SpongeBob spin-off The Patrick Star Show to land with 13 episodes this summer

Nickelodeon has lifted the lid on the long-awaited SpongeBob SquarePants spin-off to be centered on the series’ popular character, Patrick, confirming that The Patrick Star Show will be landed with 13 initial episodes this summer.

Patrick Star – SpongeBob’s ever loyal best friend – will be the focus of the series that will introduce viewers to an extended Star family that includes Patrick’s younger sister and executive producer Squidina, Patrick’s parents Cecil and Bunny, and GrandPat, Patrick’s grandfather and the brains of the family.

The show will also witness the return of fan-favourite, Squidward as it introduces a wider clan, including Squidward’s grandmother while established characters including SpongeBob, Squidward, Sandy, MR Krabs, and Plankton will all be making special guest appearances throughout the series.

“Nickelodeon is diving deeper into Bikini Bottom to give fans a look at our lovable young adult Patrick Star and his entire family with a sitcom only he could imagine up,” said Ramsey Naito, president, Nickelodeon Animation. “This second original spin-off allows us to expand our reach, tell new stories and connect with our audience around the world who continue to love these characters.”

The Patrick Star Show is the second expansion of the SpongeBob universe. The first is Kamp Koral: SpongeBob’s Under Years (a CG-animated prequel about the main character’s adventures at summer camp as a young kid), which premieres on Paramount+.

LEGO enters Hundred Acre Wood with latest Ideas launch, LEGO Winnie the Pooh

The LEGO Group is taking a nostalgic walk through Hundred Acre Wood with the launch of its latest LEGO Ideas project, LEGO Winnie the Pooh, a set based on the original designs from LEGO builder Ben Adler.

Taking inspiration from the tales of A.A. Milne’s adventures of Christopher Robin that have transported readers for almost a century, the new LEGO Winnie the Pooh launch will take fans on a journey to beneath a large oak tree, where Pooh’s house takes centre stage.

The house can be opened up to unveil a host of furniture and unique items such as the Pooh-coo Clock, a box of Pooh sticks, Tigger’s locket, and plenty of honey pots.

LEGO superfan Ben Alder originally submitted the concept to LEGO Ideas; a LEGO initiative that takes new ideas that have been imagined and voted for by fans and turns them into reality.

Discussing the design, Alder said: “I love Winnie the Pooh and remember my parents reading it to me as a child. I now read the same Winnie the Pooh stories to my children, so it is certainly something dear to my heart. I decided to make the set so that my children could bring to life our bedtime stories but never quite expected the positive reaction it has received.”

The new set includes five new moulded characters, each with their own accessories. Pooh himself has his red balloon to collect honey from the bees in the branches above, Piglet is wrapped up in his scarf, and Tigger has just moved to the woods with his sack on a stick. Meanwhile, Rabbit has carrots ready for snacking, and Eeyore comes complete with his tail and a removable ribbon.

Other notable inclusions to the set include a campfire and log for Pooh to think about the things that he discovers, his front door complete with “Mr. Sanders” sign above it, his adorable blue bell to ring the front door, and finally, a signpost to the Hundred Acre Wood to make sure Pooh finds his way home.

Federico Begher, VP of global marketing at The LEGO Group, said: “Winnie the Pooh is a 95-year-old story that is loved globally, so seeing Ben’s design sparked a lot of nostalgia for us all.  Plus, his personal story about how he created the set for his family to play out the lovely Winnie the Pooh stories using LEGO bricks felt like a beautiful combination of family, LEGO bricks, and Winnie the Pooh that we wanted to share with others.

“We also had the rare treat of being able to create all new characters for this LEGO Ideas set. We simply had to see how the line-up of Pooh, Tigger, Rabbit and Piglet would look like in mini figure shape. As well as creating a brand-new Eeyore figure.

“The stories of the Hundred Acre Wood come to life with this set and there are plenty of intricate details for fans of both Disney and LEGO to discover.”

The LEGO Ideas Winnie the Pooh set is available directly from LEGO Stores and LEGO.com from 18th March, 2021 for LEGO VIP members, and 1st April 2021 for all.

EOLO Toys and Panini on board for new animated series and app game SuperMasked

EOLO Toys and Panini have been named among a portfolio of licensing partners already on board to launch exclusive toys and collectables based on an upcoming animated series and app game, SuperMasked.

A joint venture between Maya Studio and EOLO’s own toy design house and motion graphics centre, Toy Zone, SuperMasked is an animated superhero saga that teaches kids that they don’t need to be perfect to be a hero. The animated comedy will become the focus of its own app game this autumn.

