Entertainment

Acamar Films taps IP protection experts Incopro as global demand for Bing products continues to surge

Acamar Films has partnered with the brand protection experts Incopro to ensure the safety of its Bing products and live events as well as safeguard the trust of its consumers as the global demand for the pre-school property continues to surge. The London-based animation studio has seen a ‘significant acceleration’ …

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Cosmopolitan partners with LUXE to launch its own licensed fragrance Eau de Juice

Cosmopolitan, the UK media brand for young women, has partnered with Luxe Brands – the beauty company behind Ariana Grande’s fragrance franchise – to launch its Eau de Juice fragrance to the UK. It follows the fragrance’s successful launch to the US market last year. The four-scent fragrance collection recently …

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Toho International reveals slew of licensing partners ahead of Godzilla Day this week

Toho International has revealed a slew of new Godzilla brand and licensing partnerships as it prepares to celebrate this year’s upcoming Godzilla Day the only way it knows how, with new products spanning gaming, apparel, collectables and more. The licensing slate arrives just as the firm also begins to drop …

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Bandai UK teams with Sanrio to launch Hello Kitty Tamagotchi

Bandai UK’s Tamagotchi is joining forces with the ever-popular Hello Kitty to allow users to enlist the help of the iconic Sanrio character to raise and nurture their digital pets. ‘It’s everything that is familiar to people who have played with Bandai’s virtual pet gadgets,’ says the firm, ‘but with …

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Waxwork Records opens the Universal vault to celebrate Halloween with latest Spinatures

The US underground and pop culture specialist Waxwork Records is celebrating the witching season with the expansion of its partnership with Universal and the studio’s vault of classic Monster and Horror films. This time it’s Halloween favourite, Michael Myers – as seen in Halloween II – and Halloween III’s Trick …

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This ISlides and Warner deals allows horror fans to walk in the shoes of their favourite movie monsters

Horror fans can now take a walk in the shoes of some of their favourite movie monsters, from A Nightmare on Elm Street’s Freddy Kruger to The Shining’s Danny Torance, thanks to a new partnership between Warner Bros Consumer Products and the customised slide sandal company, ISlide. The new partnership …

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Toys and Consumer Products revenue lifts as WWE negotiates Coronavirus fall-out

The chairman and CEO of the sport and entertainment franchise, WWE, has championed the business’ creativity throughout a challenging environment, highlighted a strong performance for the brand in its third quarter financials. WWE has been among the hardest hit by the coronavirus pandemic that has rendered live events – the …

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Evolution USA named American, Australian and New Zealand agency for the LIFE brand

Meredith Corporation has named Evolution USA as its North America, Australia and New Zealand licensing and brand management agency for the LIFE brand and The LIFE Picture Collection, effective immediately. In its role, Evolution will actively seek new licensing and brand expansion opportunities for LIFE and its photo archive in …

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Netflix original pre-school series Buddi is returning for a second season this autumn

Buddi, the Netflix original animated series for early pre-schoolers, is returning for a second season this autumn with industry veteran, Keith Chapman, once again taking the helm alongside Jason Jameson from Unanico Studios. Buddi is a unique pre-school series which has garnered support and unprecedented feedback from parents who’ve said …

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Smiffys lands Masha and the Bear costumes and tableware through Lisle Licensing deal

The party and fancy dress specialist, Smiffys has been named the costume and tableware partner for the popular children’s animated IP, Masha and the Bear. The partnership arrives via a deal brokered by Lisle Licensing, the UK licensing agency for Masha and the Bear. The popular animated series has become …

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