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Magic Light Pictures to launch The Gruffalo games compendium with UK inventor talent

Magic Light Pictures has turned to the expertise of the UK’s toy and game design community for the development and launch of a new compendium of family and children’s games based on the now iconic Gruffalo IP. Produced under license by Magic Light Pictures and put into production by Cartamundi, …

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Sportswear brand Kappa enters Esports arena with Vexed Gaming clothing deal

Vexed Gaming has signed a strategic partnership with Kappa Sportswear to provide tournament and casual wear to one of the UK’s leading Esports organisations. The term ‘kappa’ may be known in the gaming world as a slang term to define a sarcastic statement, but Kappa is one of the most …

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Spin Master launches new franchise Dragamonz with AR toys and an animated series

Spin Master has lifted the lid on a new toy franchise that looks to blend collectable figures with the action of a trading and battling card game, all while using the power of AR technology. A leap forward in the hybrid toy stakes, Dragamonz is a line of collectable eggs …

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Ubisoft taps in WWE Superstars for Brawlhalla Epic Crossover event

WWE Superstars Dwayne ‘The Rock’ Johnson, John Cena, Raw Women’s Champion Becky Lynch, and Xavier Woods will join Ubisoft’s hit title Brawlhalla as Epic Crossovers in a special SummerSlam in-game event launching this week. Brawlhalla is a free-to-play platform fighting game that brings players to the fight for glory in …

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License This! 2018 winner Oddcats to make BLE debut at 2019 show

Brand Licensing Europe’s License This! 2018 competition winner, Oddcats is readying to make its show floor debut at this year’s big London licensing event, taking its first stand at BLE 2019. Oddcats is a pre-school brand created by Zara Picken and features a cast of cute, colourful, and quirky cat …

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Scary Stories to Tell in the Dark creeps into retail with apparel and publishing

Guillermo del Toro and André Øvredal’s atmospheric new film Scary Stories to Tell in the Dark, is creeping into the retail space thanks to a tranche of licensing partners across apparel, accessories and publishing. In a series of deals secured by CBS Consumer Products, the film is already building a …

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Just Funky targets Asia for growth with new office in Hong Kong

The pop culture lifestyle company, Just Funky, is expanding its international operations with the opening of a new office in Hong Kong. The move is part of the firm’s efforts to build its presence and business across Asia, adding to the territory to a growing network of international offices that now …

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Rolling Stone enters puzzles and games market with Cardinal Games

The iconic music and culture magazine brand Rolling Stone is celebrating 50 years of its own journalistic history through a new partnership with Cardinal Games. Together, the pair will launch two new products – a line of puzzles based on some of Rolling Stone’s most iconic covers, and a music-based …

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Nickelodeon acquires all global rights to Garfield

Nickelodeon has acquired the content and consumer product rights to the iconic comic character, Garfield in a deal that is expected to close in the coming weeks. Struck between Viacom and Paws, Inc, the entity that holds the global IP rights to Garfield and the US Acres franchise, the deal …

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Classic Danger Mouse lands global pop scene deal with Funko

Boat Rocker Studios, the content and brands arm of Boat Rocker Media has struck a worldwide deal with the pop culture consumer products specialist, Funko for a range of Danger Mouse collectables. The new line will feature a variety of traditional and digital products based on the original 1980s animation, …

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