Entertainment

Mattel has the power in new Masters of the Universe toy line reveal featuring UNO, Fisher-Price and Mega Construx

Mattel has unveiled a new generation-spanning collection of toys, action figures, tabletop games and even a themed version of its popular card game UNO all based on the Masters of the Universe franchise, proving that the global toymaker really does ‘have the power.’ Revealed at this year’s virtual edition of …

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Studio 100 acquires worldwide distribution and licensing rights to eco-tainment IP SeaBelievers

Studio 100 has acquired the worldwide distribution rights, as well as the licensing and merchandising rights, for the CGI animated series, SeaBelievers, a series based on the SeaBelievers IP itself. Studio 100 will present the show at this year’s MIPCOM Rendezvous Cannes for the first time. SeaBelievers is recognised as …

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Rainbow Designs unveils innovative new pre-school toy line for The Adventures of Paddington

Rainbow Designs has lifted the lid on its new range of pre-school toys based on the new The Adventures of Paddington TV series. The innovative toy range has been developed by Phat Mojo and distributed in the UK by Rainbow Designs. The new collection has been designed to engage a …

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Marshmello makes Mellodees pre-school YouTube series debut as Lil Mello

One month on from its initial launch to the pre-school stage, Mellodees – a new kids’ YouTube channel featuring weekly videos and upbeat music produced by Marshmello and Moe Shalizi – has offered audiences a special guest appearance from the global DJ superstar Marshmello himself. The episode, titled Wheels on …

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From page to stage and the digital age: Beast Quest’s journey from print to mobile and video gaming

Beast Quest is a global publishing sensation that to date has sold more than 20 million books since its first publication in the UK some 12 years ago. In just over a decade, the book franchise has released over 150 titles in over 30 languages and transitioned itself from print …

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Swizzels’ Love Hearts, Drumstick and Refreshers move into the biscuit aisle with Infinity Brands

The UK food gifting supplier, Infinity Brands, has partnered with Swizzels to produce a range of biscuits inspired by the confectionery brand’s range of iconic treats, including Love Hearts, Drumstick, and Refreshers. The range is due to launch later this year. Swizzels is the largest independent British owned manufacturer of …

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PAW Patrol, Star Wars and LEGO Nintendo among Argos’ top 12 Toys for Christmas 2020 picks

Argos has revealed its top 12 toys for Christmas 2020 in anticipation of the Christmas toy shopping season and a nation that ‘has rekindled its love for toys,’ through more time spent at home throughout lockdown. Among the top toys, PAW Patrol, Star Wars, and LEGO’s Super Mario collection all …

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Funko feels the Covid-19 impact as net sales drop 49 per cent

Store closures across the US and the rest of the world at the hands of the Covid-19 pandemic have ‘significantly impacted,’ second quarter results for the pop culture collectables specialist Funko. Net sales for the firm decreased 49 per cent to $98.1 million in its Q2 2020 earnings compared to …

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Disney celebrates 25 years of Disney Pixar’s Toy Story with virtual Pixar Fest launch

Disney has launched a new virtual family festival celebrating the 25th anniversary of Disney and Pixar’s Toy Story, and its 20 years of support of the charity, MediCinema. Called Pixar Fest, the event will premiere on Sunday, August 9th with a collection of Pixar movies on Disney+, weekly watchalongs, animator …

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Panini embarks on new licensing programme in Brazil with Vertical Licensing

The global stickers and trading cards company, Panini has made its latest move to strengthen its presence in Brazil with the appointment of Vertical Licensing. The new agreement will allow Vertical Licensing to license out the Panini assets across the region as it looks for new business opportunities. Panini has …

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