Entertainment

Acamar Films continues Bing’s Italian adventure with Prénatal partnership for kids’ clothing

Italy’s leading mother, baby and children’s retailer, Prénatal has detailed the launch of an exclusive new clothing range inspired by the popular pre-school series, Bing. The launch marks the latest brand extension signing for Acamar Films across the region. Brokered by Acamar’s Italian licensing agency, Maurizio Distefano Licensing in partnership …

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Surge Licensing among team behind Kickstarter campaign to bring Boglins back

Surge Licensing – the licensing representative for IP such as Feisty Pets and Ninja Town – is among a new collaboration of toy licensing and development specialists on a mission to bring the ’80s toy phenomenon Boglins back and into the aisles of the 21st century. In partnership with TriAction …

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Sesame Street prepares to launch 51st season to HBO Max this week

Sesame Workshop is gearing up for the launch of Sesame Street’s 51st season this Thursday, November 12th on HBO Max, marking the first season of the popular pre-school series to debut on the streaming platform. A run of 35 episodes will be available on the platform, ahead of the season’s …

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Pokémon partners with CASETiFY for new phone accessories range

The global lifestyle brand, CASETiFY has detailed the return of its popular Pokémon partnership with a new collection that aims to ‘channel a modern day twist’ on its phone accessories line, including new case styles and returning favourites. The latest launch falls under its Past, Present, and Future theme and …

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LEGO reveals its ‘most detailed’ Ghostbusters ECTO-1 to date ahead of Ghostbusters: Afterlife

The LEGO Group has revealed its largest and ‘most detailed’ recreation of the Ghostbusters ECTO-1 vehicle ever to be realised in brick form, months ahead of the release of the 2021 film Ghostbusters: Afterlife. The new, buildable version of the classic car is ‘crammed full of authentic details’ from the …

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Influencing the future: Semaphore Licensing and the power of the social media star

For the past decade, the US outfit Semaphore Licensing has made a success of bringing YouTube and social media influencers out of their worlds of online clicks and views, and into the wider licensing space developing licensing programmes around some of the biggest names in the digital domain. Most recently, …

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Mattel and Sanrio fashion partnership for Barbie and Hello Kitty

Mattel has partnered with Sanrio to fashion a new partnership between the iconic dolls brand Barbie and the globally revered Hello Kitty, marking the first time the two have come together in the consumer products space. The collaboration will see the development of a colourful and contemporary product line aimed …

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Wallace and Gromit take lead role in DFS’ Christmas ad A Comfy Carol

Aardman’s Wallace and Gromit are placing themselves in the heart of UK homes this Christmas, thanks to the pair’s leading role in the furniture specialist DFS’ latest festive advert. The new heavyweight campaign kicked off last week and has gone on to take primetime slots in TV scheduling, including centre …

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The Entertainer partners with Mattel to bring a virtual Christmas grotto experience to children this year

The family-owned high street toy retailer, The Entertainer, has teamed up with Mattel to create a virtual grotto experience for children missing out this Christmas due to the coronavirus pandemic. With government restrictions, lockdowns, and social distancing measures taking experiences and events off the table this year, the pair are …

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Air walking: From YouTube to the toy aisles, Braille Skateboarding teaches the skate scene new tricks

Who is Aaron Kyro, and why should you care? Well, to answer the former we’ll have to take you on a journey to San Francisco via a childhood in Montana, chasing the trail of a professional skateboarder in the making and the pursuit of his dreams of hitting the big …

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