Highlight

Caroline Mickler named UK licensing agent for Paul McCartney’s Hey Grandude

Caroline Mickler Ltd has been named the UK licensing agent for Hey Grandude, the first children’s picture book to be created by the icon of British pop music, Paul McCartney. The licensing outfit, owned and run by Carolin Mickler herself, represents the UK licensing rights for a number of high …

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Electric Rhubarb is the new fine fragrance from RHS and Floral Street

A new line of Royal Horticultural Society-inspired fragrances will now be showcased at the RHS Chelsea Flower Show in May, thanks to a new partnership with the British floral fragrance company, Floral Street. Called Electric Rhubarb, the fragrance’s packaging will feature the Floral Street and RHS logos against the background …

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DC and Warner celebrate Chinese culture in Imperial Palace partnership

Pop Life Global and China’s Imperial Palace have joined forces with Warner Bros. DC to launch a raft of collectable figurines designed to highlight Chinese culture and heritage. The latest collectables are just part of what the partnership has called it Creativity and Historical Culture collection, that will span art …

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Hasbro unveils its Moon and Me toy line

Hasbro has finally revealed its Moon and Me toy line, a new range of products that is scheduled to hit shelves across the UK on June 18th this year. Featuring Moon and Me’s cast of characters such as Pepi Nana, Moon Baby, Mr Onion, Sleepy Dibillo and Colly Wobble across …

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Mattel’s immersive Toy Story 4 ad campaign to hit cinema screens this summer

Mattel is partnering with the celebrity influencer family, Wayne and Frankie Bridge and the couple’s two children to create an immersive cinema ad for its new Toy Story 4 toy line. The new spot aims to ‘capture the magic behind the movie,’ by challenging cinema audiences to ‘catch the toys …

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Vivid’s Tony Hicks joins Sambro as new CEO

Sambro has appointed Tony Hicks to the role of chief executive officer. He will take up his role on 1 May, based at Sambro’s UK headquarters in Bury. Hicks has 25 years of experience delivering growth strategies for major business units across Europe, Asia and North America for market leading …

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British heritage tool brand Spear & Jackson eyes big build in the US

The British gardening and hand tool supplier and brand name, Spear & Jackson is looking to build out its licensing portfolio as it makes the trip to Las Vegas’ Licensing Expo next month. Overseeing the brand’s licensing efforts in the US is the licensing agency IPR Licensing, who has just …

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Olobob Top returns to CBeebies for second series as licensing plans take shape

Having made its successful debut to pre-school audiences around the world last year, Olobob Top is back on CBeebies for a second series of the hit animated show. Series one struck a chord with audiences across the UK, Australia, Wales, Finland, Japan and South Korea when it first introduced its …

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Metrostar named lead licensing agent for Elmer the Patchwork Elephant after changes at Penguin Ventures

Andersen Press has named Metrostar its lead licensing agent across all categories for the Elmer the Patchwork Elephant brand, following the successful launch of an Elmer apparel range under the company’s watch. The licensing programme was previously handled by Penguin Ventures, part of Penguin Random House UK. However, recent changes …

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Happy News for DRi as uplifting lifestyle brand grows retail presence

DRi is developing the licensing programme around The Happy News, an inspirational brand based on a quarterly newspaper that features only optimistic and uplifting news stories from around the world. The concept was struck upon by Emily Coxhead who is aiming to bring conversation around mental health issues to the …

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