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Asgard Media appoints Robyn Cowling as its Head of Strategic Partnerships

Asgard Media, the licensing consultancy business launched by Kelvyn Gardner, has tapped Robyn Cowling has its new head of strategic partnerships as the company looks towards ‘a bright future’, following Kelvyn’s passing earlier this year. Formerly the licensing director at Underground Toys (acquired by Funko), Cowling brings with her over …

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Fanattik names Get-Well Gamers its charity partner for 2022

The pop culture specialist, Fanattik, has named the gaming charity, Get-Well Gamers as its charity partner until the end of 2022. The partnership has been struck up as the firm’s means of ‘giving back to the community that has supported it since launch.’ Established in 2007, Fanattik has been developing …

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Roy Lowe & Sons celebrates 25 years in the socks business

It was a mark of jubilation for the members and extended members of the Lowe family, who spent the past weekend celebrating a full quarter of a century in the socks business and the milestone 25th anniversary of Roy Lowe & Sons. Founded in 1996 by brothers Tim and Martin …

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The Gruffalo’s Child plots new ‘enchanting trail’ through Kew Gardens this autumn

The Gruffalo’s Child is plotting a new and ‘enchanting trail’ through the gardens of the popular Sussex heritage site, Kew this autumn, through a new partnership between Magic Light Pictures and Kew’s Royal Botanic Gardens. Adventurous visitors will encounter much-loved characters from author Julia Donaldson and illustrator Axel Scheffler’s book, …

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Toikido brings toys and NFTs together in world first for Reality Gaming and Herotainment’s Smighties

The toys and entertainment merchandise specialist, Toikido has secured the global rights to create high quality, officially licensed Smighties toys and merch, bundled with NFT collectables. The new deal will bring the world of physical toys and NFTs together for the first time. Having partnered with Reality Gaming and Herotainment, …

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Warner Bros Consumer Products and Myprotein flex new collab with limited edition Superman collection

Warner Bros. is once again flexing its consumer products muscles, this time through a renewed partnership with the popular fitness brand, Myprotein, to launch a limited edition Superman protein range. Launched this week, the new whey protein and accessories collection follows a successful pairing between the Warner Bros Consumer Products …

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LEGO has revamped its ‘retail entertainment’ with New York City flagship LEGO Store

The LEGO Group has opened the doors of an immersive new LEGO Store in New York City, setting up shop in a two-storey location on Fifth Avenue as the first flagship store to feature new retail formats. Elements of the innovative new store will be introduced to more than 100 …

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Hearst UK extends partnership with Homebase to launch House Beautiful and Country Living wallpaper

Hearst UK has unveiled the next iteration of its ongoing Homebase partnership with the launch of its House Beautiful and Country Living wallpaper range, available exclusively through the DIY retailer. Co-created by the Homebase and the House Beautiful and Country Living Style teams in collaboration with Graham & Brown, the …

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Mad Beauty become year-round gifting partner for Boots with Never Too Old For range

The health and beauty outfit, Mad Beauty has become a year-round gifting partner for the high street retailer, Boots, thanks to the launch of its Never Too Old For range of fully licensed products. Under the new deal, Mad Beauty’s range of bath and body creations – which feature classic …

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The Breakfast Club: Richard Pink on five successful years with Kellogg’s and Kimm & Miller

It’s a partnership that has spanned the last half a decade and one that continues to move from strength to strength with each year that passes and each new range that finds more and more shelf space within some of the UK’s most popular retail destinations. Kellogg’s and Kimm & …

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