Festival of Licensing

The show that keeps on giving: BLE goes digital on 30 November and 1 December

Attendees to Brand Licensing Europe, which took place at ExCeL London last week, participated in 2,669 pre-booked meetings and many hundreds more arranged spontaneously during the three-day show, resulting in one exhibitor hailing the event a ‘triumphant return’. BLE was back in person after more than two years away to …

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BLE unveils content agenda for online event

Brand Licensing Europe has unveiled its online agenda which will go live on 22 November as part of the online experience supporting the in-person event, taking place 17-19 November at ExCeL London, allowing attendees to enjoy sessions on-demand and use their time at the show to focus on in-person meetings, …

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Art and design brand Snowtap to make licensing debut at BLE

Set to appear for the first time at Brand Licensing Europe, Design studio Snowtap has partnered with licensing agent Kirsty Guthrie from KJG to create a range of consumer products based around its beautiful, playful designs. Established in 2016 by two university friends, Snowtap is the design studio of graphic …

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Team GB to present Day 1 keynote at Brand Licensing Europe

Fresh from securing 63 medals at Tokyo 2020 this summer, Team GB will present the opening day keynote at Brand Licensing Europe in November when British Olympic gold medallists Tom Daley and Charlotte Worthington will talk about their journeys to the 2020 Summer Olympics. BLE – the meeting place for …

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Brand Licensing Europe supports a post-pandemic industry with What’s Next theme for 2021

As the industry collectively begins to look towards a post-pandemic future, Brand Licensing Europe, in partnership with Licensing International, is supporting the network, weaving a ‘What’s Next’ theme throughout its 2021 show. BLE is making its return this year with a new multi-platform format taking place in-person from November 17th …

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Asmodee’s licensing game: “It’s about time this happened, the fans out there are starving for stuff”

“The world is going to look very different now that Asmodee – one of the biggest players in the board gaming sector – is very actively pushing into licensing,” Alexander Thieme, manager of licensed publishing and consumer products, Asmodee Entertainment, promises. The board game giant kicked off October with a …

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Korea’s popular animated IP Pucca makes play for US with King Features

The popular Korean animated character, Pucca is looking to make waves across the North American market, having appointed King Features as the brand’s exclusive licensing agent for the region. King Features will look to build on the international success of the brand with a licensing programme targeting milennials and children. …

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Female fitness channel Blogilates launches first signature sporting goods through Semaphore Licensing partnership

The female fitness YouTube channel, Blogilates has developed its first line if signature sporting goods in partnership with the US retail giant Target in the brand’s first foray into licensing. The partnership was brokered by the channel’s rights and merchandising agency, Semaphore Licensing Solutions. Semaphore Licensing is continuing to create …

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Moomin grows its presence across the US as King Features adds publishing rights to the licensing slate

The classic literary and art-based brand, Moomin, is expanding its presence across North America as its US licensing agency King Features adds publishing rights to its licensing slate as well as brings the brand into active baby wear for the first time in the region. As the Tove Jansson creation …

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Space mission: How Moonbug Entertainment’s rocketing success is disrupting the pre-school space

It may be highly competitive, it may even be getting a little bit crowded at times, but there’s one thing that the pre-school sector hasn’t become in recent years – particularly now, as audiences shift their viewing habits and the means in which they engage with it – and that …

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