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Hip hop fashion favourite Cezer is planning its comeback with licensing agent TreImage

Cezer, the urban fashion brand of choice for some of hip hop’s greatest legends, including Jay-Z, Chris Brown, Ludacris, and Snoop Dogg, is planning its comeback tour on the fashion circuit, this time with the help of its new licensing agent, TreImage. The announcement was made in New York where …

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Australia Ninja Warrior powers into licensing with first apparel collection

Australia Ninja Warrior has dominated primetime viewing across the territory since it launched to Australian television, and is now about to fling itself into licensing with the launch of a range of exclusive branded merchandise. The popular brand extension agency, Asembl, has recently brokered a deal between Nine and the …

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Cosmopolitan and Luxe Brands launch Eau de Juice fragrance collection

The young women’s media brand, Cosmopolitan and the beauty specialists Luxe Brands have come together for the creation and launch of a new fragrance collection called Eau de Juice. The partnership was brokered by IMG, Cosmopolitan’s global licensing representative. The collection is available online from this week, as well as …

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Team GB’s licensing programme picks up pace with new licensee brace

Team GB’s brand licensing programme has taken a hop, skip and leap into full pace having landed a raft of ten new market leading licensing partners for the brand, courtesy of its licensing agency, The Point. 1888. By expanding the Team GB brand into new categories and new retail channels, …

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JoyPixels and Born Licensing secure raft of six licensing partners on World Emoji Day

JoyPixels Inc and its master licensing agent, Born Licensing are celebrating World Emoji Day today, by detailing six new agents to represent the JoyPixels icon portfolio. Nimbus Nine Consulting has been announced as the UK licensing agent and will manage existing licensees including Fashion UK and Danilo who each signed …

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MasterChef cooks up first food product deal for Asian market with Superlative Foods

Global content powerhouse, Endemol Shine Group has secured a deal with the Singapore-based food manufacturer, Superlative Foods for its worldwide smash hit MasterChef. The partnership marks the first food product deal forMasterChef in Asia. Under the agreement, Superlative Foods – who focuses on bringing high-quality, organic certified and minimally processed …

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Frida Kahlo lands licensed apparel line with European fashion name Cortefiel

The European fashion retailer, Cortefiel has launched its first Frida Kahlo licensed apparel line, using all organic fabric, in a deal brokered by the Barcelona-based Art Ask Agency. Cortefiel is the original Tendam brand. Created in 1945, it targets men and women aged between 35 and 45 with a “youthful …

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Start Licensing signs quintessentially British artist Julie Dodsworth

The acclaimed artist, Julie Dodsworth has signed up with Start Licensing as she looks to expand her consumer products portfolio across new categories. Recognised as a quintessentially British brand, Dodsworth’s work evokes her love of her Narrowboat Calamity Jane, the British waterways, all things floral and the folklore of passing-by …

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Scotch & Soda celebrates 90 years of Popeye in latest clothing line

The 90th anniversary celebrations for the classic animated property, Popeye, are well underway and only growing stronger, thanks to a new fashion-forward, nautical-themed clothing line to arrive courtesy of Scotch & Soda. The limited edition capsule collection stars Popeye the Sailorman’s nemesis Bluto – or Brutus – as he is …

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Elvis gets fans ‘all shook up’ with Bellevue Brands fragrance collection

In what must be the moment that all Elvis fans have been waiting for, Authentic Brands Group is now giving us the chance to smell like the King of Rock ‘n’ Roll himself. Bellevue Brands, a big name in fine fragrances across the US, has detailed a new partnership with …

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