Highlight

Endemol Shine taps Sagoo for Simon’s Cat. MasterChef, and Peaky Blinders in France

The independent licensing agency, Sagoo has struck up a partnership with Endemol Shine Group to represent the popular Simon’s Cat, MasterChef, and Peaky Blinders brands across select categories in France. The brands join Sagoo’s impressive portfolio, which includes Rilakkuma, Care Bears, Miffy, Emily the Strange and a number of music …

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Channel 5’s NFL broadcasting partnership will ‘bring excitement of NFL season in the US to British homes’

National Football League will be touching down on UK television thanks to a new partnership struck between the NFL and ViacomCBS Networks International’s Channel 5. The three-year partnership will bring Monday Night Football to the channel, as well as a Sunday morning NFL magazine show. The partnership aims to ‘take …

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WildBrain CPLG signs raft of UK and European partners for Line Friends’ Brown & Friends

WildBrain CPLG has secured a raft of new European deals on behalf of the Line Friends brand’s Brown & Friends, an off-shoot IP that features the brand’s signature characters Brown, Choco, Cony, Sally, and others. Blueprint Collections has signed up with the IP for a stationery range, Gund will develop …

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Emoji Company partners with Redbubble to allow fans to curate their own licensed merchandise

The Emoji Company has partnered with the world’s largest fan-driven artist marketplace Redbubble in a partnership that will allow fans to develop their own Emoji products by selecting the artwork and the product options they want to see it on. The official Emoji marketplace and Fan Art Partner programme includes …

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Video games market to exceed $200 billion by 2023, says latest Juniper Research

The video games industry is on track to exceed $200 billion in value by 2023, according to the latest report from the global hi-tech communications analyst Juniper Research, growing from an expected $155 billion in 2020. The research company suggests that the growth will be lead over the next three …

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Acamar Films sees ‘huge growth for Bing toy sales’ as MV Sports and 8th Wonder join the roster

Acamar Films’ hit pre-school series Bing has seen toy sales achieve huge growth at UK retail over the past year, with the NPD Group listing it within the top ten fastest growing toy licenses for the period of January to June 2020. The surge follows the launch the Golden Bear …

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Industry trio forge new art, culture, and science focused business ARTiSTORY

Licensing industry specialists Dave Collins, Tamara Dixon, and Natasha Dyson have united their expertise and combined experience to launch the new licensing business venture ARTiSTORY, a new unit focused on developing content in the art, culture, and science sectors. ARTiSTORY will aim to translate objects or artistic, cultural and scientific …

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Pocket.watch taps Vivid to bring YouTube sensation Love, Diana toys and more to the UK

Vivid has partnered with the licensing and merchandising specialist, pocket.watch for the launch of a new toy line inspired by the latest YouTube sensation, Kids Diana Show. According to Tubefilter, the channel totals 5bn views a month across the globe. To support the global launch of the Kids Diana Show …

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WildBrain Spark teams with Funrise Toys to develop online content for its collectable doll brand BFF Bright Fairy Friends

WildBrain Spark has inked a deal with Funrise Toys to support the launch of its collectable doll brand BFF Bright Fairy Friends with a digital-first content strategy. UNder the partnership, WildBrain Spark will produce over 100 minutes of short-form animated and live action digital content for the brand on YouTube. …

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ViacomCBS Consumer Products brings yoga and an MTV workout to Festival of Licensing’s Community & Wellbeing programme

If you thought that the all-virtual nature of this year’s Festival of Licensing meant simply sitting in front of a computer screen, you’d better think again, because ViacomCBS  – sponsors of the event’s Community and Wellbeing programme – is challenging you to don the yoga pants, dig-out the neon headbands, …

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