Category Archives: Highlight

Sooty Land coming to Crealy Theme Park & Resort

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Award-winning Devon theme park Crealy Theme Park & Resort has partnered with the world’s longest-running children’s television programme, The Sooty Show, to devise plans for a magical new world at the theme park devoted entirely to the nation’s favourite yellow magic bear, Sooty.

Building work has now started and the attraction is set to open to the public on Saturday 28 May, 2022.

Having been voted as the best day out in Devon for 10 years running, Crealy’s new Sooty Land is set to offer even more fun for the family in 2022. With substantial investment being made in this new area of the park, the plans include:

  • Live daily theatre performances of ‘The Sooty Show’ in the new ‘Sooty Show Time’ outdoor theatre.
  • 4 new rides at the ‘Seaside Themed’ Sooty Land: ‘Sooty’s Magic Bus’, ‘Sweep’s Flying Circus’, ‘Soo’s Sweet Balloon Ride’ & ‘Izzy Wizzy Let’s Get Dizzy’
  • 10 new indoor attractions inside the new ‘Pier’ building: The southwest’s first Interactive Strike Arena, digi-wall ball games, seaside mirror maze, electronic climbing wall, spider climb duo slides, dance tuition studio, giant games room, giant buzz wires, Soo’s music house, Sooty’s TV studio
  • Sooty’s Hall of Fame Exhibition: Memorabilia and props from the past 70 years of The Sooty Show
  • Sooty’s Magic & Souvenir Shop
  • Sooty’s Diner, Sweep’s Hot Dogs, Soo’s Tea Room
  • Outdoor Play Park & Wheelchair Accessible Attractions

Josh Haywood, General Manager at Crealy Theme Park & Resort, says: “Crealy Theme Park & Resort has long prided itself on being a family attraction that caters for all generations. Sooty, Sweep & Soo have been entertaining children, parents and grandparents across the country for over 70 years, and so we couldn’t be more thrilled to be partnering with the gang on our new Sooty Land. We can’t wait to open it to the public in May.”

“This really is such an exciting new chapter for Sooty,” adds Richard Cadell, presenter & owner of The Sooty Show. “As I live close to Exeter myself, I’ve always admired everything they do at Crealy, so to be opening up Sooty Land in partnership with the team there is a real honour. Live daily theatre performances, Sweep selling hot dogs, amazing rides and Sooty’s very own magic shop – there’s going to be so much fun to be had for families and fans of Sooty across the country visiting Devon in 2022.”

 

 

The LEGO Group unveils six new Jurassic World Dominion sets

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 The LEGO Group and Universal Brand Development have officially revealed six new sets inspired by the upcoming feature film Jurassic World Dominion, from Universal Pictures and Amblin Entertainment, set to hit cinemas in June 2022. Each set offers a chance for fans to dive into their very own prehistoric world, with endless creativity, storytelling and adventure, with fan-favourite characters like Owen, Claire, Ian Malcolm and Dr. Ellie Sattler.

The six new sets are:

10938 LEGO® DUPLO® Dinosaur Nursery

Age: 2+

Piece Count: 27

Price: 19.99 EUR/USD

Measures: The Triceratops stands over 1 in. (5 cm) tall and the set can be reconfigured to inspire endless imaginative play possibilities

Description: Animal-loving toddlers can join Jurassic World’s Claire Dearing to care for three baby dinosaurs. This set includes a Triceratops in a cave, a Pteranodon in a nest, and a Brachiosaurus using its long neck to nibble leaves from a tree. 

76943 LEGO® Jurassic World Pteranodon Chase

Age: 4+

Piece Count: 91

Price: 19.99 EUR/USD

Measures: Over 3.5 in. (9 cm) high, 4.5 in. (12 cm) wide and 5 in. (13 cm) deep

Description: Includes a brick-built dock, fish stall and buggy, Owen Grady and Maisie minifigures with a fishing rod and lasso, and a Pteranodon figure. 

76944 LEGO® Jurassic World T. rex Dinosaur Breakout

Age: 4+

Piece Count: 140

Price: 49.99 EUR/USD

Measures: Over 6 in. (15 cm) high, 6 in. (16 cm) wide and 2.5 in. (6cm) deep, and the T. rex stands over 4 in. (11 cm) tall

Description: Build the airport with a helipad, a helicopter and a fence for the mighty T. rex to smash through. The set also includes Owen Grady, Zia Rodriguez and wildlife guard minifigures, plus a dinosaur egg, walkie-talkie and tranquiliser.

