Lifestyle

ARTiSTORY secures exclusive partnership with Dunhuang Culture and Tourism Group

ARTiSTORY has entered into an exclusive partnership with Dunhuang Culture and Tourism Group that will enable the pair to work to establish a new licensing programme for key markets such as North America, the EMEA, and Asia. This historical, multi-year partnership is one of the firsts of its kind for …

Read More »

Magic Light Pictures partners with lifestyle brand Joules for exclusive The Gruffalo collection

Magic Light Pictures is partnering with the premium lifestyle brand, Joules, for the launch of an exclusive collection of Gruffalo clothing and accessories for babies and toddlers. The new collection will launch in Joules stores and online mid-September. The range features colourful apparel and accessories for babies and children up …

Read More »

WildBrain CPLG lands raft of UK partners for Dr Seuss’ The Cat in the Hat, How the Grinch Stole Christmas

Dr Seuss’ The Cat in the Hat, How the Grinch Stole Christmas, and Green Eggs and Ham will all be expanding their UK licensing presence in the coming weeks, thanks to a raft of new deals and consumer products programmes landing courtesy of the licensing agency, WildBrain CPLG. Among the …

Read More »

ARTiSTORY adds Boston’s Museum of Fine Arts to its growing art and culture portfolio

Boston’s Museum of Fine Arts has become the latest cultural tourism hot spot to join the ARTiSTORY portfolio, offering the art and culture licensing specialist access to nearly 500,000 works of art to inspire designs to be licensed globally. Founded in 1870, the MFA is recognised as one of the …

Read More »

Zavvi launches limited edition, exclusive Pokémon Explorer clothing and accessories collection

The UK online retailer, Zavvi has partnered with the Pokémon Company International to launch an exclusive, limited edition and fully licensed Pokémon Explorer clothing collection. The new range takes inspiration from the anime IP and the ‘sense of adventure’ felt when players explore the outdoors with Pokémon GO. Designed as …

Read More »

WildBrain CPLG unveils new wave of global deals for Yale and Harvard Universities

WildBrain CPLG has signed a new wave of global deals for Yale and Harvard universities, expanding the brands across apparel, accessories, stationery, wall art and more as the agency continues to grow its lifestyle licensing remit. WildBrain CPLG has signed a partnership with the Australian retailer Cotton On for a …

Read More »

Ajax and adidas channel Bob Marley’s Three Little Birds in new tribute kit

The Bob Marley family has teamed up with Ajax and adidas to release the 2021/2022 Ajax third kit, a tribute to its fans and a shared love for the reggae legend Bob Marley and the iconic song Three Little Birds. Developed in collaboration with the family, the black kit features …

Read More »

Beano Studios and Radley London partner on exclusive accessory collection housed at landmark exhibition

Beano Studios is continuing to celebrate 70 years of Dennis the Menace, this time with the launch of a limited edition accessory collection developed in collaboration with the fashion brand, Radley London. The partnership will see a selection of Beano’s comic strips styled by Radley London into expertly crafted, collectable …

Read More »

Dreamtex Ltd launches Bluey bedding produced in first partnership with the Better Cotton Initiative

The boutique bedding specialist Dreamtex Ltd has partnered with the Better Cotton Initiative for the first time as it prepares to launch its new, sustainably focused Bluey bedding in time for autumn 2021. Its partnership with the initiative is reflective, says the company, of its commitment to sustainability in licensing …

Read More »

The Tom Gates kids’ book series taps back to school market with Sainsbury’s campaign

The first range of products based on the popular Tom Gates children’s books, and The Brilliant World of Tom Gates TV series are landing in store at Sainsbury’s and Argos this month, with a back-to-school promotion supported by a month-long POS campaign and a national competition. Developed by The Point.1888, …

Read More »