Entertainment

Children’s entertainment licenses praised by Toy Retailers Association among its Toy of the Year Award winners

Children’s entertainment licenses PAW Patrol, Super Mario, Harry Potter, and Star Wars have been among those praised by the Toy Retailers Association for the role they have played in helping the toy industry through a troubled 2020. In this year’s Toy of the Year awards, reflective of the change of …

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Pokémon in for “a massive year” says Asmodee UK as Trading Card Game anniversary expansion prepares for launch

Asmodee UK has cited 2021 to be a ‘massive year for the Pokémon Trading Card Game’ which is gearing up top release the Shining Fates expansion, its first major product release in the year as the brand celebrates its milestone 25th anniversary this year. Despite the challenges of the pandemic, the Pokémon …

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Chefclub teams with Upyaa! to launch kids culinary toys and play-sets

The digital culinary brand, Chefclub has partnered with Upyaa! to launch a new range of toys and games throughout Europe, enabling kids to engage with a collection of creative play-sets and undertake their own journey to becoming little chefs. The new sets will encourage kids to create their own ice …

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Global Icons named worldwide exclusive agent for Betty Boop and Fleischer Studio’s classic character slate

Global Icons has been named the worldwide exclusive licensing agent for Fleischer Studio’s slate of classic characters, including the animated screen star, Betty Boop. The new deal was made official at the start of the month as part of Fleischer Studio’s plans to expand licensing opportunities for its portfolio of …

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US: Sesame Workshop builds global toy portfolio with MasterPieces Sesame Street partnership

The iconic pre-school property, Sesame Street is continuing to grow its international portfolio of toy partners, having signed a new partnership with the US games, puzzles, toys, and crafts specialist, MasterPieces. The new MasterPieces Sesame Street products will begin to appear on shelves across the US this summer with a …

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Percy the Park Keeper picks up partnership with Poetic Brands for baby and children’s apparel

The evergreen children’s property, Percy the Park Keeper is moving in on the baby, children’s wear, and accessories space thanks to a new partnership with Poetic Brands, adding to the firm’s strengthening portfolio across the kids’ market. The collection with include babywear, layette and baby accessories including bibs, hats, scratch …

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BBC Studios launches Bluey: The Album on US streaming platforms in Demon Music Group partnership

BBC Studios has partnered with Demon Music Group Ltd for the US launch of the first album from its hit pre-school series, Bluey across all major streaming platforms. Titled Bluey: The Album, the release will feature singles Keepy Uppy, Here Come the Grannies, and Instrument Parade. The album will feature …

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Pokémon celebrates 25 years with toy collabs, new content, and a music programme led by Katy Perry

The Pokémon Company International is celebrating its milestone 25th anniversary with a wide-ranging raft of new partnerships, product roll-outs, and activations that includes special anniversary merchandise from licensees such as Jazwares, Mattel, Funko, and The Wand Company. New product from its portfolio of global partners will coincide with landmark partnerships …

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FIFA launches FIFA Sound to bridge football fans, music, players and artists through new platform

FIFA is launching a new entertainment platform designed to bridge the space between football fans, music enthusiasts, players, artists, and the game, with the introduction of FIFA Sound. “FIFA’s vision is to make football truly global, accessible and inclusive. The crossover between football and music underscores this wider cultural relevance. …

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Mr Men Little Miss celebrates 50 years with fan vote for its next two characters

Mr Men Little Miss is celebrating is 50th Anniversary this year with the launch of a new initiative, encouraging fans to cast their votes over which two new characters will join the popular characters’ line-up. From this week, fans will have the chance to vote from a selection of new, …

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