Lifestyle

Mad Beauty extends Warner Bros. partnership to welcome Looney Tunes to the portfolio

Mad Beauty is welcoming classic cartoon characters Bugs Bunny, Tweety, Sylvester, and Taz to its growing portfolio of licensed beauty products with the launch of its official Looney Tunes collection. Developed in partnership with Warner Bros. Consumer Products, the new collection is an extension of the collaboration that saw the …

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The University of Cambridge appoints Plus Licens AB as European licensing agency

The University of Cambridge has appointed Plus Licens AB as its new European licensing agent as part of the establishment’s plans to build its licensing programme outside of the UK. Founded in 1209, the University of Cambridge is the fourth-oldest university in the world with alumni including 110 Nobel Prize …

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LEGO details next Adidas collab drop in LEGO Dots and LEGO Ninjago apparel collection

The LEGO Group has detailed the next drop in its continued collaborative project with Adidas; a new apparel collection featuring sleek colours and designs inspired by LEGO Dots and LEGO Ninjago. The new collection will be available to Adidas Creative Club members from March 1st this year, with broad distribution …

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Historic Environment Scotland taps Kirkwall jewellers Ortak for handmade trinkets and gifts

Historic Environment Scotland has signed a new licensing agreement with the Kirkwall-based jewellery manufacturer Ortak ltd to produce a range of handmade, branded jewellery and giftware. As part of its portfolio, HES manages the licensing programme for a portfolio including Edinburgh Castle, Stirling Castle and Historic Scotland. Each programme reflects …

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The Smiley Company taps Super RTL Licensing for German-speaking markets

The German licensing agency, Super RTL Licensing has plenty to smile about, having brought the world-renowned Smiley Company brand into its portfolio as it looks to further amplify its presence across the German-speaking markets. First established in the early 1970s, the Smiley Company has developed from a cultural symbol for …

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Sanrio expands its Dr Marten’s partnership to introduce Hello Kitty and Friends to latest range

Dr Martens has expanded on its collaborative partnership with Sanrio’s Hello Kitty brand for a new collection that introduces the extended Hello Kitty and Friends character line-up to the footwear specialist for the first time. Under the deal, characters like Bad Badtz-Maru, My Melody, and Kerokerokeroppi now find themselves adorning …

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Sesame Street partners with HYPE. for new kids’ and adult’s fashion collection

Sesame Workshop has teamed with the fashion brand HYPE to launch a new Sesame Street collection for both kids and adults, spanning hoodies, joggers, t-shirts, backpacks, face coverings and more. The new range is scheduled to land this month and is the result of a deal secured by Sesame Workshop’s …

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Route 66 expands its UK presence with Iconospheric and Assured Products partnerships

Route 66 is continuing to build its presence across the UK and Eire having landed two new licensing partners in the home decor and stationery, and car care product markets. Brokered by the brand’s UK and Eire licensing agency, Bulldog Licensing, the latest partnerships will see Iconospheric develop a collection …

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Laura Ashley fashions new partnership with Graham & Brown for official wallpaper, murals and paints

Laura Ashley has entered into a new partnership with the UK wallpaper and paint manufacturer, Graham & Brown for the launch of an official paint, wallpaper, and murals collection from this spring. The new line has been developed at Graham & Brown’s Blackburn HQ and will be sold through its …

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Frida Kahlo socks it to the man in ‘rebel style’ with new Calzedonia partnership

Art Ask Agency is continuing to grow the Frida Kahlo licensing programme – and socking it the restrictions of the pandemic –  having secured a new collaboration with the global legwear and beachwear retailer, Calzedonia. Under the new deal, Calzedonia will launch a range of socks featuring seven different Frida …

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