Entertainment

NFL stars to appear as playable characters in hit mobile game Subway Surfers

Stars of the National Football League are to appear as playable characters in the hit mobile game Subway Surfers in a first of its kind partnership for SYBO Games, the NFL Players Association, and OneTeam Partners. The endless runner mobile game crossed three billion downloads worldwide in August and was …

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Penguin Random House to bring Bluey book series to the US and UK in BBC Studios partnership

Penguin Random House has been appointed the master publishing partner for the popular global pre-school brand, Bluey. Working in partnership with BBC Studios, the publishing house will be launching the first three books in the series to the US market this October, before rolling them out to the UK in …

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Danilo and Pyramid International take home major wins in the 2020 Stationery Awards

Danilo Promotions and Pyramid International have been named among the winners of this year’s Stationery Awards, taking home the top accolades across the Diaries and Calendars and Licensed Stationery categories. Danilo was handed the Best Diaries and Calendars Award for its popular Peppa Pig My First Calendar, a line developed …

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Rolling Stones’ flagship London store RS No. 9 Carnaby has officially opened its doors to the public

Short of actual dancing in the street, there will be celebrations in London’s Soho as today marks the grand opening of the Rolling Stones’ first flagship store, RS No. 9 Carnaby. Following its press event held earlier this week, today, the doors of the shop are flung open to members …

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The gaming community nutrition brand Respawn teams with Mars Wrigley to launch Respawn by 5 chewing gum

The mental performance nutrition brand for the gaming community, Respawn, has partnered with Mars Wrigley’s to expand its consumable line-up with the launch of Respawn by 5, a new gum that has been developed to ‘add a new layer of focus to the gaming experience.’ The sugar-free chewing gum is …

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National Hot Rod Association speeds into collectables space with Castline and M2 Machines partnership

The National Hot Rod Association is speeding into the collectables aisle thanks to a new partnership with Castline that has witnessed the launch of a series of NHRA diecast collectable toy cars under the M2 Machines brand name. The new range made its retail debut at the US retail giant, …

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WildBrain Spark teams with Park Star Media to develop Super Binks digital series based on the popular Korean toy line

WildBrain Spark has secured a deal with the US-Korean production company Park Star Media to co-produce and launch a new digital superhero series, Super Binks. Originally created as a toy figurine range in Asia, Super Binks will now feature as a short-form 2D animated series. WildBrain Spark will also handle …

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ZAG appoints MGA’s Lisa K Foster to vice president of licensing, North America

The global independent animation studio, ZAG has bolstered its senior executive once more, with the appointment of Lisa K. Foster to the role of vice president, licensing, North America. The announcement was made by Julian Zag, EVP, of global operations at the firm. In her new role, Foster will report …

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Endemol Shine taps Sagoo for Simon’s Cat. MasterChef, and Peaky Blinders in France

The independent licensing agency, Sagoo has struck up a partnership with Endemol Shine Group to represent the popular Simon’s Cat, MasterChef, and Peaky Blinders brands across select categories in France. The brands join Sagoo’s impressive portfolio, which includes Rilakkuma, Care Bears, Miffy, Emily the Strange and a number of music …

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Channel 5’s NFL broadcasting partnership will ‘bring excitement of NFL season in the US to British homes’

National Football League will be touching down on UK television thanks to a new partnership struck between the NFL and ViacomCBS Networks International’s Channel 5. The three-year partnership will bring Monday Night Football to the channel, as well as a Sunday morning NFL magazine show. The partnership aims to ‘take …

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