Lifestyle

Queer Eye brings new charge of inclusivity to retail with QueerEyeStore.com launch

The moment is here; Queer Eye is heading to retail. Scout Productions – the Emmy and Academy award-winning team behind the hit series – has detailed a multi-layered licensing programme of new products and the launch of QueerEyeStore.com, a platform to bring fans all things fashion, inclusivity, and Queer Eye. …

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Geronimo Stilton becomes the official children’s virtual tour guide of Pompeii

Atlantyca Entertainment’s Geronimo Stilton has become the official virtual tour guide for children visiting the UNESCO World Heritage’s Archaeological Site of Pompeii. The first video tour of the special campaign is now online and across all of Pompeii’s social media channels and websites. Under the partnership, two more video tours …

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PJ Masks embarks on Dubai Fitness Challenge to encourage local children to get active

PJ Masks is embarking on the month-long Dubai Fitness Challenge throughout November, helping to promote a healthier lifestyle to children, and encouraging them to be active for at least 30 minutes a day. The campaign, developed in partnership with Hasbro and eOne, will be delivered through exclusive workout videos released …

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Baileys enters the snacking sector with the indulgent Baileys Chocolate Treat Blondie Bars

Baileys is stepping into the snacking category with the launch of its new Baileys Chocolate Treat Blondie Bars, courtesy of the food and beverage specialist, Finsbury Food Group. The move has been devised to tap into the fast-growing snacking sector, one that 94 per cent of consumers in the UK …

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The New York Botanical Garden partners with BloomsyBox to launch official subscription box collections

The New York Botanical Garden has partnered with the US subscription box for flower lovers, BloomsyBox to introduce hand-crafted bouquets inspired by the organisation’s living collections, as well as its rare botanical works found in its LuEsther T. Mertz Library. The New York Botanical Garden Collection is a monthly flower …

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Cosmopolitan uncorks its own wine collection with Guarachi Wine Partners

Hearst Magazines has moved in on the wine-making market with the launch of a new brand Uncorked by Cosmopolitan. Via a deal brokered by IMG, the magazine publisher has partnered with Guarachi Wine Partners to bring a curated selection of Cosmopolitan branded wines to market. Leveraging Guarachi’s more than 35 …

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Van Gogh Museum paints new partnership with US fashion house Robert Graham

America’s eclectic fashion house, Robert Graham, has teams with the Van Gogh Museum to interpret the work of the iconic post-impressionist Vincent van Gogh in its Fall20 / Winter 21 collection. The range will be anchored around the brand’s Wearable Art pillar. The deal has been managed by IMG, who …

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Emoji renews its collectable toy promotion with Greek F&B specialist Chipita

The Emoji Company has renewed its partnership with the Greek food and beverage specialist, Chipita SA for a successful promotion that delivers a collectable Emoji toy with each pack of its Fineti dips and sticks products. The renewal of the partnership was brokered by WildBrain CPLG, the Emoji company’s international …

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Geronimo Stilton lands children’s notebook success with Italy’s Blasetti

Geronimo Stilton has landed on a new range of kids’ notebooks courtesy of a new partnership between Atlantyca Entertainment and the Italian paper goods manufacturer, Blasetti. 300,000 units of the new Dinosaur and Dinomania themed notebooks have already been distributed across the region. The limited edition collection is currently available …

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Domestic appliance brand Smeg celebrates 70 years of Peanuts with limited edition model

The Italian domestic appliance brand, Smeg, is marking the 70th anniversary of the world-loved Peanuts brand with the launch of a limited edition refrigerator. In a deal brokered by WildBrain CPLG, Smeg will now produce 70 Peanuts commemorative refrigerators, one for each year of the brand’s existence. The limited edition …

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