Lifestyle

Brands for Fans launches two Def Leppard gins

Rock legends Def Leppard are celebrating their 45th anniversary in 2022, and to commemorate the occasion, award-winning Swedish liquor producer Brands For Fans is releasing two premium gin products. The Brands for Fans gins are named after two songs on Def Leppard’s iconic album Hysteria: “Animal” and “Rocket.” Expertly created by globally recognised …

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Osan and Sockshop acquire Caroline Gardner licence

Leading sock retailers Osan and Sockshop have acquired the licence for Caroline Gardner socks to be sold in the UK. Launching for SS22, the Caroline Gardner sock collection incorporates the distinctive patterns and colour palette that the boutique brand is renowned for. The collection features fun floral and dainty love heart …

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Motul appoints IAM as licensing agent for South Korea

The global lifestyle brand Motul has appointed IAM Allrights as its agent for South Korea. Offering a wide range of licensing and consulting services, IAM (an abbreviation of Intangible Assets Management) is a leading name in the Korean licensing business with a strong portfolio of clients that includes diverse overseas …

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Introducing Haus Labs by Lady Gaga

Haus Labs by Lady Gaga, an all-new clean, prestige makeup brand, has debuted exclusively at Sephora and hauslabs.com. The makeup collection – comprising 90 SKUS in seven key categories – promises “no-compromise colour backed with HausTech Powered skin-loving, futuristic formulas”. The June assortment includes all-over paints for eyes, lips and …

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Maurizio Distefano Licensing announces the arrival of Bluey toys in Italy

Maurizio Distefano Licensing, Italian agent for BBC Studios’ property Bluey, has announced the arrival at retail of new Bluey toys from Giochi Preziosi, the Italian distributor of master toy licensee Moose Toys. Bluey toys are now available in large-scale retail shops and major toy shop chains across Italy. Bluey has …

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24 Hours of Le Mans and The Outlierman team for luxury driving accessories

The Outlierman, maker of handcrafted luxury driving accessories, has announced a new three-year collaboration with the iconic endurance sportscar race 24 Hours of Le Mans, lasting until 2025, in a deal brokered by IMG. The Outlierman will design and produce multiple limited-edition capsule licensed collections inspired by the most emblematic moments …

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Ravensburger debuts Minecraft jigsaw puzzles

Ravensburger, a leading publisher of puzzles, board games and toys, is partnering with Minecraft to translate the much-loved online universe into jigsaw puzzle form for the first time ever. The new line features both adult and kids puzzles and is now available for pre-order in the U.S. on Amazon. “Ravensburger …

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Dan Dee partners with Afro Unicorn for plush and décor products

Dan Dee International and its affiliate, Animal Adventure, has announced a multi-year licensing deal with Afro Unicorn – a lifestyle brand representing women and children of colour. Through this agreement, Dan Dee will create plush and décor products based on Afro Unicorn characters and designs, set to launch at retail …

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HIPPEAS launches Minion-themed snacks

HIPPEAS is spreading The Peas & Love with the launch of its Minions-themed snacks for the summer. The Chickpeas Puffs snacks brand has replaced its iconic chickpea smile graphic on-pack with a Minion character for each flavour. The new HIPPEAS products, in support of the new Illumination film Minions: The Rise of Gru (in …

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Spread Group signs up five iconic Paramount properties

Spread Group has signed a deal with Paramount Consumer Products to produce print-on-demand products for the European market for five iconic properties: Flashdance, Top Gun, Star Trek, Garfield and SpongeBob SquarePants. Sustainability is at the heart of the partnership. The Spread Group’s print-on-demand offering means an item is only printed after …

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