Highlight

Rilakkuma lands second series on Netflix as Sagoo sees licensing programme ‘growing apace’ in Europe

Rilakkuma, the cute Kawaii bear, will be returning to Netflix for a second series, following a successful debut back in 2019 that has given life to a growing licensing programme managed by the independent agency, Sagoo Licensing. Production of the new stop-motion animated series is now underway with the title …

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Sesame Street tucks into the breakfast market with its own cereal launch

Sesame Workshop is tucking into the breakfast market with the launch of the first Sesame Street Cereal, a new range developed in partnership with cereal specialist, General Mills. The range will appear on shelves across the US from January 2021. The cereal has been developed to support growing bodies with …

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Merchantwise Licensing lines up Xbox merchandise partnership with Australian retailer EB Games

The Australian and New Zealand licensing agent, Merchantwise Licensing, has brokered a new partnership between Microsoft’s Xbox and the Australian retailer, EB Games that will see the in-store launch of a new collection of Xbox branded merchandise. Under the new partnership, all EB Games stores across Australia will feature an …

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The Oddbods are coming to a fish and chip shop near you, thanks to Keco Ltd partnership

The cast of the popular animated pre-school series, Oddbods, will be coming to a fish and chip shop near you. The content creation and licensing studio, One Animation, has secured a new partnership with the packaging manufacturer Keco Ltd to the launch of bespoke, sustainable, and responsibly sourced children’s meal …

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The Breakfast Club: Richard Pink on five successful years with Kellogg’s and Kimm & Miller

It’s a partnership that has spanned the last half a decade and one that continues to move from strength to strength with each year that passes and each new range that finds more and more shelf space within some of the UK’s most popular retail destinations. Kellogg’s and Kimm & …

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Pocket.watch extends its toys licensing partnership with Flair for newest YouTube star Kids Diana Show

Flair Just Play has extended its licensing partnership with pocket.watch, the studio behind the Ryan’s World franchise, to launch a range of role-play items inspired by the YouTube sensation, Kids Diana Show. The new range will launch across the UK and Ireland from spring next year. According to Tubefilter, the …

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Panini makes a move on the confectionery aisle with Easter Egg and Christmas treats

The collectables brand, Panini is making its first move into the confectionery space via a new partnership with Icam S.p.A. a new licensing partner who will take the IP into celebration-themed chocolate items. Based in Modena, in Italy, Panini is a worldwide leader in collectable stickers and trading cards, while …

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Popeye lands its first Australian sportswear partnership with The WOD Life

Merchantwise Licensing has brokered the first Australian Popeye sportswear collection withe the popular online sportswear label, The WOD Life. The deal was struck on behalf of King Features Syndicate. Launching this month ahead of the Australian summer season, the limited-edition range of fashionably branded Popeye sportswear apparel for women and …

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Masha and the Bear become stars of a new branded zone at Turkey’s The Land of Legends theme park

Masha and the Bear are now the stars of the series own branded destination area within Turkey’s popular theme park, The Land of Legends, featuring a variety of rides and entertainment activities for visitors. The move is the result of a new partnership between Animaccord and The Land of Legends …

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Bulldog Licensing lands Little Brother Books and Texco for Moose Toys’ Kindi Kids

The European agency, Bulldog Licensing, has secured two new deals for the global toy company, Moose Toys and is pre-school doll brand, Kindi Kids, as the IP’s YouTube series hits 82 million views online. Little Brother Books has inked a new deal to produce Christmas, seasonal, and activity annuals for …

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