Lifestyle

Forget the crackers, Gromit: Dean’s launches a range of Wallace & Gromit shortbread and biscuits

The Aberdeenshire-based bakers Dean’s has launched a collection of shortbread and biscuits in collaboration with Aardman Studio and its iconic characters, Wallace and Gromit. The new range features five biscuit flavours, three special keepsake tins containing Dean’s melt in the mouth all butter shortbread and will extend to include an …

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The RHS partners with Ulster Weavers to launch new range of kitchen textiles

The Royal Horticultural Society has partnered with Ulster Weavers, an award-winning home textiles company, to launch a new range of kitchen textiles. Called the Spring Floral collection, the new range offers a selection of textiles and accessories, including a luxury cotton apron, printed tea towels, quilted oven gloves and mitts, …

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Iceland extends its range of Barratt confectionery ice lollies to include Foam Bananas, Cola Bottle, and Milk Bottle flavours

The popular confectionery brand, Barratt, is tripling the number of SKUs in its range of ice cream lollies exclusive to Iceland, with eight new flavours inspired by the likes of Foam Bananas, Cola Bottles, and Nougat, joining the existing four across Iceland stores from April 12th. The extension of the …

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Lisle Licensing seals Hallmark, Moonpig, and Carousel Calendars for US brand Kate Smith Company

The UK licensing agent, Lisle Licensing has sealed three early deals for the US brand, Kate Smith Company in the greetings card, online greetings, and calendar categories, tapping Hallmark, Moonpig, and Carousel Calendars. Kate Smith Company is a brand on a mission to make humans smile. Its origins started several …

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Roy’s Boys launches new baby and toddler leggings as team promises ‘further expansion plans in months to come’

Roy’s Boys is launching a new addition to its matching family socks range with the introduction of a new line of leggings featuring family favourites Pepper Pig, Hey Duggee, and Little Miss Sunshine. The new leggings range will be added to throughout the year. The expansion of the family range …

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Iconix Brand Group celebrates 50 years of Starter with Zara spring/summer capsule collection

Celebrating the 50th anniversary of the athletic brand, Starter, the Iconix Brand Group has scored a new partnership with the global high street brand, Zara to develop and sell a capsule collection for spring/summer 2021. Established in 1971, the Starter brand quickly became an innovator in global sports brands by …

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The British & Irish Lions signs new deal with mouthguard specialist OPRO

The British & Irish Lions has signed a new licensing partnership with the world’s largest mouthguard manufacturer, OPRO, marking one of a number new licensing deals secured for the brand by The Point. 1888. A product licensing programme for the British & Irish Lions is now well underway, created to …

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WildBrain CPLG tapped as Motul eyes lifestyle brand extension across apparel, toys, and more

WildBrain CPLG has been tapped as the global agent for the engine oil brand, Motul in an agreement that will mark its first expansion into licensed products. Under the partnership, WildBrain CPLG’s dedicated lifestyle division will target categories including workwear, tool, car and bike maintenance goods, and garage equipment. Plans …

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Royal Horticultural Society plants major kids’ clothing deal with George

The Royal Horticultural Society has secured a new partnership with the award-winning George brand to produce a collection of children’s clothing and accessories to be made available in Asda stores across the UK from April 1st this year. The new range will be aimed at kids aged one to seven …

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The Laughing Cow partners with Korean street brand MARKM for apparel and accessories

The French premium cheese brand turned lifestyle icon, The Laughing Cow has partnered with the Korean street casual brand, MARKM to launch a new range of laughing licenses apparel and accessories. In a deal brokered by Infiniss, the non-food licensing agent for The Laughing Cow, Kiri, and Belcube brands in …

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