Lifestyle

The two firms will bring Japanese phenomenon to the UK market.

The firm is launching its patented Shirt Swinger, Shirt Hanger and Shirt Scarf in the UK.

IMG will work alongside Gola to extend the brand outside of its core footwear category, developing a lifestyle licensing programme driven by fashion and fashion accessories.

The firm will work closely with Filippo Berio on extension into close-to-core food categories.

Sophie Yates, a graduate of the University of Kent, Yates boast extensive experience in the publishing field, having also held tenure at Hachette and Penguin as a marketing assistant.

The company will showcase a range of established brands across TV, film, publishing, fashion and design for ages from pre-school to adult

Taking place in The Great Hall at Chelsea F.C.’s home ground this November, the show will feature some of the largest ranges of licensed and promotional merchandise available within the industry.

As part of the Innocent Smoothie Big Knit Campaign, the trio will release a collection of adult and kids' knitted hats.

Fans can mix-and-match the socks they wear.

Taking place in The Great Hall at Chelsea F.C.’s home ground this November, the show will feature some of the largest ranges of licensed and promotional merchandise available within the industry.