Entertainment

MasterChef and MasterChef Junior cook up new toys, games, cookware and experiential deals in the US

Endemol Shine North America has secured a new slate of partnerships for the hit culinary competition series, MasterChef and MasterChef Junior, taking the brand into interactive toys, board games, cookware, and live experiences. Kicking off the new slate of licensing partners, Abacus Brands, a leader in educational virtual reality toys, will …

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Hello Kitty finds her voice as Sanrio launches first short form animated series to YouTube

Sanrio has launched a new short form YouTube animated series called Hello Kitty and Friends Supercute Adventures, a move that brings its globally popular Hello Kitty brand to animated content in a partnership with Split Studio. Each episode in the YouTube series will catapult audiences into the world of Hello …

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Kraft Heinz moves into the family gaming space with Big G Creative partnership

Kraft Heinz has found another means of getting itself all over your dining table thanks to a new partnership with the US games publisher, Big G Creative, that delivers the company’s globally renowned food brands to the board gaming sector. Under the new deal, Big G Creative has launched the …

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Rising Up: MGM Studios on how 45 years later the Rocky franchise is still packing a punch

The trumpets, the grey tracksuit, the run up the stairs and the timeless story of David vs Goliath, the underdog with the eye of the tiger; there’s very little about the Rocky franchise that isn’t iconic. It’s difficult to believe that it’s been… [checks notes]… 45 years since Sylvester Stallone …

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GB eye expands its partnership with The Pokemon Company for new product ranges across Europe

Prints, posters, and giftware specialist, GB Eye has inked a new deal with the Pokemon Company International to expand its licensed gifting offering in the build up to Christmas with new products across mugs, framed prints, posters, gifts, and a soon-to-launch eco-range. The move capitalises on key consumer trends and …

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Thomas & Friends goes 2D animated as new seasons given the green light by Mattel

Mattel has given the green light to a series of 104 new 11 minute episodes and two hour-long specials for the Thomas & Friends television series over two new seasons. The latest update for the popular children’s series follows news released last week that a Thomas & Friends feature length …

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Masha and the Bear secures host of UK licensees as Season Four lands on Tiny Pop

The international animation studio and name behind the popular kids’ show Masha and the Bear, has secured a host of new UK licensees to coincide with the arrival of season four of the animated series on Tiny Pop this month. In a swathe of deals brokered by the UK licensing …

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Warner Bros. Animation begins production on Batman pre-school series Batwheels

Warner Bros. Animation is vaulting into the pre-school sector as production begins on a new Batman series called Batwheels, featuring scaled down versions of the caped crusader’s Batmobile and the Batgirl Cycle as they fight crime alongside Batman, Robin, Batgirl, and other DC Universe characters. The new animated pre-school series …

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Rights & Brands named licensing agency for author and illustrator duo Astrid Lindgren and Ilon Wikland

Rights & Brands has been named the licensing and merchandising agent for the joint works of the Swedish author illustrator duo, Asrid Lindgren and Ilon Wikland, based on the artwork and characters created by the pair and enjoyed by children and adults across Scandinavia, the Nordics and beyond. Lindgren’s books …

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Classic toy maker Wham-O strikes partnership with Critical Content for live action TV series

The independent classic toys maker, Wham-O has partnered with the indie production studio, Critical Content, to develop and create TV content built around the firm’s portfolio of toy brands, including the likes of Frisbee Disc, Hula Hoop, and Slip ‘N’ Slide. The terms of the deal have not been disclosed. …

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