Highlight

The Point. 1888 plans busy year of licensing for University of Cambridge through Virtual Summit

The University of Cambridge is on for a busy year of licensing, thanks to plans unveiled today by its UK agent, The Point.1888 and Fitzwilliam Museum Enterprises Ltd., the subsidiary of the University of Cambridge responsible for licensing. The mission of the University of Cambridge has always been to contribute …

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Among Us builds global licensing network with Tycoon in LatAm and SkyBrands across Europe

Innersloth’s gaming phenomenon, Among Us is expanding its international reach with a slew of new global licensing announcements, spearheaded by the appointment of Tycoon Enterprises as its licensing agent across Latin America. Among Us took the world by storm when it hit half a billion unique monthly players last November, …

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Disney teams with health tech specialist Philips in trial to reduce anxiety in child patients

The Walt Disney Company EMEA has teamed up with the health technology specialist, Royal Philips to test new technologies developed to reduce the fear or anxiety felt by children undergoing MRI processes. The research will investigate how Philips Ambient Experience can improve the experience of a patient during pediatric MRI …

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EOLO Toys and Panini on board for new animated series and app game SuperMasked

EOLO Toys and Panini have been named among a portfolio of licensing partners already on board to launch exclusive toys and collectables based on an upcoming animated series and app game, SuperMasked. A joint venture between Maya Studio and EOLO’s own toy design house and motion graphics centre, Toy Zone, …

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Mattel reveals new Barbie partnership with Radio One broadcaster Clara Amfo

Mattel has unveiled a new one-of-a-kind Barbie doll in the likeness of the popular broadcaster, Clara Amfo as part of the toy maker’s ongoing UK Barbie Role Model campaign. Best known for hosting her Radio One show, Amfo has interviewed some of the world’s most prolific artists, from Jay-Z to …

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The Breakfast Club: Richard Pink on five successful years with Kellogg’s and Kimm & Miller

It’s a partnership that has spanned the last half a decade and one that continues to move from strength to strength with each year that passes and each new range that finds more and more shelf space within some of the UK’s most popular retail destinations. Kellogg’s and Kimm & …

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Pocket.watch extends its toys licensing partnership with Flair for newest YouTube star Kids Diana Show

Flair Just Play has extended its licensing partnership with pocket.watch, the studio behind the Ryan’s World franchise, to launch a range of role-play items inspired by the YouTube sensation, Kids Diana Show. The new range will launch across the UK and Ireland from spring next year. According to Tubefilter, the …

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Panini makes a move on the confectionery aisle with Easter Egg and Christmas treats

The collectables brand, Panini is making its first move into the confectionery space via a new partnership with Icam S.p.A. a new licensing partner who will take the IP into celebration-themed chocolate items. Based in Modena, in Italy, Panini is a worldwide leader in collectable stickers and trading cards, while …

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Popeye lands its first Australian sportswear partnership with The WOD Life

Merchantwise Licensing has brokered the first Australian Popeye sportswear collection withe the popular online sportswear label, The WOD Life. The deal was struck on behalf of King Features Syndicate. Launching this month ahead of the Australian summer season, the limited-edition range of fashionably branded Popeye sportswear apparel for women and …

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Masha and the Bear become stars of a new branded zone at Turkey’s The Land of Legends theme park

Masha and the Bear are now the stars of the series own branded destination area within Turkey’s popular theme park, The Land of Legends, featuring a variety of rides and entertainment activities for visitors. The move is the result of a new partnership between Animaccord and The Land of Legends …

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