Highlight

WildBrain serves up more Strawberry Shortcake deals

WildBrain has signed a further wave of licensees for both the new and classic Strawberry Shortcake brand, brokered by its consumer products licensing agency, WildBrain CPLG. Additionally, the new Strawberry Shortcake series, Berry in the Big City (80 x 4’), plus four brand-new CG-animated seasonal specials (4 x 44’), produced …

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ON Kids & Family appoints bRAND-WARD to build Petronix Defenders brand

European studio ON kids & family, part of Mediawan, has appointed kids IP consultancy bRAND-WARD to develop a UK licensing programme for comedy-animation adventure series Petronix Defenders.  The 52 x 13′ series is aimed at children from 4 to 7 years old. It is produced in association with the M6 Group …

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Magic Light Pictures teams up with ODEON for festive family experience

Magic Light Pictures and ODEON Cinemas have teamed up to bring a large selection of the multiple Oscar-nominated company’s animated specials to the big screen in the run-up to Christmas. Since half term, double bills of half-hour family films have been rolling out in ODEON cinemas across the UK and …

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Global Trademark Licensing drives into Scania representation

Leading full-service brand and licensing agency Global Trademark Licensing (GTL) has been appointed to represent Scania, the well-known provider of transport solutions including heavy lorries, trucks and buses. GTL is developing a cross-category global consumer products offering across all major toys, collectables and lifestyle categories, with a particular focus on …

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Jared and Esquire launch men’s jewellery collection

Retail jewellery chain Jared has announced the launch of estd. 1933 by Esquire, a collection designed in partnership with Esquire and SHR Jewelry Group. In a deal brokered by IMG, the collaboration will leverage increased visibility around the men’s jewellery category for Jared this holiday season. The new line features styles …

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Skincare and yoga gear among Sesame Street’s latest direct-to-consumer collabs

Sesame Workshop, the nonprofit organization behind Sesame Street, is teaming up with a raft of direct-to-consumer (DTC) brands to let fans show their love for their favourite Sesame Street Muppets in new and fashion-forward ways. “The pandemic has changed the way consumers shop, accelerating e-commerce growth to new heights,” says Gabriela Arenas, Vice …

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Kelvyn Gardner License This! winners announced

The winners of the 2021 Kelvyn Gardner License This! competition were announced at Brand Licensing Europe on Friday afternoon after nine finalists battled it out in three pitches full of creativity, inspiration, laughter and emotion. The winners are: Brand & Design Category: Sophie Jonas-Hill and Tea for Tattoo Character & …

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Crunchyroll appoints Reemsborko as UK and Eire licensing agent for anime properties

Crunchyroll, which connects anime and manga fans across 200+ countries and territories through the content they love, has appointed Reemsborko Ltd as the UK and Eire licensing agent for One Punch Man, JoJo’s Bizzare Adventure, God of High School, Tower of God and Bananya. “Crunchyroll are a great partner and …

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Universal Brand Development prepares for the return of Minions in summer 2022

Illumination’s Minions: The Rise of Gru, the long-awaited next installment of the most successful animated franchise in history, is set to hit cinemas across the globe in July 2022. In anticipation, Universal Brand Development (UBD) is pulling out all the stops to support the new feature film with global toy partners Mattel and The …

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