Lifestyle

Kellogg’s taps Beanstalk for licensed food and beverage across US, Canada, Europe, Japan and South Korea

Beanstalk has been tapped as the exclusive food licensing agency for Kellogg Company with the remit of growing the Kellogg’s brand’s licensed food and beverage categories in the US, Canada, Europe, Japan, and South Korea. These categories will work to complement the brand’s core portfolio in cereal, snacks, and frozen …

Read More »

Phat Kandi taps Active Merchandising for German, Swiss, and Austrian market and secures EMP

Phat Kandi has tapped the German licensing agency, Active Merchandising to represent its brand across the German, Swiss, and Austrian territory, while also securing a new direct to retail partnership with the European brand, EMP. Led by Anita van Esch, EMP has been signed on for Europe with a DTR …

Read More »

Art Ask Agency reports ‘excellent worldwide sales’ of Kare Design’s Pets Rock wall art collection

The Barcelona based Art Ask Agency is reporting ‘excellent sales results worldwide’ for the initial launch of a collection of Pets Rock wall art launched earlier this year by the home decor licensing partner, Kare Design. Pets Rock is a brand centered on a cast of quirky artistic characters from …

Read More »

He’ll have a Caninety Nine, please! Battersea launches a new ice cream range just for dogs

The UK’s 160 year old animal charity, Battersea is demonstrating its flair for canine cuisine with the launch of an ice cream range specially made for dogs. Surprisingly not called Caninety Nine, the range is made using real fruit puress and includes Strawberry and Apple & Banana flavours, and has …

Read More »

Animaccord partners with Havaianas to launch Masha and the Bear flip flops to global markets

Animaccord, the studio behind the global hit animated series, Masha and the Bear has partnered with Alpargatas, the parent company of the Brazilian fashion brand Havaianas to launch a new, officially licensed collection of flip flops. The first licensed baby Havaianas hit the market in early Q1 this year, rolling …

Read More »

Tommy Hilfiger goes ’90s and ’00s retro in ViacomCBS partnership

The Tommy Hilfiger brand has partnered with ViacomCBS Consumer Products to launch a new capsule collection under the banner A Blast from the Past, tapping into Tommy Jeans’ long history of pop culture collaborations featuring characters and logos from Nickelodeon and MTV. In a deal brokered by WildBrain CPLG, the …

Read More »

Cath Kidston partners with Moomin Characters for new summer range of clothing, bags, and accessories

The British lifestyle brand, Cath Kidston has partnered with Moomin Charatcers to launch a new Moomin range for summer 2021, refreshing its archive prints – linen sprig and mushrooms – for a collaboration that celebrates ‘love and looking after one another.’ The new products range includes fashion for adults and …

Read More »

Oxford’s finest | Start Licensing’s Ian Downes on exploring The Ashmolean through licensing

Founded in 1683, The Ashmolean is the University of Oxford’s museum of art and archaeology, with world famous collections spanning Egyptian mummies to contemporary art. Recognised as the first museum to open its doors to the general public, The Ashmolean holds its ability to tell human stories ‘across cultures and …

Read More »

Sesame Street enters the mindfulness market with Headspace podcast and Penguin Random House books

Headspace, a global leader in meditation and mindfulness, and Sesame Workshop, have launched a new podcast project that uses meditation and mindfulness techniques to help children relax during their bedtime routines. The first episode will launch on June 13, 2021 with 11 subsequent episodes launching every Sunday through August 29. …

Read More »

Royal Ascot launches its first online shop and lines up new premium British brand partnerships

Ascot Racecourse has launched a suite of new licensed product collections for 2021, with a selection of premium British brands and its first online shop through a flurry of deals brokered by IMG. In a landmark moment for the racecourse, The Ascot Shop was launched in April and represents Ascot’s first …

Read More »