76945 LEGO® Jurassic World Atrociraptor Dinosaur: Bike Chase

Age: 6+

Piece Count: 167

Price: 19.99 EUR/USD

Measures: Over 2.5 in. (6 cm) high, 7 in. (17 cm) wide and 5 in. (13 cm) deep. This playset combines with the T. rex & Atrociraptor Dinosaur Breakout (76948) set

Description: Features a market with a wall for the Atrociraptor and motorcycle to smash through, a battle pit for two small dinosaur figures, plus Owen Grady and Rainn Delacourt minifigures.

 76946 LEGO® Jurassic World Blue & Beta Velociraptor Capture

Age: 6+

Piece Count: 173

Price: 29.99 EUR/USD

Measures: Over 2.5 in. (6 cm) high, 5.5 in. (14 cm) long and 2.5 in. (6 cm) wide, and the whole playset can be combined with other LEGO® Jurassic World building toys

Description: With Maisie and Rainn Delacourt minifigures, dinosaurs Blue and Beta, a truck, bike and a dinosaur cage with a trap, plus a chicken drumstick to use as dinosaur bait.  

76947 LEGO® Jurassic World Quetzalcoatlus Plane Ambush

Age: 7+

Piece Count: 293

Price: 49.99 EUR/ 39.99 USD

Measures: The Quetzalcoatlus dinosaur figure measures over 11.5 in. (29 cm) wide and has posable wings and a snapping beak; The airplane measures over 3.5 in. (9 cm) high, 8.5 in. (22 cm) long and 11.5 in. (30 cm) wide, and Owen’s motorcycle from the 76945 set fits inside the cargo hold

Description: Features an airplane with space in the cockpit for Owen Grady, Claire Dearing and Kayla Watts. The plane also has spinning propellers, an opening cargo hold and engines designed to break off under attack from the Quetzalcoatlus. 

76948 LEGO® Jurassic World T. rex & Atrociraptor Dinosaur Breakout

Age: 8+

Piece Count: 461

Price: 89.99 EUR/ 79.99 USD

Measures: The market measures over 7 in. (18 cm) high, 10 in. (26 cm) wide and 3.5 in. (9 cm) deep, and it combines with the LEGO® Jurassic World Atrociraptor Dinosaur: Bike Chase (76945) set

Description: Build a market with an enclosure for the T. rex and a big rig truck with a cage to transport the Atrociraptor. Also includes Owen Grady, Claire Dearing, Rainn Delacourt and Soyona Santos minifigures, plus two tranquilisers.

 These new sets will be widely available starting April 17, 2022 on LEGO.com, in LEGO Retail Stores and at major retailers worldwide.

 

Macmillan marks 40 years of Dear Zoo with new key partnerships

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Celebrations are underway at Macmillan Children’s Books to mark the 40th anniversary of Rod Campbell’s interactive picture book, Dear Zoo. The publisher will celebrate this much-loved family classic with a year-long programme of activity, starting with the publication of a new golden board book edition in January.

A dedicated marketing and PR campaign will see a series of immersive events, national press coverage, experiential advertising and other surprise deliveries. A year-long digital advertising campaign will run alongside far-reaching trade and consumer promotions. An instore competition is currently running with JoJo Maman Bébé across 88 UK and Irish stores.

A major partnership with leading family attraction ZSL London Zoo launches in the spring. A Dear Zoo trail featuring all the animals from the book will feature through the zoo during the Easter holidays, launching on 2 April. ZSL will also be running an experiential activity based on Rod Campbell’s 2021 book Look After Us.

The sell-out Dear Zoo Live! on stage production will return for its third nationwide tour in 2022. https://dearzoolive.com/

Further partnerships designed to bring the brand to an even wider audience will be launched through the anniversary year.

Sales of Dear Zoo now exceed 13 million copies. In 2021 it appeared 38 times in the Preschool & Picture Books weekly Top 20. Rod Campbell’s titles had a record year in 2021, with sales across all of his titles growing 9% to total 1.5m copies across all markets. Internationally his sales grew by 59% in volume across all markets. Five new languages were sold, bringing the total to 31.

Dear Zoo is available in a variety of formats in addition to the classic board book edition, including paperback, cloth and buggy, sound and pop-up, as well as audio books. For countless babies and toddlers Dear Zoo is their first book and many go on to share it themselves with their own children.

