Home / Highlight (page 30)

Highlight

Popeye continues to expand into new international markets in 90th year

King Features Syndicate is expanding the Popeye licensing programme into new international territories as it builds on a strong year of global growth for the brand now celebrating its 90th anniversary. Popeye has now made the move on emerging markets India, Korea, and Russia with a string of new international …

Read More »

Marianne James joins Hasbro as new VP EMEA consumer products

The licensing industry’s Marianne James has been named the new vice president, EMEA consumer products at Hasbro. She will take up the position effective November 11 this year. James joins the global toymaker and children’s entertainment powerhouse from Viacom Nickelodeon Consumer Products, where she has served as vice president, licensing, …

Read More »

Smiffys grows its toddler and baby dress up portfolio with Spot

The dress up and party wear specialist, Smiffys is continuing to grow its pre-school collection, having just added the iconic Spot the Dog to its baby dress-up and licensed characters portfolio. Thanks to a deal brokered by Penguin Ventures, Smiffys’ new Fun with Spot dress up range will be designed …

Read More »

One Animation teams with Future Today to launch Oddbods & Friends kids’ app

One Animation and Future Today have partnered for the launch of Oddbods & Friends, a new, free app for children across OTT channels such as Roku, Apple TV, and Amazon Fire TV. Oddbods & Friends curates hours of animated content for the first time across One Animation’s full portfolio, including …

Read More »

SYBO Games launches Subway Surfers Airtime on Snapchat’s gaming platform, Snap Games

SYBO Games has detailed the launch of Subway Surfers Airtime, the first franchise extension of the popular endless runner mobile game, exclusively on Snapchat’s own gaming platform, Snap Games. Subway Surfers Airtime begins rolling out to Snapchatters around the world today. Designed exclusively for Snap Games, Subway Surfers Airtime is …

Read More »

Coolabi Licensing gets its groove on with Giraffes Can’t Dance picture book

Coolabi Licensing has secured the global licensing rights for the popular, modern-classic children’s picture book Giraffes Can’t Dance. Written by Giles Andreae and illustrated by Guy Parker-Rees, Giraffes Can’t Dance celebrates its 20th anniversary this year. Published by Orchard Books (part of the Hachette Children’s Group), the book has been …

Read More »

OPINION: The beauty in taking brands out of the home

International Immersive Technology specialist, Kevin Williams of KWP, takes a look at the world of out of home entertainment and the vast potential it holds for the licensing industry. The importance of brand licensing in the explosion of investment in the Out-of-Home entertainment sector has not been lost on anyone, …

Read More »

Licensing International taps into Nordic’s ‘rising potential in licensing space’ with new office launch

Licensing International is to establish a new office in the Nordics, in cooperation with the Association of Agents and Managers in Creative Industries of Finland (AGMA). The new Licensing International Nordics joins Licensing International’s network of global offices, which also includes locations in the UK, Germany, Australia, France, China, Japan, …

Read More »

BLE 2019: CPLG lines up raft of partners for MGM’s The Addams Family film

CPLG has secured a raft of new licensees for Metro Goldwyn Mayers (MGM’s) upcoming animated reboot of The Addams Family film, slated for Q4 2019. Smiffy’s is on board for dress-up for the UK, Benelux, Germany, Austria, Switzerland, the Nordics, Greece and Central Eastern Europe and will be developing a …

Read More »