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Martha Stewart welcomed to the 2020 Licensing International Hall of Fame

Licensing International has the named longtime licensing powerhouse, Martha Stewart as the 2020 inductee to the Licensing International Hall of Fame. Stewart will be honoured at the Licensing International Excellence Awards, taking place May 19th, 2020 at the Mandalay Bay Resort and Casino in Las Vegas, NV in conjunction with …

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The Emoji Company continues global expansion with Indian lingerie brand Clovia

The Emoji Company is kicking off 2020 just as it ended 2019, with plans to continue its global brand expansion. And leading the firm into the new decade, Emoji has just signed a new licensing partnership with India’s fastest growing lingerie brand, Clovia. Clovia’s newly added holiday collection includes Christmas …

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The RHS extends partnership with Heathcote & Ivory for new Flower Blooms Lavender Garden collection

The Royal Horticultural Society has extended its partnership with the British beauty and fine toiletries brand, Heathcote & Ivory for the launch of its 2020 line, the RHS Flower Blooms Lavender Garden collection. The third in the RHS Flower Blooms series, this collection contains shower gel, scented soap, body lotion …

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Interview: Soula Zavacopoulos of The London Studio talks originality in the greetings cards space

Soula Zavacopoulos is an award-winning artist and designer and founder of The London Studio, a specialist in the greetings cards category, and a growing name in the wider design-led licensing community, thanks to an ever-expanding portfolio led by Blonde Sheep Licensing. Kicking off Licensing.biz’s 2020 coverage, we chat with Zavacopoulos …

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Betty Boop readies for her 90th birthday celebrations next year with roster of new licensing partners

As the lifestyle and fashion icon Betty Boop prepares to celebrate her 90th anniversary next year, brand owners King Features Syndicate and Fleischer Studios have unveiled a roster of new licensing partners. For 90 years, Betty Boop has sung and sashayed past rules and conventions, and as the first feminine …

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UK beauty brand Peaches & Cream launches Pink Panther eyeshadow

The UK beauty brand, Peaches & Cream has struck a deal with MGM to develop a new Pink Panther-inspired eyeshadow pigment, through a new partnership brokered by WildBrain CPLG. Timed for the party season, Peaches & Cream has launched a sparkling candy-pink coloured Pink Panther Loose Pigment, a highly-concentrated pure …

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Church & Dwight appoints memBrain for ‘unique and innovative’ new brand licensing venture

Church & Dwight, the parent company of the globally known Arm & Hammer brand, has appointed memBrain, the LA-based marketing company, as its new brand licensing partner fr digital physical product categories. Under the deal, memBrain will focus on delivering unique brand extensions for the firm’s portfolio of brands with …

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The National Gallery unveils fourth edition of its Delicious Art collection

Just in time for Christmas, the National Gallery Company has unveiled the fourth edition of its Delicious Art collection. The range has been developed with new designs and additional categories and is available exclusively at Boots UK, one of Britain’s largest high street retailers. Available in more than 267 Boots …

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Home and gift brand Yvonne Ellen supports breast cancer charity through The Point. 1888 licensing partnership

The home and giftware brand Yvonne Ellen is to donate 50 per cent of the profits generated from the sale of a set of mugs called Off Duty and Daydreamer to the UK breast cancer charity, Future Dreams. The mug set was created through a brand licensing programme with Yvonne …

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Hot Topic debuts innovative new retail programme for Doctor Who fans

In a first for a live-action television series, specialty retailer Hot Topic has partnered with BBC America and BBC Studios to offer Doctor Who fans exclusive T-shirt designs inspired by each week’s episode, immediately after it airs. The ground-breaking new initiative will act as just part of the retailer’s robust …

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