Rod Campbell said: “I am absolutely delighted that so many generations of young children continue to love Dear Zoo. Their pleasure when interacting with the story is so pleasing to see, and for me is the greatest of compliments. Here’s to the anniversary activities bringing Dear Zoo to an even wider audience of families.”

Stephanie Barton, Publisher, says: “With just eight animals, 16 pages and 115 words, Dear Zoo hits the spot every time. Putting the child at its centre, Dear Zoo is a joyful, playful first book for little children everywhere, and is much loved by parents and grandparents who remember it fondly from their own childhood. Rod Campbell finished 2021 as the second bestselling author/illustrator in the UK’s Preschool market and Dear Zoo was the number-one best-selling preschool title by an author /illustrator in 2021. That’s quite an achievement over 40 years and we are so proud to work with Rod and on Dear Zoo.”

 

Bandai and Benetton partner for PAC-MAN kidswear

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BANDAI NAMCO Europe has signed a licensing agreement with the Benetton Group S.r.l to develop a PAC-MAN kids apparel line, available worldwide.

The collection includes t-shirts and sweatshirts for both boys and girls and is already available in Benetton stores worldwide and the company’s online store.

“We are happy to have been able to forge this partnership with Benetton for our legendary PAC-MAN franchise,” says Aadil Tayouga, EMEA Head of Licensing and Strategic Partnerships at BANDAI NAMCO Europe S.A.S. ”Both our brands are colourful, have a long history, and appeal to all generations. We are really proud of this collection that captures the fun, joy as well as the colourful side of PAC-MAN.”

 

 

Tilting Point to launch M&M’S Adventure mobile game

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Free-to-play games publisher Tilting Point has partnered with developer Gear Inc. and Mars Retail Group to create M&M’S Adventure, a fast-paced puzzle gravity blast game starring the beloved M&M’S characters. M&M’S Adventure will launch on Apple iOS and Android mobile devices in spring 2022 and is available now for pre-registration on Android devices on the Google Play Store.

M&M’S Adventure is the first mobile game to feature the world-famous M&M’S characters and will take players on an adventure around the world, travelling to locations such as New York and Paris. M&M’S Adventure includes more than 1,000 levels, and features multiple types of in-game events, including competitive leaderboards and month-long seasonal events, during which players will play unique levels and collect new characters. M&M’S Adventure is developed by Gear Inc. who are experts in casual game development with over 20 released games to date.

“Players will get to experience the iconic M&M’S brand through a mobile game for the first time, which feels exciting, fresh and totally natural at the same time,” says Samir Agili, President and Co-CEO of Tilting Point. “We look forward to delivering a new way to experience the M&M’S brand to fans around the world.”

Tilting Point currently has more than 35 developer partners and is experienced in boosting the global efforts of developers and connecting them with universally recognised IP. M&M’S Adventure will benefit from Tilting Point’s services in app-store optimisation, marketing creative and UA management bolstered by Tilting Point’s user acquisition fund. Tilting Point has previously launched other top franchises in games, including SpongeBob: Krusty Cook-Off, Star Trek Timelines and Warhammer: Chaos & Conquest.

 

LICENSING EXPO: Networking and content timetable revealed

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A packed programme of in-person networking events and live content has been confirmed for Licensing Expo this May.

Licensing Expo, which is run in partnership with industry trade association Licensing International, is the world’s largest licensing trade show and takes place at Mandalay Bay Convention Center in Las Vegas from May 24-26, 2022. Online registration is free and open now.

Celebrations will kick off on the evening of Monday, May 23, with the unveiling of this year’s Licensing International Excellence Awards winners. The awards will take place at Light, with free entry from 5:30 pm.

Tuesday, May 24, will see doors open at 9:00 am for the first day of Licensing Expo, with the official Opening Night Party taking place later that evening. The party will be hosted at Daylight outdoor beach club from 5:30 pm till late and is free to attend for the first time ever. Finally, exhibitors are invited to join informal drinks at the Eyecandy Sound Lounge and Bar on Wednesday evening.

Licensing Expo will also host two special in-person keynotes at midday on Tuesday and Wednesday, with Wednesday’s keynote spotlighting this year’s Location-Based Experiences theme. Attendees will also benefit from the return of Licensing International’s acclaimed Licensing U programme, sustainability sessions delivered by Products of Change and the live finale of the License This! Competition on Thursday, May 26.  Further details will be confirmed over the coming weeks.

