Festival of Licensing

MasterChef and MasterChef Junior cook up new toys, games, cookware and experiential deals in the US

Endemol Shine North America has secured a new slate of partnerships for the hit culinary competition series, MasterChef and MasterChef Junior, taking the brand into interactive toys, board games, cookware, and live experiences. Kicking off the new slate of licensing partners, Abacus Brands, a leader in educational virtual reality toys, will …

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Rising Up: MGM Studios on how 45 years later the Rocky franchise is still packing a punch

The trumpets, the grey tracksuit, the run up the stairs and the timeless story of David vs Goliath, the underdog with the eye of the tiger; there’s very little about the Rocky franchise that isn’t iconic. It’s difficult to believe that it’s been… [checks notes]… 45 years since Sylvester Stallone …

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Products of Change’s Helena Mansell Stopher on the new consumer mindset, toys, and sustainability

From a staple of the licensing and merchandising industry to becoming the face for the sweeping change rumbling through it and the minds of consumers across the UK, Helena Mansell Stopher is the director of Products of Change, a platform on a mission to bring sustainability into the heart of …

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Acamar Films lands major multi-year deal with Italian theme park Leolandia for hit pre-school IP Bing

Acamar Films has secured a major new partnership with Italy’s leading theme park destination, Leolandia, for its hit pre-school property Bing as the kids’ IP continues to go from strength to strength in the region. The new deal marks the first multi-year theme park agreement for Bing. The new agreement …

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Tracey Colliston’s Owls’ Nest and George Mackay’s Eejits win Festival of Licensing’s License This! competition

The winners of this year’s all virtual License This! competition have been declared, with the grand prizes being handed to the Lancashire-based Tracey Colliston in the Brand & Design category, and George Mackay from Caithness in Scotland in Character & Animation. It was Colliston’s sentimental Owls’ Nest illustrations of British …

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Asmodee’s Aconyte Books details publishing plans for hit board game IP Zombicide and Terraforming Mars

Aconyte Books, the fiction imprint and publishing arm of Asmodee Entertainment, has detailed a raft of new partnerships with some of the leading names in tabletop gaming to develop a series of novels set within the worlds of a selection of the most critically acclaimed board games. Kicking off the …

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The Pokémon Company grows European apparel portfolio with Erve Europe and Van Der Erve

The Pokémon Company International is expanding its European reach once more, having tapped Erve Europe/Van Der Erve, Europe’s licensed apparel and brands specialist, to develop kids and adult apparel for the German, Austrian and Swiss markets. The new deal will see fashion powerhouse Erve Europe / Van Der Erve collaborate …

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Spin Master and Nelvana sign Hachette Publishing for Bakugan book series in France

The global children’s entertainment company Spin Master and the children’s animated content distributor, Nelvana have struck up a partnership with Hachette Publishing to launch a new Bakugan book series in France. The partnership will kick off this autumn with the release of two new titles: Le Bakugan Dore, which lands …

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ARTiSTORY’s Natasha Dyson on the future of the art and culture licensing space

ARTiSTORY, a licensing super group (The Crosby, Stills, and Nash or the Emerson, Lake, and Palmer of the industry perhaps?) comprised of Natasha Dyson, Dave Collins, and Tamara Dixon, couldn’t have arrived at a better time for the art and culture sector. Alongside the arts and the hospitality industries, the …

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Poetic Brands to make an impression with Van Gogh Museum apparel and travel collection

The popular apparel licensee, Poetic Brands is looking to make an impression next year when its new partnership with the Van Gogh Museum will witness the launch of a comprehensive range of men and women’s apparel, along with a collection of travel accessories. The deal – brokered by Licensing Link …

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