Multiple licensing partners have already been tapped for the new IP, including Panini and EOLO Toys who will each launch ‘very unique and exclusive lines’ in the coming months.

“Our main mission is to make everyone happy and keep smiling even through difficult times,” said EOLO’s Toy Zone director of fun, Alex Prieto. “We love this property, its values and of course it’s going to be lots of fun. [It has been] great to work with Maya on this, they are very talented and know how to enjoy the process, this will for sure be reflected in the end result.”

Maya Studio has made a name for itself in the entertainment and licensing space through the success of its Catrinas Underworld brand, a playful adaptation of the Mexican skulls art and style. The brand has enjoyed vast success in licensing with products spanning books and bags to collectable dolls, costumes and more.

Maya’s creative director, Javi Monler, added: “The toy world is something that fascinates us. Seeing that the things you have created move and serve to entertain is the greatest thing a creative could dream of.

“Catrinas is the brand that has shown us the way, and while establishing itself with top products in the market, we present SuperMasked, a new property that will not leave anyone indifferent.”

Mattel reveals new Barbie partnership with Radio One broadcaster Clara Amfo

Mattel has unveiled a new one-of-a-kind Barbie doll in the likeness of the popular broadcaster, Clara Amfo as part of the toy maker’s ongoing UK Barbie Role Model campaign.

Best known for hosting her Radio One show, Amfo has interviewed some of the world’s most prolific artists, from Jay-Z to Ariana Grande. She also hosts her own successful podcast, This City, in which famous friends tell their stories about London life.

On top of this, Amfo has also hosted coverage for Glastonbury Festival, The BRIT Awards, and the BAFTAs, as well as documentaries like Running with Grief in 2016, in which Amfo explored the impact of losing a parent.

Partnering with Amfo this year, Barbie will be encouraging girls to ‘raise their voice’ with a call to women and girls on why it is important to stand up for yourself and your beliefs, how to build confidence, and how young girls can be empowered to believe in their potential.

In summer last year, amid the shockwaves felt around the death of George Floyd, Amfo made a powerful on-air speech with a call to action for anti-racism that went viral. She became widely recognised as a powerful force for change across UK media, joining 15 other activists on the cover of the September issue of British Vogue.

Amfo said: “I have been lucky enough to experience some really special moments in my professional life and to say that I am honoured to be named a Barbie Role Model would be an understatement.

“There is so much power in being able to see yourself reflected positively in the world as an adult and it’s even more potent as a child. That power and the confidence that comes with it should only be protected and amplified.

“For me, having this doll represents the infinite possibility that I believe we all have a right to and my only wish it that it will do the same for anyone who sees her.”

Honouring female role models is one of the ways the Barbie brand is working to close the Dream Gap; the time when girls start to doubt that they can be anything. The Barbie Dream Gap Project is an ongoing global initiative that aims to give girls the resources and support they need to continue to believe in themselves.

One of the ways that Amfo and Barbie will be working together is in partnership with grassroots London project Milk Honey Bees and its mission to celebrate black girlhood by creating an expressive, safe space that allows young Black women and girls to flourish through one-to-one sessions and creative group projects.

Barbie will also be making a donation to Milk Honeybees to support a creative writing community project, launch a series of social videos spotlighting Milk Honey Bees and Amfo, to celebrate girlhood, and sponsor Milk Honey Bee’s first appearance at the Women of the World Festival on 13th March.

Meanwhile, Barbie will continue to highlight role models from around the world timed to International Women’s Day. The doll brand has so far highlighted the boundary-breaking stories of more than 60 historical and modern-day role models from diverse backgrounds and fields to help inspire the next generation to believe they can be anything.

In the UK, previous Sheroes include Dina Asher-Smith, Fastest Woman in British History, 2020. Sky Brown, Champion Skateboarder, 2020. Adwoa Aboah, Activist & Model, 2019. Nicola Adams, Boxer, 2018.

Global Sheroes include US Olympian Fencer Ibtihaj Muhammed, Filmmaker Ava DuVernay, Gymnast Gabby Douglas, Model and Body Activist Ashley Graham and Actress Zendaya.

Dr Seuss Enterprises halts the publication and licensing of six Dr Seuss titles over insensitive imagery upset

Dr. Seuss Enterprises has ceased the publication of six titles from the author’s catalogue of children’s books following audience feedback for a review over the insensitive and racist imagery within.

The organisation confirmed that it would ceasing the sales of And to Think That I saw It on Mulberry street, If I Ran the Zoo, McElligot’s Pool, On Beyond Zebra, Scrambled Eggs Super!, and The Cat’s Quizzer for illustrations found within that “portray people in ways that are hurtful and wrong.”

