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The Emoji Company cuddles up with family pets in latest live activation

The Emoji Company has partnered with the Hong Kong-based  creative marketing agency, Lab Solutions, to take its first steps into the world of pets and pet paraphernalia, thanks to the curation of the Little One’s Emoji Journey. The concept is a new playground for both families and their pets, all …

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Skinnydip partners with Ashley Wilde for unique bedroom accessory collection

The global youth lifestyle and fashion brand, Skinnydip is partnering with the textile company Ashley Wilde for the launch of a collection of soft furnishing products for the bedroom. The new collaboration was brokered by Attachment Licensing – the recently launched arm of the global entertainment agency, Attachment. According to …

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Further growth for Frida Kahlo brand as Art Ask Agency signs with Signare

The Frida Kahlo licensing programme is continuing its growth plans outside of the classic licensed products thanks to a new partnership with Signare for licensed tapestry bags and accessories. The latest partnership adds to growing portfolio of licensees that now includes items such as Christmas baubles, jewellery, a Barbie Doll, …

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Korean lifestyle brand Kakao Friends takes up residency at Hyde Park’s Winter Wonderland

The Korean lifestyle brand, Kakao Friends is to open its first official pop-up store in Europe, taking up a winter residency within London’s Hyde Park Winter Wonderland for the festive season. The store will be located within Hyde Park Winter Wonderland’s ‘Santa Land’ for six weeks, highlighting an expansive range …

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Transport for London teams with card holder brand, Chummi

Transport for London has teamed up with the new smart card holder brand, Chummi for a new range of branded card protectors featuring designs and prints from TfL’s current style guide. Chummi, billed as a clever way to keep your Oyster card, Freedom Pass, Zip Card or contactless bank card …

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The Laughing Cow’s ‘Because it’s better to laugh’ campaign marks ‘huge opportunity in licensing’

The Laughing Cow has launched a new campaign to put humour at the centre of the brand’s narrative with the message ‘Because it’s better to laugh.’ The positioning of the brand has been earmarked as a ‘huge opportunity in licensing,’ that, according to The Laughing Cow brand owners Bel, “now …

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Mad Beauty details ‘huge expansion’ into US, Canada, and Mexico with Disney license

The UK health and beauty experts, Mad Beauty continuing its plans for international growth, with “huge expansion” for the firm into the US, Canada, Mexico and Brazil with an extended Disney license. The move will see Mad Beauty strengthen its relationship further as it builds on an already successful Disney …

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Poetic Brands extends partnership with ASOS for Smiley clothing and accessories range

Licensed clothing specialist, Poetic Brands, has expanded its partnership with ASOS for a new collection of clothing and accessories featuring the globally recognised Smiley brand. The Reclaimed Vintage line includes strikingly designed sweatshirts, joggers, hoodies and co-ords, aimed at a twenty-something unisex audience. The range also incorporates accessories including a …

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IMG named global licensing agent for bedding specialist Tempur Sealy

Tempur Sealy International, the global bedding specialist, has appointed IMG its global licensing representative for all brands in the company’s portfolio in a new, multi-year deal. IMG will work with Tempur Sealy to build a licensing program across multiple home, travel, wellness and lifestyle categories. “We are delighted that IMG, …

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French feline brand Catsline taps into UK’s love of pets with LMI

Licensing Management International has been tapped by the French feline brand, Catsline to head up its UK licensing programme. Under the deal, LMI will look to grow Catsline’s current portfolio of some 30 licensees with new UK partners. Catsline licensed products are currently sold across Germany, Austria, Switzerland, Russia, Korea, …

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