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Winners of the 2020 Licensing International Excellence Awards revealed in virtual awards ceremony

The winners of the 2020 Licensing International Excellence Awards have been revealed in the industry’s first virtual awards ceremony that brought together nearly 1,000 executives from around the world for the celebrations. Hosted by Handcraft VP and stand-up comic Marshall Mizrahi, the event saw licensing powerhouse Martha Stewart inducted into …

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Simon’s Cat sets first paws down in Brazil with Chico Rei partnerships

Simon’s Cat is soaking up some of that Brazilian culture thanks to a new partnership with Chico Rei, the region’s leading e-commerce platform for creative and personalised products that will see the launch of a special line of t-shirts, mugs, notebooks, phone cases and posters. The new range will feature …

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Downton Abbey Gin takes home silver and bronze in the International Wine and Spirits Competition

The Harrogate Tipple’s licensed Downton Abbey gin has picked up a silver and bronze award at the International Wine and Spirits Competition this year. The firm’s Premium Downton Abbey Gin took home the silver, having scored 91 out of 100, and the Rhubarb Downton Abbey Gin was handed bronze for …

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Marvel Mania returns to the global stage for fifth year with new retail and product initiatives

The popular Marvel retail celebration, Marvel Mania, is making its return this year, bringing kids, families, and fans new ways to wear, connect, and play with the franchise, and it is all kicking off this month with a Marvel-sponsored Superhero Series sports challenge. Now in its fifth year, Marvel Mania …

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Hasbro partners with TOMS to launch limited-edition Candy Land range

Hasbro has partnered with the ethical shoe brand TOMS to launch a new collection of footwear inspired by the popular Candy Land brand. It is the first collection in a series that has been created in partnership with the international toymaker. ‘Inspired by the sweetest of pastimes,’ the TOMS x …

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The Very Hungry Caterpillar gets cosy in Peter Alexander’s new sleepwear collection

Australia’s leading sleepwear brand Peter Alexander has partnered with Haven Global to launch the retailer’s first collaboration with Eric Carle’s timeless classic, The Very Hungry Caterpillar. The new deal sees the arrival of a 12-piece capsule collection of men’s, women’s, and children’s sleepwear. “This collaboration has been a long-time coming,” …

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In the (food and) drink with Richard Pink – Pink Key Licensing and the moveable feast of F&B licensing

Richard Pink and his Pink Key Licensing business has become almost synonymous with the food and beverage licensing market, with a portfolio ranging from Kellogg’s, Colman’s, and PG Tips through to the likes of Pringles, SLUSH PUPPiE, and who can forget The Laughing Cow? But it’s by Pink’s own admission …

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Igloo Products welcomes Funko’s Andrew Perlmutter to its board of directors

Andrew Perlmutter, the president of the pop culture giant Funko has joined the board of directors at Igloo Products. Known in the pop culture world as a renowned brand builder, Perlmutter brings decades of professional expertise to the role and will guide the company’s strategic plans for the Playmate collection …

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Glue Creative Thinking: “There’s always been room for a design-led brand in the pre-school space”

Glue Creative Thinking refers to itself as a ‘David sized team working with a portfolio of Goliaths’ in its role as brand extension and licensing agency that has seen it not only carve out projects for the likes of BBC Studios’ own London Fashion Week activity, and managing MTV’s Music …

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Vans celebrates pop cultural icons The Simpsons in new collection

Icons of animation and longest running US sitcom series, the now Disney-owned The Simpsons has teamed up with the lifestyle specialists Vans to launch a new collection spanning footwear, apparel, and accessories. An American icon in its own right, Vans uses its collaborations o pay tribute to American culture, this …

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