Highlight

The Beano Time Travellers Exhibition hailed major success by National Trust

Rocket Licensing, the UK and Ireland licensing agent for Beano, has highlighted the success of a summer-long partnership with the National Trust and its themed family event at Mottisfont in Hampshire. The Beano Time Travellers Exhibition, which launched on July 20 at this former priory and country estate and saw …

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Indie video game Baldi’s Basics gets its own toy line with PhatMojo

Vying for the title of most peculiar toy line of the year, and tapping firmly into the nostalgia-driven pop culture toy space of today is PhatMojo, who has just launched a range of action figures, plush, and collectables inspired by the hit indie video game, Baldi’s Basics. Inspired itself by …

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Science Museum and The Monster Factory ink space-themed stationery deal with John Lewis

Science Museum Group and The Monster Factory have teamed up to create its first licensed range of stationery for children, launching in John Lewis and Partners stores across the UK this summer. Inspired by space, the new stationery range includes sticky notes, notepads, floating pens, rasers and keychains, as well …

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Nickelodeon tapped as top tier broadcast partner for Ricky Zoom in the US

Nickelodeon has joined a top tier line-up of launch partners for Entertainment One – now technically Hasbro’s – new animated pre-school series, Ricky Zoom. Nickelodeon will begin airing the series across the US from September 9 this year. A growing list of global FTA, PAYTV and VOD platforms are lining …

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Sony Pictures Consumer Products calls on Hasbro for Ghostbusters toy line

Ghostbusters will be strutting back on to the toy scene next year in preparation of the franchise’s return to the big screen in summer 2020, thanks to a new partnership between Sony Pictures Consumer Products and Hasbro. Under the terms of the agreement, Hasbro will create a wide variety of …

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Mattel’s Hot Wheels Infinite Loop mobile game will draw older fans back to the brand

Mattel’s digital arm is looking to tap into the collectors market with the launch of its first over 16s mobile title, Hot Wheels Infinite Loop, a game that – hopes the firm – will draw nostalgic fans back to the physical toy range. Mattel Creative has spent the past 18 …

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Hasbro buys eOne for $4bn; plans to move ‘significant portion’ of toy business in house

Hasbro will look to move a ‘significant portion’ of Entertainment One’s toy business in-house, following its £3.3bn acquisition of the British studio and majority share owner of the Peppa Pig brand. The US toy maker agreed to the purchase of eOne this week, marking a major strategic step by Hasbro …

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Licensing International reveals 2019 UK Rising Stars

Executives at SEGA, TSBA Group, My Icon Story and Rocket Licensing have been named among this year’s list of nominees for the Licensing International 2019 UK Rising Stars Awards. Designed to recognise the talent among the industry’s junior  licensing professionals in the UK, a shortlist of six industry names has …

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Pusheen lands its own Snack Parlour in Brighton with Artbox

Pusheen and Fluid World have formed a tasty new partnership with Artbox to create the world’s first Pusheen Snack Parlour, right here in Blighty’s own seaside city, Brighton. The Parlour was launched to fans over the weekend with a fully-decked out Pusheen themed interior, allowing fans of the brand to …

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Plush brand Squishmallows plans ‘full scale licensing’ move with Evolution USA

The collectable plush gift line, Squishmallows is making its move from toys into a full-scale, licensed character brand thanks to the launch of a new licensing programme, headed up by Kellytoy. The toy firm has tapped Evolution USA to manage the global licensing and brand expansion plans for Squishmallows as …

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