Highlight

Lionsgate partners with Egan Escape Productions to bring Blair Witch experience to Las Vegas

Lionsgate has partnered with Egan Escape Productions to launch an immersive escape experience in Las Vegas, based on the studio’s popular horror franchise, Blair Witch. The experience is scheduled to open this summer. Escape Blair Witch will bring the horror film franchise to life at the Fright Dome, the same venue …

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Moonbug makes play for organic baby food in the US and lands BBC iPlayer UK deal

Moonbug Entertainment is strengthening its licensing and broadcast portfolio on both sides of the Atlantic this week, having entered the organic baby and toddler foods market in the US, while strengthening the reach of its preschool portfolio through a new partnership with BBC here in the UK. The content studio …

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Mattel launches Barbie Loves the Ocean, its first range made from recycled plastic

Mattel has taken its latest step forwards in its mission for better sustainability across its product portfolio, with the launch of Barbie Loves the Ocean, its first fashion doll line to be made from recycled plastic. The launch is in line with the toymaker’s goal to achieve 100 per cent …

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ViacomCBS lands slate of CEE partners for PAW Patrol, SpongeBob, Shimmer & Shine and more

WildBrain CPLG has secured a wave of new and extended FMCG partnerships in Central and Eastern Europe across ViacomCBS’ portfolio of popular animated brands including PAW Patrol, SpongeBob SquarePants, Blaze and the Monster Machines, Shimmer & Shine and Bubble Guppies. The pan-regional deals brokered by the WildBrain CPLG CEE team …

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Kellogg’s taps Beanstalk for licensed food and beverage across US, Canada, Europe, Japan and South Korea

Beanstalk has been tapped as the exclusive food licensing agency for Kellogg Company with the remit of growing the Kellogg’s brand’s licensed food and beverage categories in the US, Canada, Europe, Japan, and South Korea. These categories will work to complement the brand’s core portfolio in cereal, snacks, and frozen …

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Hearst UK extends partnership with Homebase to launch House Beautiful and Country Living wallpaper

Hearst UK has unveiled the next iteration of its ongoing Homebase partnership with the launch of its House Beautiful and Country Living wallpaper range, available exclusively through the DIY retailer. Co-created by the Homebase and the House Beautiful and Country Living Style teams in collaboration with Graham & Brown, the …

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Mad Beauty become year-round gifting partner for Boots with Never Too Old For range

The health and beauty outfit, Mad Beauty has become a year-round gifting partner for the high street retailer, Boots, thanks to the launch of its Never Too Old For range of fully licensed products. Under the new deal, Mad Beauty’s range of bath and body creations – which feature classic …

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The Breakfast Club: Richard Pink on five successful years with Kellogg’s and Kimm & Miller

It’s a partnership that has spanned the last half a decade and one that continues to move from strength to strength with each year that passes and each new range that finds more and more shelf space within some of the UK’s most popular retail destinations. Kellogg’s and Kimm & …

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Pocket.watch extends its toys licensing partnership with Flair for newest YouTube star Kids Diana Show

Flair Just Play has extended its licensing partnership with pocket.watch, the studio behind the Ryan’s World franchise, to launch a range of role-play items inspired by the YouTube sensation, Kids Diana Show. The new range will launch across the UK and Ireland from spring next year. According to Tubefilter, the …

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Panini makes a move on the confectionery aisle with Easter Egg and Christmas treats

The collectables brand, Panini is making its first move into the confectionery space via a new partnership with Icam S.p.A. a new licensing partner who will take the IP into celebration-themed chocolate items. Based in Modena, in Italy, Panini is a worldwide leader in collectable stickers and trading cards, while …

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