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The Hunger Games: The Exhibition awarded Guinness World Record

A interactive exhibition taking visitors into the world of The Hunger Games has just been awarded a Guinness World Record title for the largest interactive touchscreen, proving not only that records can be set for virtually anything, but the impact experiential licensing is now having on the mainstream. The attraction …

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LEGO lands on XBox’s Forza Horizon 4 with LEGO Speed Champion expansion

Amid some of the biggest reveals at the ongoing E3 videogaming conference, that included an appearance from Keanu Reeves, LEGO has managed to secure headline space, thanks to its latest collaboration with Xbox. The Dutch toy brand is continuing its successful push across the world of videogaming, this time landing …

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DHX Media and Signature Gifts partner for In the Night Garden personalised range

DHX Brands, the consumer products arm of DHX Media, has secured a new agreement with the UK personalised gifts company, Signature Gifts, for a new range of In the Night Garden items. Under the partnership, fans of the CBeebies pre-school series will now be able to have their name and …

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Nickelodeon partners with Bricklive for PAW Patrol exhibition

Live Company Group, the team behind the popular Bricklive event, has detailed a new licensing partnership with Nickelodeon to bring new PAW Patrol themed promotional exhibits to its offering. Bricklive touring exhibits consist of a series of themed tours created from a popular choice of toy building brick. Exhibits have, …

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Emoji launches first dedicated shop in China and extends partnership with Ferrero

It’s good news for The Emoji Company, who has returned from a busy Las Vegas Licensing Expo with news of further expansion to its plans for global domination, this time with the launch of the first Emoji branded store in China, and a new partnership with Ferrero to launch a …

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Jim Henson Co’s HIP secures distribution rights to The Adventures of Teddy Ruxpin and #Friends

Henson Independents Properties, the recently relaunched distribution arm of The Jim Henson Company, has just acquired the rights to two new series: The Adventures of Teddy Ruxpin and #Friends. The deal was detailed by Claudia Scott-Hansen, SVP of global distribution at The Jim Henson Company. HIP is The Jim Henson …

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Entertainment One’s pre-school hit PJ Masks is getting a fourth season

Entertainment One’s hit pre-school series, PJ Masks is gearing up for a fourth season, with 52 new 11-minute episodes scheduled to land on screens from April next year. Produced by eOne and Frog Box, in collaboration with broadcaster, Disney Junior, series four will see the show’s heroes, Catboy, Owlette and …

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Retail Monster joins Borderlands consumer products push ahead of new game release

Retail Monster has climbed aboard a growing consumer products programme for the popular video gaming franchise, Borderlands is it prepares to bolster its partner line-up ahead of the release of Borderlands 3 later this year. Retail Monster will act as licensing agent alongside Gearbox Software and 2K to support the …

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Cannabis will ‘disrupt virtually every consumer industry,’ says Beanstalk

Cannabis is ‘poised to disrupt virtually every consumer industry,’ from food and drink, beauty, and wellness, to the likes of home and garden, tourism and more, according to Beanstalk’s CEO and president, Allison Ames. The remarks landed amid a three-day celebration of the global licensing industry in Las Vegas, where …

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Xilam in exclusive talks to acquire majority stake in Cube Creative

Xilam Animation has entered into exclusive negotiations to acquire a controlling stake of the shares and voting rights of the French animation production company, Cube Creative. Talks are ongoing for the purchase of 50.1 per cent of shares in the company that specialises in 3D animation. In line with its …

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