Category Archives: Lifestyle

Endemol Shine Brasil teams with Vibra Digital for MasterChef Brasil online store

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Endemol Shine Brasil, part of Banijay, and Vibra, a hub of technological solutions based on content consumption data and responsible for the digital strategy of the channels Bandeirantes Group, are launching an official store for the sale of MasterChef Brasil licensed products on the NaPrateleira platform.

MasterChef Brasil, which debuted in 2014, is one of the longest-running series on Brazilian television with 13 seasons so far.

“We always wanted to bring the MasterChef Brasil experience into people’s homes and beyond the screen and through this partnership with Vibra, we have found the best way to facilitate that happening,” says Fernanda Abreu, Head of Licensing at Endemol Shine Brasil. “The NaPrateleira marketplace serves all of Brazil with safety and quality and it is the perfect place for our viewers to purchase licensed MasterChef products.”

Led since 2015 by Abreu, Endemol Shine Brasil’s Licensing department is responsible for representing the company’s brands and characters in the country, transforming entertainment into a complete experience for customers and consumers.

Currently, there are more than 70 products in the new MasterChef Brasil official store and in 2022, Endemol Shine Brasil expects to offer more than 200 items.

Among the MasterChef Brasil items licensed by Endemol Shine Brasil available in the official store are stickers, birthday invitations, decorative bands, Gedex knives, packaging and trays for sweets and snacks, stainless steel tongs, rice moulders, cutters, reels, spatulas, sieves and spoons.

Asmodee Entertainment teams with Ablaze for Spot It! graphic novel

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Asmodee Entertainment has entered into an agreement with publisher ABLAZE to produce a graphic novel based on Spot It!, the award-winning visual perception game from Asmodee’s Zygomatic games studio.

Spot It! (known as Dobble outside North America) is a gaming phenomenon and worldwide bestseller in the family games market.

Rich Young, ABLAZE VP Creative & Managing Editor, says: “We’re very excited to be working with the team at Asmodee on this project, and on such an iconic global brand. We are planning to deliver something unique and fun here, that I think fans of the game and graphic novel fans will both enjoy immensely.”  

Characters from the game, including Dobbly, the famous anthropomorphic hand that features in the game’s logo, will appear in an original adventure story written by Derek Fridolfs and illustrated by Gabriele Bagnoli. Derek is the New York Times bestselling writer of the Secret Hero Society series and the Eisner-nominated co-writer of Batman Li’l Gotham, and has worked for a range of publishers including Scholastic, DC Comics, Disney, and more.  Gabriele is a talented artist, and a part of Arancia Studio, who has worked on projects like Snow White for Disney, as well as Steven Universe for BOOM, and for other publishers such as Dark Horse, Glenat and Dupuis.

 “I am so very glad that with Rich and the ABLAZE team we found such a passionate partner,” says Alexander Thieme, Licensing Manager at Asmodee Entertainment. “Seeing the first art concepts and reading the first story bits show me that this project is going to be a very popular addition to the brand family and will bring old and new fans so much new joy.” 

The Spot It! graphic novel will be available to retailers through Diamond Comics and Diamond Book Distributors and is due to launch in Summer 2022, with further details expected soon.

BlackMilk Clothing debuts Squid Game apparel

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Fans of Netflix’s hit series can showcase their Squid Game love with a capsule collection from BlackMilk, featuring instantly recognisable clothing and images from the show.

The 13-piece collection allows fans to cosplay their favourite Squid Game players with tracksuits inspired by those worn by characters on the show, featuring the numbers of fan favourites 001, 067, 218 and 456. A customisable tee also lets fans choose their own player number.

Other printed pieces feature icons and imagery from the show, including the Red Guards, the ‘Red Light Green Light’ doll and the iconic staircase that leads players to each game.

The BlackMilk Squid Game collection is now available on the BlackMilk website.

BlackMilk to release The Witcher capsule collection

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Rowing Blazers x Babar debut “Fait du Ski” capsule

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Rowing Blazers has teamed up once again with Nelvana, the international producer, distributor and licensor of children’s animated and live action content, and The Clifford Ross Company, to deliver another collection of distinctive pieces featuring the legendary literary character Babar: a ski-inspired capsule inspired by the 1966 book Babar Fait du Ski. 

The book’s illustrations, along with Babar’s own unique style in the story, provided the inspiration behind Rowing Blazers’ latest collaboration with Babar.

“Some of my favourite Babar illustrations are those of Babar skiing,” says Jack Carlson, Founder & CEO of Rowing Blazers. “I’ve wanted to produce a Babar ski capsule for a long time, both creating ski and après pieces emblazoned with the illustrations, as well as recreating pieces from the books themselves, like Babar’s geometric ski jumper, matching mittens, and his red hat with the ear flaps (how were they supposed to cover his elephant ears anyway?). That’s what we’ve done in this collection, and it’s one of my favourite collections we’ve ever produced!”

