Lifestyle

UK label Skinnydip London launches limited edition SpongeBob SquarePants collection

The UK fashion label, Skinnydip London has launched its latest collaboration with Nickelodeon in the form of a limited edition SpongeBob SquarePants clothing collection. Celebrating the 20th anniversary of one of the most iconic tv shows of all time, this limited-edition collection brings to life the personalities of some of …

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Barbie moves in on the travel market with Samsonite bag and luggage partnership

Mattel’s fashion doll brand Barbie is moving into the travel accessories market, thanks to an exclusive new partnership with Samsonite. Not content with inspiring two generations over the past 60 years, Barbie is making a play for the travel sector via its new capsule Samsonite x Barbie collection, which promises …

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Moomin Characters and Tatty Devine collaboration lands this week

A new collaboration between the London-based jewellery designers, Tatty Devine, and the iconic Scandi brand, Moomin Characters, has dropped this week. The collection – which includes necklaces, earrings, and brooches – features beloved characters and design elements taken from the world of Moominvalley, created by the Finnish artist and illustrator …

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Riverside Brands grows portfolio with Katie Kirby’s Hurrah for Gin

Riverside Brands is building on its portfolio of brands with the addition of the popular online parenting series, Hurrah for Gin, a comedic pastiche of modern day parenthood survival by the artist Katie Kirby. Based on the digital marketer Kirby’s own trials and tribulations of parenting, her Hurrah for Gin …

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Baileys lines up delicious partnership with Bavarian craft biscuit brand Bahlsen

Baileys has lined itself up a delicious little partnership with Bahlsen, the family-run crafted biscuits brand, to create the Bahlsen Ohne Gleichen Baileys and Bahlsen Comtess Baileys range – which is ironically, quite the mouthful. To put that into more digestible morsels, Bahlsen Ohne Gleichen Bailieys is a crispy wafer, …

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May The Thoughts Be With You’s Charlotte Reed partners with The Samaritans

Charlotte Reed, the winner of 2017’s License This! competition and the author of two successful books under her brand My The Thoughts Be With You, has detailed a unique new partnership with The Samaritans. The partnership arrives as millions around the UK and the globe highlight the importance of talking …

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Iconix and Revlon extend licensing agreement for Ed Hardy

Brand management company Iconix Brand Group, Inc. has extended its existing licensing agreement with Revlon for the Ed Hardy brand. The new deal gives Revlon the global license for the Ed Hardy brand in the fragrance and personal care categories for an additional four years, through 2023. Revlon has held …

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Koko Rose Media teams with Licensing Works for Deer Little Forest licensing and publishing

Koko Rose Media has teamed up with the American independent brand company Licensing Works! on the arts and lifestyle property Deer Little Forest, to develop new licensing and publishing strategies for the brand. The agreement was finalised at BLE 2019, and will see the partnership kick off at ABC Kids Expo …

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Esquire and SprezzaBox form partnership for new monthly subscription box

The lifestyle brand, Esquire, has partnered the subscription box specialist, SprezzaBox to launch its first monthly fashion and lifestyle Esquire Box. In a deal brokered by IMG, the style experts at Esquire will work closely with the subscription team to design and curate quarterly boxes with the most in-demand men’s …

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