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Puma taps SEGA for Sonic the Hedgehog inspired sportswear

PUMA has teamed with SEG to design a new collection based on its iconic video game character Sonic the Hedgehog, bringing the designs and graphics that appear in the game to footwear and clothing. Sonic has become a cross-generational favourite after making his debut in 1991. This new collaboration will …

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The Laughing Cow’s ‘Because it’s better to laugh’ campaign marks ‘huge opportunity in licensing’

The Laughing Cow has launched a new campaign to put humour at the centre of the brand’s narrative with the message ‘Because it’s better to laugh.’ The positioning of the brand has been earmarked as a ‘huge opportunity in licensing,’ that, according to The Laughing Cow brand owners Bel, “now …

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Penguin Ventures partners Café Rouge for festive The Snowman-inspired Afternoon Tea

The popular French bistro chain, Café Rouge, is getting in the festive mood with the launch of The Snowman limited edition Afternoon Tea in partnership with the Penguin Random House licensing unit, Penguin Ventures. The Afternoon Tea is inspired by Raymond Briggs’ iconic creation which is intrinsically linked to the …

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Kidz Bop partners with Barbie for first in its Christmas music video series

The children’s music brand Kidz Bop has partnered with Mattel to launch a special Christmas video series starring an all singing and dancing Barbie. The iconic fashion doll will perform alongside the Kidz Bop kids. The video series includes two original Kidz Bop songs, Kidz Bop Shuffle and Go Christmas …

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Universal Brand Development unveils Trolls World Tour LEGO sets

Universal Brand Development and The LEGO Group has unveiled a new line of construction sets inspired by the characters, scenes and musical genres from DreamWorks Animation’s upcoming Trolls World Tour. DreamWorks Animation’sTrolls premiered in theatres in 2016 and has since grown into a large scale, global entertainment brand. The highly …

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I Love Fancy Dress taps ’90s nostalgia with Cartoon Network licensed costumes

The UK dress-up company, I Love Fancy Dress is tapping into the trend for ’90s nostalgia with the launched of a new range of licensed costumes and accessory kits based on Cartoon Network’s iconic The Powerpuff Girls and Johnny Bravo. With over 3,000 product lines and 10 years of success …

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Moomin Characters takes principal sponsor of The Queen’s Commonwealth Essay Competition 2020

Moomin Characters has become the principal sponsor of The Queen’s Commonwealth Essay Competition 2020, launched by The Duchess of Cornwall, vice-patron of the Royal Commonwealth Society at Tūranga library in Christchurch, New Zealand. The 2020 theme, ‘Climate Action in the Commonwealth’, encourages young writers from across the globe to explore …

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UK competitions watchdog CMA to probe Hasbro’s $4bn takeover of eOne

Hasbro’s $4bn takeover of Entertainment One is to face probing from the Competition and Markets Authority over whether the proposed acquisition would result in a ‘substantial lessening of competition’ under UK rules. It appeared that the bid was a done deal in all but its name when eOne and Hasbro …

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Mad Beauty details ‘huge expansion’ into US, Canada, and Mexico with Disney license

The UK health and beauty experts, Mad Beauty continuing its plans for international growth, with “huge expansion” for the firm into the US, Canada, Mexico and Brazil with an extended Disney license. The move will see Mad Beauty strengthen its relationship further as it builds on an already successful Disney …

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Penguin Random House, Insights Editions and Boom! Studios to launch Dark Crystal books and comics

The Jim Henson Company’s episodic fantasy adventure, The Dark Crystal: Age of Resistance is expanding its narrative universe with the addition of new books and comic book partners. Following the series debut on Netflix earlier this year, fans can now immerse themselves deeper in the lore. legends, heroes and villains …

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