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Spin Master and Warner Bros partner to launch Bakugan: Champions of Vestroia video game to Nintendo Switch

Spin Master, Warner Bros Interactive Entertainment, and WayForward have detailed the upcoming launch of Bakugan: Champions of Vestroia. a new role-playing video game that will arrive exclusively on Nintendo Switch later this year. The new video game is the latest extension of the Bakugan franchise that already spans its anime …

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Marshmello and Moe Shalizi remix kids content with new entertainment concept, Mellodees

Music’s Moe Shalizi and Marshmello have struck up a new partnership to create a ‘cutting edge experience for children’ in the shape of a new entertainment initiative called Mellodees – a musically-driven video property. Mellodees will feature Dee the musical robot with music produced by Marshmello, and promises to deliver …

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Alpha Group and Keith Chapman partner to develop new pre-school series Camp Furly

Keith Chapman, the creator of the global hit PAW Patrol, has partnered with Studio Liddell in the UK, and Alpha Group to develop and produce a new CGI animated pre-school TV series, Camp Furly. The new series aims to inspire children to venture outdoors and connect with the environment and …

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Sagoo signs fashion brand Difuzed for Rilakkuma apparel, fashion bags and more

The fashion and lifestyle brand Difuzed has partnered with the independent licensing agency Sagoo to launch a range of apparel for kids and adults, as well as fashion bags, backpacks, and accessories, inspired by the Japanese character brand, Rilakkuma. The new line will include tech accessories including phone cases and …

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UFC names Venum its new exclusive outfitting and apparel partner

The global designer, marketer and distributor of combat sports apparel and accessories, Venum, has been named the exclusive global outfitting and apparel partner for the mixed martial arts organisation, MMA. In a deal brokered by IMG’s licensing business – the exclusive representatives of UFC – the partnership will commence in …

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Nickelodeon picks up broadcast rights to Xilam’s Athleticus and Mr Magoo

The Academy Award nominated French animation studio, Xilam Animation has secured two new broadcast deals with Nickelodeon for its short form CGI series Athleticus and the animated comedy Mr Magoo. The new global deal will see Nickelodeon take exclusive pay-tv rights to two seasons of Athleticus for Asia Pacific, EMEA, …

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Emoji partners with 7-Eleven Malaysia to launch EmoBear loyalty programme

The international convenience store chain 7-Eleven has teamed up with Emoji to launch a new collectable premium loyalty programme to consumers across Malaysia. Called EmoBear TM, the collection features 27 different designs, each featuring a different emoji brand icon. Customers of 7-Eleven Malaysia will be rewarded with loyalty stickers anytime …

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H&M launches its Minions Kids Collection globally

Universal has launched its global partnership with the fashion retailer H&M to bring Minions back to the high street (and online) with a new apparel and accessories collection. The Minions x H&M Kids Collection has launched to the global stage, with a range that includes ‘mischievous and sweet graphic tees’, …

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RuneScape: The $1bn video game franchise you’ve (probably) never heard of, and why it’s time to take notice

When it comes to community-centric massively multiplayer online role-playing games, you may immediately leap to the likes of Fortnite and Overwatch, which is just so very… millennial of you. Because what you’ve done there, is you’ve overlooked one of the genre’s founding titles; one that boasts more than 280 million …

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Author and illustrator Nick Butterworth partners with The Point. 1888

The Point. 1888 is partnering with the renowned children’s author and illustrator Nick Butterworth to bring the cast of literary properties from his portfolio to life in the consumer products arena. Butterworth is the mind and talent behind popular children’s book creations such as Percy The Park Keeper series, My …

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