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Mattel launches a free online resource for parents and children, Mattel Playroom

Mattel has detailed the launch of the Mattel Playroom, a new, free online resource that features activities and content from across the company’s portfolio of brands, designed to encourage kids to keep playing while handling school closures, social distancing and self isolation measures. American Girl, Barbie, Fisher-Price, Hot Wheels, and …

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Magic Light Pictures secures another award win for animated adaptation Zog

Magic Light Pictures’ animated adaptation Zog has scooped the International Emmy in the Kids Awards Best Animation category at this year’s International Emmy Kids Awards. The most recent accolade follows Magic Light’s win in the same category at the International Emmy Kids Awards in 2018 with Revolting Rhymes, and marks …

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Asmodee Entertainment stikes deal with Dark Horse Comics to develop tabletop art book series

Asmodee Entertainment is secured a new partnership with Dark Horse Comics to create a series of licensed art books for three of the tabletop gaming titan’s leading gaming properties. Under the new deal, Dark Horse has tapped into Asmodee’s portfolio of over 300 gaming IPs to curate a collection of …

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Universal Brand Development and LEGO unveil first Fast and Furious LEGO set

The LEGO Group and Universal Brand Development have unveiled the first LEGO set to be inspired by the global blockbuster franchise, Fast & Furious with the LEGO Technic Dom’s Dodge Charger. The new build is a 1,077-piece replica of the film franchise’s fearless street racer Dominic Toretto’s 1970 Dodge Charger …

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Mattel takes up arms against COVID-19 as it focuses production on face masks and PPE

Mattel has become the latest toy company to join in the fight agains the deepening COVID-19 pandemic, dedicating a slice if its production line to face masks in order to meet the urgent demand for medical supplies in the US. In a post across social media, Mattel’s president and COO, …

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Edutainment Licensing named distribution UK, Australian and New Zealand distribution partner for Tiny & Tony

Edutainment Licensing has been appointed as the distribution partner for Riki’s Tina & Tony series in the UK, Australia and New Zealand, as well as worldwide for school and library digital platforms. The 3D series for pre-school boys and girls follows the adventures of baby hippo Tony and baby elephant …

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LEGO launches #letsbuildtogether and donates $50m to children in need in fight against coronavirus

The LEGO Group and LEGO Foundation have joined forces to address the critical needs of children as the globe continues to battle the COVID-19 pandemic, including a $50m donation to kids most in need and the launch of the #letsbuildtogether campaign. The initiatives have been established to aid all children, …

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Sesame Workshop rolls out new content for its Caring for Each Other platform

Building on its launch last week of the Caring for Each Other initiative, Sesame Workshop is rolling out new content to help families stay physically and mentally healthy as the coronavirus pandemic continues. Today’s release on SesameStreet.org/caring includes animations on healthy habits, resources providing comfort, and activities that caregivers can use to …

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Bulldog Licensing secures three new apparel partners for Care Bears

The well-loved and evergreen Care Bears brand is growing its presence in the children’s and adult apparel sector, thanks to a string of new partnership signed up by its European agency, Bulldog Licensing. Cohen and Wilks, Tikiboo, and Park Agencies have each struck up new agreements with the property that …

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Postponed Olympic and Paralympic Games to keep Tokyo 2020 trademark for merchandise and licensing partners

The postponed Olympic and Paralympic Games Tokyo 2020 are to maintain their trademarked names in a bid to alleviate concerns around merchandise and licensing partnerships, despite the event being moved to 2021 amid the ongoing COVID-19 pandemic. The International Olympic Committee and the 2020 Games’ host nation, Tokyo, reached the …

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