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Rolling Stone strikes up innovative content partnership with World Surf League

The music media brand, Rolling Stone has signed a new partnership with the World Surf League (WSL) in celebration of this season’s WSL Championship Tour, the series that crowns the men’s and women’s world surf champions each year. Under the partnership, Rolling Stone will devote ‘significant editorial backing’ to the …

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Hasbro taps Black White Orange Brands as licensing agent for India

It would appear that Hasbro is stepping up its efforts in India, having appointed a local licensing agent in Black White Orange Brands to head up its consumer products programme. Under the partnership, Hasbro and Black White Orange will work together to build awareness and product roll out for the …

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Cyberpunk franchise returns to the tabletop with card game and board game in development

Crowds were wowed at this year’s E3 consumer show when Keanu Reeves took to the stage to announce the upcoming video game – and his own appearance within it – , Cyberpunk 2077. Now, the title has gone and picked up fresh points with the gaming fanbase, with news that …

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Authentic Brands Group continues growth plans with BlackRock’s $875 million investment

Authentic Brands Group is eyeing its next stage of expansion, having just secured $875 million in investment from BlackRock LTPC. The move makes BlackRock the largest investor in the business and will now work closely with its management to prime the firm for its next stage of growth. LTPC joins …

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Kid-e-Cats marks franchise launch with five partner signings at Licensing Expo China

CTC Media has chalked its recent attendance at Licensing Expo China 2019 in Shanghai as a week, having used the event to launch the franchise plans for its popular property, Kid-e-Cats. Both CTC and its exclusive agent in China, Beijing JOY Culture Media showcased the brand at a vibrant stand …

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Doctor Who and Peaky Blinders VR games in safe hands as Maze Theory bolsters its development team

The London immersive digital entertainment studio Maze Theory, the team behind the feature length VR games, Doctor Who: The Edge of Time and Peaky Blinders: The Kings Ransom, is expanding its outfit with a host of new hires from across the gaming sphere. The outfit has welcomed executive from some …

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Wicked Cool Toys readies LAMO universe of esports collectables and games

Wicked Cool Toys was looking to set a new precedent in video gaming culture’s vastly expanding world of esports when it previewed the LAMO universe at this year’s New York Toy Fair as one of the first toy company to spot the opportunity in the growing entertainment sector. The LAMO …

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Penguin Ventures and Sony Pictures builds brace of partners for Peter Rabbit 2

Penguin Ventures and Sony Pictures Consumer Products have detailed the first line-up of licensing partners for the upcoming Peter Rabbit 2, the sequel title to the 2018 box office hit. Publishing, plush toys, confectionery, and apparel will make up the first swathe of licensed products to hit the shelves in …

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Moominvalley is ramping up YouTube content with WildBrain

The digital kids’ network and studio, WildBrain has been selected to develop a global YouTube strategy for Moomonvalley, the new animated adaptation of Tove Jansson’s classic Moomin book series. As the first new Moomins series in almost 30 years, Moominvalley brings Jansson’s characters to a new audiences through its 3D …

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