Lifestyle

Female fitness channel Blogilates launches first signature sporting goods through Semaphore Licensing partnership

The female fitness YouTube channel, Blogilates has developed its first line if signature sporting goods in partnership with the US retail giant Target in the brand’s first foray into licensing. The partnership was brokered by the channel’s rights and merchandising agency, Semaphore Licensing Solutions. Semaphore Licensing is continuing to create …

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Italy’s dance-inspired lifestyle brand Dimensione Danza appoints Librex as its international licensing agent

The Italian dance-inspired lifestyle brand, Dimensione Danza , has appointed Librex Ltd as its international licensing agency, as the popular fashion name makes its move for the wider world of licensing in territories including Japan, Poland, Switzerland and key markets in Europe. Fusing the style and energy that characterizes the …

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The Royal Horticultural Society launches new gardening range with Burgon & Ball

The Royal Horticultural Society has launched a portfolio of new designs for the popular RHS Gifts for Gardeners range from Burgon & Ball, the UK’s longest-established manufacturer of garden tools. The RHS-endorsed collection brings together top-selling lines from previous RHS Gifts for Gardeners design collections, including a flower and fruit …

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Wild Lifestyle: WildBrain CPLG’s Victoria Whellans on lifestyle licensing in the year 2020

One whole pandemic and nationwide lockdown ago, WildBrain CPLG came charging out of the blocks at the start of the year with news of the formation of its dedicated lifestyle division, headed up by its newly appointed group brands director, Victoria Whellans. A lot has happened since February 2020. Not …

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The RHS and Scholastic to launch their first children’s activity books in February 2021

The Royal Horticultural Society has detailed the first titles in a new range of illustrated activity books for children in partnership with its publishing licensee Scholastic, the world’s largest publisher and distributor of children’s books. Aimed at children aged six to ten, the first titles in the series are scheduled …

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H&A launches plastic-free gifts for kids as firm ramps up its sustainability drive

The toiletry and health and beauty specialist, H&A has taken its own stance against packaging waste with the launch of its new plastic-free stocking fillers, a range that is hitting shelves across the UK this autumn. The new range encompasses a raft of Disney licenses, including Disney Princess and Marvel’s …

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Classic Peter Rabbit bounds into new partnerships in China with Twinings and PRICH

Penguin Ventures – the licensing arm of Penguin Random House UK – and CAA-GBG, the global brand management platform and the licensing agent for Classic Peter Rabbit in China, are together broadening the Peter Rabbit licensing programme across the region this year.  In a new partnership with Twinings China, Peter …

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Aardman teams with Yeo Valley Organic to bring Timmy Time to the Little Yeos kids’ range

The multi award-winning independent animation studio, Aardman, has teamed up with the British organic brand, Yeo Valley Organic to bring its recently re-launched pre-school favourite, Timmy Time to the company’s kids’ range Little Yeos. The partnership marks the fourth time that Aardman has teamed with the Little Yeos brand. The …

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Fédération Française de Rugby names ORECA its official online store partner in IMG deal

Fédération Française de Rugby, the governing body for rugby union in France, has named ORECA as its official online store partner, in a deal brokered by the federation’s licensing agency, IMG. Under the new partnership, ORECA will operate the online Fédération Française de Rugby shop, sales promotion and marketing, using …

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Fashion UK, Portico Designs and Rubber Road among new UK partners for How the Grinch Stole Christmas

Fashion UK, Portico Designs, and the pop culture licensee Rubber Road are among a tranche of new UK licensing partners now signed for Dr Seuss Enterprises festive IP How the Grinch Stole Christmas. The latest signings arrive as WildBrain CPLG secures a new wave of European deals for the property. …

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