The decision to cease publication and sales of the books was made last year after months of discussion, but announced this week in conjunction with the author’s birthday.

“Today, on Dr. Seuss’s Birthday, Dr. Seuss Enterprises celebrates reading and also our mission of supporting all children and families with messages of hope, inspiration, inclusion, and friendship,” said the company in a statement issued on its website and to the Associated Press.

“We are committed to action. To that end, Dr. Seuss Enterprises, working with a panel of experts, including educators, reviewed our catalog of titles and made the decision last year to cease publication and licensing of the following titles:  And to Think That I Saw It on Mulberry Street, If I Ran the Zoo, McElligot’s Pool, On Beyond Zebra!, Scrambled Eggs Super!, and The Cat’s Quizzer. These books portray people in ways that are hurtful and wrong.

“Ceasing sales of these books is only part of our commitment and our broader plan to ensure Dr. Seuss Enterprises’s catalog represents and supports all communities and families.”

Books by Dr Seuss – who was born Theodor Seuss Geisel in Massachusetts on March 2nd 1904 – have been translated into dozens of languages as well as in braille and are sold in more than 100 countries.

The impact of the decision has not been without its reverberations and Universal Studios is reportedly re-evaluating its If I Ran the Zoo play area, as well as its And to Think I Saw It on Mulberry Street inspired shop that makes up a part of the destination.

‘Seuss Landing continues to be very popular with our guests and we value our relationship with Seuss Enterprises,’ a Universal spokesperson told Spectrum News.

‘We’ve removed the books from our shelves as they have asked, and we’ll be evaluating our in-park experience too. But our guests can plan on continuing to be able to enjoy their favorite experiences at Seuss Landing.’

Anderson Entertainment launches first official Gerry Anderson Day as consumer demand drives further growth

Anderson Entertainment, the production company founded by the creator of the original Thunderbirds, Gerry Anderson, has detail the first International Gerry Anderson Day to take place on April 14th – marking the birthday of the man behind other hits including Space: 1999 and Captain Scarlet.

Celebrating the life and works of the producer, Gerry Anderson Day will feature special events, live streams, unique new content from Anderson Entertainment, limited edition products, and a special YouTube programme.

There will also be special guest appearances from a number of celebrity fans.

Supporting these plans is the redesigned corporate website anderson-entertainment.co.uk, which launched in mid-January, while the event wouldn’t be an event without its own hashtag – #GerryAndersonDay

The launch of the event coincides with what is shaping up to be ‘one of the biggest years ever’ for the company that has recently secured broadcast deals with a slate of TV and streaming services to run series from its library of classics, while Thunderbirds, Fireball XL5, Stingray, and the 2005 reinvention of Captain Scarlet continue to enjoy strong sales on DVD and Blu-Ray.

Meanwhile, consumer demand is also driving merchandising growth. An expanded direct-to-consumer and retail merchandising offering on the popular online Gerry Anderson Store will see a large number of major launches during the first half of the year. The site is already on course to more than double its year-on-year sales in 2021.

New series are on the way too, overseen by Gerry’s son Jamie, himself a celebrated writer and producer and MD of Anderson Entertainment, including the new sci-fi drama Firestorm and a reboot of ’80s hit Terrahawks. The second series of the popular audio drama hit First Action Bureau – developed and produced during the spring lockdown – will also arrive this year. Series one has just been released on CD. 

Jamie Anderson said: “Gerry Anderson’s work has been popular for decades and is still gaining new fans. His creations are today a multi-platform phenomenon that is inspiring an expanding product line and the continuing planning and development of new content.

“With interest high – and growing – across multiple generations of consumers and viewers, we expect strong engagement from both fans and media in the first-ever Gerry Anderson Day.”

ViacomCBS lands global license deal with Benetton for Garfield sleepwear and accessories

ViacomCBS Consumer Products has landed all four paws on a global license agreement for the design, production, and distribution of the first Garfield collection for the Undercolors of Benetton brand.

The agreement includes the launch of the first collection of underwear and pyjamas for both children and adults developed by Benetton in a collection reflective of the firm’s multicoloured philosophy, while channeling the spirit of the incurably lazy, lasagna-loving Garfield.

The collection will be completed with a wide selection of Garfield accessories, including toiletry bags, socks, and slippers.

“We’re thrilled to launch this unique project and collaborate with such a global brand like the Benetton Group,” said Mark Kingston, senior vice president, International Licensing, ViacomCBS Consumer Products. “Garfield is true global icon with a strong transgenerational appeal and we’re confident that this quality collection will not disappoint Garfield fans and Benetton consumers.”

