Highlight

Animoca Brands secures Formula 1 deal that will bring ‘blockchain gaming to the masses’

Animoca Brands has entered into a global licensing agreement with Formula 1 to launch a new blockchain-powered game around the F1 racing series. The deal arrives amid the latest figures reveal that Formula 1 draws in viewing figures of around 1.6 billion television viewers from across more than 180 territories, …

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Puma and Barbie form street sportswear collab to mark 60 years of the fashion icon

The sports company Puma is helping fashion icon Barbie celebrate 60 years in the limelight with a new capsule collection, geared at highlighting the doll’s love of sport, fashion and style. The collaboration introduces the special edition Nova x barbie sneaker pack, the toy brand’s own take on Puma’s classic …

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National Geographic to launch first menswear collection and it’s made from recycled plastic

The National Geographic is launching its first sustainable menswear collection, made from materials such as recycled plastic bottles and recycled down feather.  It will launch across Europe later this year and sees the brand secure a new partnership with the Hong Kong-based fashion sourcing company, Omnibrand Group. The collection will …

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Wayne Hemingway and Land of Lost Content help Gibsons ride retro wave

Gibsons is tapping into the modern day nostalgia for all things retro with its latest games and puzzles line-up, looking to brands like Land of Lost Content from the British designer, Wayne Hemingway for inspiration. Leading the company’s look back to the pre-digital times is it new Vintage Fashion and …

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Felix the Cat celebrates 100 years in style with Suavecito

Felix the Cat is continuing to celebrate its 100th anniversary this year in true style, having just signed a collaboration with the US hair styling brand, Suavecito for a range of men’s grooming products, accessories and t-shirts. The deal was brokered by CPLG on behalf of Universal Brand Development, owners …

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HoHo Rights lines up platter of Celtic and Nordic broadcasters for Shane the Chef

HoHo Rights – the commercial arm of the kids’ production company, HoHo Entertainment – has lined up a veritable Smörgåsbord of TV sales for its food-based pre-school series, Shane the Chef, spanning Celtic and Nordic broadcasters. It’s been almost a year since Shane the Chef launched on Channel 5’s Milkshake …

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Tyne & Wear Metro gets patchwork makeover for Elmer’s Great North Parade

The Tyne & Wear Metro, the UK’s second largest metro system with 60 stations and over 36 million passenger journeys a year, has been announced as headline partner for Elmer’s Great North Parade. Following the announcement, Metro’s iconic cube has been transformed into a bright patchwork design to celebrate the …

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Martin Lowe: ‘Sustainability is within reach, but licensing won’t deter fast-fashion’

Licensing will forever have one foot in the fast fashion culture, forcing a need for better attention to the materials being used in the clothes consumers wear today, is the message to emerge from the popular sock merchant Roy Lowe & Sons. Talking to Licensing.biz, Martin Lowe, director of the …

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