Entertainment

Genius Brands taps Never Wrong Toys as global master toy partner for Rainbow Rangers

Genius Brands International has named Never Wrong Toys – a subsidiary of China’s leading toy manufacturer, Markan Industrial Group – as its global master toy partner for the animated series, Rainbow Rangers. Under the partnership, Never Wrong Toys will develop a broad range of preschool products in the toy category, …

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Heritage month | The Children’s Museum of Pittsburgh partners with US toy firm Open the Joy on curated children’s kits

The Children’s Museum of Pittsburgh has partnered with the emotional intelligence and educational toy company, Open the Joy, to launch a new product range based on the museum’s exhibit XOXO: Love and Forgiveness. Under the new partnership, Love and Forgiveness Boxes are going to be available in Target stores across …

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WildBrain CPLG secures a raft of European deals for the hit video game brand Tetris

WildBrain CPLG has signed a raft of new European deals spanning apparel, back to school accessories, fast moving consumer goods, and homewares, for the world famous video game brand, Tetris. The newest slate of deals kicks off with the fashion retailer, Zara, who has introduced a collection of ment’s t-shirts …

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Acamar Films rolls Bing: Watch, Play, Learn app across Spain and the Netherlands as global growth continues

Acamar Films’ free premium app, Bing: Watch, Play, Learn is expanding its global reach with upcoming launches in Spain and the Netherlands, in a move that the firm states is ‘indicative of Bing’s accelerating global growth.’ Initially launched in September 2019, the app – which has been downloaded over 1 …

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Bulldog Licensing signs up with Marcus & Marcus as baby brand makes European licensing push

The mother and baby brand, Marcus & Marcus has shifted its licensing focus on to the European market, with the appointment of Bulldog Licensing to head up its plans across the children’s space and into toys, gifts, nursery products and more. Initially created as a range of infant feeding products, …

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A booming Enterprise | From Star Trek to The Beatles: How Eaglemoss is fuelling the kidult and pop culture market

Now in its fourth decade serving the sci-fi and fantasy collector’s and collectables market, Eaglemoss has become an authority on the topic of pop culture and kidult sectors, supplying some of the most detailed models to be found on the scene today. But there’s a whole lot more to the …

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Lifestyle brand HYPE partners with Hasbro to launch exclusive NERF capsule collection and accessories

The popular lifestyle brand, HYPE. is continuing its collaborative efforts with global toy players, this time with the launch of a new capsule collection and line of limited edition blasters with Hasbro’s NERF franchise. The 40-piece apparel and accessory kidswear collection boasts ‘all-over prints, reflective detailing, and unisex shapes for …

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Disguise Inc partners with Funko to launch new Disguise Pop! masks range

The dress up and costume specialist, Disguise Inc has detailed a global agreement with Funko to design, market, manufacture and distribute Pop! masks across North America, Europe, the Middle East, Oceania, South America, and Asia. Initial designs for 2021 will feature iconic characters from major licensing partners like Warner Bros …

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Genius Brands acquires slate of classic content for Kartoon Channel! as it promotes Jon Ollwerther to channel president

Genius Brands International is continuing to grow its content offering with the acquisition of a slate of animated hits, including The Adventures of Paddington Bear, Trollz, Super Matio Bros., and more. The new slate lands amid a raft of deals with content partners Nelvana, WildBrain, and ABC Australia. The move …

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BBC Studios bolsters Hey Duggee toy line up with MV Sports and new launches from HTI

MV Sports has become the latest name in toys to sign up with the popular BBC Studio preschool property, Hey Duggee in a new deal to produce a range of branded scooters, ride-ons, and bikes. The first wave of product will launch at retail this autumn, joining the existing toy …

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