Entertainment

National Hot Rod Association propels into new categories through latest licensing partnerships

The National Hot Rod Association’s official licensing agency, JRL Group, has secured three new NHRA licensing partnerships that look to propel the growing consumer products and licensing programme into new categories and distribution channels. The three new NHRA licensees crossing the line this season are JH Design with a new …

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World of Toys will return to Hong Kong Toys & Games Fair 2021 with new safety measures

The 2021 Hong Kong Toys & Games Fair will once again play host to the popular international fair programme, World of Toys, created by Spielwarenmesse to make overseas trade fairs more accessible to companies. The international pavilion will be held at the Hong Kong show taking place at the Hong …

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Sinking Ship Entertainment taps educational toy firm Safari Ltd for Dino Dana toys

The family and kids’ production and distribution company, Sinking Ship Entertainment has secured a new toy deal for its Emmy award-winning series Dino Dana with the educational toy company Safari Ltd. The firm specialises in authentic, hand-painted figures. Safari Ltd is on a mission to teach children the importance of …

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Winners of the 2020 Licensing International Excellence Awards revealed in virtual awards ceremony

The winners of the 2020 Licensing International Excellence Awards have been revealed in the industry’s first virtual awards ceremony that brought together nearly 1,000 executives from around the world for the celebrations. Hosted by Handcraft VP and stand-up comic Marshall Mizrahi, the event saw licensing powerhouse Martha Stewart inducted into …

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Fortnite takes on Apple and Google as the gaming sensation is removed from app stores

Video gaming phenomenon, Fortnite has been removed from both Apple and Google’s app stores after the game’s publisher Epic Games introduced a new method of making in-game purchases that avoid the tech giants’ own payment platforms. Launched on Thursday this week, the games developer issued an update that meant players …

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Octane5 to talk brand staying power in latest webinar with Caterpillar

Octane5 is preparing to dive into the weeds with the corporate licensing powerhouse Caterpillar this month, in the fourth instalment of its ongoing webinar series of fireside discussions with leading names and brands across the licensing industry. The series kicked off in May this year as a means to maintain …

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WildBrain Spark tapped to grow global audiences for The Polos and MarcoPolo Learning

WildBrain Spark has been appointed by MarcoPolo Learning to manage the educational media company’s channel and content on YouTube on a worldwide basis. WildBrain Spark will support and bolster the distribution of the content, including its flagship CG animated series, The Polos. The content will run across the official MarcoPolo …

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Moose Toys’ hit doll line Kindi Kids lands bag and stationery items with Blueprint Collections

Moose Toys popular toy brand Kindi Kids is building out its licensing programme thanks to a new partnership with Blueprint Collections to launch a range of licensed bags and stationery items. In a deal brokered by Kindi Kids’ licensing and merchandising representative, Bulldog Licensing, the new licensed range will include …

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BBC Studios takes first steps in blockchain gaming with Doctor Who: Worlds Apart

Reality Gaming Group has secured an exclusive global license from BBC Studios to develop and publish a ground-breaking digital trading card game based on global hit television series Doctor Who. The partnership will enable fans to collect and trade digital versions of their favourite characters for the first time, before adventuring …

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Rubies and Bristol Novelty to merge operations in forward-looking response to Covid-19

Rubies Masquerade and Bristol Novelty have detailed the merger of its operations and office functions in a forward looking move to house all of its products under one banner as the industry begins to shake itself off from lockdown. It comes, the firm has stated, as companies the world over …

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