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Bit Fry Game Studios scores NFL Players Association partnership for its latest video game push

Bit Fry Game Studios has struck up an agreement with OneTeam Partners and the NFL Players Association to bring an officially-licensed football game to the studios’ growing line-up of sports videogames. The games developer already incorporates select NFL players into its existing arcade action NHL-licensed hockey game Ultimate Rivals: The …

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The Gruffalo readies new Australian adventure with exclusive The Gruffalo Spotter 2 app launch

The Gruffalo is taking further strides down under thanks to a new deal that will see Queensland’s The Ginger Factory, Illawarra Fly and Wildlife Sydney Zoo in New South Wales, and Rippon Lea Estate in Victoria come on board as the brand’s exclusive The Gruffalo Trail partners. Under a new …

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Mayflower 400 cultural anniversary programme gets underway with extension into 2021

Arts Council England and the Mayflower 400 team are hitting the play button on a programme of activity surrounding the 400th anniversary of the Mayflower. The programme started in Southampton earlier this month with the launch of Wampum: Stories from the Shells of Native America, a national touring exhibition curated …

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US brand Owens Corning celebrates its 40 year partnership with MGM’s The Pink Panther

The US construction company Owens Corning is celebrating a 40 year relationship with MGM’s iconic The Pink Panther, the recognised mascot for the business having kicked off its partnership back in August 1980. Over the course of four decades, The Pink Panther has starred in countless TV, print, and digital …

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The Rolling Stones to open world-first flagship store on London’s Carnaby Street

Rock ‘n’ roll legends, the Rolling Stones are to open a world-first flagship store on London’s Carnaby Street, featuring exclusive new fashion and merchandise under the RS No. 9 Carnaby brand from this September. The new store has been created in partnership with Bravado, Universal Music Group’s merchandise and brand …

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Hasbro, Pokemon and Penguin Ventures among first exhibitors taking part in Festival of Licensing

Hasbro, The Pokemon Company, Penguin Ventures, and the Natural History Museum are among just some of the biggest names to be taking part in the new virtual Festival of Licensing running this October and taking the place of Brand Licensing Europe this year. Brands from across the entertainment, publishing, gaming, …

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Loot Crate to launch 60th anniversary Sanrio crate as the subscription box specialist details raft of partnerships

The pop culture subscription box service, Loot Crate, is celebrating the 60th anniversary of the world-famous Sanrio with the launch of a special October Anniversary themed Sanrio Crate. The limited edition crate will feature new and exclusive Hello Kitty and Friends collectables and gear. To celebrate a successful six decades …

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WildBrain CPLG and Star Trek warp into digital wall art with BeArty

The entertainment, sport, and brand licensing agency, WildBrain CPLG has secured a deal with the tech company BeArty to launch a new digital wall art range inspired by the iconic sci-fi franchise, Star Trek. The deal was brokered by WildBrain CPLG on behalf of ViacomCBS Consumer Products. The new partnership …

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Sketchers steps into the world of Dr Seuss as new collection kicks off with the Cat in the Hat

Sketchers is stepping into the fantastical world of the author Dr Seuss with the launch of a new, fully licensed Sketchers x Dr Seuss collection. The new range captures the essence of Dr Seuss stories, kicking off with the world famous characters and designs from his classic series, The Cat …

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The Very Hungry Caterpillar extends its partnership with Action for Children

The Very Hungry Caterpillar is extending its partnership with the UK kids’ charity, Action for Children, with a special growing pack for new subscribers to the organisation that will include a host of gardening projects for youngsters. The initiative will see the inclusion of a bug hotel, how to make …

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