Lifestyle

Art Ask Agency celebrates Frida Kahlo’s licensing success as Calzedonia launch surpasses expectations

Art Ask Agency is celebrating the continued success of its Frida Kahlo licensing programme having most recently watched the Calzedonia Frida Kahlo collection launch and marketing campaign surpass all expectations. Across all social media platform, the firm has seen high engagement as fans from across the globe welcome the latest …

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Etta Loves partners with Keith Haring Foundation on new baby collection

The baby and mother specialist, Etta Loves has teamed with the Keith Haring Foundation to create a new range of sensory baby products that makes use of the artist’s much-loved designs and embodying Haring’s own sentiments that ‘art is for everyone.’ The new range brings the art of Haring to …

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Cosmopolitan UK expands its home collection in partnership with Comfy Group

Cosmopolitan, the UK’s media brand for young women is expanding its CosmoLiving by Cosmopolitan home collection in a new deal brokered by the licensing agency, IMG. The CosmoLiving by Cosmopolitan collection will be expanded with new products created in partnership with leading textile manufacturer Comfy Group, including pillows, duvets, bed …

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Silo Wellness to launch psychedelic micro-dosing mushroom range under the Bob Marley brand

Silo Wellness, a wellness company in the psychedelics and functional mushrooms marketplace, has entered into a multi-year licensing agreement with the family of the music and lifestyle legend, Bob Marley. The deal offers Silo the exclusive worldwide rights to brand, market, and sell a product line of functional and psychedelic …

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Braille Skateboarding launches its first skate shoe with R&R Footwear

YouTube’s leading skateboarding channel, Braille Skateboarding, has partnered with R&R Footwear to launch a new skate shoe, marking yet another brand extension for the brand that has made its move on the lifestyle and toy licensing sectors in recent months. In a deal brokered by Semaphore Licensing Solutions, Braille Skateboarding …

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Laura Ashley secures home furnishings partnership with Ashley Wilde

The home and lifestyle brand, Laura Ashley, has secured a new soft furnishings partnership with the global textiles specialist, Ashley Wilde. Under the deal, the British fabric company will provide all soft furnishings for the Laura Ashley home collection. Established in 1950, Ashley Wilde Group, has a rich heritage in …

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Sesame Street becomes first brand to launch on Blank Slate platform as artists recreate iconic characters

Sesame Street has become the first brand to launch as part of a new platform curated by Champion Athleticwear and Foot Locker that taps notable creators to bring exclusive collaborations to life. Called Blank Slate, the platform will make its debut with the launch of a limited edition collection of …

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Care Bears adult licensing roster continues to grow as Somerbond lands ladies’ nightwear

CloudCo’s heritage children’s animation, Care Bears is continuing to expand its licensing portfolio thanks to a new partnership with the ladies’ nightwear specialist, Somerbond. The partnership is the latest in a recent flurry of licensing activity and licensees secured by the property’s European licensing agency, Bulldog Licensing. The brand has …

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Blueprint Collections’ Van Gogh Museum range sees significant success online and in stores

Licensing Link Europe is celebrating the ongoing strong sales, retail support for, and significant success of Blueprint Collections’ range of stationery and gift items based on the the internationally revered art brand, The Van Gogh Museum. The range – which consists of 21 items – launched before Christmas in John …

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Hasbro teams with Regatta to launch Peppa Pig ‘adventure ready’ outerwear range for kids

The British outdoor brand, Regatta Great Outdoors, has partnered with the global play and entertainment company, Hasbro to launch a new collection of Peppa Pig outerwear and leisure accessories for children. The range has already made its mark on the UK retail space, having launched with Next on February 22nd …

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