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Sanrio partners with Liverpool Football Club for exclusive Hello Kitty collaboration

Reds fans can now get their hands on a new collection of exclusive Hello Kitty x Liverpool Football Club merchandise, thanks to a new global collaboration between the club and Japanese creator, Sanrio in celebration of Hello Kitty’s 45th anniversary. Made up of a wide variety of products for children, …

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Art Ask Agency extends partnership with House of Disaster for Frida Kahlo autumn collection

The Barcelona-based licensing outfit, Art Ask Agency has extended its partnership with the fashion and lifestyle specialist House of Disaster to launch a second Frida Kahlo licensed range for autumn/winter. The extension of the collaboration follows a successful first run of a collection taking inspiration from the famous South American …

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Walnut Melbourne creates exclusive Mr Men Little Miss kids’ and infants collection

Haven Global has collaborated with Walnut Melbourne to create a new and exclusive Mr. Men Little Miss Resort collection for infants and kids. Established in 2007, Walnut Melbourne has quickly become a leader in the children’s footwear space, recognised for its refreshing direction of affordable product. Today, Walnut have expanded …

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Carhartt teams with Motown to launch fashion range inspired by ‘era defining’ record label

The fashion brand Carhartt WIP has teamed with Motown to launch a new clothing range that will celebrate the idiosyncrasies of the record label that reshaped American culture. Coinciding with the 60th anniversary of Berry Gordy Jr. founding the label in Detroit, Michigan, the thirteen-piece capsule collection riffs on imagery …

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Barbie teams with River Island for 60th anniversary kids’ collection

Mattel’s leading fashion doll Barbie has teamed up with River Island to launch its first kids’ collection in celebration of Barbie’s 60th anniversary this year. The collection marks the first time Barbie and high street apparel company River Island have collaborated, to launch a fashion collection for younger and older …

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Royal Horticultural Society endorses new Genus Performance Gardenwear range

The Royal Horticultural Society has detailed another apparel endorsement for Genus Performance Gardenwear, a designer and supplier of high-performance clothing for gardeners. The RHS is endorsing a new extension to the Genus range – its first waterproof trousers, specially designed for gardening and created to keep wearers dry. Designed in …

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High Street blues: How Edutainment Licensing is finding a new route to market

It’s no secret among the licensing community that retail is a volatile place right now. Only this week, the UK high street has been braced for a long-drawn goodbye to a one-time major player in Mothercare as it details its plans for a phased closure of all 79 of its …

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IMG cooks up partnership between Robinson Home Products and Delish.com

In yet another licensing deal for IMG, Robinson Home Products has detailed the launch of Delish branded kitchen and dining products, a new range developed with with the online recipe and cooking video platform, Delish.com. Featuring brightly coloured and ergonomically designed kitchen tools and gadgets, bakeware and dinnerware for the …

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Haribo to celebrate 100 years with IMG Licensing partnership

The global confectionary brand, Haribo has partnered with IMG to develop a suite of creative products as it prepares to celebrate its centenary anniversary next year. Under the alliance, IMG will look to build a portfolio of product partnerships that “embody the cheerful, colourful world of Haribo and its quality-first …

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Barbour celebrates 125 years with Father Christmas-inspired campaign

The heritage and lifestyle brand, Barbour has launched its 2019 Christmas campaign, this year taking inspiration from the popular children’s book Father Christmas, originally written and drawn by author and illustrator, Raymond Briggs. Capturing the spirit of Christmas, ‘Thanks Mrs C’ follows Father Christmas through the decades as he delivers …

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