Entertainment

Fanattik nets SpongeBob SquarePants in first partnership with animated property

The pop culture specialist, Fanattik has signed a pan-European gift licensing partnership with ViacomCBS Consumer Products that will bring Nickelodeon’s SpongeBob SquarePants into new home decor, barware, gifts and collectables. The new collection of collectables and products will be available from September this year across gift and toy stores throughou …

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Nerd is the word | From video gaming to toy collecting, the Insights Family explores the Kidult market

Jurassic Park and Transformers mash-ups, LEGO sets exploring themes of travel, history, science – and iconic worlds of science fiction, of course – and a healthy gaming scene that simply continues to expand and capture new audiences (and that’s just the news this week); the entertainment space is reaching wider …

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Gigantosaurus stomps into the European dress up sector in Smiffys partnership

Smiffys is bringing the cast of the popular children’s CGI animated series Gigantosaurus to the dress up and costumes space thanks to a new partnersip with Cyber Group Studios and the licensing agency Brand-Ward. Characters Rocky, Bill, Tiny, and Mazu will each find themselves receiving the dress up treatment in …

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Beano Studios marks 70 years of Dennis with Royal Mail stamp collection

Beano Studios is celebrating the 70th year of the iconic British comic character, Dennis the Menace, with the launch of a new stamp collection in partnership with Royal Mail. The new series of six stamps will look back at Dennis through the ages, from the character’s first black and white …

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WWE taps skateboard brand Enjoi for exclusive new range as the sport readies for Olympic spotlight

WWE has tagged in the California-based skateboard brand, Enjoi as its latest licensing partner in a new deal that will see the creation of a special collection of skateboard decks featuring a variety of WWE Legends. The partnership was first revealed on the popular skateboarding podcast, The Nine Club and …

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Formula 1 eyes moves into NFT and Cryptocurrency through Crypto.com global partnership

Formula 1 has embarked on a new partnership with Crypto.com that woll see the global crypto platform become a global partner, an inaugural partner for the sport’s new Sprint series this year, and the official Formula 1 NFT partner. Under the deal, Crypto.com will have a trackside presence at every …

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Hasbro and eOne’s new animated comedy series Ninja Express to launch on CBBC next month

Hasbro’s global entertainment studio, eOne, has launched a new kids’ animated series to the global stage, an ‘absurd 2D and 3D mix of animated comedy’ for six to 11 year old kids, titled Ninja Express. The series – c0-produced with Creative Conspiracy and Frogbox – follows the antics of a …

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Hasbro and Universal launch Transformers x Jurassic Park mash-up… proving that life does find a way

Even if you could never have imagined it, life… (you’ve guessed it), finds a way. Hasbro has finally partnered up with Universal Brand Development and Amblin Entertainment to create the DNA mash-up we’ve all been waiting for; bringing Jurassic Park and the Transformers franchise together for the first time. Under …

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Bluey billed “most important preschool IP since Frozen” as Stor SL readies merch portfolio for UK, Ireland, and EMEA

Bosses at the global product manufacturer, Stor SL have hailed BBC Studios’ preschool property, Bluey “the most important property since Disney’s Frozen” as it prepares to launch a portfolio of more than 50 licensed items to the UK, Ireland, and EMEA markets in the coming months. The range, spanning drinkware, …

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Nickelodeon unveils its new family wearable device NickWatch at Mobile World Congress in Barcelona

ViacomCBS and Nickelodeon have unveiled the firm’s first connected smart watch, a family-centric wearable device that promotes physical activity, helps kids explore the world around them, and features a cast of popular Nickelodeon characters. First revealed at the Mobile World Congress in Barcelona this week, NickWatch by Nickelodeon features new …

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