Entertainment

Popular preschool property Tractor Ted rolls into Signature Publishing’s Adventures With partnership

Tractor Ted, the popular YouTube preschool series, is rolling into the magazine aisles from next month, becoming the focus of the latest Adventures With magazine from Signature Publishing. Adventures With Tractor Ted will feature the popular little green tractor that continues to gain momentum in the preschool space with its …

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Barbie on a mission to grow licensing portfolio in Japan with fashion name ITOCHU

Mattel is looking to expand the global licensing programme for its iconic fashion doll brand, Barbie, having entered into a multi-year agreement with ITOCHU for the Japanese market. ITOCHU is a recognised leader in the region’s fashion sector with a portfolio that currently boasts over 100 well-known fashion brands, including …

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Amazon reaches agreement to acquire MGM Studios in $8.45bn deal

Amazon has reached a deal to acquire MGM Studios for $8.45 billion, the second largest acquisition ever for the online goliath and one that sees Amazon take up MGM’s vast catalogue of some 4,000 films and blockbuster franchises, including James Bond. The deal represents a major milestone in the tech …

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Finding Neverland | How adult fans are driving toy sales across the UK

There’s no shame in admitting it, toys, games, gaming, and play doesn’t have to have an age limit; something that a growing portion of the UK population can attest to. Last year, the UK’s kidult market hit new heights, fuelled by a pandemic that left grown ups and kids at …

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Jazwares takes first steps into pet toy market with Wham-O licensed toys for our furry friends

The global player in toys and licensing, Jazwares, is making new tracks in the pets market through a partnership with Anjar & Becker Associates that will see the firm launch a range of Wham-O licensed toys for our furriest of friends. Scheduled to launch online and at brick and mortar …

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Simon’s Cat expands global paw print with ZenWorks and lands raft of new licensing partners

Banijay Brands has detailed a raft of new licensing deals for its digital content sensation, Simon’s Cat, spanning fashion, crafting, puzzles, and accessories, as well as securing new developments for the brand across the Japanese market through its new agent, ZenWorks. Kicking off with the latest additions to the licensing …

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Bluey tops the ratings on CBeebies and iPlayer during first month on its UK free to air home

Bluey has been named the top rating programme on CBeebies in April, the same month that the popular preschool series launched to its free to air home in the UK. The series also become the number one show in its time slot for 0 to six year old children, and …

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Winning Moves and Top Trumps USA bring Among Us into puzzles sector in Toikido partnership

Toikido has partnered with the leading games company, Winning Moves and Top Trumps USA to bring the hit gaming franchise, Among Us to the games and puzzles space. Under the new partnership, games specialist, Winning Moves will be launching four challenging puzzle designs, enabling fans to choose their difficulty level …

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The Point. 1888 secures 12 EMEA sub-agents for Moonbug Entertainment’s preschool portfolio

Moonbug Entertainment has set a course for global expansion, having signed with 12 sub-agents across the EMEA region for a number of its popular preschool properties. The string of sub-agent partnerships was secured by the firm’s master licensing agency, The Point. 1888. The sweep of new licensing agents is just …

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Coolabi’s Clangers lands on ten VOD channels across China in Fantawild partnership

Coolabi’s award-winning preschool series, Clangers, is building its international presence having secured a major new broadcast partnership with the Chinese animation leader, Fantawild. Under the deal, the series will now be made available across all of China’s major VOD channels, including iQiyi, Tencent Video, and Youku. The series will also …

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