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The Point. 1888 brings Barratt’s iconic sweet brands to the frozen aisle

The Point. 1888 has struck up a sweet new partnership between Barratt and Icefresh Foods to launch a new range of ice creams exclusively for the supermarket chain, Iceland. The new range will draw on Barratt’s portfolio of iconic confectionery, including Black Jack, Fruit Salad, and Wham, to bring it …

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WildBrain CPLG cleans up with Kärcher across Europe

The entertainment, sports, and brand licensing powerhouse, WildBrain CPLG has been appointed the licensing representative of the cleaning technology brand, Kärcher across Europe. Working with Alfred Kärcher SE and Co, WildBrain CPLG will bring the brand under its lifestyle division and work to develop a licensing programme that will target …

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Babybel lands t-shirt design on Boohoo.com courtesy of Bioworld

Babybel has made the leap from the fridge and into the wardrobe, thanks to a new apparel licensing partnership with the online retailer, Boohoo.com. The t-shirt range has been developed by the brand’s apparel licensee, Bioworld, and has been made exclusively for the online fashion retailer. It features the iconic …

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Mattel takes up arms against COVID-19 as it focuses production on face masks and PPE

Mattel has become the latest toy company to join in the fight agains the deepening COVID-19 pandemic, dedicating a slice if its production line to face masks in order to meet the urgent demand for medical supplies in the US. In a post across social media, Mattel’s president and COO, …

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LEGO launches #letsbuildtogether and donates $50m to children in need in fight against coronavirus

The LEGO Group and LEGO Foundation have joined forces to address the critical needs of children as the globe continues to battle the COVID-19 pandemic, including a $50m donation to kids most in need and the launch of the #letsbuildtogether campaign. The initiatives have been established to aid all children, …

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Sesame Workshop rolls out new content for its Caring for Each Other platform

Building on its launch last week of the Caring for Each Other initiative, Sesame Workshop is rolling out new content to help families stay physically and mentally healthy as the coronavirus pandemic continues. Today’s release on SesameStreet.org/caring includes animations on healthy habits, resources providing comfort, and activities that caregivers can use to …

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Beano secures five new licensing partners including games and health and beauty via Rocket Licensing

Beano is expanding its presence across the apparel, games, health and beauty, food and beverage, and partyware sectors thanks to a string of five new licensing deals brokered by its licensing agency, Rocket Licensing. On board for a fun new range of paper partyware, Smiffy’s will be offering a myriad …

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Emoji lands US wide deal with Handcraft Manufacturing Corp

Premium children’s undergarment brand Handcraft Manufacturing Corp. has given Emoji its signature treatment in a new collection launching this spring. The deal was brokered by Retail Monster, LLC, the emoji company’s North American licensing agent. The collection features some of the Emoji brand’s most vibrant Emoji icons and designs, creating …

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WildBrain CPLG promotes two as it forms new territory teams for Northern and Southern Europe

The entertainment, sport, and brand licensing agency, WildBrain CPLG, has promoted two of its management executives to head up territory teams across newly formed regions for Northern and Southern Europe. John Taylor (pictured top left), who is based in London, has been named VP Northern Europe and managing director UK …

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