Lifestyle

MGA Entertainment lands fashion deal with Poetic Brands for Na! Na! Na! Surprise clothing

MGA Entertainment has made its latest fashion move through a partnership with the licensed apparel specialist, Poetic Brands to launch a clothing range based on the Na! Na! Na! Surprise doll range. The specialist apparel licensee is working on a range of children’s apparel, outerwear and swimwear, nightwear and essentials …

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Anne Stokes partners with What’s Your Passion Jewelry for fantasy collection

What’s Your Passion Jewelry has partnered with the fantasy artist, Anne Stokes to create two new pieces designed to embody the unique and magical in the Celtic Dragon Necklace and Dragon Medal Necklace. The collaboration marks the latest addition to What’s Your Passion Jewelry’s growing portfolio of licensed that includes …

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The Pokémon Company extends Casio partnership for new BABY-G women’s watch

The Pokémon Company and the international watchmaker, Casio have expanded on a collaborative partnership to welcome the fan-favourite Pokémon, Pikachu to the firm’s popular line-up of BABY-G women’s watches. The latest collaboration follows on from the success of a partnership established last year that celebrated BABY-G’s 25th anniversary. The latest …

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WildBrain CPLG expands its Emoji EMEA remit with UK, Eire and more

Emoji – The Iconic Brand, has tapped WildBrain CPLG to expand its representation across EMEA, starting this month by building on its already established partnership and adding the UK and Eire, Germany, Austria, Benelux, and Turkey to its remit. The new five-year deal will see WildBrain CPLG represent the brand …

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MDL brings Italian fashion brand Premoli + Di Bella into the pets market

Maurizio Distefano Licensing, the licensing manager for the fashion brand Premoli + Di Bella, has detailed the launch of a new retail collection Premoli + Di Bella Pet Design, produced under a licensing agreement with Ferribiella Spa. Available in Italy’s leading pet stores since late 2020, the first collection from …

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Lifestyle brand Flossy and Jim prepare to launch into India with Dot Badges

The animated character brand, Flossy and Jim, is set to launch into India this year thanks to a new partnership with Dot Badges, a leading online retailer of button badges, mobile sockets, laptop stickers, and notebooks. Brokered by Edutainment Licensing working in tandem with Halysis Entertainment, the brand’s local licensing …

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Peanuts Worldwide teams with PUMA for footwear, apparel, and accessories

Peanuts Worldwide is teaming with the sports company PUMA for the launch of a new line of footwear, apparel, and accessories aimed at kids and adults, all featuring the classic characters from creator Charles M. Schulz. In a deal that has been brokered by WildBrain CPLG’s German team, the PUMA …

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Australia’s Blinky Bill lands first clothing collection with BIG W

The popular Australian animated character, Blinky Bill has partnered with Caprice Australia and Cotton Australia for the launch of an extensive summer range of clothing for infants, kids, and adults with BIG W. Now available in-store and online, the branded range includes sleepwear for both infants and kids as well …

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Automotive brand Peugeot eyes brand extension into toys, lifestyle, sports, and more

The global automotive brand, Peugeot, has outlined its ambitious intentions to launch into the toy sector, having appointed Licensing Matters Global to roll-out a brand extension programme through licensing partnerships. The London-based global licensing agency has detailed its new, long-term partnership with the Parisian company, Peugeot Industrie, a Peugeot Family …

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