Entertainment

Toho International reveals slew of licensing partners ahead of Godzilla Day this week

Toho International has revealed a slew of new Godzilla brand and licensing partnerships as it prepares to celebrate this year’s upcoming Godzilla Day the only way it knows how, with new products spanning gaming, apparel, collectables and more. The licensing slate arrives just as the firm also begins to drop …

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Bandai UK teams with Sanrio to launch Hello Kitty Tamagotchi

Bandai UK’s Tamagotchi is joining forces with the ever-popular Hello Kitty to allow users to enlist the help of the iconic Sanrio character to raise and nurture their digital pets. ‘It’s everything that is familiar to people who have played with Bandai’s virtual pet gadgets,’ says the firm, ‘but with …

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Waxwork Records opens the Universal vault to celebrate Halloween with latest Spinatures

The US underground and pop culture specialist Waxwork Records is celebrating the witching season with the expansion of its partnership with Universal and the studio’s vault of classic Monster and Horror films. This time it’s Halloween favourite, Michael Myers – as seen in Halloween II – and Halloween III’s Trick …

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This ISlides and Warner deals allows horror fans to walk in the shoes of their favourite movie monsters

Horror fans can now take a walk in the shoes of some of their favourite movie monsters, from A Nightmare on Elm Street’s Freddy Kruger to The Shining’s Danny Torance, thanks to a new partnership between Warner Bros Consumer Products and the customised slide sandal company, ISlide. The new partnership …

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Toys and Consumer Products revenue lifts as WWE negotiates Coronavirus fall-out

The chairman and CEO of the sport and entertainment franchise, WWE, has championed the business’ creativity throughout a challenging environment, highlighted a strong performance for the brand in its third quarter financials. WWE has been among the hardest hit by the coronavirus pandemic that has rendered live events – the …

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Evolution USA named American, Australian and New Zealand agency for the LIFE brand

Meredith Corporation has named Evolution USA as its North America, Australia and New Zealand licensing and brand management agency for the LIFE brand and The LIFE Picture Collection, effective immediately. In its role, Evolution will actively seek new licensing and brand expansion opportunities for LIFE and its photo archive in …

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Netflix original pre-school series Buddi is returning for a second season this autumn

Buddi, the Netflix original animated series for early pre-schoolers, is returning for a second season this autumn with industry veteran, Keith Chapman, once again taking the helm alongside Jason Jameson from Unanico Studios. Buddi is a unique pre-school series which has garnered support and unprecedented feedback from parents who’ve said …

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Smiffys lands Masha and the Bear costumes and tableware through Lisle Licensing deal

The party and fancy dress specialist, Smiffys has been named the costume and tableware partner for the popular children’s animated IP, Masha and the Bear. The partnership arrives via a deal brokered by Lisle Licensing, the UK licensing agency for Masha and the Bear. The popular animated series has become …

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Innovators of licensed plush The London Toy Company is launching ‘huge toy range for 2021’

The London Toy Company – the plush artists formerly known as High Resolution Design – famed for pushing the envelope of plush design with licenses such as TfL and Harry Potter, has revealed its plans for the non-plush toy space next year. Founder and director, Joel Berkowitz, has told ToyNews …

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Strong licensing and kids’ brands presence in DreamToys Top 12 Toys for Christmas listing

It’s a strong selection of children’s licenses that make up this year’s DreamToys Top 12 Toys for Christmas selection, not only a line-up that underlines a shift towards ‘slow play’ over the course of 2020, but a further lean into the brands and entertainment franchises that parents and families have …

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