Highlight

The show that keeps on giving: BLE goes digital on 30 November and 1 December

Attendees to Brand Licensing Europe, which took place at ExCeL London last week, participated in 2,669 pre-booked meetings and many hundreds more arranged spontaneously during the three-day show, resulting in one exhibitor hailing the event a ‘triumphant return’. BLE was back in person after more than two years away to …

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SEGA announces Sonic the Hedgehog x Steve Aoki virtual concert event

As part of the continued celebrations surrounding Sonic the Hedgehog’s milestone 30th anniversary, SEGA is teaming up with EDM artist, DJ and producer Steve Aoki to host a virtual concert event coinciding with Aoki’s birthday on 30 November. Set in a digitally created and immersive Sonic Universe, the one-of-a-kind concert aims …

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GTRACING inks gaming chair deal with Man City

Football club Manchester City has teamed up with one of the leading brands of gaming chairs, GTRACING . The partnership will see GTRACING become the Official Gaming Chair Partner of Manchester City’s esports operation and players. Founded in 2011, GTRACING specialises in producing ergonomically designed gaming chairs that offer support and …

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The Weeknd marks 5th anniversary of STARBOY with Seventh Heaven capsule collab

In celebration of the fifth anniversary of his acclaimed album STARBOY, The Weeknd has announced the launch of a five-piece limited-edition collection designed in collaboration with John Ross’s Seventh Heaven. Originally released on November 25, 2016, STARBOY went double-platinum, hit number-one in 90 countries, and shattered the global streaming record at …

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Atlantyca Entertainment partners with NAKAS GROUP for Geronimo Stilton stationery

Atlantyca Entertainment has signed a licensing agreement with leading Greek Publisher, Hartini Poli Editions of the NAKAS GROUP, to produce an extensive line of gift and stationery products for their globally popular Geronimo Stilton brand. The deal expands the relationship between the two companies; NAKAS GROUP is Atlantyca’s publishing partner for Geronimo Stilton Comic Books in …

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Paddington-inspired café opens at London’s Paddington Station

The Copyrights Group has announced the launch of a new Paddington-inspired café at Paddington Station. Designed with the help of interior designers Avocado Sweets, the unique environment has been created to reflect the Paddington brand values, and features rich colours, vintage furniture, natural textures and a live green wall. Luggage …

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Converse celebrates 25 years of Pokémon with new collection

Converse has joined the 25th anniversary celebration of Pokémon with the debut of a full range of Pokémon-inspired footwear, apparel and accessories. Throwing it back to the Kanto region, the first Pokémon world, an original class of Pokémon are interpreted on Converse’s Chuck Taylor All Star icon. Bulbasaur, Charmander, Squirtle, Jigglypuff and …

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SmileyWorld and Tsingtao partner for limited edition beer collaboration

The Smiley Company has partnered with China’s number-one beer brand Tsingtao for an exclusive collaboration. The limited-edition range of beer will be sold across mainland China. The pairing of SmileyWorld – known for happiness, positivity and self-expression – with trend-driven brand Tsingtao creates the perfect platform to engage with young …

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Jetpack Distribution inks 14 new deals for kids’ shows

Global kids and family content distributor Jetpack Distribution has announced that it has signed 14 new deals with video-on-demand (VOD) and linear platforms across the globe for 964 hours of TV series from its burgeoning catalogue of kids’ character driven shows. The deals are heavily focused on VOD rights and are testament …

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Bravado launches capsule collab inspired by LEGO Vidiyo

Bravado, Universal Music Group’s global consumer, lifestyle, and brand management company, has announced the launch of a collaborative capsule inspired by LEGO Vidiyo, a video maker experience that allows children to dream big by directing, producing, starring in and sharing their own music videos. Available now, the collection celebrates the intersection of LEGO …

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