Highlight

NBCUniversal launches infant and toddler brand

NBCUniversal’s Brand Development division is celebrating all families and the happy chaos of parenthood with the launch of its infant and toddler brand, Welcome to the Universe Baby! – delivering modern, trend-driven collections inspired by fan-favourite NBCUniversal characters, stories and culture-defining moments. “Welcome to the Universe Baby! embraces the joyful, …

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LICENSING EXPO: Q&A with Morgan Weyl, MD of Licensing and Global Development, TOMY International

Offering a range of innovative, high-quality toys and nursery products that kids love and parents ask for by name, TOMY International is on a mission “to make the world smile”. We caught up with the company’s Managing Director of Licensing and Global Development, Morgan Weyl, to find out about TOMY’s latest …

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Banijay Brands strengthens Peaky Blinders portfolio with raft of new deals

Banijay Brands has today announced new licensing deals for global hit drama Peaky Blinders, in collaboration with series owner and producer Caryn Mandabach Productions. These new partnerships build on the brand’s hugely successful portfolio, as the global hit series heads towards its dramatic conclusion, with season six launching on Netflix …

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ZAG to unveil Melody, a new animated musical starring Katy Perry, at Licensing Expo

Award-winning independent animation studio ZAG has partnered with Cross Creek Pictures to produce Melody, an animated musical feature created and directed by Jeremy Zag, and starring singer, songwriter and actress Katy Perry in the title role.  The announcement was made today by Jeremy Zag, Founder and CEO of ZAG, and Katy …

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Acamar appoints Spotlight Licensing to drive growth for Bing in North America

Acamar Films has appointed Spotlight Licensing as licensing and merchandising agent for North America for its award-winning preschool series Bing. The multi-year licensing and merchandising agreement covers the USA and Canada. Spotlight will drive strategic Bing licensing and retail programmes as the show’s footprint continues to grow in the region. …

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Licensing International releases first findings from annual Global Licensing Industry Study

Licensing International has released a topline preview of its seventh annual Global Licensing Industry Study. Available in full on June 24, the report, conducted by Brandar Consulting, shows some pandemic trends continue to strongly shape the global licensing industry. The licensing industry has faced significant change over the past two years, …

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Sustainable fashion brand Supacult to debut at Licensing Expo

Supacult, a new sustainable fashion brand targeting the consumer-savvy and on-trend Gen Z consumer, will launch next week at Licensing Expo 2022 in Las Vegas.  Lines from the Supacult range will be unveiled in the Products of Change Business Lounge over the course of the three-day show. Supacult aspires to …

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WildBrain unveils sweet new Strawberry Shortcake deals

WildBrain, a global leader in kids’ and family entertainment, will be serving up Strawberry Shortcake at Vegas Licensing Expo, May 24-26, as the beloved kids’ brand continues to gain momentum around the world with new distribution, licensing and promotional partnerships. Following the global success of Season 1 of its new …

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Entry deadline extended for The Licensing Awards 2022

The entry deadline for The Licensing Awards 2022 has now been extended to Wednesday 8 June. The decision was taken after Max Publishing – which owns and organises The Licensing Awards – was contacted by a large number of companies asking for a deadline extension owing to a very busy …

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Genius Brands signs 20-year deal with Marvel for Stan Lee

Stan Lee Universe LLC, Genius Brands International’s Genius Brands-controlled venture with POW! Entertainment, has signed a 20-year deal to license the name and likeness of Stan Lee to Marvel Studios for future feature films and television productions, as well as use in Disney theme parks and experiences worldwide.  “We are …

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