Entertainment

Wow! Stuff sees sell-out success of its character brand collectables Wow! Pods

Wow! Stuff’s character brand collectable range, Wow! Pods has struck sell-out success in less than four weeks since its UK launch across Amazon and other retailers, making it the company’s ‘fastest-selling toy range to date.’ Manufactured and distributed in the UK by Wow! Stuff, the Wow! Pods range has seen …

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YWOW Games continues mission to ‘revolutionise the market’ with Perfetti Van Melle partnership

YWOW Games, an up and coming games and puzzles company on a mission to ‘revolutionise the market’ by combining global household brands with collectable jigsaw puzzles, has expanded its best-selling range through a new partnership with the confectionery brand, Perfetti Van Melle. The fast-growing company launched onto the scene with …

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Chronicle Books acquires Wild + Wolf’s Petit Collage, Ridley’s Games and Games Room brands

Chronicle Books has detailed the acquisition of Wild + Wolf’s three signature games and toy brand: Petit Collage, Ridley’s Games, and Games Room in a deal that spans around 350 active skus and more than 10,000 retail partners across 60 countries. New products will continue to be produced under the …

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MGA Entertainment teams with PUMA for LOL Surprise sneaker line

MGA Entertainment has partnered with the global sports company PUMA to help LOL Surprise fans walk with a little more pep in their step this season, thanks to the launch of a new sneaker and apparel collection. The range will be made available via Kids Foot Locker and PUMA stores …

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Hard Rock International appoints Cronus Global as it moves into health, home goods, games and toys in 2021

Hard Rock International has appointed Cronus Global as its licensing representative as the dining, entertainment and hospitality brand continues with its plans to expand its licensed product footprint on a global scale. The partnership will introduce Hard Rock branded products into categories including health and beauty, home goods, pet products, games …

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OPINION – Hurrah for the madding crowd: How crowdfunding is fueling the flames of fandom

It’s like the old Funko strapline says: Everybody’s a fan of something. It’s no secret that adult fandom has become an increasingly important market to the toy industry and pop culture scene in general, but – with limited shelf space among retailers – just how can brands and manufacturers cater …

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Trends UK launches range of PAW Patrol pet accessories

Trends UK has launched a new line of fully licensed PAW Patrol pet accessories spanning high-sided beds, pillows, adjustable mesh harnesses, and dog bowls. The launch has been designed to appeal to the 3.3 million pet owning families in the UK. Further additions to the range are planned for coming …

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Animation and licensing veteran Marc Harrington launches IP development business Lucky Helmet

The animation and licensing industry veteran Marc Harrington has launched Lucky Helmet, a new business focused on assisting creators, producers, and other IP owners develop strategies for existing brands as well as with the development of new content-based franchises. Lucky Helmet, headquartered in Los Angeles, CA, will work with property …

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The Royal Mail to launch Star Trek stamp collection this week

WildBrain CPLG has secured a deal with the Royal Mail for the launch of a new stamp collection based on the iconic sci-fi IP Star Trek. Thanks to a new deal struck on behalf of ViacomCBS Consumer Products, the new 12 stamp collection will depict captains from six principle Star …

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