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Iconix Brand Group taps AHQ for London Fog handbags

Accessory Headquarters has been tasked with the design, manufacture and distribution of a collection of London Fog handbags under a new three-year licensing agreement brokered by Iconix Brand Group. AHQ has been selected as the handbag licensee for the US, the UK and the United Arab Emirates, with the first …

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Hello Kitty celebrates its 45th anniversary in style with Levi’s

Sanrio is continuing to celebrate Hello Kitty’s 45th anniversary in style, this time through a new partnership with Levi’s and the launch of a limited-edition Levi’s x Hello Kitty collection for women and girls. “Hello Kitty x Levi’s? I think we’re going to need another word for cute,” said Jonathan …

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Wines that Rock’s new Star Trek Wines collection will help you go boldly

For anyone who enjoys necking their wine at warp speed, or indeed those more inclined to take a leisurely approach to the iconic sci-fi franchise, a new line of Star Trek inspired wines could well be one for you. Wines that Rock has struck a deal with CBS Consumer Products …

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The Laughing Cow ‘is more than a food brand’ as Couke deal takes it to fresh pastures

With 100 years of history behind it, La Vache quis rit – or The Laughing Cow to readers this side of the Channel – is, ‘far more than just a food brand,’ according to Bel’s licensing director, Patrick Tamburlin. Following details of a raft of new branded products from the …

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Hip hop fashion favourite Cezer is planning its comeback with licensing agent TreImage

Cezer, the urban fashion brand of choice for some of hip hop’s greatest legends, including Jay-Z, Chris Brown, Ludacris, and Snoop Dogg, is planning its comeback tour on the fashion circuit, this time with the help of its new licensing agent, TreImage. The announcement was made in New York where …

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Australia Ninja Warrior powers into licensing with first apparel collection

Australia Ninja Warrior has dominated primetime viewing across the territory since it launched to Australian television, and is now about to fling itself into licensing with the launch of a range of exclusive branded merchandise. The popular brand extension agency, Asembl, has recently brokered a deal between Nine and the …

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Cosmopolitan and Luxe Brands launch Eau de Juice fragrance collection

The young women’s media brand, Cosmopolitan and the beauty specialists Luxe Brands have come together for the creation and launch of a new fragrance collection called Eau de Juice. The partnership was brokered by IMG, Cosmopolitan’s global licensing representative. The collection is available online from this week, as well as …

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Team GB’s licensing programme picks up pace with new licensee brace

Team GB’s brand licensing programme has taken a hop, skip and leap into full pace having landed a raft of ten new market leading licensing partners for the brand, courtesy of its licensing agency, The Point. 1888. By expanding the Team GB brand into new categories and new retail channels, …

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JoyPixels and Born Licensing secure raft of six licensing partners on World Emoji Day

JoyPixels Inc and its master licensing agent, Born Licensing are celebrating World Emoji Day today, by detailing six new agents to represent the JoyPixels icon portfolio. Nimbus Nine Consulting has been announced as the UK licensing agent and will manage existing licensees including Fashion UK and Danilo who each signed …

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MasterChef cooks up first food product deal for Asian market with Superlative Foods

Global content powerhouse, Endemol Shine Group has secured a deal with the Singapore-based food manufacturer, Superlative Foods for its worldwide smash hit MasterChef. The partnership marks the first food product deal forMasterChef in Asia. Under the agreement, Superlative Foods – who focuses on bringing high-quality, organic certified and minimally processed …

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