Festival of Licensing

The Pokémon Company grows European apparel portfolio with Erve Europe and Van Der Erve

The Pokémon Company International is expanding its European reach once more, having tapped Erve Europe/Van Der Erve, Europe’s licensed apparel and brands specialist, to develop kids and adult apparel for the German, Austrian and Swiss markets. The new deal will see fashion powerhouse Erve Europe / Van Der Erve collaborate …

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Spin Master and Nelvana sign Hachette Publishing for Bakugan book series in France

The global children’s entertainment company Spin Master and the children’s animated content distributor, Nelvana have struck up a partnership with Hachette Publishing to launch a new Bakugan book series in France. The partnership will kick off this autumn with the release of two new titles: Le Bakugan Dore, which lands …

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ARTiSTORY’s Natasha Dyson on the future of the art and culture licensing space

ARTiSTORY, a licensing super group (The Crosby, Stills, and Nash or the Emerson, Lake, and Palmer of the industry perhaps?) comprised of Natasha Dyson, Dave Collins, and Tamara Dixon, couldn’t have arrived at a better time for the art and culture sector. Alongside the arts and the hospitality industries, the …

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Poetic Brands to make an impression with Van Gogh Museum apparel and travel collection

The popular apparel licensee, Poetic Brands is looking to make an impression next year when its new partnership with the Van Gogh Museum will witness the launch of a comprehensive range of men and women’s apparel, along with a collection of travel accessories. The deal – brokered by Licensing Link …

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YouTube skateboarding channel Braille turns to footwear after successful toy range debut

The leading skateboarding YouTube Channel, Braille Skateboarding, is building on the international success of its officially licensed range of toy fingerboards and skate ramps with a leap into the world of footwear. In a partnership brokered by Semaphore Licensing, the skate brand has teamed with R&R Footwear to develop a …

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Hasbro and eOne detail global broadcast partners for new My Little Pony: Pony Life series

Hasbro’s global entertainment studio, eOne has secured a strong line up of broadcast partners across most of the globe for the next latest chapter of the ever-popular My Little Pony brand. My Little Pony: Pony Life is a new series premiering in select territories this autumn, with a larger roll-out running …

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Lisle Licensing named exclusive UK agent for art and lifestyle’s Kate Smith Company

Lisle Licensing has been appointed as the exclusive UK licensing agent for the humorous art and lifestyle brand, Kate Smith Company. Based in the USA, the company behind the hugely popular brand ‘From Frank’ has briefed the team at Lisle to replicate its North America and Canadian success in the …

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Aardman teams with British designer Julie Dodsworth to create unique new Shaun the Sheep designs

The British Artisan designer, Julie Dodsworth has partnered with Aardman to create a set of hand painted designs, taking inspiration from the colours of the British countryside and the popular Shaun the Sheep brand. The new Shaun the Sheep x Julie Dodsworth collaboration not only renders the series’ hero Shaun …

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Peter Rabbit hops into long-term partnership with Cadbury for Easter 2021 and beyond

Penguin Ventures, the licensing arm of Penguin Random House UK, has today detailed a long-term partnership for its ever popular Classic Peter Rabbit brand with Cadbury at Easter to launch a suite of themed Cadbury products for Easter 2021. The initial Peter Rabbit range will hop onto shelves in time …

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The Tusk Trust eyes environment-conscious consumer products move with Golden Goose

The Tusk Trust, a charity that, for 30 years, has helped initiate conservation work in Africa has appointed Golden Goose to develop new licensing opportunities across multiple retail categories.   The environmental charity has a high profile thanks, in part, to its Royal Patron, HRH The Duke of Cambridge, and has …

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