Highlight

DC FanDome exclusives and new ‘The Batman’ merch available now

Hot on the heels of a record-breaking DC FanDome, DC and Warner Bros Consumer Products have revealed more products inspired by DC Super Heroes. Multiple retailers including the DC Shop and Walmart have unveiled toys, collectables and apparel, with the DC Shop offering more than 60 exclusive DC FanDome 2021 …

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One Animation adds new fan experiences and product ranges for Oddbods

Singapore-based creation, distribution and licensing studio One Animation is finding new ways to bring hit CG-animated property Oddbods to fans, securing new seasonal activations and consumer products partnerships in Europe and Asia. In the Netherlands, One Animation has inked a deal with Just In Between Pictures for an Oddbods Halloween-themed …

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Condé Nast opens second Vogue Café in China at Galeries Lafayette Shanghai

Vogue Café Shanghai has opened its doors as Condé Nast’s second branded property venture in China. The Café opens at luxury shopping destination Galeries Lafayette Shanghai, and follows the success of the opening of Vogue Café Beijing which opened in November 2020. Both of the Vogue Cafés in China operate …

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WWE and Mattel extend global partnership

WWE and Mattel have announced a multi-year extension of their global master toy licensing agreement. The extended partnership includes exclusive rights around Action Figures, Action Figure Accessories and Kids Toy Title Belts. The portfolio of innovative toys that Mattel and WWE have developed together since 2009 are currently stocked in …

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The Wand Company partners with The Pokémon Company for new Poké Ball Replica Series

The Wand Company has partnered with The Pokémon Company International to showcase the Poké Ball Replica Series. The new range will debut at MCM London Comic Con, from Friday 22 October through Sunday 24 October at ExCel London. The Wand Company will be introducing the entire 2021 range at the …

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Coolabi Group plans to “spook kids silly” this Halloween with comedy brand Scream Street

International rights owner Coolabi Group and its “spooktacular” stop-motion animation Scream Street are celebrating the launch of Series 2 on CBBC and BBC iPlayer, with a hybrid campaign of fun brand activations, promotional partnerships and brand extensions for the popular comedy this autumn. Following a preview of the first five …

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Nelvana secures distribution of The Hardy Boys on Disney+ internationally

Corus Entertainment’s Nelvana, international producer, distributor and licensor of children’s animated and live-action content, has secured international distribution for The Hardy Boys on Disney+ outside of the US and Canada. Season 1 (13 x 60min) and Season 2 (10 x 60min) of the Daytime-Emmy nominated live-action mystery series, developed and produced in Canada …

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Pitch Smarter Brands & Retail Conference 22: new event to launch in January next year

Ryan Beaird, Pitch Smarter Brands & Retail Conference Event Director (and former Licensing International UK Marketing Manager) has announced a new screening event for the UK licensing industry launching in January next year. The Pitch Smarter Conference 22 will take place at the British Library on 20 January, from 9am …

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Mikkeller and Warner Bros Consumer Products launch three new Game of Thrones-inspired beers

On the occasion of Game of Thrones’ 10-year anniversary this spring, Danish brewery Mikkeller and Warner Bros Consumer Products (WBCP) came together to launch the exclusive ‘Iron Anniversary IPA’. Now the brewery and WBCP are ready with a series of three new beers that pay homage to the characters and …

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Mattel announces licensing agreement for Disney and Pixar’s upcoming feature ‘Lightyear’

Mattel has announced that it has entered into a licensing agreement for Disney and Pixar’s Lightyear, the origin story of Toy Story’s Buzz Lightyear. Through the agreement, Mattel has global (excluding Japan) licensing rights to develop a line of toys for the Lightyear franchise, including action figures, playsets, role play, …

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