Festival of Licensing

Fruit pickings: Richard Pink talks the history and future of the Vimto brand in licensing

With the tagline ‘Seriously Mixed Up Fruit’, Vimto already spans a wealth of foods and drinks from Vimto Fudge packaged in artwork that will take consumers on a trip through the brand’s history, to the more contemporary looking, and sounding, Vimto Candy Spray. But with a new licensing agent in …

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Licensing nostalgia: Why Mattel is looking to the allure of yesteryear in 2020 and beyond

Whether it’s in the revival of the Masters of the Universe franchise, the ongoing celebrations for the 75th anniversary of Thomas and Friends, or the new waves that its pre-school brand Fisher-Price is making across markets right now, Mattel is well and truly tapping into the nostalgia trend this year. …

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Banijay, Sanrio, and Diageo make up final keynotes for Festival of Licensing Live Stage

Festival of Licensing has revealed the final three keynotes to take its Live Stage – this year sponsored by Crunchyroll – as it welcomes Banijay, Sanrio, and Diageo to the fold. The three firms will take up the European, Asian, and Americas keynotes respectively. Banijay recently became the world’s largest …

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Asmodee brings iconic board games Android and Twilight Imperium to comic book space with CMON

The board gaming giant, Asmodee Entertainment has entered into a licensing partnership with the tabletop gaming specialist, CMON Ltd, to bring two of the hobby’s most famous boardgame universes to the pages of a comic book series. Best-selling games, Twilight Imperium and Android are slated to make their graphic novel …

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When all the world’s a stage: Festival of Licensing and lessons in staying global

In a year that has so far witnessed brands the world over pushing the envelope of innovation in a bid to maintain a foothold in a rapidly shifting ground underfoot, it is perhaps the events and hospitality space that has had to do the most legwork. Industry-wide, the usual calendar …

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Hasbro, Chupa Chups, and Crunchyroll among latest to present on the Festival of Licensing Stage

Hasbro, eOne, Chupa Chups, and Crunchyroll are just some of the latest global brands to be confirmed to present on the Festival of Licensing Stage during the virtual event’s opening week this October 6th to 8th, marking the latest additions to the European leg powered by Brand Licensing Europe. Almost …

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Festival of Licensing lines up the tunes and trivia as Hasbro Happy Hours programme is unveiled

Music, quizzes and the chance to wear some of your favourite costumes will all be topping the bill of the upcoming Festival of Licensing’s Hasbro Happy Hours programme, a series of ‘after-show’ evening virtual events devised to bring the licensing industry together after a day of meetings. The programme will …

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Six finalists revealed in this year’s all virtual License This! awards

The weeks are drawing in to the start of this year’s all-virtual Festival of Licensing, and with it the ever popular License This! final is undergoing its preparations to crown the winners of the 2020 offering.  Six brand designers have been shortlisted for this year’s final, with just a couple …

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Hasbro’s VP consumer products Marianne James on becoming a pre-school powerhouse

When Hasbro first made clear its plans to take over the Entertainment One entity at the end of 2019, the writing was pretty much on the wall that 2020 was going to be an atypical year for the world of children’s entertainment, licensing, and toys. No one quite knew exactly …

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Metrostar to launch Kraft Heinz into the licensing arena at Festival of Licensing

Metrostar will be joining the line-up of virtual exhibitors at this year’s Festival of Licensing, where it will take to the screens to showcase its newest client, Kraft Heinz and make use of the platform for a hard launch of its brands into the world of licensing. The two companies, …

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