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World’s most valuable toy brands could lose up to $3bn in brand value to Covid-19, says Brand Finance report

The world’s top 25 most valuable toy brands – a list that includes the likes of LEGO, Barbie, and Bandai – could lose up to $3 billion worth of brand value as a result of the Covid-19 pandemic, according to the latest report to emerge from the independent brand valuation …

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LEGO unleashes the LEGO DC Batman 1989 Batwing, inspired by the Tim Burton classic movie

The LEGO Group celebrated Batman Day this month in true style, by partnering with Warner Bros. Consumer Products and DC to release the LEGO DC Batman 1989 Batwing, a LEGO brick reconstruction of the vehicle seen in Tim Burton’s iconic 1989 Batman film. One for the keen-eyed Batman fans to …

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Posh Paws named EMEA plush partner for Sesame Street

The plush specialist, Posh Paws and its parent company Whitehouse Leisure, has been named the new plush partner for the iconic and globally popular Sesame Street brand in a deal that will cover the EMEA region. Under the partnership, Whitehouse Leisure will also be developing plush ranges for amusement channels. …

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Hasbro’s VP consumer products Marianne James on becoming a pre-school powerhouse

When Hasbro first made clear its plans to take over the Entertainment One entity at the end of 2019, the writing was pretty much on the wall that 2020 was going to be an atypical year for the world of children’s entertainment, licensing, and toys. No one quite knew exactly …

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Metrostar to launch Kraft Heinz into the licensing arena at Festival of Licensing

Metrostar will be joining the line-up of virtual exhibitors at this year’s Festival of Licensing, where it will take to the screens to showcase its newest client, Kraft Heinz and make use of the platform for a hard launch of its brands into the world of licensing. The two companies, …

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The Art of Aardman – Shaun the Sheep and Friends plots up in The Netherlands

The international exhibition, The Art of Aardman – Shaun the Sheep and Friends has opened at Forum Groningen in the Netherlands, the latest leg of a tour that has so far seen it entertain fans across Paris, Melbourne, Frankfurt, and Seoul. The popular exhibition offers fans of Aardman an insight …

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Mythological Japanese IP Samurai Animals prepares for 10th anniversary with licensing showcase

The global licensing award-nominated character franchise, and popular Japanese IP, Samurai Animals is preparing to celebrate its tenth anniversary next year, with an 11-month run-up of launches, including a new online platform, promotional video, and a series of trade show exhibit initiatives. Samurai Animal is a mythical Japanese saga that …

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Jakks Pacific lands sweet global toy deal with Haribo

The US toymaker, Jakks Pacific, has entered into a multi-year global toy licensing deal with the Haribo Group to create a new toy line based on its popular, continent-spanning gummy confectionery products. Jakks has secured the North American and EMEA rights to manufacture, market, and distribute the range of collectables …

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Spin Master lands global master toy deal for Riot Games’ League of Legends

Spin Master has signed a multi-year agreement to become the global master toy partner for Riot Games’ League of Legends, the most-played PC game globally at the moment. The international toymaker will develop products including action figures, play-sets, and role play items. The range is scheduled to land on shelves …

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LEGO commits $400m to accelerating its sustainability pledge in next three years

The LEGO Group is to invest up to $400 million over the next three years in its sustainability and social responsibility initiatives, covering both long-term investments and ongoing costs that includes its ambition to make all of its packaging sustainable by the end of 2025. The company has made a …

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