Entertainment

JAKKS Pacific extends global toy deal with SEGA for Sonic the Hedgehog

JAKKS Pacific has renewed and expanded its global toy partnership with SEGA of America for the classic and modern versions of the hit entertainment franchise, Sonic the Hedgehog. Under the extended partnership, JAKKS will design, manufacture, market, and sell Sonic the Hedgehog branded toy product lines worldwide, commencing in 2022. …

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LEGO expands its Nintendo partnership to bring Luigi into the LEGO Super Mario universe

Super Mario’s often-forgotten brother, Luigi, is stepping out of the shadows and into the LEGO Super Mario universe as the toymaker extends its partnership with Nintendo to unveil the LEGO Super Mario Adventures with Luigi Starter Course. Featuring an interactive LEGO Luigi figure, this is the latest extension of the …

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Magic Light Pictures’ The Snail and the Whale takes Best Special Production at 2021 Annie Awards

Magic Light Pictures’ animated special, The Snail and the Whale, has been named Best Special Production in the 48th Annual Annie Awards, hosted via a virtual ceremony on Friday, April 16th. The Annie Awards have been presented by the Los Angeles branch of the International Animated Film Association, ASIFA-Hollywood, each …

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SpongeBob SquarePants, PAW Patrol to boost presence across Japan in major new Rakuten partnership for Nickelodeon

SpongeBob SquarePants, PAW Patrol, and Teenage Mutant Ninja Turtles will each be bolstering their presence across the Japanese market thanks to a new partnership between ViacomCBS Networks International and Rakuten Group. The long-term agreement will kick off with the launch of Nick+ – Nickelodeon’s kids’ streaming service – on Rakuten’s …

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Universal Monsters rise up in new NECA action figure partnership

National Entertainment Collectibles Association – NECA – has detailed plans for a full line of Universal Monsters action figures developed in close partnership with Universal Brand Development to capture the look of the horror world’s most iconic figures. Frankenstein’s Monster will rise up this July, depicting the classic monster from …

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Mattel’s classic Rock ‘Em Sock’ Em Robots game heads to big screen with Universal and Vin Diesel

The classic battling robot tabletop game, Rock ‘Em Sock ‘Em Robots is heading to the screen as plans to develop a live-action motion picture starring Vin Diesel get underway. The project is the combined efforts of Mattel Films and Universal Pictures, who are working with Vin Diesel’s own production company, …

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LEGO marks 20 years of LEGO Harry Potter with new sets exploring the magic of the Wizarding World

Marking 20 years of the LEGO Harry Potter franchise, the Danish toy maker has rebooted its partnership with Warner Bros. Consumer Products to reveal a new range of building sets that delve deeper into the magic of Hogwarts and the Wizarding World of Harry Potter. The enchanted walls of Hogwarts …

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Hasbro teams with Robosen to launch world’s most advanced Transformers robot

Hasbro has partnered with one of the leading companies in the field of robotics to launch the world’s most advanced and programmable robots to the market through the Transformers franchise. Its partnership with Robosen Robotics has witnessed the creation of Transformers Optimus Prime Auto-Converting Programmable Advanced Robot – a collector’s …

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MeteoHeroes to air on major Latin American broadcasters on Earth Day this week

Mondo TV Iberoamerica has landed a major agreement with a sweep of broadcasters across Latin America to broadcast four specially selected episodes of the environmentally themed kids’ show MeteoHeroes on Earth Day this year. Earth Day is an annual event celebrated across the globe on April 22nd to demonstrate support …

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Genius Brands International launches Stan Lee’s Superhero Kindergarten on Kartoon Channel

Genius Brands International has detailed the official launch of Stan Lee’s Superhero Kindergarten, streaming exclusively on Kartoon Channel and premiering with a two-episode double feature later this month. One of the last creations from the mind of the late Stan Lee, the series stars the voice of Arnold Schwarzenegger, who …

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