Additional content and networking opportunities will also be available via the Licensing Expo official online platform. Opening on April 11, the platform is accessible pre-, during and post-show to browse exhibiting brands and IPs, see who’s attending, view exclusive content and schedule meetings to take place both in-person in Las Vegas and online post-event until June 3.

“The licensing industry is a very sociable community and the lack of opportunity to connect face to face has had a real negative impact on our attendees’ ability to make meaningful connections and drive business. We’re planning to set this right at Licensing Expo in May and have a wonderful programme of events lined up to reconnect people,” says Anna Knight, VP of Licensing, Informa Markets.

The extensive networking and content programme will support three days of meetings, deal-making, and trend spotting. Latest exhibitors confirmed include Bravado, Banijay Brands, Penguin Random House, Zag Studios, Jazwares, Falcon Creative, Shell, Moonbug Entertainment and many more.

After-hours and networking programme overview

Monday, May 23, 5:30-8:30 pm: Licensing International Excellence Awards sponsored by Alifish and InSpirit Designs

    • Awards from 6:00 to 7:15 pm
    • Free entrance, registration to open shortly
    • Location: Light (Mandalay Bay, 3950 S Las Vegas Blvd)
  • Tuesday, May 24, 5:30 pm-late: Licensing Expo Opening Night Party
    • First-come-first-serve attendance
    • Free to attend. All attendees MUST be registered for Licensing Expo to gain entry
    • Location: Daylight Beach Club (3950 S Las Vegas Blvd)
  • Wednesday, May 25, 5:30 to 7:30 pm: Exhibitor Drinks
    • Free to attend – available to exhibitors only
    • Location: Eyecandy Sound Lounge and Bar (inside the Mandalay Bay casino)

Keynote and content programme overview

  • Tuesday, May 24 & Wednesday, May 25 – 12:00-12:45 pm: Licensing Expo keynote presentations delivered in-person on the show floor.
  • Licensing U, presented by Licensing International, returns to the show floor with content available May 24 through May 26.
    • Tickets available for sale soon
  • Thursday, May 26, 11:00-12:00 pm: License This! Competition live finale

Maura Regan, President of Licensing International, says: “The licensing industry has adapted to drastic changes and our content this year is focused on the opportunities that exist to continue to move business forward. It’s been a long time since we’ve been able to gather together in Las Vegas and we look forward to celebrating the successes of the past year and providing a platform for networking, new partnerships and learning.”

LICENSING EXPO: Networking and content timetable revealed

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A packed programme of in-person networking events and live content has been confirmed for Licensing Expo this May.

Licensing Expo, which is run in partnership with industry trade association Licensing International, is the world’s largest licensing trade show and takes place at Mandalay Bay Convention Center in Las Vegas from May 24-26, 2022. Online registration is free and open now.

Celebrations will kick off on the evening of Monday, May 23, with the unveiling of this year’s Licensing International Excellence Awards winners. The awards will take place at Light, with free entry from 5:30 pm.

Tuesday, May 24, will see doors open at 9:00 am for the first day of Licensing Expo, with the official Opening Night Party taking place later that evening. The party will be hosted at Daylight outdoor beach club from 5:30 pm till late and is free to attend for the first time ever. Finally, exhibitors are invited to join informal drinks at the Eyecandy Sound Lounge and Bar on Wednesday evening.

Licensing Expo will also host two special in-person keynotes at midday on Tuesday and Wednesday, with Wednesday’s keynote spotlighting this year’s Location-Based Experiences theme. Attendees will also benefit from the return of Licensing International’s acclaimed Licensing U programme, sustainability sessions delivered by Products of Change and the live finale of the License This! Competition on Thursday, May 26.  Further details will be confirmed over the coming weeks.

Additional content and networking opportunities will also be available via the Licensing Expo official online platform. Opening on April 11, the platform is accessible pre-, during and post-show to browse exhibiting brands and IPs, see who’s attending, view exclusive content and schedule meetings to take place both in-person in Las Vegas and online post-event until June 3.

“The licensing industry is a very sociable community and the lack of opportunity to connect face to face has had a real negative impact on our attendees’ ability to make meaningful connections and drive business. We’re planning to set this right at Licensing Expo in May and have a wonderful programme of events lined up to reconnect people,” says Anna Knight, VP of Licensing, Informa Markets.

The extensive networking and content programme will support three days of meetings, deal-making, and trend spotting. Latest exhibitors confirmed include Bravado, Banijay Brands, Penguin Random House, Zag Studios, Jazwares, Falcon Creative, Shell, Moonbug Entertainment and many more.

