Lifestyle

BOSS expands Legends series with Freddie Mercury collection

BOSS has launched a unique capsule collection celebrating the attitude, vision and spirit of iconic singer, songwriter and performer Freddie Mercury.  Inspired by icons past and present, the BOSS Legends series launched recently with a collection inspired by Muhammad Ali and will continue over the coming months. Each collection is …

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Woodlodge partners with Pantone to brighten up British gardens

Gardenware specialist Woodlodge has teamed up with Pantone, the universal language of colour for designers, brands and manufacturers, for its latest licensed outdoor collection. Inspired by Pantone’s most popular shades, the new collaboration offers a contemporary and on-trend range of planters designed to appeal to a wider range of consumers. …

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Simon’s Cat fans to create the purr-fect product

Banijay Brands has announced a new partnership for internationally loved digital animation Simon’s Cat, with leading social commerce platform Spring. The latest collaboration offers Simon’s Cat fans the opportunity to help design the ultimate Simon’s Cat plush that will go into production later this year. Building on the success of previous Simon’s …

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Funko teams with Hasbro for My Little Pony NFTs

Funko has announced the upcoming release of a new collection of NFTs based on Hasbro’s iconic My Little Pony characters, including Pinkie Pie, Princess Luna, Rainbow Dash, and more. The My Little Pony x Funko Digital Pop! NFTs will be released on 28 June on NFT platform Droppp.io Funko Digital Pop! are non-fungible tokens, …

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Blu Goblin releases Danger Mouse collectibles to raise funds for KidsOut

Direct-to-consumer online platform Blu Gobin is releasing a Danger Mouse original figurine collection to mark the character’s 40th year on our screens, with proceeds helping to support the charity KidsOut. Blu Goblin creates premium, limited edition, exclusively licensed collectible models, replicas, figures and art, from nostalgia to modern day, across …

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BlackMilk Clothing to release Stranger Things collection

Stranger Things fans will be able to turn their fashion game “upside down” with BlackMilk’s latest capsule collection, featuring monsters and icons from the hit television series. Following on from its Squid Game collaboration in 2021, BlackMilk has once again teamed up with Netflix to celebrate Stranger Things’ epic fourth season …

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Budweiser strikes snacktastic deal with Humdinger

Humdinger, the multi-category healthy snack company, has partnered with the King of Beers, Budweiser, to launch three brand-new flavours of peanuts, in a deal brokered by IMG. Available in all-American flavours including Smokey Texan BBQ, Buffalo Chicken Wings and Flame Grilled Ribs, the crispy-coated peanuts have been crafted to pair …

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Surge Brands to develop retail programme for Cigarette Racing Team

Surge Brands is partnering with offshore racing-boat legend Cigarette Racing Team to develop a sophisticated global lifestyle retail programme based on the iconic high-powered luxury performance powerboat brand. For over 50 years, Cigarette Racing Team has specialised in custom-made, hand-crafted, high-performance powerboats, and has built a reputation for impeccable engineering and exquisite …

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MotoGP teams with Fanatics to serve fans worldwide

Dorna Sports has announced a long-term strategic partnership with Fanatics, a leading provider of licensed sports merchandise and global digital sports platform, to significantly enhance the shopping experience for MotoGP fans. The deal will see MotoGP enjoy Fanatics’ innovative vertical commerce model, with Fanatics acquiring exclusive global e-commerce rights and …

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