Highlight

Spin Master’s PAW Patrol Little Heroes PAW Awards return “bigger and better”

Spin Master Entertainment’s PAW Patrol is once again championing little heroes across the UK with the return of its PAW Patrol Little Heroes PAW Awards this year. The Awards programme is set to be “bigger and better than before” with individual sponsors for the Awards, from high profile organisations that …

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Avengers: Endgame has just smashed every box office record with $1.2bn opening

Disney and Marvel’s Avengers: Endgame has already obliterated all number of records in its $1.2 billion worldwide launch; an opening that came in $600 million ahead of Infinity War. The movie’s debut has now set a new benchmark for the global box office. Avengers: Endgame is the resulting instalment of …

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Stop, because the Spice Girls are now Little Miss characters

They had the world stage back in the ‘90s, now they have committed themselves to the Mr Men Little Miss universe. Yes, Sanrio is offering fan girls and boys the chance to spice up your bookshelves with a groundbreaking new collaboration with the pop phenomenon the Spice Girls, immortalising the …

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Rocket Licensing and JoJo Maman Bébé strike up Very Hungry Caterpillar retail partnership

Rocket Licensing has secured a direct to retail licensing agreement with JoJo Maman Bébé for the the popular Eric Carle’s The Very Hungry Caterpillar brand. The first JoJo Maman Bébé The Very Hungry Caterpillar apparel range, aimed at children aged from birth to six years old, is available in more …

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SEGA Europe taps Bridge for Team Sonic Racing brand campaign

SEGA Europe has appointed partner marketing experts Bridge to create a brand partnership campaign supporting the release of Team Sonic Racing throughout 2019. Launching this May, the kart racing game Team Sonic Racing is a spinoff from SEGA’s iconic Sonic the Hedgehog series, combining elements of arcade and fast-paced competitive, …

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Epic Story Media grows senior team with double industry vet hire

Epic Story Media Inc. is growing its senior team with two new industry veterans, as former eOne acquisitions VP Jessica Labi joins as head of distribution and brand strategy, alongside former Nickelodeon VP, toys, David Sztoser as head of licensing and merchandise. Both join the firm to work across ESM’s …

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Xilam names Capucine Humblot its new head of licensing and merchandising

The award-winning French animation studio, Xilam Animation, has named Capucine Humblot its new head of licensing and merchandising. Humblot will report to Morgann Favennec, EVP global sales development, and will be responsible for supervising Xilam’s consumer products activity across its portfolio of properties, including Oggy and the Cockroaches, Zig & …

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Wallace & Gromit immersive content on the way as Government invests in AR and VR technologies

Wallace and Gromit creators, Aardman has now joined a government-backed consortium of entertainment companies to explore the technologies of augmented (AR) and virtual reality (VR). The studio has teamed up with Tiny Rebel Games, Potato, Sugar Creative and the University of South Wales to develop immersive Wallace & Gromit content. …

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First Peaky Blinders VR drama game marks “future of entertainment”

The first ever Peaky Blinders virtual reality drama game is now in the works. The project is currently under development by Maze Theory, specialists in the VR business, and is scheduled for launch in 2020. It will aim to immerse players in the series ‘in ways never done before,’ essentially …

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Xilam Animation details pre-school spin-off for Oggy and the Cockroaches

The French studio Xilam Animation is developing its first CGI animated series for the pre-school, presenting a new take on its Oggy and the Cockroaches with a younger-years spin-off called Oggy Oggy. The studio will start production next summer with two straight consecutive seasons and a global budget of $22 …

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