Lifestyle

WildBrain CPLG tapped as Motul eyes lifestyle brand extension across apparel, toys, and more

WildBrain CPLG has been tapped as the global agent for the engine oil brand, Motul in an agreement that will mark its first expansion into licensed products. Under the partnership, WildBrain CPLG’s dedicated lifestyle division will target categories including workwear, tool, car and bike maintenance goods, and garage equipment. Plans …

Read More »

Royal Horticultural Society plants major kids’ clothing deal with George

The Royal Horticultural Society has secured a new partnership with the award-winning George brand to produce a collection of children’s clothing and accessories to be made available in Asda stores across the UK from April 1st this year. The new range will be aimed at kids aged one to seven …

Read More »

The Laughing Cow partners with Korean street brand MARKM for apparel and accessories

The French premium cheese brand turned lifestyle icon, The Laughing Cow has partnered with the Korean street casual brand, MARKM to launch a new range of laughing licenses apparel and accessories. In a deal brokered by Infiniss, the non-food licensing agent for The Laughing Cow, Kiri, and Belcube brands in …

Read More »

US jeweller Martin Katz taps Prominent Brand + Talent to lead lifestyle brand plans

The American jewellery designer, Martin Katz has appointed Prominent Brand + Talent as the exclusive global brand representative for a new venture into the lifestyle brand space. For over three decades, Katz has been recognised for creating international experiences spanning the famed Victoria’s Secret Black Diamond Fantasy Bra and Donna …

Read More »

Las Vegas fitness brand Suddora teams up with Emoji for new headband range

The Las Vegas-based Suddora has partnered with the Emoji – The Iconic Brand for the launch of a range of Emoji branded headbands. The deal was brokered by Retail Monster LLC, the Emoji company’s North American licensing agent. Suddora has built a reputation for providing a wide variety of high …

Read More »

Animaccord and Crocs partner to launch Masha and the Bear Clogs and Jibbitz

Animaccord has snapped up a new collaboration with the footwear company, Crocs, to produce and launch an exclusive range of Masha and the Bear branded footwear for various markets around the world. The new partnership will see Crocs launch the collection of licensed clogs and Jibbitz to both ecommerce and …

Read More »

Louisiana’s iconic Popeyes to open 350 restaurants across the UK in the next ten years

The US fried chicken restaurant, Popeyes, has detailed its plans to open 350 restaurants across the UK over the next ten years, as its ambitious European expansion starts to take shape over the course of 2021. Founded in New Orleans in Louisiana in 1972, Popeyes is a global player in …

Read More »

Argentinian character brand Mafalda lands Zara, Pull & Bear in latest global apparel and fashion deal

The Argentinian character brand, Mafalda, has struck up a series of licensed fashion partnerships with some of the biggest names in the global industry, including Zara, Zara Kids, Pull & Bear, and Women’s Secret. Brokered by the brand’s global licensing agency, El Ocho Licencias y Promociones, Mafalda has also secured …

Read More »

Art Ask Agency signs Frida Kahlo apparel range with Park Agencies

Art Ask Agency has signed a new Frida Kahlo licensed apparel collection in partnership with the UK licensee, Park Agencies to bring a 20 SKU collection to the Polish fashion retailer, Medicine. Nearly 1,000 stores across Poland, Russia, Slovakia, Ukraine, and Belarus, as well as online, saw the launch of …

Read More »

Guinness partners with Ginsters to ‘elevate the at home mealtime’ with new savoury slice

The iconic Irish brewer, Guinness has joined forces with the UK pastry brand, Ginsters to launch a new Ginsters Smoky Steak and Guinness slice. In a deal brokered by Beanstalk, the premium recipe has been developed by the Cornish born, award-winning head chef, Chris Eden – a longstanding Ginster chef …

Read More »