The Garfield collection is now available and will be distributed exclusively in the Benetton retail network, United & Undercolors, in all stores around the world.

KFC Bucket Hats and the sell-out success of INK Branded

KFC, Warburtons, and the World of David Walliams, if you’ve spotted licensing activity across any or all of these brands over the past few weeks and months, then you’ll be aware of the work INK Branded, a specialists in the licensed apparel and merchandise space that is currently working with some of the tastiest… yes, we’ll stick by that… in the market right now.

While finger lickin’ may have been taken off the menu thanks to social distancing this past 12 months, the cookers certainly haven’t been switched off at KFC HQ, who, via the now-traditional licensing ‘pivot’ has managed to maintain plans to build out a merchandise and retail strategy with the help of the licensing chiefs at INK Branded.

KFC UK and Ireland has now joined the ranks of global lifestyle brands to roll out its own merchandise range, as well as found a new way to reach consumers through the launch of its direct to consumer merchandise platform, KFCshop.co.uk. Meanwhile, Warburtons, too, has been keeping things fresh, taking a humourous approach to its own licensing plans.

In essence, 2020 was anything but a slow year for the team behind so much of the plans put into action across these globally favoured brands. And with business only set to increase over the course of 2021, Licensing.biz thought it high time it got chatting with INK Branded’s director, David Taylor to learn a bit more.

Hi David, thanks for joining us. To start then, how has business been for you guys over the past year?

We’ve been really fortunate over the last year to work with some amazing brands that give us the opportunity to work on a number of exciting projects.

We began working with KFC at the start of the year, developing a line of merch products, while building an overall merchandise and retail strategy. However, many of the plans were delayed due to Covid. Given the circumstances, we worked on a number of internal merch and gifting projects with KFC, creating gift boxes filled with merch that were posted to staff as a thank you for their hard work throughout the pandemic.

From the middle of 2020 we started developing KFC UK&I’s first ever merch range, while also building KFCshop.co.uk, where the merch could be sold direct to consumer. The range and store was launched in November, focusing on four Christmas jumpers which were used as part of KFC’s overall Christmas marketing strategy. They even appeared in the Channel 4 documentary, ‘Inside KFC at Christmas’. The store did great over the festive period – and with 10 per cent of sales going to Comic Relief, it meant we were raising funds for a good cause.

In November we also developed a pair of Crumpet slippers and launched a similar DTC store for Warburtons. To be involved in another big product launch at Christmas time was brilliant. The slippers sold out inside a week and were seen on the likes of Rosie Ramsey, Ollie Murs and Jax Jones. All proceeds were donated to Fair Share which was amazing to be involved in.

How is INK Branded reflective of the current trends in licensing/consumer products? How are you guys pushing innovation in licensing?

We have a talented design team who keep up to date with current and predicted future trends, which informs our product or collection design process.

We also have great supply partners that allow us to manufacture or source just about any product we can imagine. So, innovation for us really starts with the idea and developing products that are different and can stand out. Sometimes that’s creating a product that hasn’t been seen before, or our client hasn’t been involved with before. A hero product that our client can build a piece of marketing around or even challenge our client to innovate.

We’ve also had to innovate how we take products to market. The pandemic has had such an impact on retail, we’ve pushed ourselves to offer a direct to customer solution to our clients, setting up supply chains, create good looking and interactive webstores, overseeing customer care. We’re really proud of our work within this service that we’ve provided over the last year.

What projects have you got lined up for 2021? How are you guys moving with the ever-changing licensing/retail space?

We’re continuing to work with KFC on their merch and retail plans, we have some really exciting things lined up… stay tuned! We’re also continuing to develop and evolve the DTC store; with lots of new product drops planned across daywear and accessories throughout the year.

What’s the next big move for you guys?

I guess it’s working with more big brands, taking the model of both DTC and Retail opportunities to other brands along with our creative approach to product design and development. We’ve got some interesting conversations lined up so hopefully 2021 is exciting for the right reasons.

Beano to take over Somerset House with Beano: The Art of Breaking the Rules exhibition

Dennis and Gnasher, Minnie the Minx, Bananaman, and the rest of the Beano gang are to take over Somerset House this autumn in a contemporary celebration of the world’s longest-running comic

This autumn, Somerset House presents Beano: The Art of Breaking the Rules, a major exhibition celebrating the weekly comic and a British cultural icon: Beano.

First released in 1938 and still crafted weekly from its home in Dundee, Beano has entertained and inspired across the decades, forming a lasting impact on the contemporary cultural landscape and, crucially, on today’s artists themselves.

And what’s the secret, you may ask? It’s simple, suggests Beano, by always applying the one rule: that rules should be broken.

