Lifestyle

Finsbury Food Group extends its partnership with Thorntons, and we can all be happy about that

Finsbury Food Group has detailed a three-year extension to its long-term partnership with the chocolatier Thorntons, a collaboration that has driven the celebration cake market for the past 20 years. Finsbury has developed a range of premium products through a licensing arrangement with the Thorntons business. Thorntons full cake range …

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Cannabis brand Old Pal moves into beer brewing with the launch of Old Pal Ale

One of the top-selling names in the cannabis lifestyle space, Old Pal, has detailed the launch of Old Pal Ale, a new beverage extension that aims to celebrate the message of ‘sharing’ that has become synonymous with the Old Pal name. Brewed in small batches, Old Pal Ale takes its …

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Poetic Brands to launch Brambly Hedge baby clothing and accessories range

The apparel licensee Poetic Brands has signed on to create a range of baby clothing and accessories based on the heritage children’s publishing property, Brambly Hedge. The new collection will include layette and fashion daywear along with nightwear, snow suits, sleeping bags, accessories, and changing mats each inspired by the …

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WildBrain CPLG secures Line Friends partnership with Brighton’s Artbox Cafe

WildBrain CPLG has secured a new deal for the global character brand Line Friends that will see it open a new, branded activation at the Artbox Cafe in Brighton. Following its launch on December 12 this year, the Line Friends at Artbox Cafe partnership is now underway and sees Artbox …

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Freedom Confectionery teams with Pusheen the Cat to launch the first chocolate vegan gummy bar

Freedom Confectionery, the UK-based allergen-free, vegan mallow specialist, is to launch the first chocolate coated vegan gummy bar to the market as part of a brand licensing partnership with Pusheen The Cat. The partnership will be the first confectionery licensing agreement globally recognised brand, Pusheen, has made since its inception …

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Chefclub partners with Tefal to launch limited edition Roi de la Raclette

The leading French digital cooking brand, Chefclub has struck up a partnership with the kitchen brand, Tefal to launch the limited edition Roi de la Raclette, or to give it its English title, the Raclette King. With the on-set of the winter months, those dark mornings and evenings usher in …

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Hasbro partners with PATH to launch Monopoly themed refillable water bottles

Hasbro is marking the 85th anniversary of the Monopoly brand with a special partnership with PATH to launch a series of limited edition refillable bottles featuring Rich Uncle Pennybags and other nostalgic Monopoly icons. “It’s an honor to partner with Hasbro and bring Monopoly fans a commemorative refillable PATH collector’s …

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British & Irish Lions score new partnership with golfing brand Titleist

The British & Irish Lions has scored a new licensing partnership with the world-leading golf brand, Titleist. The agreement is one of a number of new license deals secured by brand licensing specialist The Point.1888, who has partnered with the Lions to create a new range of products ahead of …

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The RHS and Dexam ready to launch Home Grown Children’s Collection

The Royal Horticultural Society has given the specialist supplier of kitchen cookware, bakeware, and accessories, Dexam, license to produce a range of children’s backpacks and meal accessories using environmentally friendly or recycled material. Called the Home Grown Children’s Collection, the range includes backpacks, lunch bags with matching drinks bottles, lunchboxes, …

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Poetic Brands teams with Sunny Side Up to launch Let’s Get Lyrical range based on famous song lyrics

Poetic Brands has partnered with the licensing agency, Sunny Side Up to launch the Let’s Get Lyrical range of day and night wear, a collection that will be based upon the lyrics of well-known songs. The Let’s Get Lyrical range will include all baby layette fashion daywear and nightwear; children’s …

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