After-hours and networking programme overview

Monday, May 23, 5:30-8:30 pm: Licensing International Excellence Awards sponsored by Alifish and InSpirit Designs

    • Awards from 6:00 to 7:15 pm
    • Free entrance, registration to open shortly
    • Location: Light (Mandalay Bay, 3950 S Las Vegas Blvd)
  • Tuesday, May 24, 5:30 pm-late: Licensing Expo Opening Night Party
    • First-come-first-serve attendance
    • Free to attend. All attendees MUST be registered for Licensing Expo to gain entry
    • Location: Daylight Beach Club (3950 S Las Vegas Blvd)
  • Wednesday, May 25, 5:30 to 7:30 pm: Exhibitor Drinks
    • Free to attend – available to exhibitors only
    • Location: Eyecandy Sound Lounge and Bar (inside the Mandalay Bay casino)

Keynote and content programme overview

  • Tuesday, May 24 & Wednesday, May 25 – 12:00-12:45 pm: Licensing Expo keynote presentations delivered in-person on the show floor.
  • Licensing U, presented by Licensing International, returns to the show floor with content available May 24 through May 26.
    • Tickets available for sale soon
  • Thursday, May 26, 11:00-12:00 pm: License This! Competition live finale

Maura Regan, President of Licensing International, says: “The licensing industry has adapted to drastic changes and our content this year is focused on the opportunities that exist to continue to move business forward. It’s been a long time since we’ve been able to gather together in Las Vegas and we look forward to celebrating the successes of the past year and providing a platform for networking, new partnerships and learning.”

Mattel names Ruth Henriquez Head of Consumer Products for EMEA

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Mattel has announced the appointment of marketing veteran Ruth Henriquez as Head of Consumer Products for the EMEA region. In this role, Henriquez will oversee the entire consumer products portfolio across all Mattel IP brands, as well as further integration of the CP division into franchise marketing.

Henriquez has had a successful decade at Mattel EMEA with expert knowledge across the company’s portfolio, having worked on every Mattel brand both at local and regional level.

She joined the Mattel finance department in 2011 before moving into marketing and heading up marketing teams in both Italy and the Iberia region, where she successfully accelerated the business in both her appointments. In her most recent role, where she relocated to the UK, she was Marketing Director for EMEA Infant and Preschool Brands including Fisher-Price, Thomas & Friends and Fireman Sam.

Roz Nowicki, Head of Global Consumer Products and Franchise Marketing, says: “We are delighted to appoint Ruth in this role with her wealth of experience in the European market. Together with her team, she will focus on accelerating growth and amplifying the value of the Mattel brands through engaging Consumer Products programmes.”

In the last financial reporting, Mattel EMEA was the fastest-growing region for the corporation. For the quarter, Gross Billings increased 18% with POS up Mid-Single Digits, and for the full year, Gross Billings gained 20% with POS up Low Double Digits.

 

 

Epic Rights to develop licensing programme for Aerosmith

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In advance of multiple 50th anniversary celebrations and live appearances, Aerosmith, the best-selling American hard-rock band of all time, has tapped Universal Music Group’s Epic Rights as the band’s global brand management agency to develop an all-new multi-category worldwide retail programme, with a roster of new licensing partners signed to create branded merchandise.

Aerosmith continue to solidify their position as one of the most groundbreaking groups in history as the band prepares to celebrate multiple milestones in 2022, including the 40th anniversary of their Rock in a Hard Place album; 35th anniversary of Permanent Vacation, and 25th anniversary of Nine Lives, along with a historic anniversary celebration concert at Boston’s Fenway Park on 8 September, with more announcements to come.

In 2023, the band will honour the 50th anniversary of their iconic self-titled album; the 45th anniversary of Draw the Line, and 30th anniversary of Get a Grip.

With increasing demand from Aerosmith fans to engage with the iconic band, Epic Rights has signed agreements with new licensing partners across multiple territories and categories.

Global deals have been signed with Funko for vinyl figures (global for eCommerce, and U.S. and Canada for bricks and mortar); Knucklebonz for statues and 3D vinyl collectibles; Replay for a t-shirt and sweatshirt capsule collection; Madeworn for high-end apparel; and Collectionzz for hand-screened fine art prints.

New North American apparel partners include Just Some Thoughts, Philcos, Recycled Karma, Ripple Junction, and Angry Minnow for a collection of men’s, juniors and kid’s t-shirts, fashion tops, cut and sew fleece, sweaters, jackets, joggers, sweatpants/tops and more.

