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Molang goes for millennials and Gen Zs in Animal Crossing: New Horizons in game partnership

Molang has launched five in-game looks on the video game smash hit, Animal Crossing: New Horizons, as part of the brand’s global strategy to reach millennials and Gen Z audiences. A collection of five Molang player accessories are now available in the official shop, with free download friend codes hosted …

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WildBrain CPLG to build lifestyle licensing programme for The Metropolitan Museum of Art

The entertainment, sport and brand licensing agency, WildBrain CPLG, has signed a deal with The Metropolitan Museum of Art to exclusively represent the iconic New York institution as it looks to build out a licensing programme across EMEA. Housing it under its Lifestyle division, WildBrain CPLG will assemble a licensing …

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Aardman strikes major deal with Tencent for Shaun the Sheep streaming in China

The iconic British animation studio, Aardman has just struck up a new deal with Tencent Video in a new move to grow the audience for its hit Shaun the Sheep property in China. Tencent Video is the leading online video streaming platform in China. Under the new deal, it will …

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The Entertainer partners with Riverside Brands for ELC brand extension programme

The UK’s family owned high street toy retailer, The Entertainer has partnered with Riverside Brands to lead its brand extension strategy for Early Learning Centre. Under the new partnership, both the Happyland and core ELC brand will look to build out wider brand extensions into categories such as apparel, nightwear, …

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Rocket Licensing picks up CBeebies’ English language learning series Yakka Dee!

Rocket Licensing has been appointed as the international licensing agent (territories excluding China) for the popular CBeebies show, Yakka Dee! Currently in its third series, the animation and live action programme is now in production for series four and five, which are due to air in 2021. Yakka Dee! is …

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Hasbro partners with Regatta for Peppa Pig outdoor clothing and accessories

Hasbro has detailed a new partnership with the leading British outdoor brand, Regatta, that will see a bespoke collection of Peppa Pig outerwear and leisure accessories launch in spring/summer 2021 across the UK and Europe. The Peppa Pig range from Regatta encourages girls and boys to be ‘Adventure Ready’ with …

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Sagoo teams with Graine Creative to launch Rilakkuma arts and crafts kits for kids

The independent French agency, Sagoo has partnered with the French arts and crafts specialist, Graine Creative to produce five new kits for older children, based on the hit Japanese character brand Rilakkuma. The deals adds to a rapidly growing portfolio of consumer products for Rilakkuma – the world’s most relaxed …

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ToyAid raises over £140,000 for Global’s Make Some Noise covid-19 charity campaign

Toy Aid, the charitable initiative set up by KidsKnowBest’s Joel Silverman and Wow! Stuff’s Richard North, has revealed the total money raised as part of Global’s Make Some Noise charity campaign to be an impressive £143,075. The Toy Aid movement’s aim was to raise money for charities that support disadvantaged …

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HRH The Princess Royal closes out Save the Children’s Save With Stories with Thomas and the Royal Engine

Save the Children Patron Her Royal Highness The Princess Royal, has marked the end of Save the Children’s successful Save With Stories initiative with a reading of Thomas and the Royal Engine. The video has been shared on Save the Children UK’s Instagram page and is the final installment of …

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