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Entertainment

This is Iris partners with TeamTO to launch Mighty Mike to the UK licensing scene

The children’s entertainment company, TeamTO has joined forces with the licensing agency This Is Iris to launch Mighty Mike, ‘the world’s most licensable pug’ to the UK. Mighty Mike’s licensing career will be launched with a prominent platform on CITV and Cartoon Network’s Boomerang channels. The new agreement follows a …

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Sagoo signs fashion brand Difuzed for Rilakkuma apparel, fashion bags and more

The fashion and lifestyle brand Difuzed has partnered with the independent licensing agency Sagoo to launch a range of apparel for kids and adults, as well as fashion bags, backpacks, and accessories, inspired by the Japanese character brand, Rilakkuma. The new line will include tech accessories including phone cases and …

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Men’s Health launches toiletry gifting sets from Thumbs Up to UK retail

The leading lifestyle and fitness brand, Men’s Health has secured retail placement within two of the UK’s biggest retailers for its new toiletry and gifting collection developed by the brand’s most recent licensee, Thumbs Up UK. The new range consists of body washes, deodorants, and shower gels enhanced with accompanying …

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Kids’ lifestyle brand Lemon Ribbon looks to licensing with Glue Creative Thinking

The children’s lifestyle brand, Lemon Ribbon, has tapped Glue Creative Thinking to expand its consumer awareness and engagement through licensed product and brand collaborations by working with influential children’s brands and licensees that ‘complement the Lemon Ribbon aesthetic.’ The firm, one that started out life designing for major international children’s …

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AC Milan strike new partnership with Roc Nation to ramp up digital and commercial activities

Giants of Italian football, AC Milan, has signed a new, wide-ranging partnership with Jay Z’s Roc Nation agency, that will include supporting the club’s digital and commercial activities. The deal marks Roc Nation’s first partnership with an elite European football club. The Jay Z owned company will be tasked with …

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Archie Comics partners with Kate Spade New York for Betty Cooper and Veronica Ledge collection

Kate Spade New York is to launch a collection of handbags, tote bags, backpacks, and more featuring characters from and with a look inspired by the classic 1940s Archie Comics. In a deal brokered by King Features Syndicate, the likes of Betty Cooper and Veronica Ledge will now appear across …

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Going viral after the virus: Fanbytes’ Timothy Armoo talks the new future of toy and brand marketing

Timothy Armoo is the CEO and founder of Fanbytes, a digital marketing business that has shot to success in the three short years it has been plying its trade as a leading light in Gen Z marketing and tapping into the global TikTok sensation early doors. At 24 years old, …

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Spin Master and Warner Bros partner to launch Bakugan: Champions of Vestroia video game to Nintendo Switch

Spin Master, Warner Bros Interactive Entertainment, and WayForward have detailed the upcoming launch of Bakugan: Champions of Vestroia. a new role-playing video game that will arrive exclusively on Nintendo Switch later this year. The new video game is the latest extension of the Bakugan franchise that already spans its anime …

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Marshmello and Moe Shalizi remix kids content with new entertainment concept, Mellodees

Music’s Moe Shalizi and Marshmello have struck up a new partnership to create a ‘cutting edge experience for children’ in the shape of a new entertainment initiative called Mellodees – a musically-driven video property. Mellodees will feature Dee the musical robot with music produced by Marshmello, and promises to deliver …

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Alpha Group and Keith Chapman partner to develop new pre-school series Camp Furly

Keith Chapman, the creator of the global hit PAW Patrol, has partnered with Studio Liddell in the UK, and Alpha Group to develop and produce a new CGI animated pre-school TV series, Camp Furly. The new series aims to inspire children to venture outdoors and connect with the environment and …

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