Highlight

Life is Strange lands timeless merch line with Hot Topic

Hot Topic has launched a new merchandise collection inspired by the world, imagery and characters of the award-winning and critically acclaimed video game series, Life is Strange. The deal was brokered by CPLG on behalf of video game publisher Square Enix. Hot Topic will carry an exclusive collection of Life …

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Aykroyds and TDP Licensing back Numberblocks and Alphablocks with new clothing ranges

The popular CBeebies pre-school series Numberblocks and Alphablocks are jointly making their first move into clothing, having just signed with Aykroyds and TDP Licensing for nightwear, underwear and swimwear. Thanks to new deals secured by the series licensing agency, Larkshead Media, the first products based on the shows will hit …

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Blonde Sheep Licensing secures OTL deal for Swizzels

Blonde Sheep Licensing has brokered a new deal between OTL and the confectionery brand Swizzels for a new line of party products and travel accessories featuring the popular Love Hearts, Drumsticks, Refreshers and Squashies branding. An initial launch is planned for SS20 with selected leading retailers. OTL is a long …

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Mattel names industry veteran Jamie Cygielman its SVP of American Girl

Mattel has appointed a new senior vice president and general manager of its American Girl brand in the form of the industry marketing veteran, Jamie Cygielman. The former chief marketing officer of Iconix Brand Group will come on board to lead the award-winning American Girl brand across its global consumer …

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London to Paris rowers raise over £50,000 for The Light Fund after triumphant effort

Funds raised for The Light Fund by a heroic team of licensing executives who spent last week rowing from London to Paris have reached a massive £54,000 and counting. Led by the mission’s captain, Rob Corney of Bulldog Licensing, a troupe of 13 rowers embarked on the challenge of a …

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CBS Television Studios creates dedicated Star Trek global franchise group

CBS Television Studios has created a global franchise group that will manage the expansion of the Star Trek brand beyond linear broadcasting and streaming. This new business unit reports to David Stapf, president of CBS Television Studios. Leading the new team is Veronica Hart, executive vice president, Star Trek Global Franchise …

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Board games, clothing and escape rooms among Bill and Ted’s 30th anniversary celebrations

A new Bill and Ted’s Excellent Adventure board game will be galloping to shelves (in true Wyld Stallions style) later this year, as part of the ongoing 30th anniversary activity around the cult classic film franchise. The game is the result of a new partnership between licensing agents Creative Licensing …

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Half Moon Bay welcomes Iain Wakefield to head of licensing and business development role

The licensed product and gift wholesaler, Half Moon Bay has welcome Iain Wakefield to the team, as the industry veteran takes on the role of head of licensing and business development. Having added close to twenty new licenses across its three divisions for 2019, Half Moon Bay is now looking …

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LEGO brings Star Wars brand into its coding-focused Boost range

LEGO has unveiled the latest addition to its popular Star Wars, bringing the sci-fi franchise into its coding focused product line, LEGO Boost. This is the first time that the drag-and-drop LEGO Boost coding technology has been used in a LEGO licensed product, giving fans the chance to build three …

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