Lifestyle

The Laughing Cow partners with Olympia Le-Tan for exclusive new handbag design

The iconic food brand-turned lifestyle IP, The Laughing Cow – or, La vache qui rit – has partnered with Olympia Le-Tan, for a new take on its famed handbags. Owned by Bel Groupe, The Laughing Cow chuckled its way onto the lifestyle licensing scene last year, when it launched a …

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WildBrain CPLG launches Lifestyle division to be run by group brands director Victoria Whellans

The entertainment, sport and brand licensing agency, WildBrain CPLG is launching WildBrain CPLG Lifestyle, a new formalised division to oversee and drive revenue for its lifestyle and corporate properties. WildBrain CPLG Lifestyle will be headed up out of London by Victoria Whellans, who has been promoted to group brands director …

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Opinion: How I met Vincent Van Gogh and its future for licensing

It was at the opening of the Van Gogh Museum’s newest UK venture, the Meet Vincent van Gogh experience along London’s South Bank last night, that a glimpse into the high-spec future of immersive licensing was offered. A collaboration of efforts between Holland’s Van Gogh Museum and the UK’s own …

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Sanrio extends its partnership with Licensed to Charm for Valentine’s Hello Kitty collection

Licensed to Charm has extended its partnership with Sanrio to launch a new valentine’s gifting collection of Hello Kitty jewellery. The new charms are retro-styled and based on the original 1970s Hello Kitty designs, with Kitty holding a bunch of roses along with a love letter, double-sided Hello Kitty winking …

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Rita Ora to launch own bedding and accessories collection with Ashley Wilde

Not content with chart success, singer-songwriter and actress, Rita Ora, is making her debut in the textiles sector through the launch of a new interior home collection with the textile experts, Ashley Wilde. The collaboration was brokered by Attachment Licensing and will see a collection of luxurious bedding and accessories …

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Original Stormtroopers march upon UK retail with more food and drink partnerships

Shepperton Design Studios has unleashed an army of galactic delicacies upon the nation’s biggest retailers this year, with the launch of a range of Original Stormtroopers licensed foods and drinks. Complementing an already successful line of cakes and beer from BBF and The Sourceror, the company – through partnerships brokered …

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Rights & Brands secures Design House Stockholm furniture collaboration for Carl and Karin Larsson

Rights & Brands, the worldwide agent on behalf of the Swedish artists Carl and Karin Larsson, has launched a creative furniture collaboration with Design House Stockholm. Karin Larsson created furniture and textiles in a pre-modernist style in the late nineteenth century. The rich, bold colour palette is celebrated in paintings …

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WildBrain CPLG teams with creator Alessandro Enriquez to launch Line Friends designer capsule collections

WildBrain CPLG has brokered a new deal with the creator and influencer Alessandro Enriquez to launch Line Friends designer capsule collections with some of the biggest names in Italian fashion today. Featuring signature characters Brown, Choco, Cony, and Sally, Line Friends originated as a collection of stickers for the mobile …

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MyProtein partnerships and print on demand furniture: The Hut Group is building on a record year in licensing

There’s certainly been a shift of gear surrounding recent licensing developments for the British e-commerce specialist, The Hut Group, who not only quadrupled its licensing team in 2019, but has since expanded its facilities in preparation for further growth in the space this year. Across health and beauty, lifestyle, and …

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Flossy and Jim: “The digital revolution is lifting barriers and letting in a lot of new ideas”

Living by the sea in Devon’s picturesque Brixham, it’s little wonder why Lynette and James Dare, otherwise known as Flossy and Jim, the artistic duo behind the popular design brand of the same name, are awash with creative energy. It’s a deep portfolio of design-driven, illustrative IP that the pair …

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