Entertainment

This ISlides and Warner deals allows horror fans to walk in the shoes of their favourite movie monsters

Horror fans can now take a walk in the shoes of some of their favourite movie monsters, from A Nightmare on Elm Street’s Freddy Kruger to The Shining’s Danny Torance, thanks to a new partnership between Warner Bros Consumer Products and the customised slide sandal company, ISlide. The new partnership …

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Toys and Consumer Products revenue lifts as WWE negotiates Coronavirus fall-out

The chairman and CEO of the sport and entertainment franchise, WWE, has championed the business’ creativity throughout a challenging environment, highlighted a strong performance for the brand in its third quarter financials. WWE has been among the hardest hit by the coronavirus pandemic that has rendered live events – the …

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Evolution USA named American, Australian and New Zealand agency for the LIFE brand

Meredith Corporation has named Evolution USA as its North America, Australia and New Zealand licensing and brand management agency for the LIFE brand and The LIFE Picture Collection, effective immediately. In its role, Evolution will actively seek new licensing and brand expansion opportunities for LIFE and its photo archive in …

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Netflix original pre-school series Buddi is returning for a second season this autumn

Buddi, the Netflix original animated series for early pre-schoolers, is returning for a second season this autumn with industry veteran, Keith Chapman, once again taking the helm alongside Jason Jameson from Unanico Studios. Buddi is a unique pre-school series which has garnered support and unprecedented feedback from parents who’ve said …

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Smiffys lands Masha and the Bear costumes and tableware through Lisle Licensing deal

The party and fancy dress specialist, Smiffys has been named the costume and tableware partner for the popular children’s animated IP, Masha and the Bear. The partnership arrives via a deal brokered by Lisle Licensing, the UK licensing agency for Masha and the Bear. The popular animated series has become …

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Innovators of licensed plush The London Toy Company is launching ‘huge toy range for 2021’

The London Toy Company – the plush artists formerly known as High Resolution Design – famed for pushing the envelope of plush design with licenses such as TfL and Harry Potter, has revealed its plans for the non-plush toy space next year. Founder and director, Joel Berkowitz, has told ToyNews …

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Strong licensing and kids’ brands presence in DreamToys Top 12 Toys for Christmas listing

It’s a strong selection of children’s licenses that make up this year’s DreamToys Top 12 Toys for Christmas selection, not only a line-up that underlines a shift towards ‘slow play’ over the course of 2020, but a further lean into the brands and entertainment franchises that parents and families have …

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Spin Master acquires Rubik’s Brand in move that strengthens its Games & Puzzles portfolio

The global children’s entertainment company, Spin Master, has reached an agreement to acquire the London-based Rubik’s Brand Ltd, owner of the world famous Rubik’s Cube. Invented by Ernő Rubik in 1974 and launched globally in 1980, the Rubik’s Cube became a worldwide  craze,selling hundreds of millions of units, and has inspired and …

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Disney’s first Mando Monday reveals swathe of new Mandalorian products, including a new scene-stealing The Child plush

It was a new remote-control plush version of The Child – affectionately otherwise known as Baby Yoda – from Mattel that stole the show when Disney Consumer Products and Lucasfilm finally lifted the lid on a swathe of new Star Wars toys and products during its first ever Mando Monday …

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Jazwares to launch The Smurfs master toy line in 2022 as Belgian franchise looks for revival with kids

Jazwares has been named the global master toy partner for the popular animated franchise, The Smurfs. The toymaker will develop a new toy line inspired by the classic Belgian franchise, with plans for a 2022 launch. The partnership is part of International Merchandising Promotions & Services plans to revive the …

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