YouTube Channels. Titled ‘Can You Resist the Squish?!,’ the song and video focus on the unique personalities of each of the characters: Doe, Dip, Dee and Dot.

The song will be available on all digital streaming platforms including Apple Music, Spotify, iTunes, YouTube, and more. Additional pieces of content will be released throughout the year on Nickelodeon’s YouTube Channels, including music videos, behind the scenes content, and House Party Tour.

“Kids and families from all over the world will adore ‘My Squishy Little Dumplings,’ the same way we do,” said Ashley Kaplan, senior vice president, Digital Studios, Nickelodeon.

“We are so excited to create an environment where these characters can evolve and thrive, and kids can fall in love with them in a whole new way.”

“When WowWee first showed us My Squishy Little Dumplings we immediately knew these fun, surprising and loveable characters were a natural fit for the Nickelodeon portfolio,” said Jamie Drew, Senior Vice President, Strategic Partnerships and Americas Licensing, ViacomCBS. “We’re thrilled to work with such a creative and innovative partner to launch this digital-first execution.”

Sydney Wiseman, vice president of brand development and creative strategy at WowWee, added: “We know kids everywhere are going to love the My Squishy Little Dumplings digital content on Nickelodeon’s digital platforms just as much as we do.

“Nickelodeon is the perfect partner for us to bring the Dumplings into this next phase of fandom around the world.”

Nickelodeon and toy maker WowWee partner on new digital animated brand, The Squish

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WowWee, the international toy maker and team behind Fingerlings and the Got2Glow Fairy Finder has struck up a new partnership with Nickelodeon Digital Studios to turn its My Squishy Little Dumplings characters into an animated brand.

The project will see the characters from the My Squishy Little Dumplings line come together as The Squish – a new, digital, K-pop inspired band devised to bring a new genre of music – called S-pop (aka Squish Pop) – to kids.

The partnership will see Nickelodeon Digital Studios produce a suite of digital content starring The Squish, kicking off the activity with a featured song and music video on the Nickelodeon and Nick Jr. YouTube Channels. Titled ‘Can You Resist the Squish?!,’ the song and video focus on the unique personalities of each of the characters: Doe, Dip, Dee and Dot.

The song will be available on all digital streaming platforms including Apple Music, Spotify, iTunes, YouTube, and more. Additional pieces of content will be released throughout the year on Nickelodeon’s YouTube Channels, including music videos, behind the scenes content, and House Party Tour.

“Kids and families from all over the world will adore ‘My Squishy Little Dumplings,’ the same way we do,” said Ashley Kaplan, senior vice president, Digital Studios, Nickelodeon.

“We are so excited to create an environment where these characters can evolve and thrive, and kids can fall in love with them in a whole new way.”

“When WowWee first showed us My Squishy Little Dumplings we immediately knew these fun, surprising and loveable characters were a natural fit for the Nickelodeon portfolio,” said Jamie Drew, Senior Vice President, Strategic Partnerships and Americas Licensing, ViacomCBS. “We’re thrilled to work with such a creative and innovative partner to launch this digital-first execution.”

Sydney Wiseman, vice president of brand development and creative strategy at WowWee, added: “We know kids everywhere are going to love the My Squishy Little Dumplings digital content on Nickelodeon’s digital platforms just as much as we do.

“Nickelodeon is the perfect partner for us to bring the Dumplings into this next phase of fandom around the world.”