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The Ashmolean Museum taps Start Licensing as it looks to build its UK licensing programme

The Ashmolean Museum has tapped the award-winning licensing agency, Start Licensing, to represent the brand across all categories as it looks to build out an extensive licensing programme. Based on Oxford and established in 1683, The Ashmolean is recognised both as the world’s first public museum and  the world’s first …

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The National Hot Rod Association partners with Game Time for range of NHRA watches

The National Hot Rod Association has partnered with the watchmaker Game Time to develop a series of NHRA Premier Watches in a new deal brokered by JRL Group. The NHRA is recognised as one of the world’s largest motorsports sanctioning body. Since its inception in 1951, the National Hot Rod …

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Minions strut London Fashion Week’s catwalk with Bobby Abley collection

Illumination’s Minions has joined the ranks of London’s high street through a new collection launched by the UK designer, Bobby Abley at London Fashion Week. In a first for both the designer and the blockbuster Minions franchise, the collection was unveiled on the catwalk this week before launching into Primark …

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BuzzFeed’s Tasty brand launches kitchen and cookware ranges through Haven Global deal

Haven Global has detailed the launch of a new range of cookware and kitchenware inspired by and themed around BuzzFeed’s own popular food brand, Tasty into Big W stores from today. The line of kitchen products aims to bring the fun, ease and accessibility of Tasty’s signature recipe videos to …

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Disney reveals toys and consumer products line up for both Mulan and Onward

In a double whammy for the studio, Disney has revealed the consumer products portfolio for not one but two of its upcoming blockbuster movies, detailing the toy lines and licensed products line-up for both Mulan and its new animated feature film, Onward. Hasbro, Mattel, and Funko join the ranks of …

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The Emoji Company dives into swimwear with Mexico’s Mayaguana

The Mexican swimwear brand, Mayaguana has partnered with The Emoji Company to launch a new collection branded swimwear lines for children and adults, as well as a selection of rashguards and towels. Mayaguna mixes comfort, fast dry technology, and the appealing style of the Emoji lifestyle brand, all of which …

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Italian leather brand Furla positions itself as lifestyle brand with Timex watch partnership

The Italian leather goods and accessories name, Furla, is looking to position itself as a wider lifestyle brand, kicking off with a new partnership with the watchmaker Timex Group. Under the deal, Timex will produce and distribute a new line of Furla-branded watches to global retailers from this month in …

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Aurora World among slew of returning partners for the gifting brand Precious Moments

The gifting and lifestyle brand, Precious Moments, has renewed a slate of long-serving licensees amid a burst of new activity for the IP that spans new partners, new themes, and growth into new product categories. According to Spotlight Licensing, the Precious Moments brand has had a successful past 15 months, …

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Peaky Blinders lands its first official beer with Thornbridge Brewery

Endemol Shine Group has turned to Thornbridge Brewery to develop the first official beer brand for its hit TV series, Peaky Blinders. Inspired by the hit series, and developed in partnership with the show’s creator, producer, and official brand owner Caryn Mandabach Productions, Thornbridge Brewery kicks off with the launch …

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The Laughing Cow partners with Olympia Le-Tan for exclusive new handbag design

The iconic food brand-turned lifestyle IP, The Laughing Cow – or, La vache qui rit – has partnered with Olympia Le-Tan, for a new take on its famed handbags. Owned by Bel Groupe, The Laughing Cow chuckled its way onto the lifestyle licensing scene last year, when it launched a …

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