Highlight

Hip hop fashion favourite Cezer is planning its comeback with licensing agent TreImage

Cezer, the urban fashion brand of choice for some of hip hop’s greatest legends, including Jay-Z, Chris Brown, Ludacris, and Snoop Dogg, is planning its comeback tour on the fashion circuit, this time with the help of its new licensing agent, TreImage. The announcement was made in New York where …

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Australia Ninja Warrior powers into licensing with first apparel collection

Australia Ninja Warrior has dominated primetime viewing across the territory since it launched to Australian television, and is now about to fling itself into licensing with the launch of a range of exclusive branded merchandise. The popular brand extension agency, Asembl, has recently brokered a deal between Nine and the …

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Cosmopolitan and Luxe Brands launch Eau de Juice fragrance collection

The young women’s media brand, Cosmopolitan and the beauty specialists Luxe Brands have come together for the creation and launch of a new fragrance collection called Eau de Juice. The partnership was brokered by IMG, Cosmopolitan’s global licensing representative. The collection is available online from this week, as well as …

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Primal Scream and Anna Calvi to perform at first Legitimate Peaky Blinders Festival

Primal Scream, Anna Calvi, and the first Peaky Blinders ballet are just some of the headliners taking part in the first and world’s only official Peaky Blinders Festival this September. Curated by Endemol Shine and Peaky Blinders show creator, Steven Knight, the two day event promises ‘an incredible, official celebration …

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Just Funky’s Borderlands 3 merch will ‘change the way consumers interact with pop culture products’

The lifestyle company, Just Funky, has only just gone and signed a deal with Gearbox Software to create a suite of merchandise around the launch of Borderlands 3. The rang will coincide with the new title’s release this September 13 as it hits PC, Xbox One, and PlayStation 4. Consumers …

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Worlds collide as Clangers and Doctor Who launch new anniversary mash-up range

Coolabi Group has detailed an exclusive new partnership between its award-winning brand, Clangers, and BBC Studios’  sci-fi franchise Doctor Who, as part of Clangers’ 50th anniversary celebrations. The iconic British brands – and space-based adventurers – finally come together to launch the new DoppelClangers merchandise range, a series of iconic and quirky …

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BLE details its ‘most inclusive educational programme in 21 year history’

Brand Licensing Europe has billed the educational programme surrounding its 2019 event as its ‘most inclusive in its 21-year history,’ with a slate of presentations, interviews, demonstrations and panel discussions across the world of character, entertainment, brand, lifestyle, and art and design. BLE’s License Global Theatre will feature 25 sessions …

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Team GB’s licensing programme picks up pace with new licensee brace

Team GB’s brand licensing programme has taken a hop, skip and leap into full pace having landed a raft of ten new market leading licensing partners for the brand, courtesy of its licensing agency, The Point. 1888. By expanding the Team GB brand into new categories and new retail channels, …

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Dick Bruna celebrated in special print title marking 65 years of Miffy

Big plans are currently underway to celebrate a milestone anniversary for Miffy next year with new product launches and events, when Dick Bruna’s now iconic white bunny hits the 65 year mark. A raft of special events will take place throughout 2020, while, as part of the celebrations, a new …

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Licensed experience specialist CityNeon grows creative team with triple hire

The experiential licensing specialists, CityNeon, a company known for developing live experiences and exhibitions with some of the world’s biggest IP, is growing its creative team with a sweep of key new hires. The global outfit will welcome Eddie Newquist, Robin Stapley, and Gene Lubas to its US subsidiary, Vicotry …

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