Entertainment

Sonic the Hedgehog will charge onto Netflix in new animated series in 2022

A new animated series of Sonic the Hedgehog called Sonic Prime will be tearing onto Netflix with a worldwide premiere scheduled for 2022. The 24-episode animated adventure is the product of a triple-threat deal between Netflix, SEGA of America, and WildBrain. Aimed at kids, families, and long-time fans of the …

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NSPCC’s Buddy and Pantosaurus to feature in Redan’s kids’ titles Fun To Learn and Sparkle World

Edutainment Licensing has secured a partnership with Redan to bring the NSPCC’s Buddy and Pantosaurus brands to the publisher’s leading children’s magazines. In a campaign kicking off on March 4th this year, Buddy will feature in the Fun To Learn Friends and Sparkle World titles from Redan Publishing, while Pantosaurus …

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BBC Studios taps Brainbase Assist to power its growing licensing programme for Bluey

BBC Studios has underscored its commitment to the Bluey licensing programme, turning to the end-to-end IP management firm Brainbase and its Assist platform to help it streamline and manage its global licensing operations for the popular pre-school property. The move comes as BBC Studios continues to grow the successful Bluey …

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YouTube channels Braille Skateboarding and Trinity and Beyond land second series toy roll-outs following fan demand

Semaphore Licensing, the licensing and merchandising specialist in the online content creator and influencer market, is ‘thrilled’ with the current response and consumer demand for licensed products and toys for its Braille Skateboarding and Trinity brands. Reception to product launches from Bonkers Toys, toy partner for both Braille Skateboarding and …

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Maurizio Distefano Licensing named Italian licensing agent for Moonbug’s CoComelon, Blippi, and Morphle

Maurizio Distefano Licensing has partnered with Moonbug Entertainment to become the licensing agent for CoComelon, Blippi, and My Magic Pet Morphle across the Italian market. The move is the latest in Moonbug’s continued licensing push for a portfolio of brands that within just two years, has helped the firm become …

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Fred & Ginger pack Popeye punch into pet products portfolio

The design-led pet product specialist, Fred & Ginger has signed up to create a range of pet treats and accessories based on the classic animation brand, Popeye. The deal was brokered by Bulldog Licensing, the European licensing agency for the property as it continues to grow its consumer products portfolio …

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Mattel’s Barbie launches new diversity ranges as its named gobal toy property of the year by NPD

Having recently been named the 2020 top global toy property of the year and the number one fashion doll in the UK by the NPD Group, Mattel’s Barbie is pushing forward with its mission to represent global diversity and inclusivity further within the fashion doll aisle. Through new additions to …

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Novel Entertainment launches month-long Story a Day initiative for Horrid Henry fans

Novel Entertainment is launching a month-long Story a Day initiative as part of its Hibernating with Henry campaign, one which will see a free audio story posted each day to Horrid Henry’s new website. Starting Monday, February 1st, the first title available will be Horrid Henry and the Antiques Rogue …

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Planeta Junior extends licensing reach for The Smurfs across Spain, Portugal and Central and Eastern Europe

Planeta Junior has secured an agreement with the global license holder IMPS to coordinate The Smurfs’ brand licensing programme across Spain, Portugal, and Central and Eastern Europe. The deal acts as an extension to Planeta Junior already established remit as The Smurfs’ agent across Iberia. Thanks to the success that …

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Smighties Universe launches its first digital collectables with Smighties Pods

Reality Gaming Group and Herotainment are moving in on the blockchain space with the launch of a new series of Smighties Universe digital collectables called Smighties Pods. It is the latest move for the Smighties brand as it pushes forwards with building out a digitally-focused franchise. Already, the character-driven entertainment …

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