Lifestyle

Merchantwise Licensing secures Oodies for emoji – The Iconic Brand

Merchantwise Licensing has secured a Valentine’s Day partnership with The Davie Group’s Oodies for emoji – The Iconic Brand. As the Australian licensing agent for emoji – The Iconic Brand, Merchantwise Licensing has brought together the two much-loved brands for a special Valentine’s Day collection for adults. Featuring the eggplant …

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PLAYMOBIL targets anime fans with NARUTO figures

Just in time for the 20th anniversary of NARUTO SHIPPUDEN, PLAYMOBIL is releasing new figures from the cult anime series. Based on the manga comic of the same name, the NARUTO SHIPPUDEN anime series follows the adventures of the ninja Naruto. In time for the show’s special birthday later this year, 24 …

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Gambling tech company Playtech teams with The Jockey Club

Playtech, the world’s leading gambling technology company, today announces a new five-year partnership with The Jockey Club, the largest commercial group in British Horseracing. The exclusive agreement will see Playtech develop a range of cross-product content based on the famous races and racecourses operated by The Jockey Club. The deal …

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Lisle Licensing inks Sebnini deal for Style Sisters

Lisle Licensing has announced that Sebnini Trading, one of the UK’s leading experts in candles and home fragrance, will be the home-fragrance partner for aspirational lifestyle duo Style Sisters. The luxury candle and diffuser specialists, who have more than 30 years of experience in developing bespoke candles and diffusers for …

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Wildbrain CPLG takes to the podium with Sauber Motorsport representation deal

Entertainment, sport and brand licensing agency WildBrain CPLG has further expanded its Lifestyle portfolio with the signing of global representation rights for Swiss company Sauber Motorsport AG. Under the deal, WildBrain CPLG will handle all Sauber brands, including Sauber Motorsports – which owns and operates the Alfa Romeo F1 Team …

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Warners Bros Consumer Products and SKECHERS launch latest We Bare Bears collab

SKECHERS and Warner Bros. Consumer Products have announced their latest collaboration featuring brothers Grizz, Panda, and Ice Bear from Cartoon Network’s popular series We Bare Bears, for Lunar New Year in Asia. Following the successful debut collection last October, the latest Skechers X We Bare Bears collaboration expands with two …

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Hunter teams with TV’s Killing Eve for capsule collection

Launching in February 2022, Hunter is introducing a new capsule collection in collaboration with BBC AMERICA’s and Sid Gentle Films’ BAFTA, Emmy and Golden Globe-winning television series Killing Eve, in a partnership facilitated by IMG. The limited-edition capsule is inspired by the spirit of the show and its iconic style moments, …

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Mattel and Disney announce multi-year global licensing agreement for Disney Princess and Frozen franchises

Mattel has announced a multi-year global licensing agreement for the Disney Princess and Frozen franchises. Mattel will have the global licensing rights to develop lines of toys for Disney Consumer Products, Games and Publishing, including fashion dolls, small dolls, and figures. The collection is expected to launch at retailers around …

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ARTiSTORY appoints Markettcom to cover UAE and Saudi Arabia

Specialist in art and cultural licensing ARTiSTORY is continuing to expand its global operation with the appointment of Markettcom agency. Capitalising on the growing appetite for Western museums in the UAE following the opening of the Louvre in Abu Dhabi and the forthcoming Guggenheim opening in Abu Dhabi, which is …

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TSBA Group secures adidas and Arsenal collaboration with Transport for London

adidas and Arsenal have today launched a collection in collaboration with Transport for London (TfL) to celebrate the historic connection between the football club and the London Underground. The collaboration was brokered by TSBA Group, TfL’s global licensing agent. Available from today, the range celebrates Arsenal station – the only Underground …

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