Highlight

Egmont and LEGO partner for new STEAM learning focused kids’ magazine

The UK children’s magazine publisher, Egmont has detailed the launch of a new LEGO title, boasting a STREAM focus to inspire young readers into topics across science, technology, engineering, art and mathematics. The title will combine the creativity of LEGO with Egmont Publishing’s editorial to introduce a playful and educational …

Read More »

Netflix is launching a ‘Pokémon Go-style’ app game for Stranger Things in 2020

In a move that sees the streaming platform align itself closer with the gaming space, Netflix has detailed the upcoming launch of a Stranger Things app game. The new role-playing game-puzzle hybrid will use location-based technology – the kind popularised by the Pokémon Go hit title – to allow players …

Read More »

Disney launches first full Frozen 2 trailer

Having tantalised fans around the world with the release of its teaser trailer this February, Disney has delighted Frozen fans everywhere with the first Frozen 2 full trailer launch. Kristen Bell and Idina Menzel make their return to voice the Arendelle princesses, Elsa and Anna, while Josh Gad once again …

Read More »

The Hunger Games: The Exhibition awarded Guinness World Record

A interactive exhibition taking visitors into the world of The Hunger Games has just been awarded a Guinness World Record title for the largest interactive touchscreen, proving not only that records can be set for virtually anything, but the impact experiential licensing is now having on the mainstream. The attraction …

Read More »

LEGO lands on XBox’s Forza Horizon 4 with LEGO Speed Champion expansion

Amid some of the biggest reveals at the ongoing E3 videogaming conference, that included an appearance from Keanu Reeves, LEGO has managed to secure headline space, thanks to its latest collaboration with Xbox. The Dutch toy brand is continuing its successful push across the world of videogaming, this time landing …

Read More »

DHX Media and Signature Gifts partner for In the Night Garden personalised range

DHX Brands, the consumer products arm of DHX Media, has secured a new agreement with the UK personalised gifts company, Signature Gifts, for a new range of In the Night Garden items. Under the partnership, fans of the CBeebies pre-school series will now be able to have their name and …

Read More »

Nickelodeon partners with Bricklive for PAW Patrol exhibition

Live Company Group, the team behind the popular Bricklive event, has detailed a new licensing partnership with Nickelodeon to bring new PAW Patrol themed promotional exhibits to its offering. Bricklive touring exhibits consist of a series of themed tours created from a popular choice of toy building brick. Exhibits have, …

Read More »

Licensing Link Europe named global agency for Scotland’s North Coast 500

Licensing Link Europe has been named the global licensing agency for North Coast 500, the 516-mile long coastal touring route through the Scottish North Highlands that has become an online and tourism hit. Licensing Link will oversee the licensing programme on behalf of the brand owner North Coast 500 Limited. …

Read More »

Emoji launches first dedicated shop in China and extends partnership with Ferrero

It’s good news for The Emoji Company, who has returned from a busy Las Vegas Licensing Expo with news of further expansion to its plans for global domination, this time with the launch of the first Emoji branded store in China, and a new partnership with Ferrero to launch a …

Read More »