The landmark exhibition will explore the relationship between Beano and other contemporary art pieces with unruliness and irreverence, through the eyes of the artists who embody the Beano sensibility of rebellion.

Beano: The Art of Breaking the Rules will feature original comic drawings, never previously seen in public, selected across its 4,000-plus editions (to date) and rare archive artefacts, alongside works from leading artists and designers, imbued with the same Beano spirit of breaking the rules.

Contributors include artists Bedwyr Williams, Hardeep Pandhal, Fourth Plinth artist Heather Phillipson, Holly Hendry, Lindsey Mendick, Sarah Lucas, Simeon Barclay and editorial cartoonist Martin Rowson.

Beano’s iconic cast – Dennis and Gnasher, Minnie the Minx, Bananaman, Bash Street Kids, Billy Whizz and Roger the Dodger – have mastered the art of rebellion over the past 70 years, be it against convention, teachers or evil fruit supervillains.

Beano: The Art of Breaking the Rules will open with the Beanotown Museum, introducing the maverick creators behind Beano, charting how they came to create the original characters. The show then moves to uncover some of the comic’s recurring themes, which resonate with the exhibition’s cohort of contemporary artists and the comic’s many other fans.

Tackling topics such as Class, Education, Feminism and Art head-on, the exhibition will showcase contemporary works, including new commissions, will interact with the original strips to provide new perspectives on the comic.

The exhibition will go on to explore how Beano has powerfully penetrated alternative pop culture and closes with an interactive workshop space, inspiring all ages to encounter their own creative misdemeanours.

Ongoing gags, editor’s notes and larger-than-life recreations of the regular sights of Beanotown, from Bash Street School and Bunkerton Castle to the homes of Gasworks Road, will help visitors immerse themselves in the Beano universe.

Beano: The Art of Breaking the Rules is curated by artist Andy Holden, a lifelong Beano fan. His artistic practice spans sculpture, large installations, painting, pop music, performance, and multi-screen videos, often using the allegory of the cartoon as a way to comprehend our contemporary landscape.

Holden said: “Both art and Beano are about being told to do one thing, then doing another: both require a creative solution. Beano was for me a gateway into comics and a love of drawing, and from there a springboard into a love of art.

“Beano’s irreverent sensibility is something that appeals to you as a child, but also, for some, never leaves you. To be able to present an immersive display of Beano’s history, and to examine its influence on art and culture is the curatorial equivalent of a Beano feast.

“The exhibition will bring Beanotown to life and populate it with a new set of resident maverick artists. In researching the show, almost every artist I’ve approached so far came back with yes, I loved the Beano and hopefully this exhibition will show how some of the themes that have run through Beano’s history are often the same ones that feed a creative, rebellious sensibility.”

Mike Stirling, editorial director, Beano Studios, said: “I warned Dennis that one of the pictures in his new show at Somerset House would make people laugh so hard, they risked fracturing their funny bones and he said, ‘That’s just a mirror!’

“Beano relishes making an exhibition of anyone who takes themselves too seriously and we can’t wait for families to enjoy what we have planned. Because without Art, the Earth would be just…Eh?”

Skinnydip London partners Bulldog Licensing to launch Care Bears apparel and accessories

Skinnydip London has partnered with Bulldog Licensing to introduce a large new collection of apparel and accessories based on the much-loved character IP, Care Bears.

The range will feature accessories such as hats, bags, phone cases, make-up bags, and more, as well as apparel lines such as cardigans, cropped vests, t-shirts, hoodies, and nightwear. The 31 piece collection offers something to appeal to fans of Care Bears and the Care-A-Lot lore.

The designs include fun slogans, super soft faux fur materials, and dreamy pastel prints as the perfect tribute to the evergreen Care Bears brand.

Launched nearly 40 years ago, the Care Bears can currently be found airing in the UK on Tiny Pop in the latest series, Care Bears: Unlock the Magic.

Meanwhile, the brand is now present at retail across categories including apparel, publishing, partyware, and accessories. Bulldog Licensing plans to build on the existing licensing programme and further the reach that the Care Bears currently have in the UK for babies, young children, and adults.

“We’re thrilled to have Skinnydip London on board and it’s sure to be a big hit with the property’s adult fans,” said Sole Puerto, senior creative manager at Bulldog Licensing. “We’re looking forward to continuing to grow the consumers products programme at a time when heritage brands are particularly strong for consumers.”

Roubina Tchoboian, VP of international licensing, Cloudco Entertainment, added: “We love the way that Skinnydip London incorporated the playful, whimsical nature of the Care Bears into their pieces and are eager to see how our fans react to this fun and colourful collection.”