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Global licensed sports merch to hit $46.87bn by 2026, says latest data

The global licensed sports merchandise market is tipped to hit a projected value of $46.87bn by the year 2026, a five per cent increase on its current estimated value of $31.07bn. This is according to the latest from Data Bridge Market Research, an insights firm with an eye on the …

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LMI named worldwide licensing agent for the Shakespeare Birthplace Trust

LMI has been named as the worldwide licensing agents for the Shakespeare Birthplace Trust, to promote the legacy of the Bard through licensing programmes across homeware, textiles, gifts, jewellery and more. LMI will represent the educational, heritage brand in all territories with the exception of The People’s Republic of China, …

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Iggy Pop leaps into licensing with Stumptown Coffee Roasters

Iggy Pop – the Godfather of Punk – has leapt into licensing having launched a collaboration with Stumptown Coffee Roasters for a special edition, branded coffee. Under the collaboration, Iggy Pop designed the limited edition coffee’s packaging with his own artwork, and plays a starring role in the brand’s video …

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Uniqlo brings Blizzard video game IP to clothing ranges on global scale

Uniqlo, a juggernaut on the licensed fashion scene, has detailed a new partnership with Blizzard Entertainment to bring its popular gaming franchises Overwatch, World of Warcraft, Hearthstone, Diablo III and StarCraft II to the apparel space. The newly released t-shirts are part of Uniqlo’s spring/summer 2019 collection. Across the range, …

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Hip-hop culture brand Mass Appeal is diversifying the pre-school sector

The US media and entertainment brand Mass Appeal is looking to play a role in diversifying the current pre-school space, turning its attention to developing toys, apparel and publishing, all with a hip-hop twist. Since the brand’s formation in 1996, Mass Appeal has made it its mission to ‘represent and …

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Iconix lands skateboarding brand Zoo York in Korea ahead of sport’s Olympics debut

Zoo York, one of the East Coast’s first skateboarding-inspired lifestyle brands, is landing in the Korean market, thanks to a new four-year licensing agreement signed with Iconix Brand Group and Sparks Glencoe Korea. The deal will provide the Korean outfit with the exclusive rights to design, manufacture and market Zoo …

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Licensing Link Europe named global agency for Scotland’s North Coast 500

Licensing Link Europe has been named the global licensing agency for North Coast 500, the 516-mile long coastal touring route through the Scottish North Highlands that has become an online and tourism hit. Licensing Link will oversee the licensing programme on behalf of the brand owner North Coast 500 Limited. …

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Beer Buddies partners with Rebellion to launch Judge Dredd range to retail

The Cornish company Beer Buddies Ltd, the team behind a raft of popular character wall mounted bottle openers, is launching its third licensed product as part of its Icon range. The launch will take the form of the sci-fi and comic book favourite, Judge Dredd. Beer Buddies emerged onto the …

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Annie Phillips design brand taps License Connection for Benelux expansion

The design brand, Annie Phillips is looking to step up its licensing activity across the Benelux region, having signed with the international agency, License Connection. The firm will represent the brand across a range of product categories. The Annie Phillips art for living brand generates creative design ideas by taking …

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Authentic Brands Group acquires Sports Illustrated IP in $110m deal

Authentic Brands Group has finalised the purchase of the intellectual property of Sports Illustrated from Meredith Corporation in a deal valued at $110 million. The acquisition adds yet another new arm to ABG’s growing portfolio, which currently generates over $9.3 billion in global retail sales a year. The deal now …

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