Lifestyle

Lalique Group to create fragrances for Superdry

Lalique Group has announced a worldwide perfume licensing agreement with global fashion brand Superdry, in a deal brokered by IMG. Under the terms of the agreement, which will initially run through 2032, Lalique Group will exclusively create and distribute a collection of women’s and men’s perfumes for Superdry, with the …

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WildBrain CPLG rebrands lifestyle division as ASPIRE

Entertainment, sport and brand licensing agency WildBrain CPLG has rebranded its rapidly growing Lifestyle division under the new name “ASPIRE”, with an expanded mandate to accelerate growth of the agency’s Corporate & Lifestyle brands portfolio. The dedicated group and new brand, flying under the WildBrain CPLG banner, reflect the agency’s …

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FIBA appoints IMG as FIBA Basketball World Cup 2023’s global master licensee

FIBA, the International Basketball Federation, has appointed IMG, a global leader in sports, events, media and fashion, as global master licensee of the FIBA Basketball World Cup 2023, taking place 25 August – 10 September 2023 in Japan, Indonesia and the Philippines. This is the first time in the history …

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Black Lives Matter expands licensee base with tonies

As part of its growth efforts, BLM Licensing Committee is expanding its licensee base. The groups’ growth has been accelerated further with a partnership with kids’ audio system tonies. Through this partnership, the Black Lives Matter Licensing Committee will work closely with tonies on their product development strategy and creative …

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First Paramount Global NFT collection to drop with Star Trek on 9 April

Paramount Global and RECUR have announced that Star Trek  will be the first NFT digital collection to drop from their multi-year partnership to bring Paramount’s entertainment brands and characters to the metaverse. Fans will be able to access Star Trek digital collectibles starting 9 April through Paramount.xyz, the online portal to …

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ARTiSTORY launches its 2023 creatives to a global audience

ARTiSTORY has revealed its 2023 Spring Summer global arts and cultural trends and themes to licensees, retailers and DTC brands across the world. The online global event on 6 April 2022 presented new collections inspired by trend research and the wealth of artists and artefacts in the archives of ARTiSTORY’s …

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WarnerMedia unveils Fantastic Beasts: The Secrets of Dumbledore merchandise

WarnerMedia Global Brands and Experiences will launch a spellbinding collection of products to help fans celebrate the magic of the highly anticipated Warner Bros Pictures film Fantastic Beasts: The Secrets of Dumbledore, debuting in cinemas in the UK on 8 April and in the USA on 15 April. As fans …

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ARTiSTORY partners with the Benaki Museum, Greece

ARTiSTORY has signed global licensing rights with the Benaki Museum in Greece, adding to its growing portfolio of international cultural partners. The Benaki Museum opened its doors in 1931 in Athens and is among the most extensive and innovative museums in Europe. Arranged across ten buildings, it welcomes over 450,000 …

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Kate Smith Company celebrating bumper first year in business

Kate Smith Company, which launched its greeting cards and calendar UK business in spring 2021, is celebrating a successful first year in business, having achieved in less than 12 months what many small businesses dream of achieving over the course of several years. Kate Smith Company stands for positivity and creating …

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San Diego Comic Convention appoints IMG as first-ever licensing agency

San Diego Comic Convention (SDCC), organisers of the annual Comic-Con event, the iconic brand known for celebrating all things comics and related aspects of popular arts and culture, has announced that it has appointed global licensing leader IMG as its first ever exclusive licensing representative. Through this affiliation, IMG will …

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