Lifestyle

Marvel Mania returns to the global stage for fifth year with new retail and product initiatives

The popular Marvel retail celebration, Marvel Mania, is making its return this year, bringing kids, families, and fans new ways to wear, connect, and play with the franchise, and it is all kicking off this month with a Marvel-sponsored Superhero Series sports challenge. Now in its fifth year, Marvel Mania …

Read More »

Hasbro partners with TOMS to launch limited-edition Candy Land range

Hasbro has partnered with the ethical shoe brand TOMS to launch a new collection of footwear inspired by the popular Candy Land brand. It is the first collection in a series that has been created in partnership with the international toymaker. ‘Inspired by the sweetest of pastimes,’ the TOMS x …

Read More »

The Very Hungry Caterpillar gets cosy in Peter Alexander’s new sleepwear collection

Australia’s leading sleepwear brand Peter Alexander has partnered with Haven Global to launch the retailer’s first collaboration with Eric Carle’s timeless classic, The Very Hungry Caterpillar. The new deal sees the arrival of a 12-piece capsule collection of men’s, women’s, and children’s sleepwear. “This collaboration has been a long-time coming,” …

Read More »

In the (food and) drink with Richard Pink – Pink Key Licensing and the moveable feast of F&B licensing

Richard Pink and his Pink Key Licensing business has become almost synonymous with the food and beverage licensing market, with a portfolio ranging from Kellogg’s, Colman’s, and PG Tips through to the likes of Pringles, SLUSH PUPPiE, and who can forget The Laughing Cow? But it’s by Pink’s own admission …

Read More »

Igloo Products welcomes Funko’s Andrew Perlmutter to its board of directors

Andrew Perlmutter, the president of the pop culture giant Funko has joined the board of directors at Igloo Products. Known in the pop culture world as a renowned brand builder, Perlmutter brings decades of professional expertise to the role and will guide the company’s strategic plans for the Playmate collection …

Read More »

Glue Creative Thinking: “There’s always been room for a design-led brand in the pre-school space”

Glue Creative Thinking refers to itself as a ‘David sized team working with a portfolio of Goliaths’ in its role as brand extension and licensing agency that has seen it not only carve out projects for the likes of BBC Studios’ own London Fashion Week activity, and managing MTV’s Music …

Read More »

Vans celebrates pop cultural icons The Simpsons in new collection

Icons of animation and longest running US sitcom series, the now Disney-owned The Simpsons has teamed up with the lifestyle specialists Vans to launch a new collection spanning footwear, apparel, and accessories. An American icon in its own right, Vans uses its collaborations o pay tribute to American culture, this …

Read More »

Reemsborko’s Max Arguile: “The anime investment bubble shows no sign of bursting”

With a portfolio spanning some of the most iconic IP in pop culture, including Bill and Ted, Dragon Ball Z and and extended library of anime properties now starting to gather pace here in the UK, Max Arguile, founder of the licensing agency Reemsborko is riding on the crest of …

Read More »

Ascot Racecourse renews its global licensing partnership with IMG

Ascot Racecourse has renewed its exclusive global licensing representation and on-site retail agreement with IMG through to 2025. Since being appointed in 2016, IMG has curated a robust year-round licensing programme for the iconic racecourse. Highlights of the brand collaborations and products inspired by the 309-year-old racecourse and its flagship racing …

Read More »

“There’s opportunity in the chaos” – FanGirl Consulting’s Anita Castellar talks pop culture licensing

While the world’s lockdown over the past few months will go down in history as a period of inertia for businesses worldwide, the pop culture merchandising space could be about to experience a further boom, as the industry ‘begins to spy opportunities within the chaos,’ to maximise on a newly …

Read More »