Highlight

Kids’ lifestyle brand Lemon Ribbon looks to licensing with Glue Creative Thinking

The children’s lifestyle brand, Lemon Ribbon, has tapped Glue Creative Thinking to expand its consumer awareness and engagement through licensed product and brand collaborations by working with influential children’s brands and licensees that ‘complement the Lemon Ribbon aesthetic.’ The firm, one that started out life designing for major international children’s …

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Archie Comics partners with Kate Spade New York for Betty Cooper and Veronica Ledge collection

Kate Spade New York is to launch a collection of handbags, tote bags, backpacks, and more featuring characters from and with a look inspired by the classic 1940s Archie Comics. In a deal brokered by King Features Syndicate, the likes of Betty Cooper and Veronica Ledge will now appear across …

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Licensing International to unveil findings of its diversity in the industry study this August

The industry trade association, Licensing International, will unveil the findings of the first global study into diversity within the licensing industry in special webinar to be held on Monday, August 3rd. The study was conducted by the Geena Davis Institute on Gender in Media at Mount Saint Mary’s University and …

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Going viral after the virus: Fanbytes’ Timothy Armoo talks the new future of toy and brand marketing

Timothy Armoo is the CEO and founder of Fanbytes, a digital marketing business that has shot to success in the three short years it has been plying its trade as a leading light in Gen Z marketing and tapping into the global TikTok sensation early doors. At 24 years old, …

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Spin Master and Warner Bros partner to launch Bakugan: Champions of Vestroia video game to Nintendo Switch

Spin Master, Warner Bros Interactive Entertainment, and WayForward have detailed the upcoming launch of Bakugan: Champions of Vestroia. a new role-playing video game that will arrive exclusively on Nintendo Switch later this year. The new video game is the latest extension of the Bakugan franchise that already spans its anime …

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Marshmello and Moe Shalizi remix kids content with new entertainment concept, Mellodees

Music’s Moe Shalizi and Marshmello have struck up a new partnership to create a ‘cutting edge experience for children’ in the shape of a new entertainment initiative called Mellodees – a musically-driven video property. Mellodees will feature Dee the musical robot with music produced by Marshmello, and promises to deliver …

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Alpha Group and Keith Chapman partner to develop new pre-school series Camp Furly

Keith Chapman, the creator of the global hit PAW Patrol, has partnered with Studio Liddell in the UK, and Alpha Group to develop and produce a new CGI animated pre-school TV series, Camp Furly. The new series aims to inspire children to venture outdoors and connect with the environment and …

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UFC names Venum its new exclusive outfitting and apparel partner

The global designer, marketer and distributor of combat sports apparel and accessories, Venum, has been named the exclusive global outfitting and apparel partner for the mixed martial arts organisation, MMA. In a deal brokered by IMG’s licensing business – the exclusive representatives of UFC – the partnership will commence in …

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Nickelodeon picks up broadcast rights to Xilam’s Athleticus and Mr Magoo

The Academy Award nominated French animation studio, Xilam Animation has secured two new broadcast deals with Nickelodeon for its short form CGI series Athleticus and the animated comedy Mr Magoo. The new global deal will see Nickelodeon take exclusive pay-tv rights to two seasons of Athleticus for Asia Pacific, EMEA, …

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Emoji partners with 7-Eleven Malaysia to launch EmoBear loyalty programme

The international convenience store chain 7-Eleven has teamed up with Emoji to launch a new collectable premium loyalty programme to consumers across Malaysia. Called EmoBear TM, the collection features 27 different designs, each featuring a different emoji brand icon. Customers of 7-Eleven Malaysia will be rewarded with loyalty stickers anytime …

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