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The British and Irish Lions fire up new licensing programme with The Point. 1888

The British and Irish Lions have detailed an agreement with the brand licensing specialist, The Point.1888, to help the rugby team create a range of new products for the eagerly anticipated Tour to South Africa in 2021. Since the appointment, two partners have already been secured. The Point.1888 – which …

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Art Ask Agency celebrates Frida Kahlo’s 83rd birthday with UK licensee product launch

The Barcelona-based licensing firm, Art Ask Agency is preparing to celebrate the 83rd birthday of the iconic artist Frida Kahlo this July 6th with two worldwide product launches from its UK licensees, Spectrum Collections and The Vampire’s Wife. Under the new deal, and in time for the big day, Spectrum …

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Kraft Heinz taps Metrostar and Brand Central to licensing roll out of Heinz, HP Sauce and Lea & Perrins

Kraft Heinz has tapped Metrostar and Brand Central LLC to manage the brand licensing programme for its flagship brands in the UK and Ireland. The campaign will exploring product extensions such as new food categories and merchandise partnerships with leading names in the lifestyle sector for the likes of Heinz, …

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Cloudco Entertainment and Irregular Choice launch 34-piece Care Bears accessories collection

Cloudco Entertainment, the owner of the iconic entertainment brand Care Bears, has teamed with the online retailer Irregular Choice to launch a collection of Care Bears-inspired accessories. The collection features new styles that showcase each of the Care Bears’ individual personality. The 34-piece collection highlights the Care Bears’ belly badge …

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Chefclub teams with DoohYouLike to create the Culinary Advertising Agency in France

Foodie brand, Chefclub has teamed up with DoohYouLike to offer customers a new omnichannel experience that mixes videos of creative recipes with synchronised multi-broadcasting on social media as well as on screen in store. The partnership is to roll out across France under the name the Culinary Advertising Agency. This …

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On the hunt: Kelvyn Gardner’s Asgard Media is on a mission to benefit the licensing industry

Kelvyn Gardner is an individual who really does know licensing. It’s by no accident of course, and only to be expected of a man who has spent over 40 years working in or around the industry, and certainly the trait of a one who has spent the last 13 as …

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Riverside Brands scores Rugby League World Cup ahead of 2021 tournament

The Rugby League World Cup has tapped Riverside Brands to lead its third party collaborations and licensing agreements in time for its much anticipated 2021 World Cup event. Under the deal, Riverside Brands’ remit will be secure partnerships across consumer products, drive brand exposure, and deepen engagement with the tournament. …

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IMG to develop licensing portfolio for Jim Beam brands as the iconic bourbon celebrates 225 years

IMG has signed with Beam Suntory to help extend the James B. Beam Distilling Company’s portfolio of brands through a raft of new strategic licensing partnerships. The company is widely known for its Jim Beam Bourbon, a global brand of bourbon that is celebrating its 225th anniversary this year. The …

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Licensing Link Europe scores Phat Kandi for the UK and Eire

Licensing Link Europe is continuing to build its portfolio, this time with the addition of the popular, bittersweet character brand, Phat Kandi, an IP that is inspired by ‘rule breakers and misfits.’ The partnership will see Licensing Link Europe manage the brand’s licensing opportunities across the UK and Eire. The …

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British cycling brand Le Col launches new collection with Eurosport amid growth in UK engagement

The premium British cycling brand, Le Col has partnered with the European home of cycling, Eurosport to launch a new Le Col x Eurosport collection that draws on the colours, sights and sounds of the pr-peloton and buzz of a race day atmosphere. Consisting of a jersey, gilet and bib …

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