Lifestyle

Floral Street channels Vincent Van Gogh’s Sunflowers in first of its kind fragrance partnership

The independent, sustainable British Brand, Floral Street has struck up a collaboration with the internationally revered Van Gogh Museum in a deal that will see fine art meet fine fragrance for the first time. Under the partnership, Floral Street has developed a new fragrance that channels the Dutch artist’s passion …

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The Style Sisters continue mission to organise the nation in Hunter Price International partnership

Hunter Price International has teamed up with Gemma Lilly and Charlotte Reddington, aka The Style Sisters, to develop and launch the pair’s debut collection of storage and organisation solutions. The deal has been marked as the latest step in the duo’s mission to help the nation ‘live an organised and …

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TSBA Group signs five year deal with American Golf to launch new range inspired by The Open

The TSBA Group has singed a five year partnership with American Golf to design and exclusively retail an officially licensed range of products inspired by The Open. The core product range will include apparel – designed under American Golf’s Stromberg label – for men, women and children including polos, shorts, …

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Banijay Brands cooks up MasterChef condiments with Baxters

Banijay Brands has cooked up a tasty new partnership with the food manufacturer, Baxters to develop a range of branded marinades, dressings, and table sauces for the popular cooking IP, MasterChef. The new deal – covering the UK and Eire, the Nordics, Benelux, Germany, Czech Republic, and the Middle East …

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British artist Charlotte Posner to release summer collection with UK fashion brand Never Fully Dressed

The British contemporary artist, Charlotte Posner has landed a new partnership with the UK fashion brand, Never Fully Dressed to launch a summer collection featuring her own hand-drawn illustrations across a range of satin dresses, wrap tops, Jaspre skirts, and organic t-shirts. The collection will be launched this month and …

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Dolly Parton releases her own fragrance, Dolly – Scent from Above in Scent Beauty partnership

The globally revered singer-songwriter, Dolly Parton has teamed up with Scent Beauty to launch her first signature fragrance, Dolly – Scent from Above. Billed in an official press release as butterflies, hearts, and hope – though we sincerely hope not literally – the new fragrance aims to tap into the …

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Fashion statements | WildBrain CPLG explores how the post-pandemic world of licensed fashion has shifted gear

With the world beginning to reawaken and emerge from its pandemic slumber, so too is the world of fashion switching gear, slipping out of its comfy bagging clothing and back into a wardrobe designed for life outside, once again. However, notes Pau Pascual, VP Southern Europe and MD of Iberia …

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British fashion brand Gresham Blake launches limited edition TfL apparel collection

TSBA Group has signed the contemporary British fashion brand, Gresham Blake, to create a limited edition range of apparel using Transport for London’s moquette fabric. The new range will span tracksuits, shirts, and dresses with three designs inspired by the moquette fabrics used on seating on the London Underground. Awareness …

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Finsbury Food Group expands Diageo partnership to launch Gordon’s Pink Gin cake

The UK cake manufacturer, Finsbury Food Group is expanding on its partnership with the global drinks giant, Diageo to launch a new collaboration with the best-selling gin brand, Gordon’s. Tapping into the ongoing success of the gin market, Finsbury has partnered with Gordon’s to launch one of the brand’s signature …

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Warner Bros Consumer Products and Myprotein flex new collab with limited edition Superman collection

Warner Bros. is once again flexing its consumer products muscles, this time through a renewed partnership with the popular fitness brand, Myprotein, to launch a limited edition Superman protein range. Launched this week, the new whey protein and accessories collection follows a successful pairing between the Warner Bros Consumer Products …

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