Lifestyle

Smiley secures multi-territory accessories deal with fashion specialist Concept One

A new raft of Smiley themed accessories will be heading to the UK next year, thanks to a recently signed partnership between the iconic lifestyle brand, Smiley and the children’s and adult fashion specialist, Concept One. Arriving just ahead of Smiley’s 50th anniversary, the Concept One collection will span headwear, …

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Peppa Pig and Hunter launch second collection of wellies, backpacks, and accessories

Hasbro and Entertainment One’s Peppa Pig is at it again, helping kids prepare for all of those muddy puddles with the launch of a second collaboration collection of children’s wellies and accessories with Hunter. Following on the heels of the successful first launch collection, the latest line up – featuring …

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Indie Uncovered | UK artist Meg Hawkins strikes staycation success in SDL Imports gifting partnership

The UK artist and talent behind her self-titled design brand, Meg Hawkins has secured her latest licensing partnership in the gifts and lifestyle sector, teaming with SDL Imports to launch a selection of wooden homeware items. The deal sees a collection of some of Hawkins’ most popular artworks feature across …

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Hype teams with fashion doll brand LOL Surprise for new range of apparel and accessories

The popular apparel and accessory brand, Hype has partnered with MGA Entertainment to launch a new collection inspired by the world of LOL Surprise as each dolls lands its own mini collection of backpacks, lunch boxes, pencil cases, water bottles, t-shirts, hoodies, and joggers. Each item in the new licensed …

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British fashion brand Oasis celebrates nature with limited edition RHS summer collection

The Royal Horticultural Society has teamed up with the British fashion brand, Oasis to launch an exclusive, limited-edition 27-piece collection of women’s apparel, designed to celebrate nature and horticulture. The Oasis design team has worked closely with the RHS and its RHS Lindley Collection to select and adapt a portfolio …

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British snack food brand Walkers steps into licensing as IMG renews PepsiCo partnership

The British snack food brand, Walkers is stepping into the world of licensing through a renewal agreement between IMG and PepsiCo that will also see the global licensing agency extend its representations of the Pepsi, 7UP, Cheetos, Doritos, Lay’s, and Mountain Dew brands. Since being appointed its licensing agency in …

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The Royal Mint unveils Alice’s Adventures in Wonderland coin collection with the V&A

The Royal Mint has unveiled the first official Alice’s Adventures in Wonderland coin collection developed in collaboration with the Victoria and Albert Museum and inspired by illustrations from the original book by the English novelist, Lewis Carroll. A special £5 crown featuring Alice and the Cheshire Cat is now available …

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The National Gallery taps ARTiSTORY to grow licensing programme on a global scale

The cultural IP licensing specialist, ARTiSTORY has secured a new, multi-year partnership with The National Gallery Company through which it work to expand its licensing programme on a global scale. Co-founded by Yizan He and Natasha Dyson, ARTiSTORY is a specialist in IP development working with museums, galleries, science centres, …

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A Full English | Golden Goose on putting English Heritage in the product and on the packaging

With over 400 historical and cultural sites across the country as well as a portfolio that spans the ages, from the mysteries of Stonehenge to the art deco interiors of Eltham Palace, the playground of opportunity for the English Heritage brand to explore through consumer products and licensing is vastly …

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Haribo expands its happy world with first 100th anniversary product launches

The global confectionery brand, Haribo is preparing to celebrate its milestone 100th anniversary next year, with the latest launch in a roll-out of consumer products spanning toys, footwear, apparel, and homewares throughout 2021. Developed through collaborations forged by IMG, Haribo’s consumer products programme kicked off last month with the worldwide …

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