Entertainment

The Pokémon Company celebrates ‘significant increase in sales’ of TCG and Jazwares toy line

The Pokémon Company is celebrating a ‘significant increase in sales’ of its Pokémon Trading Card Game and extensive toy range from Jazwares across the European markets, despite all of the challenges that retail has faced at the hands of the Coronavirus. According to figures recorded by the NPD Group Toys …

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Rubies lands official partnership with World Book Day to promote the benefits of reading

Rubies has secured an official partnership with the World Book Day charity and its annual event developed to change lives through a love of books and shared reading. The new collaboration is founded on Rubies’ own global experience of delivering best-in-class costumes and accessories as a trusted manufacturer of licensed …

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BabyLit and Little Leonardo book series land animated series adaptations in latest global push

The best-selling BabyLit and Little Leonardo children’s book series are to undergo an animated series adaptation, thanks to a new partnership between Gibbs Smith Publishing, ThinkTank Emporium, and the story editor and writer, Katherine Sandford. A veteran writer and story developer for animated programmes in the three to five age …

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MGA Entertainment signs global music deal with Sony Music’s Magic Star label

MGA Entertainment has become the latest toy company to align itself with the music industry, having signed an exclusive music partnership with Sony Music UK’s children’s label, Magic Star in support of its global toy brand, LOL Surprise. Under the new deal, Magic Star will work with Sony Music Entertainment’s …

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Toikido signs master toy partnership for Netflix’s feature animation Back to the Outback

Toikido has been named the master toy partner for Netflix’s upcoming feature film, Back to the Outback, an animated adventure following a ragtag group of animals and their daring escape from captivity. With the film scheduled to make its global debut this autumn, Toikido has secured the rights to manufacture …

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JAKKS Pacific backs its Disney slate to lift toy sales following Q4 and full year 2020 declines

JAKKS Pacific is heavily backing its Disney partnership and the boost in toy sales it expects to see over the course of the year, driven in part by the “extraordinary success of Disney+” and its new model of delivering content in the midst of the pandemic. The toy firm highlighted …

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Hornby takes fresh steps into franchise building with new licensing consultant Michele Pearce

Hornby Hobbies has taken the first steps forward in launching its Scalextric brand onto the global licensing scene with the appointment of its new licensing consultant, Michele Pearce. In her new role, Pearce will work to represent Hornby in the start of a new in-house licensing initiative, utilising her specialist …

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Universal Music Group signs LEGO Minifigure L.L.A.M.A to its Astralwerks label

Universal Music Group and the LEGO Group have achieved a world’s first with the signing of L.L.A.M.A  – a LEGO Minifigure DJ and producer –  to the studio’s record label, Astralwerks. L.L.A.M.A is not only the first LEGO Minifigure to have signed a deal with a record label, but is …

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Universal Brand Development opens vault to Disguise Inc for new Halloween dress up items

The costumes specialist, Disguise Inc has expanded upon its North American partnership with Universal Brand Development to design, manufacture, and distribute Halloween costumes, accessories, inflatables, and more based on some of its most popular properties. The expanded collaboration will mark the first time that Disguise has held multi-year portfolio rights …

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Studiocanal confirms Paddington 3 as The Copyrights Group appoints new Italian licensing agent

Plans are underway to strengthen the Paddington brand across the Italian market with the appointment of the territory licensing agent, Rai Com. It follows the successful launch of The Adventures of Paddington on Rai YoYo earlier this year, a channel on which the series now airs three times a day. …

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