The Rowing Blazers x Babar Fait du Ski collection consists of a cotton twill dad hat; a polar fleece hat; lambswool beanies, mittens and sweaters; French terry loopback sweats; a winter jacket; a deep-pile sherpa fleece; heavyweight rugbies; a tee shirt; a canvas bag and a nylon jacket. Each piece features ski-related imagery from the beloved children’s books.

Highlights from the unisex capsule include the Babar Ski Team Patch Sweater, which is a special recreation – made from 100% lambswool – of the sweater Babar wears in the book; a Windbreaker that features a Babar Fait du Ski print, rib knit cuffs and hem, and side-entry pockets, and a Polar Fleece made from deep-pile sherpa fleece and designed with the Babar Fait du Ski pattern.

“We’ve seen massive success with our past Babar collections from Rowing Blazers, which is a true testament to the icon Babar has become since it was first introduced to the world 90 years ago,” says Mellany Masterson, Head of Nelvana Enterprises. “We’re excited to be partnering with Rowing Blazers once again on the new Babar Fait du Ski collection; another line that perfectly embodies the spirit and style of Babar.”

The Rowing Blazers x Babar Fait Du Ski capsule is available now at rowingblazers.com. Prices range from U.S. $48-$398 / U.K.  £40 – £390.

 

Menswear brand Larusmiani launches Pink Panther collection

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Luxury gentleman’s brand Larusmiani and MGM have collaborated on a limited-capsule collection inspired by the Pink Panther.

Marking the Italian menswear brand’s first ever character collaboration in its nearly 100-year history, the range makes use of the new Pink Panther Pink Pantone colour, and embodies all the joie de vivre and sophistication of the iconic character as interpreted by Larusmiani.

The line with Larusmiani marks MGM’s first foray into men’s luxury goods, with the licensing team having plans to further expand in the category in the future.

The apparel within the collection is enhanced with embroidered or printed images of the Pink Panther and his distinguishing features, while on the classic Gentlemen’s Essentials, they are hand-painted or engraved. Featured items in the collection include a cashmere crew neck sweater, baseball cap, boxer shorts, a velvet silk robe, manicure set, card holder, shoehorn and watch case.

The collection is available at the Larusmiani boutiques in Milan, Porto Cervo (next spring/summer), St. Barths (next spring/summer), and online (at www.larusmiani.it).

To support the launch of the collection, The Milan boutique will feature special signage and décor in the store and a display of the line in the store windows.

Robert Marick, MGM Executive Vice President of Global Consumer Products and Experiences, says: “Larusmiani  is known for its stylish and sophisticated lines for gentlemen, making the collaboration a perfect fit for Pink Panther. We are sure that fans of both will appreciate the craftmanship and seeing these two beloved icons come together.”

MGM’s iconic character Pink Panther started life in the front and end credits of the legendary detective series of the same name more than 50 years ago. Its popularity spawned TV series, specials, comics and merchandise and remains an icon of the era. Pink Panther continues to be discovered by new generations and remains one of MGMs best-known franchises.

 

 

 

Designer Clare Mackie re-signs with Caspari

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Whimsical, humorous and “jolly” Scottish designer Clare Mackie has signed with Caspari again to expand her range of greeting cards, stationery, tabletop paperware and more.

“We are delighted to be extending our relationship with the lovely Scottish artist Clare Mackie,” says Gaea Rich, Director at Caspari. “Her beautiful range of humorous and engaging art appeals to such a wide audience and we are really looking forward to continuing our enjoyable collaboration.”

Andrew Levy, licensing agent for Clare Mackie Designs, says: “I have known Clare for many years and always loved her work since noticing it in Country Life magazine. It’s hard not to smile when you see her depiction of animals and everyday events.

“Caspari are a fantastic US-based licensee with a global reach so we can spread Clare’s humour worldwide.”

WildBrain CPLG kicks off MENA representation for FC Bayern München and Paris Saint-Germain FC

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WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has grown its roster of high-profile football club brands in MENA, signing representation for globally recognised clubs FC Bayern München and Paris Saint-Germain FC (PSG), which is managed by Fanatics, a global leader in licensed sports merchandise. The deals expand the agency’s sports representation to seven globally recognised football club brands.

Additionally, the agency will handle rights for FC Bayern München in Israel, along with an expanded remit for FC Barcelona in that territory, while in India, it will add FC Bayern München and Juventus to its representation slate.

The new representations expand on WildBrain CPLG MENA’s portfolio of many of the world’s most successful football club brands, including Arsenal, FC Barcelona, Juventus, Liverpool FC and Manchester City, with extensive partners signed across a number of key categories.

Existing licensees include Sun Ce for back-to-school, Andy Enterprises for apparel at Babyshop, Riva Fashion for kids’ lifestyle apparel, Esal for footballs and Todo Mundo for apparel, with a new deal signed for health and beauty products with My Perfumes for Liverpool FC, FC Barcelona and Juventus.

Neesha Krishna, Managing Director MENA and South Asia, says: “The opportunities presented by these new additions to our football portfolio are very exciting and both clubs have a squad of not only exceptional players but international superstars.

