Entertainment

Nickelodeon and toy maker WowWee partner on new digital animated brand, The Squish

WowWee, the international toy maker and team behind Fingerlings and the Got2Glow Fairy Finder has struck up a new partnership with Nickelodeon Digital Studios to turn its My Squishy Little Dumplings characters into an animated brand. The project will see the characters from the My Squishy Little Dumplings line come …

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Dr Seuss catalogues and Clangers audio adventures are landing on the Tonies platform

Still fresh from its latest portfolio extension with Disney earlier this week, the children’s audio storytelling platform, Tonies, is continuing to roll out the classics, having welcomed the popular works of Dr Seuss as well as the British preschool sensation Clangers to its content library. In a new partnership with …

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Spin Master’s Bakugan becomes first franchise to air full-length episode in Roblox metaverse

Spin Master’s popular Bakugan franchise will be the first ever to premiere a full-length series episode on the global online platform, Roblox, when it makes its debut to the Roblox universe this September 8th. Bakugan is a global battling franchise that boasts an anime adventure series and digital content, as …

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Sony’s Funimation completes $1.175bn acquisition of anime platform Crunchyroll

The Sony owned Funimation Global Group has completed its acquisition of the anime platform, Crunchyroll from AT&T in a deal that closed out at $1.175bn. Finalising a deal that was first detailed in December 2020, it now sees the Crunchyroll business welcomed into the Funimation fold – a partnership made …

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Shelf space is the final frontier as Playmobil and ViacomCBS launch the Starship Enterprise

Shelf space: the final frontier. Oh yes, it’s happened; toy maker Playmobil is bridging time and space to release the fruits of a new collaborative alliance with ViacomCBS, for a whole new voyage for the Starship Enterprise this September. Yet another play for the kidult and collectors space – following …

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MGM details its Legally Blonde Turns 21 merchandise and interactive entertainment campaign

MGM has lifted the lid on its latest campaign, a commemorative celebration of the popular Hollywood film, Legally Blonde as it celebrates its 21st anniversary in 2022. In honour of the first film’s milestone, MGM’s licensing and consumer products division has launched Legally Blonde Turns 21, a broad campaign featuring …

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Funko eyes international growth after record second quarter and major executive moves

Funko’s president, Andrew Perlmutter is to be appointed the firm’s new CEO as Brian Mariotti transitions to the newly created role of chief creative officer, detailing the top level moves the same week the firm delivered ‘its largest topline quarter in company history.’ Last week, the pop culture specialist revealed …

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Rubies launches range of adaptive costumes to make dress up and role-play more inclusive

Rubies has released a new range of adaptive costumes designed for children with limited mobility and boasting a selection of features that makes them optimised for ease of wear, accessibility and fitting. The new collection has been designed to enable all children – regardless of their level of ability – …

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Signature Publishing launches first Aardman arts and crafts magazine, Colour It! Aardman: Get Crafty

The entirety of the Aardman cast of characters are being brought together for the very first time, through the launch of a children’s magazine titled, Colour It! Aardman: Get Crafty. The result of a new partnership between the Bristol-headquartered studio and Signature Publishing, Colour It! Aardman: Get Crafty will celebrate …

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PAW Patrol, Bakugan, and a strong preschool line up drive ‘exceptional’ Q2 performance for Spin Master

Another global toy company and another ‘exceptional second quarter performance’ rings in this week, as Spin Master joins the ranks of those experiencing Q2 2021 revenue surges. Total revenue for the Canada-based toy maker increased 39 per cent this past quarter to hit $390.8 million, up from the $281.1 million …

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