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Mad Beauty continues march on licensed cosmetics with Star Wars Sheet Face Masks

The health and beauty specialist, Mad Beauty, is continuing its march on the licensing space this time with the launch of an imperial collection of Star Wars inspired Sheet Face Masks. Quite literally urging fans to ‘use their face’, the range had been developed under license with Disney, adding to …

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NFL fans can own a piece of history with new Football Greats clothing line

The collectable apparel outfit, Authentic Heroes has secured a new partnership with IMG and its Football Greats Alliance to introduce a new line of Football Greats clothing. Football Greats Alliance is an organisation that is dedicated to preserving the legacy of retired NFL athletes through innovative new means, the latest …

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Beano Studios tees up Dennis and Gnasher on pack promotion with Happy Monkey drinks

Beano Studios has struck up a new partnership with Happy Monkey Drinks, with a series of on pack tie-ins to its popular TV series Dennis and Gnasher: Unleashed! Under the deal, a quarter of a million Happy Monkey drinks will be redesigned to feature Dennis and Gnasher from the CBBC …

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Geek culture subscription box Loot Crate files for bankruptcy

The geek culture subscription box service, Loot Crate, which established an ecosystem in which pop culture fans were sent a surprise selection of merchandise each month, has filed for Chapter 11 bankruptcy. According to a report from the LA Times, the service had hit a rough patch over the last …

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Authentic Brands Group continues growth plans with BlackRock’s $875 million investment

Authentic Brands Group is eyeing its next stage of expansion, having just secured $875 million in investment from BlackRock LTPC. The move makes BlackRock the largest investor in the business and will now work closely with its management to prime the firm for its next stage of growth. LTPC joins …

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UK subculture brand Disturbia will launch Frida Kahlo capsule collection this month

Disturbia, a UK subculture driven fashion brand, is preparing to launch a fully-licensed Frida Kahlo graphic garment capsule collection later this month. Inspired by the Mexican artist, recognised as one of the most iconic artists of all time, the capsule collection will look to reflect Kahlo’s reputation as a strong, …

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Iconix signs five year footwear deal between Titan Industries and Rampage

Iconix Brand Group has signed a five-year licensing deal with Titan Industries to be the new North American footwear licensee for the women’s lifestyle brand Rampage. The first footwear collection under the partnership will make its debut for the spring 2020 season, and will look to reflect Rampage’s bold and …

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Coca-Cola renews partnership with clothing specialist Kith for Hawaii themed launch

Coca-Cola has renewed its partnership with the fashion and apparel specialist, Kith, to create a co-branded collection that will ‘channel a vintage inspiration through a modern lens.’ Over the last four years, Kith and Coke have developed collections inspired by the likes of Miami, Aspen, the Hamptons, and Malibu. In …

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