Lifestyle

Banijay, Sanrio, and Diageo make up final keynotes for Festival of Licensing Live Stage

Festival of Licensing has revealed the final three keynotes to take its Live Stage – this year sponsored by Crunchyroll – as it welcomes Banijay, Sanrio, and Diageo to the fold. The three firms will take up the European, Asian, and Americas keynotes respectively. Banijay recently became the world’s largest …

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BlackMilk partners with Nintendo to launch Super Mario and Animal Crossing: New Horizons collections

The globally loved Nintendo franchises, Super Mario and Animal Crossing: New Horizons are finding a new footing in the fashion world, thanks to a partnership between the video game maker and apparel specialist, Black Milk Clothing. Renowned for its unique take on licensed collaborations, BlackMilk Clothing is offering gaming fans …

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OPINION – Asgard Media’s Kelvyn Gardner on the importance of looking outside of the industry

Next week the ‘virtual doors’ of the Festival of Licensing will open to the licensing world. So, before we’ve even begun to get used to London’s Excel as the new home of Europe’s biggest licensing event, Asgard Media will now be coming to terms with being a digital exhibitor. We …

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Acclaimed British artist Charlotte Posner turns to lifestyle licensing with WildBrain CPLG

The acclaimed British contemporary artist, Charlotte Posner, the mind behind Pop Dolls, a work that sent social media into a frenzy in 2015, has appointed WildBrain CPLG as the European Licensing agent for her move into lifestyle licensing. Under its lifestyle division, WildBrain CPLG will assemble a design-led consumer products …

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Brand Central named global consumer products agency for US YouTube-created lifestyle brand Full Send

Brand Central LLC has been appointed the global consumer products agency for the US lifestyle brand Full Send, a label created by collaborative portfolio of YouTube content creators, including the popular Nelk Boys. Under the partnership, Brand Central will look to develop strategic collaborations as it extends the Full Send …

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Groovy Chick taps new generation of fans with Organic apparel collection on ASOS

Groovy Chick is tapping firmly into a new generation of fans, having seen its new range of Organic cotton t-shirts not only launch with the online retailer, ASOS this week, but achieve sell-out status on selected lines within only hours of going live. The newly launched organic collection has proved …

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H&A teams with Beano Studio to launch mischief-making bath accessories range

The health, beauty, and bath accessories specialist, H&A has partnered with Beano Studio to launch a new and exclusive range of products inspired by the iconic British comic into Boots stores across the UK. The partnership was brokered by Beano’s UK licensing agency, Rocket Licensing. Each product in the range …

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Sony, Penguin and Clarkson Potter cosy up with Outlander Knitting

Clarkson Potter, Penguin Random House, and Sony Consumer Products are cosying up this autumn to launch Outlander Knitting, a collection of knitting projects inspired by the hit TV series Outlander, an adaptation of Diana Gabaldon’s best-selling novels. The new launch will feature 20 projects for apparel, accessories, and home decor …

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WWE steps into the ring with Wines that Rock for first WWE Wines collection

WWE has stepped into the ring with the entertainment and lifestyle wine company, Wines That Rock, to launch a new WWE Wines collection, featuring WWE Legend, The Undertaker, and WWE Hall of Famer, The Ultimate Warrior. Both special vintages of limited edition wines developed in collaboration with WWE have been …

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The Royal Mint unveils its Winnie-the-Pooh commemorative coin collection

The Royal Mint has partnered with Disney to reveal its latest commemorative coin, bringing the original and much-loved illustrations of the beloved Winnie-the-Pooh to the 50 pence for the first time. The new coin forms forms part of a wider collection of special 50p coins featuring Winnie-the-Pooh and friends. Developed …

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