Lifestyle

Poetic Brands teams with the National Gallery to launch art inspired apparel and accessories

Apparel licensee, Poetic Brands, has teamed up with the National Gallery to create a range of adult apparel and accessories based on its impressive and extensive artworks. Incorporating a wide range of products, including adult daywear apparel and outerwear, swimwear, flip flops, beach bags and towels, adult nightwear and essentials, …

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Subway taps Broad Street Licensing Group to grow food and lifestyle licensing footprint

Subway restaurants has named Broad Street Licensing Group as its licensing representative as the global sandwich brand looks to expand its Subway licensing footprint. The partnership will focus on the creation of Subway branded licensed products in food and lifestyle categories. Mike Kappit, chief operating and insights officer at Subway, …

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The Laughing Cow partners with Iconospheric for gifts, prints, and apparel celebrating 100th anniversary

The Laughing Cow has kicked off the New Year with a brand new collaboration with the popular prints and merchandise specialist, Iconospheric. In a deal brokered by The Laughing Cow’s licensing agency, Pink Key Licensing, Iconospheric has launched a collection of gifts, homewares, prints, and more depicting the 100-year-old food …

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British textile brand Emily Burningham lands nightwear deal with Japan’s Wacoal

The British textile brand, Emily Burningham, has struck a new deal with the Japanese manufacturer Wacoal to launch a new collection of nightwear products across the region. The programme – developed in conjunction with the licensing agency Cosmo Merchandising – adds to an existing range of ceramics, textiles, and stationery …

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The Hairy Bikers cook up new kitchenware ecommerce platform with Visualsoft

The Hairy Bikers brand is cooking up new plans for the ecommerce space through a partnership between Eurosonic Group – a UK-based specialist in homeware and kitchenware – and the ecommerce experts, Visualsoft. The partnership will see the launch of a new Hairy Bikers World ecommerce platform. Under the partnership, …

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Joe Boxer readies for US re-launch with Iconix Brand Group and PPI Apparel

Iconix Brand Group has signed a new five-year licensing agreement with PPI Apparel Group to be the new exclusive underwear and sleepwear licensee for a re-launch of the Joe Boxer brand across the US. PPI Apparel will design and manufacture Joe Boxer underwear, intimates, loungewear, and sleepwear for men, women, …

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Asembl strikes up Unilever Australia and Cotton On partnership for Streets ice cream apparel

A selection of Unilever Australia’s best-loved ice cream brands, including Golden Gaytime, Bubble O’ Bill, Paddle Pop, and Splice, are entering the fashion aisles thanks to a new partnership with Australia’s largest global retailer, Cotton On. Under the deal, Cotton On will launch a collection of summer fashion items for …

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Disney and Keith Haring partner to celebrate Mickey Mouse with new product roll-out

Disney has embarked on a collaborative project with the globally revered artist Keith Haring to launch a new range of apparel and accessories featuring the artist’s own take on Disney’s iconic Mickey Mouse. The range will be hitting the global retail scene throughout 2021. In 1980, Haring created original works …

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Emoji Company partners with Vistaprint to launch new face masks range and support businesses in the US and Canada

The Emoji Company has partnered with Vistaprint to produce a new line of face masks featuring some of the most recognisable Emoji brand icons. Ten per cent of the total sales made by the masks will be donated to help empower small businesses across the US and Canada. To date, …

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Culture sculpture: Beer Buddies and the fine art of merchandising

A two-man operation working out of a headquarters in Wheal Vor, in Cornwall, Beer Buddies has started to make its presence known on the pop culture licensing and merchandise scene through its range of best-selling Motorhead, Iron Maiden, and now Original Stormtrooper bottle openers. Using traditional sculpting methods put to …

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