Rounding out the roster are Springs Creative for fabric, no-sew fleece kits and bandanas (USA, Canada, UK, Australia, New Zealand); Watson Apparel for apparel and accessories (USA, Canada, Dubai); Brands Club for apparel and accessories (Chile, Peru, Argentina, Colombia), and Bloomerry for men’s, women’s, kids’ and babies’ apparel and accessories (Europe).

“We are thrilled to have Aerosmith, one of the all-time greatest rock icons, on the Epic Rights’ roster,” says Lisa Streff, Epic Rights’ Senior Vice President of Global Licensing. “In anticipation of the upcoming 50th anniversary activities, we’re excited to be developing a global licensing programme that will celebrate and illustrate the band’s career at retail.”

Epic Rights represents a diverse roster of iconic music artists and brands, including AC/DC, KISS, Aerosmith, David Bowie, John Lennon, Def Leppard, Britney Spears and *NSYNC. The company offers a broad range of services, including retail licensing, tour merchandising, D2C e-commerce, VIP/fan experiences, merch bundles, and fan engagement opportunities.

 

 

Warwick Castle welcomes back Julia Donaldson’s Zog

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Zog superfans at Warwick Castle will be able to slide into new adventures when the iconic venue becomes the ‘Realm of Zog’ with the launch of the world’s first Zog Playland on 9 April, and the return of the Zog and the Quest for the Golden Star interactive trail.

Following Zog’s roaring 2021 success at Warwick Castle, a Merlin Entertainments attraction, the new Zog Playland has been developed with the multiple award-winning production and brand-building company Magic Light Pictures.

The new land is inspired by the picture book Zog and the Flying Doctors by author Julia Donaldson and illustrator Axel Scheffler, which also aired in 202o as an animated special  produced by Magic Light Pictures, and combines sensory and physical play elements for children up to the age of 10, as well as accessible activities.

The brand-new Playland will feature colourful dragons, dragon wing zip wires, crawl tunnels, rope swings, Princess Pearl’s Tower, and dragon slides. From interactive sand play and building pretend fires, to keeping the Lion’s cave warm and shopping at the imaginative play market stall for young budding doctors, Zog Playland will offer plenty of opportunities for children to immerse themselves into the imaginative world they know and love from the popular book and film.

The popular Zog and the Quest for the Golden Star trail will also return with some updates for the new season, and will offer children the chance to actually meet some of the key characters from the story, including Zog, Princess Pearl and Sir Gadabout.

Ultimate Zog fans can extend their magical adventure to the evening with the returning Zog Stay and Play package from 27 February. Guests can choose from cosy Woodland Lodges to Medieval Glamping Tents where they will find special Zog goodies and then enjoy an exclusive storytime with one of Warwick Castle’s brave Knights or enchanting Princesses, and even spend time with Zog himself before bedtime

The new Zog Playland, as well as the Zog trail and other popular Castle attractions will be accessible with Warwick Castle’s annual Gold pass (£65pp) and Silver pass (off-peak only, £45pp).

Jamie Turner, Head of Marketing, says: “I am delighted we are able to continue to develop our product for younger children, which means the Castle has something to offer all the family, from preschool kids to grandparents. Zog has proven to be incredibly popular with our younger guests and is the perfect fit for Warwick Castle. We’re incredibly proud to become the realm of Zog for 2022 and beyond.”

Alex Sanson, Brand Manager, Magic Light Pictures, says: “Warwick Castle feels like the perfect setting for Zog, Princess Pearl and Sir Gadabout. Rolling grounds for him to run about in, turrets for him to soar between, not to mention all the creatures that Princess Pearl’s assistants will be able to heal – we can’t wait for families to explore the new Playland and be fully immersed in Zog’s Realm.”

After a magical and action-packed day, retiring to The Knight’s Village for an overnight stay will offer guests a unique way to finish an unforgettable experience. Zog Stay and Play packages cost £149 for a family of four and include bed, breakfast and one-day park tickets on selected stay dates.

This latest announcement demonstrates the continued growth of Magic Light properties in location-based activations and follows on from this year’s announcement of the forthcoming The Gruffalo Discovery Land at Twycross Zoo, the launch of Superworm trails at Forestry England and the Room on the Broom trail at Ushaw historic house and gardens in County Durham.

For more information head to www.warwick-castle.com.