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ITV Studios celebrates Watership Down at RHS Chelsea Flower Show this week

It’s all go for the Royal Horticultural Society this month, as the RHS Chelsea Flower Show prepares to welcome a troupe of Watership Down garden sculptures as created by the ITV Global Entertainment licensee, Robert James Workshop. Visitors to the show this week will find the collection populating a stand …

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Born Licensing case study: Changing the licensing lexicon with JoyPixels

Born Licensing has been focused on licensing for the purposes of advertising and marketing for almost five years. It’s a badge this company of specialists wears with pride that it has become known for delivering ‘something different to the usual licensing fare.’ Here, David Born, director of Born Licensing talks …

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Bulldog Licensing taps two new partners for the Black Cab brand

Bulldog Licensing has signed two new deals for the London Electric Vehicle Company (LEVC), the manufacturer of the globally-famous Black Cab. LEVC is the world’s only producer of the iconic Black Cab, recognised as the hackney carriage vehicle of choice for use in London and around the world. Adding to …

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Marie-Laure Marchand named senior VP global consumer products at Chefclub

The digital cooking network, Chefclub, has appointed Marie-Laure Marchand to the newly created role of senior vice president global consumer products and business development, effective immediately. With 65 million followers across social platforms and 1 billion organic views each month, Chefclub is recognised as the leading digital producer of cooking …

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Swizzels goes premium with Love Hearts in new Koin Club deal

Swizzels has launched itself into the premium collectables market thanks to a new partnership with the gifting and collectables specialist, The Koin Club. Under this new partnership, the pair have developed a range of collectable Love Hearts medals, called Love Hearts to Keep. The deal was brokered by Blonde Sheep …

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Popeye launches into men’s grooming with Barbershop and Shave Company

King Features Syndicate has just detailed the launch of Popeye’s Barbershop & Shave Company, a new range of men’s grooming products featuring the iconic animated character himself. The new range spans hair pomade, beard oil, beard balm, beard wash, shave cream, post-shave lotion, and pre-shave oil, all sporting the look …

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Emoji lands fashion bag collab with Mexico’s Gorett

The Emoji Company has struck up a new partnership with the fashion label Gorett for a new collection of handbags inspired by the world of emojis. The collection – that includes vivid colours and avant-garde combinations, backpacks, crossed bodies and wallets – will be available across Mexico at Sears and …

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Iconix to bring ‘godfather of tattoo culture’ Ed Hardy to new generation

Iconix Brand Group is celebrating the legacy of the ‘godfather of modern tattoos,’ and international artist, Don ‘Ed’ Hardy through a new licensing partnership with Vanilla Star. The new partnership will re-introduce the Ed Hardy brand to the US and Canada. Ed Hardy is one of 30 consumer brands owned …

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Diadora expands Adult Swim partnership with new Rick and Morty collection

Diadora is launching part two of an exclusive capsule collection themed around the popular Adult Swim animation, Rick and Morty. It follows the earlier success of the sport brand’s first release under its partnership with Turner. TheRick and Morty x Diadora collection features a fresh take on two original Diadora …

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