Home / Lifestyle (page 3)

Lifestyle

Beanstalk details new partnerships for Guinness, Energizer, and Stanley

The brand extension agency, Beanstalk, has detailed a slew of new partnerships and initiatives as it continues to grow the licensing output for its portfolio of well-known brands, including the likes of Stanley, Energizer, and Guinness. Kicking off proceedings, the DIY brand, Stanley, has further cemented its relationship with the UK …

Read More »

Carte Blanche unveils Me to You animation to kick start 25th anniversary celebrations

Carte Blanche Greetings has unveiled a new Me to You animation that will form the basis of the brand’s 25th anniversary celebrations for the coming year, highlighting the life events that its mascot Tatty Teddy has shared with its audience. Taking the title Life Revolving, the animation centres on the …

Read More »

Cath Kidston launches Peanuts capsule collection in WildBrain CPLG deal

The British lifestyle brand, Cath Kidston has launched a Peanuts capsule collection in a collaboration brokered by WildBrain CPLG UK on behalf of Peanuts Worldwide. The Peanuts range is a cross-category capsule across bags, accessories, homeware, and ladies’ and children’s apparel. Snoopy and friends feature across the range within three …

Read More »

Sales pass £1m in Hobgoblin apparel as the ale and beer brand rolls out new look

Apparel sales for the popular ale and beer-turned lifestyle brand, Hobgoblin are surging to over £1m at retail thanks to the success of a licensing programme spearheaded by the licensed clothing specialist, Poetic Brands. The rising popularity of the brand has followed a recent overhaul of the IP’s positioning within …

Read More »

Brands In expands into accessories in new Friends and Riverdale deal for New Look

Brands In, a specialist in licensed fashion apparel, has broadened its category offering by expanding into the accessories market.  The company has initially unveiled its new lines at retail exclusively in New Look, showcasing two Warner Bros. key properties, Friends and Riverdale. Faye Walton, head of buying, accessories and lifestyle, …

Read More »

The Emoji Company cuddles up with family pets in latest live activation

The Emoji Company has partnered with the Hong Kong-based  creative marketing agency, Lab Solutions, to take its first steps into the world of pets and pet paraphernalia, thanks to the curation of the Little One’s Emoji Journey. The concept is a new playground for both families and their pets, all …

Read More »

Skinnydip partners with Ashley Wilde for unique bedroom accessory collection

The global youth lifestyle and fashion brand, Skinnydip is partnering with the textile company Ashley Wilde for the launch of a collection of soft furnishing products for the bedroom. The new collaboration was brokered by Attachment Licensing – the recently launched arm of the global entertainment agency, Attachment. According to …

Read More »

Further growth for Frida Kahlo brand as Art Ask Agency signs with Signare

The Frida Kahlo licensing programme is continuing its growth plans outside of the classic licensed products thanks to a new partnership with Signare for licensed tapestry bags and accessories. The latest partnership adds to growing portfolio of licensees that now includes items such as Christmas baubles, jewellery, a Barbie Doll, …

Read More »

Korean lifestyle brand Kakao Friends takes up residency at Hyde Park’s Winter Wonderland

The Korean lifestyle brand, Kakao Friends is to open its first official pop-up store in Europe, taking up a winter residency within London’s Hyde Park Winter Wonderland for the festive season. The store will be located within Hyde Park Winter Wonderland’s ‘Santa Land’ for six weeks, highlighting an expansive range …

Read More »

Transport for London teams with card holder brand, Chummi

Transport for London has teamed up with the new smart card holder brand, Chummi for a new range of branded card protectors featuring designs and prints from TfL’s current style guide. Chummi, billed as a clever way to keep your Oyster card, Freedom Pass, Zip Card or contactless bank card …

Read More »