“PSG is currently one of the fastest growing brands in football. FC Bayern München, which has the highest number of club members worldwide, is renowned for its consistent presence at the top of the sport. These brands are natural additions to our top-level sports pillar, which we are looking to grow and expand across new markets through our global presence.”

WildBrain CPLG India is the agency’s newest office and represents entertainment, lifestyle, and sporting properties from the agency’s portfolio, including Yale and Harvard universities, Tetris, Archie Comics, emoji® – The Iconic Brand, Juventus Football Club and OSPREY LONDON, plus Authentic Brands Group’s celebrity brands Elvis Presley, Marilyn Monroe and Muhammad Ali, fashion brands Aéropostale and Nine West and Prince.

WildBrain CPLG India will also focus on broadening licensing activity to support the ambitious global strategy for WildBrain’s proprietary brands, including Strawberry Shortcake and the Teletubbies.

 

Spread Group launches Game of Thrones print-on-demand collection

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Spread Group and Warner Bros. Consumer Products have announced the launch of an all-new print-on-demand collection inspired by Game of Thrones, featuring branded products for fans to use, wear and carry.

The new collection will include apparel, accessories, homeware and more, and is available just in time for the holidays,

Print-on-demand means fans can customise the collection within the parameters of the brand’s guidelines. Spread Group’s offering provides a range of designs from the series in colours, styles and products to suit the brand. Designs with signature phrases like ‘Winter is Here’, ‘Not Today’ or ‘A Lannister Always Pays His Debts’ are among the versatile collection.

The combination of customisation and print-on-demand produces a greater choice for fans, while offering a strong aspect of sustainability; it means no overproduction, and a wider choice of products such as organic cotton t-shirts.

Sven Burscher, Spread Group’s new Head of Licensing says: “We are very excited to expand our strategic partnership with Warner Bros. Consumer Products. We can now offer Game of Thrones fans an appealing product range with a level of customisation, which increases their affinity with the series, whilst retaining control of the brand image. As no product is printed until it’s ordered, Spread Group can offer a greater range, meaning fans can always find the size they need, unlike in the store.”

Spread Group’s last UK order deadline for standard shipping is 13 December.

HBO’s Game of Thrones has aired in over 207 countries and territories, culminating in record-setting ratings, and over its eight seasons, the show became one of the biggest and most iconic series in television history.

Having celebrated “The Iron Anniversary” in April 2021, which marked 10 years since the first episode hit television screens, Game of Thrones continues to engage passionate fans and ignite audiences’ excitement with the next iteration of the franchise, House of the Dragon.

Champion and Hasbro set to win big with board game-inspired apparel

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Sportswear brand Champion has launched a limited-edition collection with Hasbro Gaming, featuring characters and graphics from some of world’s most beloved games: Monopoly, Twister, Scrabble and Candy Land.

“Spirited play, competition and board games go together during the holiday season, and this collection lets fans look good doing it,” says Jon Ram, Group President of Global Activewear at Hanesbrands Inc, owner of the Champion brand.

“Hasbro and Champion deliver products that consumers love and are enjoyed by generations of fans. Champion is about letting people express themselves. And the collection is one more way consumers can ‘Be Your Own Champion,’ both on the board and off.”

The collection features hoodies, joggers, t-shirts and more, as well as footwear such as slides and slippers. Designs feature familiar iconography such as Monopoly money, Mr. Monopoly, the Twister spinner, colored dots from the Twister mat, Scrabble tiles spelling out “Champion” and “Be Your Own Champion” and magical Candy Land-inspired graphics, including Mally Mallo, Twirly Girl, Cutie Cone and Giggly Gumdrop. Footwear will be sold in custom shoe boxes with graphics to align with each game’s branding.

“Just like Champion, Hasbro Gaming offers a memorable experience for everyone in the family,” says Casey Collins, Head of Global Licensed Consumer Products and Business Development at Hasbro. “So, this collaboration was an easy yes for us. We want to continue to encourage families and friends to use our games as the perfect way to make memories this holiday season as well as incorporate their favourite games into their everyday life. Now, they can do so in this extremely comfortable (and fun!) collection.”

Champion has designed the collection for fans of all ages, including adults, youth, and toddlers.

The collection is available now on Champion.com, in select Champion retail stores and at select retailers. Adult sizes range from XS-2XL and prices range from $30 – $80.

 

BlackMilk to release The Witcher capsule collection

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Gamers will be able to celebrate their love for one of the most popular video games of all time with the release of a new collection inspired by CD PROJEKT RED’s The Witcher.

BlackMilk previously collaborated with CD PROJEKT RED on their Cyberpunk 2077 capsule collection, and have once again worked with the developers on a major collection celebrating the hit video game franchise set in the universe created by Andrzej Sapkowski in his series of books.

The collection features more than 35 printed and designer pieces drawing on the world of The Witcher and its most famous characters, including Geralt of Rivia, Yennefer of Vengerberg, Triss Merigold and the bard Dandelion.

The Witcher x BlackMilk collection will be available for purchase at 7am (AEST) 14 December, while the online lookbook can be viewed now on the BlackMilk website.