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Downton Abbey grows global appeal with US games company Rather Dashing Games

Downton Abbey has added a rather dashing new licensee in the form of the Spokane-based game maker Rather Dashing Games, who will be creating a new card game geared at capturing the majesty and excitement of the Downton Abbey movie. “My wife and I have been fans since the very …

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Licensing Week Virtual brings in more than 32,000 unique views and 2,900 digital meetings

The Global Licensing Group is celebrating the success of the first Licensing Week Virtual event, a five-day online event that totalled more than 32,000 unique content views and 2,900 digital meeting and replaced the annual Licensing Expo in Las Vegas this year. Run in partnership with Licensing International, the online …

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Kraft Heinz taps Metrostar and Brand Central to licensing roll out of Heinz, HP Sauce and Lea & Perrins

Kraft Heinz has tapped Metrostar and Brand Central LLC to manage the brand licensing programme for its flagship brands in the UK and Ireland. The campaign will exploring product extensions such as new food categories and merchandise partnerships with leading names in the lifestyle sector for the likes of Heinz, …

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Learning Resources partners with Numberblocks for new MathLink Cubes range

Learning Resources has partnered with the BAFTA award-winning animated children’s TV series Numberblocks to launch a new Activity Set based on the firm’s top-selling MathLink Cubes brand. The new MathLink Cubes Numberblocks Activity Set will be available through major retailers later this year. MathLink Cubes is a linkable construction toy …

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Cityneon picks up multi-year licensing rights for James Cameron’s Avatar touring exhibition

Victory Hill Exhibitions, a subsidiary of Cityneon Holdings, has picked up the multi-year licensing rights for a global touring exhibition based on James Cameron’s blockbuster film Avatar. Cityneon will work closely with Disney Location-Based Experiences and James Cameron and Jon Landau’s Lightstorm Entertainment on the venture. With Avatar set to …

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A new Judge Dredd immersive experience is coming from the team that brought us Crystal Maze Live

Little Lion Entertainment, the team that set a new tone for the immersive experiential concept when it launched the Crystal Maze Live Experiences is back with a sci-fi adventure based on the iconic Judge Dredd IP. Four years on from the debut of the Crystal Maze project, Little Lion is …

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Shane the Chef backs Too Good To Go’s #EasyRecipeeasy Children’s Challenge this summer

HoHo Entertainment’s animated series Shane the Chef has thrown its support behind the world’s largest food waste fighting app, Too Good To Go and its launch of a new children’s recipe competition ahead of the summer holidays. The #EasyRecipeasy Children’s Challenge will encourage children to learn about the topic of …

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Dr Seuss Enterprises names new senior director of global marketing and global licensing manager

Dr. Seuss Enterprises has strengthened its senior team with the promotion of Shannon Spisak to senior director of global marketing and communications, and Jenna Marson to manager of global marketing and licensing. The moves come as the company continues to expand on its strategy to develop in-house talent. Susan Brandt, …

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Cloudco Entertainment and Irregular Choice launch 34-piece Care Bears accessories collection

Cloudco Entertainment, the owner of the iconic entertainment brand Care Bears, has teamed with the online retailer Irregular Choice to launch a collection of Care Bears-inspired accessories. The collection features new styles that showcase each of the Care Bears’ individual personality. The 34-piece collection highlights the Care Bears’ belly badge …

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Chefclub teams with DoohYouLike to create the Culinary Advertising Agency in France

Foodie brand, Chefclub has teamed up with DoohYouLike to offer customers a new omnichannel experience that mixes videos of creative recipes with synchronised multi-broadcasting on social media as well as on screen in store. The partnership is to roll out across France under the name the Culinary Advertising Agency. This …

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