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National Geographic to launch first menswear collection and it’s made from recycled plastic

The National Geographic is launching its first sustainable menswear collection, made from materials such as recycled plastic bottles and recycled down feather.  It will launch across Europe later this year and sees the brand secure a new partnership with the Hong Kong-based fashion sourcing company, Omnibrand Group. The collection will …

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Wayne Hemingway and Land of Lost Content help Gibsons ride retro wave

Gibsons is tapping into the modern day nostalgia for all things retro with its latest games and puzzles line-up, looking to brands like Land of Lost Content from the British designer, Wayne Hemingway for inspiration. Leading the company’s look back to the pre-digital times is it new Vintage Fashion and …

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Felix the Cat celebrates 100 years in style with Suavecito

Felix the Cat is continuing to celebrate its 100th anniversary this year in true style, having just signed a collaboration with the US hair styling brand, Suavecito for a range of men’s grooming products, accessories and t-shirts. The deal was brokered by CPLG on behalf of Universal Brand Development, owners …

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Martin Lowe: ‘Sustainability is within reach, but licensing won’t deter fast-fashion’

Licensing will forever have one foot in the fast fashion culture, forcing a need for better attention to the materials being used in the clothes consumers wear today, is the message to emerge from the popular sock merchant Roy Lowe & Sons. Talking to Licensing.biz, Martin Lowe, director of the …

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The Sushi Shop delivers Tetris-inspired cuisine for brand’s 35th anniversary

Signalling one of the most mouth-watering deals in video game licensing, specialists in Japanese cuisine, The Sushi Shop has entered into an exclusive and limited-edition collaboration with the iconic video game brand, Tetris to deliver collector edition sushi boxes and chopsticks. Featuring shapes and colours of the retro game’s iconic …

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Park Agencies signs apparel and nightwear deal with LIFE

Apparel specialist Park Agencies has signed a new agreement to produce a new clothing range inspired by the popular LIFE brand. It will span apparel and nightwear for children and adults. Under a partnership secured by LIFE’s UK licensing agency, Bulldog Licensing, Park Agencies will utilise the property’s rich resource …

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The Walking Dead waltzes into Foot Locker with exclusive Puma collaboration

AMC’s The Walking Dead has walked straight into Foot Locker thanks to a new and exclusive partnership with Puma for a zombie apocalypse themed line of footwear. Brokered on behalf of AMC by Striker Entertainment, the deal sees the pop cult TV series take over the Puma GV Special brand …

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Marilyn Monroe and Elvis are helping ICC bring cannabis wellness products to Europe

ICC International Cannabis Corp is bringing its CBD health and wellness products into Europe under an array of famous names such as Marilyn Monroe and Elvis Presley, thanks to a licensing agreement with Authentic Brands Group. The Vancouver-based cannabis company is looking to take market share in Europe – where …

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Factory Entertainment launches pop-culture walking sticks

The pop culture specialist Factory Entertainment is giving the common walking a touch of geek-chic effect, with the launch of the first comic book inspired cane toppers. Fans can now stroll with pride while twirling a cane topped with Batman, The Joker or The Flash from DC Super Heroes’ universe, …

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