Highlight

The Point.1888 jumps on board with new client Flip Out

Flip Out, the UK’s leading trampoline and adventure park operator, is to embark on its first ever brand licensing programme with the help of its new agent The Point.1888. With 27 sites across the UK offering slides, free running, inflatables, assault courses, synthetic ice rinks, bumper cars and crazy golf, …

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ARTiSTORY to celebrate its first birthday at Brand Licensing Europe

Exhibiting for the first time at BLE, licensing agency ARTiSTORY will be marking its first anniversary at the event. The company was established last year in the middle of the global pandemic by licensing entrepreneurs Yizan He and Natasha Dyson, with support from Sinofaith IP Investment Company (SIPIC). Twelve months on, …

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BLE EXCLUSIVE: Sine Klitgaard Møller on the LEGO Group’s sustainability initiatives

The LEGO Group is participating in the BLE Sustainability Activation in partnership with Products of Change at Brand Licensing Europe 2021. The event runs in person from 17-19 November with follow-up online content launching 22 November and online networking taking place 30 November – 1 December. Registration is free at …

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Penguin Random House Children’s plans 120th birthday celebrations for Peter Rabbit

The Tale of Peter Rabbit by Beatrix Potter was first published in 1902 and since then the iconic rabbit in a blue jacket has gone on to win the hearts of millions of families around the world. The original Tale has sold over 46 million copies globally and has been …

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Sky’s Obki ties up with Products of Change to launch sustainable character merchandise

With Brand Licensing Europe just around the corner, Products of Change has announced the launch of a truly sustainable brand champion for the community and planet. Obki on Sky Kids will be a leading force in driving the sustainability agenda on a global platform through a series of worldwide licensing deals …

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MOLANG partners with Gen Z influencers and youth charity for World Kindness Day

MOLANG, the digital property owned and produced by Paris-based production studio Millimages, has recruited a group of UK-based Gen Z influencers as the #MolangKindnessCrew to help spread kindness. In another act of kindness, MOLANG has donated £10,000 to The Mix – the UK’s leading support service for young people – …

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Cartoon Saloon’s “Silly Sundays” and “Puffin Rock – The Movie” presented for first time at BLE

Five-time Academy Award, Golden Globe, BAFTA and Emmy Award-nominated Irish animation studio, Cartoon Saloon, will attend Brand Licensing Expo (BLE) for their second time to present licensing and merchandising opportunities for two new preschool properties: the recently announced animated preschool series Silly Sundays and their new feature film Puffin Rock – The Movie. Also being presented is Cartoon …

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FC Barcelona taps IMG for Southeast Asia licensing programme

Five-time UEFA Champions League winning football club FC Barcelona has appointed IMG as its master licensee in Southeast Asia to develop a consumer products programme for fans in the region. Part of the club’s broader merchandising strategy and evolution into a global lifestyle brand, the multi-year deal will see IMG …

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BLE latest: Style Sisters’ live appearance, plus attractions for speed freaks and dog lovers

Come and meet the celebrities’ favourite duo, the Style Sisters, for an insight into their incredible skill set detoxing, styling and organising homes; relax with special guests from Battersea Dogs & Cats Home and Guide Dogs; check out the latest automotive innovations with Motul and more. With nearly 300,000 Instagram …

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Sony unveils new licensing collabs ahead of Ghostbusters: Afterlife release

In advance of the Ghostbusters: Afterlife theatrical release on November 19, Sony Pictures Consumer Products (SPCP) is bolstering the Ghostbusters consumer products programme with a raft of new licensing collaborations. With merchandise and interactive experiences covered across all categories, including apparel, publishing, toys and collectables, home goods, seasonal, gaming, interactive games and more, the current Ghostbusters licensing …

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