Entertainment

From CloudBabies to Shane the Chef: Why HoHo Entertainment is ‘turning it all on its head’ post pandemic

Helen Howells, joint managing director at HoHo Entertainment – the entertainment company behind CloudBabies and Shane the Chef – understands that if you’re going to make an omelette, you’ll need to break a few eggs. Whether those eggs are the traditions of the toy industry, or the traditional licensing model …

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Expect cinema surge post-lockdown as UK’s viewing preferences are revealed in new survey

New research carried out by the pop culture agency, Experience12 has revealed the UK’s viewing preferences during lockdown while highlighting a desire among consumers to get back into cinemas as the world adjust to the new normal. The wide-ranging survey of over 3,000 pop culture fans in the UK was …

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LEGO and Nintendo unveil the LEGO NES building kit

It’s official, LEGO and Nintendo have responded to the question we never knew we needed answering, with the official unveiling of the LEGO Nintendo Entertainment System building kit for adults; letting us all relive the nostalgia of yesteryear in brick form. The new kit is the latest product of the …

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Rubik’s brand sees ‘phenomenal growth’ in digital uptake throughout the world’s lockdown period

The Rubik’s brand has reported a ‘phenomenal growth’ in digital engagement from its community of Rubik’s Cube fans and followers of the brand extension, driven, it states, by the circumstances of the Covid-19 pandemic and the lockdown measures taken across the globe. It’s during the brand’s 40th anniversary that it …

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Dr Seuss Enterprises expands European licensing programme and makes first mark in Slovakia

New partnerships across Germany, Slovakia, and Albania have seen Dr Seuss Enterprises expand its licensing portfolio across Europe, as the company continues to build momentum around properties including How the Grinch Stole Christmas, Oh, the Places You’ll Go, and Happy Birthday to You. Under the slate of new partner signings, …

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This is Iris partners with TeamTO to launch Mighty Mike to the UK licensing scene

The children’s entertainment company, TeamTO has joined forces with the licensing agency This Is Iris to launch Mighty Mike, ‘the world’s most licensable pug’ to the UK. Mighty Mike’s licensing career will be launched with a prominent platform on CITV and Cartoon Network’s Boomerang channels. The new agreement follows a …

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Sagoo signs fashion brand Difuzed for Rilakkuma apparel, fashion bags and more

The fashion and lifestyle brand Difuzed has partnered with the independent licensing agency Sagoo to launch a range of apparel for kids and adults, as well as fashion bags, backpacks, and accessories, inspired by the Japanese character brand, Rilakkuma. The new line will include tech accessories including phone cases and …

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Men’s Health launches toiletry gifting sets from Thumbs Up to UK retail

The leading lifestyle and fitness brand, Men’s Health has secured retail placement within two of the UK’s biggest retailers for its new toiletry and gifting collection developed by the brand’s most recent licensee, Thumbs Up UK. The new range consists of body washes, deodorants, and shower gels enhanced with accompanying …

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Kids’ lifestyle brand Lemon Ribbon looks to licensing with Glue Creative Thinking

The children’s lifestyle brand, Lemon Ribbon, has tapped Glue Creative Thinking to expand its consumer awareness and engagement through licensed product and brand collaborations by working with influential children’s brands and licensees that ‘complement the Lemon Ribbon aesthetic.’ The firm, one that started out life designing for major international children’s …

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AC Milan strike new partnership with Roc Nation to ramp up digital and commercial activities

Giants of Italian football, AC Milan, has signed a new, wide-ranging partnership with Jay Z’s Roc Nation agency, that will include supporting the club’s digital and commercial activities. The deal marks Roc Nation’s first partnership with an elite European football club. The Jay Z owned company will be tasked with …

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