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Flossy and Jim’s Horace & Co storybooks land partnership with AR specialist Bookful

Flossy and Jim has embarked on a new partnership with the award-winning AR app Bookful to bring the Horace & Co storybooks to its mobile library. Bookful is the brainchild of Inception XR, a content platform that delivers extended reality (XR) to readers. It boasts a library of over 100 …

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Atari gets in on the hotel game with eight themed locations planned for the US

Atari is getting in on the hotel business as its owner Atari Interactive details its plans to develop eight Atari-themed hotels across the US. The first site is expected to lay down its foundations in Phoenix, Arizona later this year, with a further seven planned for Las Vegas, Denver, Chicago, …

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Playmates Toys forms alliance with Miraculous: Tales of Ladybug and Cat Noir studio ZAG

Playmates Toys has been called upon to begin development of a line-up of innovative new toy lines for ZAG’s portfolio of popular animated brands, including its hit Miraculous: Tales of Ladybug & Cat Noir. Playmates Toys is recognised as a global marketing company with over 50 years of innovation and …

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BBC Studios taps France TV Distribution to manage Hey Duggee licensing programme across the region

BBC Studios has turned to France TV Distribution to manage the licensing programme for Hey Duggee – or Hé, Oua-Oua in French – across the region. The news comes as Europe’s largest toy fair, Nuremberg’s Spielwarenmesse prepares to get underway this week. The deal marks the first time Hey Duggee merchandise will …

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Entertainment One powers up for fifth series of PJ Masks

Entertainment One is powering up for a fifth series of its global pre-school superhero show, PJ Masks, revealing that a new run of 52 episodes is scheduled to land in 2021. Produced by eOne and Frog Box, in collaboration with Disney Junior and France 5, series five will see the …

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Walt Disney Studios to launch global immersive experiences with Secret Cinema

Walt Disney Studios has signed an exclusive agreement with the popular thematic experience, Secret Cinema, to bring to life some of the company’s most iconic films. The immersive cinema specialists will work alongside Walt Disney Studios’ StudioLAB to create live shows across the globe. The partnership will kick off in …

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Kellogg’s launches pop-up cereal café to celebrate new W.K. Kellogg by Kids

Kellogg’s has launched an official Kellogg’s cereal café for kids, run by kids, as part of a launch campaign around the breakfast brand’s first new cereal launch in over 20 years. To celebrate the launch of its new W.K. Kellogg by Kids, the first children’s product to include fruit and …

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Chris Isitt steps down from VP and MD role with Rubie’s Masquerade

Chris Isitt is stepping down from his role as vice president of EMEA and Australia and managing director of Rubie’s Masquerade by the end of next month. Over his 22 year tenure with Rubie’s, Isitt has helped to build its international team as well as oversee major licensing portfolio acquisitions …

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Rebecca Morris makes return to licensing as client service director with WildBrain CPLG

Rebecca Morris is making her return to WildBrain CPLG, taking up the newly created role of client service director, heading up the rebranded client services unit, previously the business development team, based at the company’s head office in London. The Client Services team is focused on managing licensor relations, centralising …

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Studio 100 appoints Vanessa Windhager as sales executive global distribution

Studio 100 has appointed Vanessa Windhager as its sales executive global distribution where she will be responsible for all global distribution activities for the company in Asia, Africa, and the Middle East. Joining the international sales department with immediate effect, Windhager will report in to Dorian Bühr, head of global …

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