Highlight

Book series that educates children through classic literature BabyLit jumps into licensing with ThinkTank Emporium

The US book publishing house Gibbs Smith has partnered with The ThinkTank Emporium to begin development on an animated series and licensing programme for its bestselling babyLit and Little Leonardo book series. Written by Jennifer Adams and illustrated by Alison Oliver, the BabyLit classics series consists of 30 board books …

Read More »

Rolling Stone joins forces with Elysian Brewing Co to launch Elysian Rolling Stone Lager

Rolling Stone, the famed music industry publisher has joined forces with Elysian Brewing Company, a brewery that is rooted in music and art, to produce Elysian Rolling Stone lager, a high-end beer that embraces the spirit of music. The new lager will debut this Saturday, February 1, at the Rolling …

Read More »

The Emoji Company: “Yes, we are looking at making a move on the toy category”

The globally renowned and literally iconic Emoji brand is formulating a move into the children’s sector through toys and a variety of animated content concepts that are still in discussion. Until now, Emoji has carved out a hugely successful licensing portfolio across the teenage and young adult market through lifestyle …

Read More »

Entertainment One partners with VisitEngland for Peppa Pig promotional campaign

Entertainment One has secured a new partnership with the national tourism agency, VisitEngland, that will see Peppa Pig become part of a promotional campaign encouraging families to holiday in England. Launching this week, the campaign drives visitors to a specially created Peppa Pig online hub on VisitEngland’s website. The microsite …

Read More »

Flossy and Jim’s Horace & Co storybooks land partnership with AR specialist Bookful

Flossy and Jim has embarked on a new partnership with the award-winning AR app Bookful to bring the Horace & Co storybooks to its mobile library. Bookful is the brainchild of Inception XR, a content platform that delivers extended reality (XR) to readers. It boasts a library of over 100 …

Read More »

Atari gets in on the hotel game with eight themed locations planned for the US

Atari is getting in on the hotel business as its owner Atari Interactive details its plans to develop eight Atari-themed hotels across the US. The first site is expected to lay down its foundations in Phoenix, Arizona later this year, with a further seven planned for Las Vegas, Denver, Chicago, …

Read More »

Playmates Toys forms alliance with Miraculous: Tales of Ladybug and Cat Noir studio ZAG

Playmates Toys has been called upon to begin development of a line-up of innovative new toy lines for ZAG’s portfolio of popular animated brands, including its hit Miraculous: Tales of Ladybug & Cat Noir. Playmates Toys is recognised as a global marketing company with over 50 years of innovation and …

Read More »

BBC Studios taps France TV Distribution to manage Hey Duggee licensing programme across the region

BBC Studios has turned to France TV Distribution to manage the licensing programme for Hey Duggee – or Hé, Oua-Oua in French – across the region. The news comes as Europe’s largest toy fair, Nuremberg’s Spielwarenmesse prepares to get underway this week. The deal marks the first time Hey Duggee merchandise will …

Read More »

Entertainment One powers up for fifth series of PJ Masks

Entertainment One is powering up for a fifth series of its global pre-school superhero show, PJ Masks, revealing that a new run of 52 episodes is scheduled to land in 2021. Produced by eOne and Frog Box, in collaboration with Disney Junior and France 5, series five will see the …

Read More »

Walt Disney Studios to launch global immersive experiences with Secret Cinema

Walt Disney Studios has signed an exclusive agreement with the popular thematic experience, Secret Cinema, to bring to life some of the company’s most iconic films. The immersive cinema specialists will work alongside Walt Disney Studios’ StudioLAB to create live shows across the globe. The partnership will kick off in …

Read More »