Lifestyle

Sesame Street tucks into the breakfast market with its own cereal launch

Sesame Workshop is tucking into the breakfast market with the launch of the first Sesame Street Cereal, a new range developed in partnership with cereal specialist, General Mills. The range will appear on shelves across the US from January 2021. The cereal has been developed to support growing bodies with …

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Peaky Blinders masterminds wine deal with French vineyard Vignobles Bardet

The renowned French vineyard, Vignobles Bardet, has partnered with Banijay Brands and Caryn Mandabach Productions to launch the first, official, Peaky Blinders wine. Inspired by the multi-award winning drama, Vignobles Bardet has created two red wines – a Saint-Emilion and a Saint-Emilion Grand Cru – which will initially be available …

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Luxury fashion firm MadaLuxe launches new licensing division in latest business expansion

The North American luxury fashion distributor, MadaLuxe Group, has launched a new licensing division with a primary focus on acquiring the worldwide exclusive licensing rights for all fashion categories from leading global luxury brands. The new unit will be headed up by Steven Barbery, who has been promoted from SVP …

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Popeye lands its first Australian sportswear partnership with The WOD Life

Merchantwise Licensing has brokered the first Australian Popeye sportswear collection withe the popular online sportswear label, The WOD Life. The deal was struck on behalf of King Features Syndicate. Launching this month ahead of the Australian summer season, the limited-edition range of fashionably branded Popeye sportswear apparel for women and …

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Olympia le Tan celebrates 62 years of Paddington with exclusive clutch bag collection

The French boutique retailer, Olympia le Tan, has partnered with Copyrights to launch am exclusive Paddington clutch bag collection, based on the first edition cover of Michael Bond’s ‘A Bear Called Paddington.’ The limited edition clutch features one of the most iconic illustrations by Peggy Fortnum and celebrates Paddington’s 62 …

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Phat Kandi makes licensing move for Spain and Portugal with Mondo TV

The hit character and lifestyle brand, Phat Kandi, is making its way to the Spanish and Portuguese licensing space thanks to a new partnership with the European content specialist and third-party licensing company, Mondo TV. A diverse brand that champions individuality, Phat Kandi has found success in the fashion market …

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Poetic Brands launches baby apparel and accessories division with Tiny Tatty Teddy partnership

The apparel specialist, Poetic Brands, has signed a new deal with Carte Blanche Greetings to create a babywear collection based on the classic Tiny Tatty Teddy property. The deal arrives as Poetic Brands expands its successful business with the establishment of a baby apparel and accessories division. The Tiny Tatty …

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GQ partners with NIO Cocktails to launch luxury gift box of themed cocktails

GQ is letting its hair down through a new partnership with NIO Cocktails to develop a ‘unique and luxurious’ tasting experience through a collection of cocktails that aim to ‘fuse hedonism, style, and luxury with all five senses.’ Produced by NIO Cocktails and designed exclusively for the taste of GQ, …

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Lisle Licensing lands aspirational lifestyle duo Style Sisters

Lisle Licensing has secured the UK licensing rights to one of the country’s most sought-after aspirational lifestyle duo’s, Style Sisters.   In just two years the two long-term friends have shot to stardom and celebrity status with their fashion and interiors ‘know-how’, giving both interior and wardrobe advice that can …

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Nickelodeon and Spin Master team with ParkAcre for PAW Patrol and SpongeBob kids’ vitamins

The UK nutraceutical manufacturer, ParkAcre has launched its new PAW Patrol and SpongeBob SquarePants vitamin ranges for kids across the country, made available exclusively at Holland & Barrett. The new range encompasses Multivitamin Fizzy Drinks and vitamin Chewables, developed to support the all-round health of young children. Designed for pre-school …

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