Entertainment

Wow! Stuff’s collectables range Wow! Pods tops the Amazon Best Seller Charts

Wow! Stuff’s recently-launched and hit collectable range, Wow! Pods has risen to in the sales ranking to top the charts on Amazon’s Best Seller list in two categories, a result that the company cites as ‘all the more impressive,’ given that the brand’s TV ads haven’t even aired yet. “We …

Read More »

WildBrain Spark: How kids’ viewing habits changed in 2020 (and how to prepare for 2021)

As we quickly approach the end of a year heavily affected by Covid-19, and look optimistically toward a post-coronavirus horizon, toy companies and brands have a lot to think about in terms of their 2021 strategies, especially when it comes to advertising in kids’ entertainment.  WildBrain Spark’s Executive VP and …

Read More »

Semaphore Licensing celebrates global reach as pandemic fuels influencer evolution

Semaphore Licensing is celebrating a milestone anniversary, having continued to hit upon global success throughout a year that has been fraught with unease and uncertainty owing to the coronavirus pandemic. The company has said that it is now ‘well on its way to creating market disruption,’ despite those challenges. Having …

Read More »

HBO Max picks up US rights to pre-school adventure Love Monster

HBO Max has picked up the US rights to the new pre-school adventure Love Monster, from Boat Rocker Studios’, a division of global media company Boat Rocker Media. A hit since it premiered on CBeebies in the UK in late January, the animated series is based on the award-winning preschool …

Read More »

JAKKS Pacific extends its global toy partnership with Nintendo for more Super Mario lines

JAKKS Pacific has extended its global toy partnership with Nintendo of America in a deal that will see the toy maker continue to design, manufacture, market, and sell various Nintendo and Super Mario branded toys worldwide. Over the course of the last year alone, JAKKS has launched a vast portfolio …

Read More »

Moonbug Entertainment taps Wow! Stuff for new CoComelon pre-school toy range

The British toy innovation company, Wow! Stuff is continuing its move into the pre-school category having signed a multi-territory licensing agreement with Moonbug Entertainment for its popular 3D animated series, CoComelon. Launching in 2021, Wow! Stuff will unveil a new range of products based on the kids’ show, with prices …

Read More »

Green Board Games enters the Wizarding World with BrainBox Harry Potter launch

The popular educational games series, BrainBox is expanding its licensing activity into the Wizarding World with the release of its upcoming BrainBox Harry Potter in May next year. It marks a major development for the Green Board Games team, who has earmarked 2021 as a ‘huge year for the brand.’ …

Read More »

Master Moley ‘will drive a major licensing roll-out’ but timing for the property will be key

The new British-made children’s property, Master Moley – that witnessed a successful premiere on WarnerMedia’s Boomerang channel just last month – has been the focus of ‘several proactive approaches from publishing and toy partners’, as the creative team behind it promises to be meticulous in its licensing strategy. Master Moley …

Read More »

WildBrain partners with Samsung to launch new kids’ and teen channels featuring its hit series

WildBrain has forged a partnership with Samsung to launch multiple new kids’ and teen channels featuring a range of series from its content library on Samsung TV Plus, a free ad-supported video service distributed exclusively on Samsung smart TVs. The first new linear channels have now launched to millions of …

Read More »

Asmodee partners with Blok.Party to bring CATAN to its digital tabletop device TapTop

Asmodee Entertainment is embarking on a new partnership with the social gaming platform, Blok Party, to bring the wildly popular board game title CATAN to its TapTop digital tabletop device in 2021. TapTop is a tabletop device that allows players to engage with digital versions of popular physical tabletop games, …

Read More »