Entertainment

Masha and the Bear to make debut on China Central Television

Masha and the Bear is to make its debut on the Chinese broadcasting network, China Central Television, thanks to a new deal secured by the multination media and licensing firm, Animaccord. From today (March 12) seasons one and two of the animated show will be released on the CCTV’s own …

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Miffy celebrates 65th anniversary with exclusive Maggie & Rose partnership

Maggie & Rose, the global family members’ club, has teamed up with Dick Bruna’s classic children’s character, Miffy, to celebrate the little white bunny’s 65th anniversary this Easter. The collaboration launches in London on Mother’s Day, Sunday, March 22, with a Miffy-themed afternoon tea available at the newly opened Maggie …

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The Point. 1888 lands I Like Birds as birdwatching hobby enjoys revival across the UK

The Point. 1888 is tapping into the current birdwatching revival – yes, a hobby that has reportedly surpassed football in the number of fans across the UK – through a new brand representation agreement with I Like Birds. Birding – as it the hobby is now called by its largest …

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Smiffys owner RH Smith & Sons acquires US business Chasing Fireflies

RH Smith & Sons – the parent company of the popular Smiffys fancy dress and party specialists – has acquired the US party and costume business Chasing Fireflies after its holding company went into administration. Chasing Fireflies is a long-established brand name in the US, known for its wide product …

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Licensing International kicks off 2020 Young Professionals Network programme with video game licensing breakfast

Licensing International is kicking off its 2020 Young Professionals Network programme of events with a deep dive into the world of video game licensing this month. Taking place at the prestigious Club at the Ivy in Covent Garden, the event – sponsored this year by Flowhaven – will treat young …

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Sony Pictures partners with Hunter to launch new Peter Rabbit footwear and accessories

Sony Pictures Consumer Products has partnered with the popular lifestyle brand Hunter to bring its hit family franchise Peter Rabbit to a new line of children’s boots and accessories. Launched in celebration of the upcoming release of Peter Rabbit 2, The Runaway – the animated sequel to the family film …

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Rocket Licensing extends The Very Hungry Caterpillar partnerships with Bluewater and The Eden Project

The Very Hungry Caterpillar is continuing to build on the success of its 50th anniversary celebrations last year, having seen the successful launch of a new half-term activation with Bluewater shopping centre. In a deal brokered by Rocket Licensing, the UK licensing agent for Eric Carle’s classic children’s book, the …

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Acamar Films and HarperCollins celebrate strong start for Bing following World Book Day success

Acamar Films’ award-winning pre-school property Bing and its global publishing partner, HarperCollins Children’s Books, are celebrating a strong start to the year, thanks to the success of this year’s World Book Day. The popular published title, Bing’s Splashy Story has now reached number three in the overall children’s book charts …

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Asembl pairs Diageo’s Bundaberg Rum with Harry’s Ice Cream for frozen desserts across Australia

The Australian fashion, lifestyle, and FMCG licensing agency, Asembl has brokered a new partnership between Diageo’s Bundaberg Rum and Harry’s Ice Cream for a range of summer frozen desserts. Bundaberg Rum Ice Cream Rum and Raisin and Bundaberg Rum Ice Cream Pineapple Coconut Rum have already proven to be a …

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How Step Inside Productions is breaking new ground in the experiential licensing market

Having made a name for itself amid the Escape Room explosion of the past half a decade or so, Theseus, and moreover its live experiential division, Step Inside Productions is about to embark on a project that makes use of one of the newest formats within experiential licensing at the …

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